Case Studies How FILMA’s PR storytelling drove 1.5B impressions through its USP Through influencers and live demos, FILMA showed how focusing on what’s already great about a brand can turn PR into a standout, high-impact campaign.
Martech AI overviews in Google Search go global: key takeaways for marketers and content creators Google Search expands its AI-powered overviews to over 100 countries, offering new global opportunities for publishers and businesses. Here’s how marketers can connect better with audiences through Google Search.
News OpenAI AMA reveals early SEO strategies for ChatGPT search How does ChatGPT search differ from Google, and what’s its SEO impact? OpenAI’s latest AMA gives early hints and strategies.
Content Marketing Singles’ Day sales surge: Criteo insights for sales success New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.
News OpenAI unveils ChatGPT with built-in search engine access ChatGPT’s new search function provides real-time answers from the web. Learn how this impacts marketing and content strategy.
Content Marketing Traditional vs viral marketing: navigating the paradigm shift in advertising Explore the pros and cons of viral and traditional marketing strategies.
News Get AI-savvy with LinkedIn’s free courses – ends December 31 Get free AI training with LinkedIn’s courses open until Dec. 31! Enroll to gain skills in automation, content creation, data insights, and more.
Martech AI bias in marketing: simple steps to keep your data accurate AI bias can skew marketing data, harming insights, customer trust, and ROI. Here are some tips to prevent it.
Public Relations How to measure the ROI of PR distribution services Is PR moving the needle? Discover how to track ROI for press release distribution and gain better brand insights post-campaign.
News How marketers can prepare for Google’s global AI search expansion Google expands AI search to 100+ countries. Learn how marketers can optimize for better visibility in AI-powered search results.
Public Relations Planning for 2025? Top PR lessons from 2024 you don’t want to miss Discover key 2024 PR trends, from crisis response to data privacy, used by leading brands to guide your 2025 strategy.
Martech Lightricks rolls out AI-powered brand safety tool for influencer onboarding New analytics solution is aimed at reducing friction, allowing marketers to accelerate influencer marketing operations.
Martech Top 10 email marketing metrics that actually matter Discover the top 10 email marketing metrics every business should track to boost campaign success. From open rates to ROI, these essential metrics reveal audience engagement and help optimize strategies for higher conversions.
Public Relations Press release distribution for startups: is an agency, DIY, or newswire best? Unsure of how to distribute your press release? Compare agency, DIY, and newswire methods for the best fit.
Public Relations Avoid the worst: underrated mistakes that ruin PR distribution services results Find out how overlooked mistakes in PR distribution can damage your results and what you can do to get the most from your PR efforts.
Martech AI emails impact brand loyalty: majority of consumers show resistance Consumers express concerns about the authenticity of AI-generated emails, posing risks to brand reputation, especially in healthcare and finance.
News Content length and SEO: Google’s subtle (but important) advice from John Mueller More words, better SEO? Not so fast. John Mueller explains why word count won’t save your rankings.
Public Relations 7 places to find honest PR distribution services reviews Avoid the polished testimonials and explore these 7 underrated places for honest PR distribution services reviews, shared by real users who’ve been there.
News Maximizing Tech in Asia Jakarta 2024: 3 key activities for marketers and PR professionals From AI to biotech, this two-day event offers sessions with leading experts, opportunities for startups, and networking with over 3000+ attendees.
Martech FIFA embraces Singlish in TikTok video: trend or localization move? FIFA’s unexpected use of Singlish in a recent TikTok video has left Singaporeans surprised and intrigued, raising questions about targeted localized marketing.
News Nick Fox replaces Prabhakar Raghavan as Google's Search Chief Explore the implications of Google's leadership change as Nick Fox steps in to lead the Search and Ads divisions.
Martech AI-Powered Conversations: The Future of Financial Services Discover how AI-powered conversations are changing financial services by enhancing customer support and streamlining operations. From fraud prevention to personalized financial advice, AI is reshaping how banks and financial institutions interact with customers.
Martech 5 brands thriving with Gen Z: what they're doing right Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
Freelancing The importance of continuing education for freelance writers There are many reasons why continuing education is essential for a successful freelance writing career. We explore how in this piece.
Public Relations Influencer marketing: promoter or cultural driver? Influencers today aren’t just promoters—they’re shaping culture. See how brands are embracing creators to drive engagement and cultural relevance in 2024.
