Reports

The best times to post YouTube Shorts for more views, likes, and comments

Adobe analyzed 24,000 Shorts to uncover the posting windows that drive peak performance

Martech

Why marketing teams are becoming AI orchestrators instead of content creators

Marketing roles are shifting from hands-on creation to AI orchestration. How teams manage this transition in 2025.

News

Ralph Lauren brings Polo Bear to life in animated debut

Ralph Lauren’s first animated short film repositions its iconic mascot for younger audiences

Martech

Realmo launches location tool for smarter commercial real estate bets

Realmo’s new feature helps property stakeholders see the full story behind location performance

Reports

Most marketers are underusing AI and it’s costing them visibility

A new survey shows that while marketers are embracing AI, few are using it strategically

Spotlight

Why many B2B companies are targeting the wrong customers

Hans Bunes reveals how AI/ML combining website scraping with firmographic data achieves 82% accuracy in B2B customer targeting—and why 35% of your current customers aren't ideal.

Spotlight

Why B2B2C marketers can't just plug in AI email tools

Kathy McGovern from Access Development explains why B2B2C companies struggle with AI email tools—and how they can save time where it matters.

News

HI-CHEW returns to Fortnite with fan-led maps and sweet in-game prizes

HI-CHEW blends fan creativity and sweet rewards in its third Fortnite campaign, raising the bar for branded gaming experiences

Reports

AI adoption soars but trust remains the missing piece according to Booking.com's AI study

Booking.com surveyed 37,000 people across 33 countries on AI. Here’s what the findings mean for travel marketing.

News

Meta expands scam ad detection for brands

Meta just expanded brand protections on Facebook and Instagram. Here’s what that means for marketers

Content Marketing

Katseye’s viral denim drop with Gap hits all the right notes

Gap’s “Better in Denim” campaign leans on Katseye’s global reach and Gen Z fandom

Reports

Gen Z search behavior and trends, revealed by Fractl and SEL report

New research shows that Gen Z favors ChatGPT and TikTok over Google. Here’s what that means for brand visibility

Martech

Google is using Gemini AI to fight ad fraud

Google is using its Gemini AI model to tackle invalid traffic. Learn how it’s changing ad enforcement and ROI

Content Marketing

When brand ad campaigns fail

These infamous marketing campaigns sparked backlash instead of buzz. Here’s what went wrong and what marketers can do better.

Content Marketing

The intersection of finance and marketing: a strategic partnership for business success

How finance and marketing collaboration boosts ROI and business success.

News

Swatch pulls controversial “slanted eye” ad in China

Swatch pulled a controversial ad in China after backlash. Here’s what marketers should take away from the incident.

Reports

AI search is stealing your traffic, even when you rank #1

Ranking #1 isn’t what it used to be. Here’s how AI summaries are changing the SEO game

News

How brands are riding Taylor Swift’s ‘Life of a Showgirl’ wave

Taylor Swift's latest album era has brands everywhere jumping on the showgirl bandwagon

Reports

Twilio report shows why AI alone won't drive loyalty

Twilio’s 2025 State of Customer Engagement report reveals why real-time relevance and transparency matter more than AI hype

Content Marketing

Nostalgia meets novelty in MILO’s SG60 celebrations

Lessons from MILO’s 75th anniversary activations and what they reveal about consumer sentiment

Martech

Gen Z is driving the rise of dark social

Gen Z’s shift to private, interest-driven platforms is upending the rules of engagement

News

AirAsia debuts “AirAsia World” on Roblox to gamify ASEAN travel

With a new experience on Roblox, AirAsia is rethinking travel engagement for the digital generation

Content Marketing

adidas apologizes over Oaxaca sandal controversy

adidas pulled images of its ‘Oaxaca slip-on’ after Indigenous appropriation claims. Here's what brands should take away.

Reports

PR is not dead and AI search engines are proving it

Muck Rack’s new findings expose a growing divide between AI search behavior and traditional SEO tactics

Martech

AI startup Perplexity just made a US$34.5B bid for Chrome

The AI startup is offering nearly double its own valuation to acquire Google’s browser. Here’s what marketers need to know