Martech

AI for contracts is booming, but are businesses ready for the risks?

AI is speeding up contract work for marketers and business teams, but legal doubts are growing

News

PepsiCo gets a bold new look after 25 years, but it's more than a design update

PepsiCo’s corporate refresh connects the dots between consumer trust and brand equity

News

Meta revives Facebook's emotional edge to woo Gen Z back

Meta launches its first Facebook brand campaign in four years to reconnect with younger audiences

Reports

Americans want real personalization, and they’re paying for it

New data shows consumers want personalization rooted in real faces, not just names

News

Meta’s Q3 stumble: AI bets rise, earnings fall

Meta's ad engine is booming, but rising AI costs triggered a stock dip. Here’s how marketers should interpret the shake-up

News

Reddit sues Perplexity for scraping content without permission

Reddit claims Perplexity kept scraping its data even after being told to stop

Reports

LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention

New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing

Martech

Top 13 AI marketing tools for photo and video editing: a comprehensive review

Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.

News

Google tops US$100B in a quarter for the first time

Google’s first-ever US$100B quarter offers key lessons for marketers watching AI and adtech

News

Instagram Reels adds skippable ads

Instagram is testing skippable Reels ads, skipping creators in the process

News

The New York Times launches TikTok-style Watch tab with human curation

With its new Watch tab, The New York Times moves beyond text into immersive mobile video

Reports

Generative AI will break customer trust for a third of brands, Forrester warns

Forrester predicts one-third of companies will frustrate customers with bad AI tools

News

OpenAI’s Sora 2 sparks antisemitism controversy

Sora 2 is surfacing antisemitic AI videos. Here’s what this means for brand safety, content moderation, and AI trust

News

The Ordinary calls out skincare lies with ‘The Periodic Fable’

The Ordinary launches a bold campaign spotlighting overhyped beauty jargon

Reports

Sport fandom in APAC is changing fast according to We Are Social's report

We Are Social’s new report reveals four cultural shifts transforming sport engagement in Asia-Pacific

News

Tiffany & Co. wraps love in cinematic holiday push starring Anya Taylor-Joy

A new film-led campaign cements Tiffany’s stance on love as the ultimate luxury

News

PayPal plugs into ChatGPT to fuel the next wave of AI-powered commerce

PayPal teams up with OpenAI to power in-chat payments and kick off the next wave of AI commerce

Reports

Why personal branding is now your career strategy, not a side hustle

From LinkedIn to burnout, here’s how personal branding is reshaping modern career paths

Content Marketing

Marketer's quick guide to GDPR compliance

Explore the importance of GDPR compliance for marketers in today's digital age.

News

McDonald’s stages a global heist for UK menus

McDonald’s turns social envy into brand buzz with a multi-phase global stunt

News

HBO Max floats red balloons across Asia to promote IT: Welcome to Derry

HBO Max’s Asia stunt blends physical horror and digital buzz ahead of IT: Welcome to Derry premiere

Martech

AI is now the new front door to the internet according to McKinsey study

AI summaries now dominate Google results, threatening 50% of brand traffic. Here’s what to do next

Martech

The rise of student influencers

As student creators gain traction, content marketers must adapt

News

Heineken trolls AI companions with cheeky wearable and IRL message

As AI companions gain traction, Heineken’s latest campaign urges consumers to connect offline, ideally over a cold beer

News

CHAGEE turns back the clock with a modern twist on Chinatown teahouses

The modern tea brand launches Pagoda House to revive community-centric tea culture