Martech 5 brands thriving with Gen Z: what they're doing right Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
Freelancing The importance of continuing education for freelance writers There are many reasons why continuing education is essential for a successful freelance writing career. We explore how in this piece.
Public Relations Influencer marketing: promoter or cultural driver? Influencers today aren’t just promoters—they’re shaping culture. See how brands are embracing creators to drive engagement and cultural relevance in 2024.
Martech How different sectors are adapting to AI innovation Learn how AI is being utilized in different sectors, with examples of its impact on innovation, process improvement, and growth strategies.
Martech Ampverse Group expands marketing solutions with a new agency, Ampverse Pulse Ampverse launches Ampverse Pulse, a marketing agency designed to connect brands with the rapidly expanding gaming and entertainment sectors.
News Google Analytics 4 (GA4) introduces real-time pages for instant website data Google Analytics 4 introduces Realtime Pages, offering live insights into active users and pageviews over the last 30 minutes.
Technology 3 recommended plagiarism checker tools in 2024 Unique and plagiarism-free content is made easier with tech. Check out these tools to prevent problems and keep your content original.
Martech VistaPrint and impact.com join forces to scale influencer partnerships with small businesses VistaPrint partners with impact.com to simplify influencer relationships and scale partnerships with small business owners and consumers.
News AI and video: Meta rolls out new tools for ad creation Meta's AI tools transform video ads, cutting manual tasks like resizing and adding features like image animation to enhance content creation.
News MarketMuse acquired by Siteimprove: what to expect MarketMuse is now part of Siteimprove. Find out how this acquisition simplifies content optimization and SEO management.
Public Relations Comparing services? Here are 10 top features of press release distribution services to help you decide which one is best Need help choosing a PR distribution service? Here are 10 features to guide your decision and get your press release noticed by the right outlets.
Public Relations No more burning cash: ask these questions before hiring a PR distribution service Hiring a PR distribution service? These 13 questions will help you avoid inexperience, hidden costs, and ineffective strategies.
Public Relations Tech startups: how to evaluate PR distribution services — a complete checklist Evaluate PR distribution services with this checklist. Measure media coverage, SEO, and leads—more importantly, was it worth the cost?
Content Marketing Australia's potential social media ban for children: What marketers need to know Australia's proposed ban on social media for children could change how marketers reach younger audiences, sparking both challenges and opportunities.
Public Relations How tech firms benefit from newswire services in investor relations Discover how tech firms can utilize newswire services to enhance investor relations and build trust with investors.
Public Relations Tech startups and PR: how to choose the right distribution service Got a list of PR services? Discover the critical questions that determine the best fit for your tech startup.
Martech 10 common B2B lead generation mistakes and how to avoid them Avoiding 10 common B2B lead generation mistakes can significantly improve your marketing results. Focus on quality leads and effective strategies to drive business growth.
Lists 5 SEO tips to increase organic traffic in 2024 A great SEO strategy should be developed from the viewpoint and perspective of your existing and potential consumers.
Martech How Semrush’s acquisition of Datos aims to strengthen analytics and intelligence With the integration of Datos, Semrush enhances its data analytics suite aiming to provide competitive intelligence for businesses of all sizes.
News Gemini now integrated into Google Ads, expanding accessibility for marketers Gemini, now integrated into Google Ads, provides new options for ad creation, asset generation, and reporting to support marketers' campaigns.
Martech Salesforce launches Agentforce with Google Cloud integration Salesforce and Google Cloud are expanding their partnership with the launch of Agentforce, enabling AI-driven collaboration across Salesforce Customer 360 and Google Workspace apps.
Guides Add links to PDFs: how to make your documents interactive Learn how to add links to PDFs with tools like Lumin. Enhance interactivity by adding hyperlinks to websites, emails, or document references.
Public Relations The ultimate media monitoring service guide for global PR teams (with 13 examples) Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.
Technology With 1.1 million users, Mangools is a great example of a thriving, self-funded SEO tool Intuitive tools from Mangools give website owners all the data needed to maximize their SEO strategies.
Technology 7 things for marketers to know about B2B gifting platform Alyce Alyce aims to turn business gifting into a simple, personal, and relatable experience for B2B partners. Here’s what marketers can learn.