Content Marketing

Key trends in digital lending every marketer needs to know

Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.

Martech

Indosat and GoTo launches Sahabat AI: driving Indonesia’s golden 2045 vision

Sahabat-AI focuses on creating AI tools in Bahasa Indonesia to support education, businesses, and government services.

Public Relations

How to get the most out of free press release distribution services

It’s free, but what’s better? You can make the most of it. Learn how to optimize free PR distribution services with our guide and tips.

Public Relations

PR crisis checklist: what to do in the first 24 hours

Bad days can strike fast. Use this 24-hour checklist to handle a PR crisis effectively, from assessment to team communication.

Public Relations

How tech is helping PR pros achieve better results

Discover the tech helping PR teams write, pitch, and track media coverage more effectively.

News

Meta sued in Japan over fake celebrity-endorsed investment ads

Victims in japan file lawsuits against meta for failing to block fraudulent investment ads using fake celebrity endorsements.

News

Adweek’s top 10 fastest growing agencies you need to know

Despite market pressures, these 10 agencies have shown remarkable resilience and growth, making it to the top of Adweek’s 2024 list.

Content Marketing

K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign

The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.

Public Relations

Choosing between free and paid press release services: what you need to know

We all love freebies, but as great as it feels to go the no-cost route, there’s always a trade-off.

Content Marketing

Think PR is just for publicity? it’s the key to better SEO, too

Find out why PR might be the missing piece in your SEO strategy—and how to track its impact.

Guides

How to get indexed by ChatGPT search

Want your content to be seen on ChatGPT search? Here’s how to get indexed and stay ahead on this fast-growing AI platform.

Martech

GfK and IMDA unveil unified audience data with Singapore's new SG-TAM 2.0

The next-generation SG-TAM 2.0 brings unified data insights across broadcast, social media, and streaming, empowering media and advertising firms.

Case Studies

How FILMA’s PR storytelling drove 1.5B impressions through its USP

Through influencers and live demos, FILMA showed how focusing on what’s already great about a brand can turn PR into a standout, high-impact campaign.

Martech

AI overviews in Google Search go global: key takeaways for marketers and content creators

Google Search expands its AI-powered overviews to over 100 countries, offering new global opportunities for publishers and businesses. Here’s how marketers can connect better with audiences through Google Search.

News

OpenAI AMA reveals early SEO strategies for ChatGPT search

How does ChatGPT search differ from Google, and what’s its SEO impact? OpenAI’s latest AMA gives early hints and strategies.

Content Marketing

Singles’ Day sales surge: Criteo insights for sales success

New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.

News

OpenAI unveils ChatGPT with built-in search engine access

ChatGPT’s new search function provides real-time answers from the web. Learn how this impacts marketing and content strategy.

Content Marketing

Traditional vs viral marketing: navigating the paradigm shift in advertising

Explore the pros and cons of viral and traditional marketing strategies.

News

Get AI-savvy with LinkedIn’s free courses – ends December 31

Get free AI training with LinkedIn’s courses open until Dec. 31! Enroll to gain skills in automation, content creation, data insights, and more.

Martech

AI bias in marketing: simple steps to keep your data accurate

AI bias can skew marketing data, harming insights, customer trust, and ROI. Here are some tips to prevent it.

Public Relations

How to measure the ROI of PR distribution services

Is PR moving the needle? Discover how to track ROI for press release distribution and gain better brand insights post-campaign.

News

How marketers can prepare for Google’s global AI search expansion

Google expands AI search to 100+ countries. Learn how marketers can optimize for better visibility in AI-powered search results.

Public Relations

Planning for 2025? Top PR lessons from 2024 you don’t want to miss

Discover key 2024 PR trends, from crisis response to data privacy, used by leading brands to guide your 2025 strategy.

Martech

Lightricks rolls out AI-powered brand safety tool for influencer onboarding

New analytics solution is aimed at reducing friction, allowing marketers to accelerate influencer marketing operations.

Martech

Top 10 email marketing metrics that actually matter

Discover the top 10 email marketing metrics every business should track to boost campaign success. From open rates to ROI, these essential metrics reveal audience engagement and help optimize strategies for higher conversions.