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LTK brings agentic AI into creator campaign workflows

LTK brings agentic AI into creator campaign workflows

LTK's agentic platform connects creator planning, selection and optimization, testing how far brands can automate without weakening human judgment.

Fanta brings Beyblade X fandom offline with a Hong Kong tournament

Fanta brings Beyblade X fandom offline with a Hong Kong tournament

Fanta taps Beyblade X’s Hong Kong resurgence with a COKE+ receipt-to-entry tournament, plus pop-ups, sampling, and a creator-led finale.

Fanta uses AI to build “Fanta’s haunted universe” for Halloween

Fanta uses AI to build “Fanta’s haunted universe” for Halloween

Fanta debuts four original horror characters and a trailer made with GRAiL, signaling a shift from collabs to brand-owned Halloween IP.

Dr Pepper returns to Fansville with AI-driven personalization at scale

Dr Pepper returns to Fansville with AI-driven personalization at scale

Dr Pepper’s ninth Fansville season uses AI, data, and modular creative to localize ads across 50 markets and improve sales lift and iROAS.

Jin’s $9,900 Gucci jacket sellout shows how fandom commerce works

Jin’s $9,900 Gucci jacket sellout shows how fandom commerce works

Jin’s $9,900 Gucci jacket reportedly sold out across Europe in under a day. What it signals about fandom commerce and drop-like scarcity.

Influencer marketing proposal template: the B2B deck that gets budget approved

Influencer Marketing

Influencer marketing proposal template: the B2B deck that gets budget approved

A practical B2B influencer marketing proposal structure for turning creator strategy, budget, measurement, rights, and risk into a clear approval decision.

MINISO × LISA brings its first global pop-up to Bangkok’s ICONSIAM

MINISO × LISA brings its first global pop-up to Bangkok’s ICONSIAM

MINISO’s LISA pop-up debuts at ICONSIAM Sept 1–24 with blind boxes, apparel, and timed entry, showing how retail can mirror fandom rituals.

Has adidas found a repeatable way to bottle Liverpool’s “Anfield effect”?

Has adidas found a repeatable way to bottle Liverpool’s “Anfield effect”?

adidas and Liverpool launch “Feel the Anfield effect” with a third kit, lifestyle line, and a revamped global store focused on speed and

How DTC brands can use product bundles to lift basket size without sacrificing margin

How DTC brands can use product bundles to lift basket size without sacrificing margin

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want bigger baskets without relying on blanket discounts.

Donut King turns a heritage mascot into an all-AI campaign

Donut King turns a heritage mascot into an all-AI campaign

Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an integrated media plan.

Public trust in AI rises as media sentiment turns more sceptical

Public trust in AI rises as media sentiment turns more sceptical

CARMA finds AI trust rose to 30% as media trust signals fell. What the gap means for transparency, accountability, and AI messaging.

Fans are getting “help me say it right” energy from Jimin and Gemini

Fans are getting “help me say it right” energy from Jimin and Gemini

Google’s Gemini campaign with BTS’ Jimin spotlights AI for translating emotion, plus Sphere visuals and personalized BTS playlists to deepen

The Trade Desk makes Kokai easier to use with Zuma's AI agents

The Trade Desk makes Kokai easier to use with Zuma's AI agents

Kokai Zuma adds AI agents, a simpler interface, and faster measurement setup as The Trade Desk streamlines programmatic buying.

Flipkart gives sellers AI ad tools and agency help with Saarthi

Flipkart gives sellers AI ad tools and agency help with Saarthi

Flipkart's Saarthi combines AI campaign intelligence with free agency support for marketplace sellers.

ChatGPT ads add exclusions, but targeting controls still lag

ChatGPT ads add exclusions, but targeting controls still lag

ChatGPT Ads adds audience exclusions and location controls, while brands still have limited power over exact conversational targeting.

Feel Good Network buys Lengua to deepen Indonesia social offer

Public Relations

Feel Good Network buys Lengua to deepen Indonesia social offer

Feel Good Network's Lengua acquisition adds social-first and creator capabilities, but the commercial test will be how well its agencies integrate.

Integrate buys CaliberMind to connect demand gen with revenue

Integrate buys CaliberMind to connect demand gen with revenue

Integrate is buying CaliberMind to connect B2B lead orchestration with attribution and revenue intelligence in a faster feedback loop.

Go younjung becomes Tiffany & Co. ambassador in new campaign slate

Go younjung becomes Tiffany & Co. ambassador in new campaign slate

Tiffany selected Go Youn Jung as ambassador across key collections, pairing heritage jewelry with a modern image and fan-driven visibility.

Every ad platform now has an MCP server. Here's what we learned

Every ad platform now has an MCP server. Here's what we learned

Six months of MCP launches show that agent access is becoming standard. The real divide is now permissions, write scope and governance.

Deel taps Arsenal’s global fan culture to explain “global teams”

Deel taps Arsenal’s global fan culture to explain “global teams”

Deel’s Arsenal film uses a squad-assembly story to simplify cross-border team coordination and broaden B2B messaging beyond product talk.

Giordano to roll out “Giordano 2.0” brand revamp in Hong Kong and Singapore

Giordano plans “Giordano 2.0” in Hong Kong and Singapore, adding new websites and upgrading stores as online penetration lags benchmarks.

Theo James and David Beckham front Stella Artois x Netflix “The gentlemen’s serve”

Theo James and David Beckham front Stella Artois x Netflix “The gentlemen’s serve”

Stella Artois and Netflix tie The Gentlemen S2 to a five-step pouring ritual, with films, social content, and limited-edition chalices.

How to spot AI-generated text: with or without tools

How to spot AI-generated text: with or without tools

Find out how to recognize content created by AI, even if you don't have specialized software.

Brainlabs data reframes the cost of AI search traffic loss

Brainlabs data reframes the cost of AI search traffic loss

Brainlabs' advertiser data shows AI search can reduce organic sessions while sending fewer, higher-intent visitors to brand websites.

Your agency's AI advantage needs an exit plan

Your agency's AI advantage needs an exit plan

AI agency reviews should test workflow portability, data access and handover rights before embedded capability becomes client lock-in.