ContentGrip

News

TXT’s Soobin becomes Dolce&Gabbana’s new face across fashion and beauty

Dolce&Gabbana names TXT’s Soobin a global ambassador across fashion and beauty, including its new Ever-Youth skincare campaign.

News

Kendall Jenner gives Donna Karan's archive a New York reset

Donna Karan pairs Kendall Jenner with a late-1980s campaign reference to reconnect its relaunched brand with New York.

media business

Disney+ redraws what “ad-free” means around Premium viewing

Disney+ is widening the commercial surfaces that can sit around Premium viewing without turning it into a conventional ad-supported tier.

Public Relations

Converse's Karina backlash exposes the campaign-vetting gap

Converse removed a Karina campaign image after backlash. The bigger PR question is how the visual passed review before publication.

advertising

Pinterest brings performance ads to visual search at 80B-search scale

Pinterest is turning image-led discovery into a lower-funnel ad surface with Visual Search Ads across its advertising markets.

News

Visa extends its Mobile Legends play across 3 more world championships

Visa expands its MLBB partnership through M10, tying payments to ticket priority, VIP access and backstage fan experiences.

News

Instacart turns Shrek and Scooby-Doo into AI shopping prompts

Instacart uses Shrek, Scooby-Doo and other familiar screen moments to show how Clementine can turn a craving into a grocery cart.

News

Kendall Jenner turns Venice into an Armani Beauty campaign moment

Kendall Jenner's Venice appearance shows how Armani Beauty is extending its Power of You fragrance campaign through culture and personal ritual.

Public Relations

ONE Campaign puts Phoenix Ricks over PR, digital and partnerships

The notable part of Phoenix Ricks' appointment is the remit: ONE is putting media relations, digital, creative, partnerships and events under one CCO.

News

Riot Games and Pop Mart tease VALORANT collectibles, starting with Jett

Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing, and blind-box format.

Public Relations

Press release SEO: what actually helps search and AI visibility

A practical press release SEO guide covering newsroom optimization, Google link-spam rules, syndication, earned backlinks, and AI visibility.

Spotlight

Your message can be perfect and still fail. Here's what to fix instead.

Your message can be word-for-word correct and still fail to land. Here's what to fix instead, a framework for adjusting delivery in real time without touching the substance, from a communication expert who's had to do it in front of a thousand people.

martech

The best reason to integrate your marketing data is not reporting

Marketing data integration should do more than clean up reporting. The real advantage is portable evidence you can verify, compare, and take to another vendor.

Public Relations

Amazon's dark patterns bill keeps growing: what $845 million buys in cancellation UX

Amazon's Prime redress now tops $845 million as the FTC expands refunds, giving marketers a concrete benchmark for subscription and cancellation UX.

advertising

Google Ads puts AI dubbing for 33 languages inside Asset Studio

Google Ads is moving multilingual video production into Asset Studio, but eligibility and creative controls remain unclear.

Public Relations

VidCon is leaving Anaheim and becoming a marketing festival

VidCon is leaving Anaheim for Nashville and joining LIONS, moving creator culture closer to the marketing industry's commercial core.

media business

"Existential threat": what AI executives said privately about publishers

The damaging quotes matter less as a verdict than as leverage for publishers negotiating AI licensing deals.

martech

Foursquare gives Infillion a bridge from ad exposure to store visits

Infillion’s Foursquare deal connects media execution, store visits and purchase data in one independent measurement stack.

content marketing

An AI content network claims 50 million monthly page views. What separates it from the rest of us?

Fake writers and real traffic force an uncomfortable question: what makes AI-assisted publishing legitimate?

Public Relations

Dentsu puts its APAC client chief in charge of Singapore

Prerna Mehrotra will lead Dentsu Singapore while retaining her APAC chief client remit, bringing regional client strategy closer to a key market hub.

martech

California ads must now say when the actor isn't real

California is the second US state to require labels for synthetic performers in ads, including AI-generated voices.

martech

What Google's ad tech ruling actually changes for media buyers

Google keeps its ad tech stack, but six years of interoperability and auction-data rules could reshape how buyers assess supply.

AI marketing

Nine puts AI at the center of its cross-platform ad pitch

NineNeo brings AI into cross-platform media planning and buying, testing whether Nine can turn its expanding portfolio into measurable advertiser value.

martech

When marketing benchmarks come from the platform selling the media

Platform benchmarks can add useful context, but marketers need separate business guardrails when the same system defines peers and recommends action.

media business

After nearly 260 fake-ad reports, a German court held Meta liable

A Frankfurt court tied Meta's fake-ad liability to its automated auctions and algorithmic distribution, but the judgment remains appealable.