news

Instagram’s ‘Instants’ test signals a shift toward private social sharing

Meta’s disappearing photo app could reshape how brands approach private social engagement

Spotlight

Axel Sukianto: B2B teams are paying a tax for playing it safe

Truescope's VP Marketing Axel Sukianto explains why B2B teams play it safe, what real experimentation looks like, and why conviction beats content.

news

Showpad AI expands into an AI-native revenue effectiveness platform

Showpad AI combines content, coaching, engagement, and revenue signals, aiming to reduce CRM admin work and improve field sales consistency.

Reports

Smarter aisles are forcing retail media budgets to grow up

The quiet merger of shelf space and screen space is changing how brands think about retail media, shopper marketing, and omnichannel investment.

news

Captello rolls out Intelligent Scanner for AI-based event lead capture

Captello’s Intelligent Scanner captures badges, cards, and conversations, then enriches and syncs data into CRM and marketing automation tools.

Influencer Marketing

How to calculate earned media value (EMV) without lying to yourself

Most EMV formulas produce numbers that look great in a deck but prove nothing. Here's how to calculate earned media value with CPM-equivalent math that holds up to scrutiny.

news

FOX One and Indeed turn World Cup fandom into a US$50,000 creator job

FOX Sports and Indeed are turning football fandom into a creator-led streaming spectacle for FIFA World Cup 2026™

news

Meta’s AI-scaled ad engine lifts revenue 33% as pricing power deepens

AI-driven ad optimisation is helping Meta grow faster from the same audience while increasing advertiser dependence on its ecosystem.

Guides

AI writing tools in 2026: complete guide for content creators

How modern AI writing platforms help creators brainstorm, fact-check, localize, edit, and publish faster without losing their voice

Reports

The localization mistakes marketers wish they could take back

New Lokalise research reveals how translation mistakes damage campaigns, dilute brand voice, and force marketers to rethink global expansion.

news

Amperity adds real-time AI assistants for customer data activation

Amperity’s new assistants and real-time activation aim to close the gap between customer insight and in-session personalization across channels.

news

TikaMobile launches agentic AI-native CRM for commercial sales teams

TikaPharma adds agentic workflows, HCP scoring, and automated reporting for commercial teams. Here's how to evaluate impact and risk.

news

Aircall acquires Vogent to improve AI voice agent reliability

Aircall acquired Vogent to deepen voice AI infrastructure, focusing on latency, turn-taking, and production reliability for business calls.

news

Influ2 launches Contact-Level GTM Orchestration

Influ2's new orchestration triggers ads, cadences, and MAP actions from individual buyer signals, with Salesforce attribution and identity beta.

news

Sierra raises $950M to expand AI customer experience agents

Sierra secured US$950M at a US$15B+ valuation, as enterprises shift AI agents from support into sales and retention workflows.

news

ServiceNow launches Autonomous CRM to execute work

ServiceNow expands AI specialists into CRM to automate cases, quotes, and orders. What to assess on governance, data, and workflow fit.

news

OpenAI’s ad manager code hints ChatGPT ads may be heading for conversions

New code hints suggest ChatGPT ads may evolve from awareness placements into measurable performance campaigns.

news

Samsung taps Thierry Henry to push premium football viewing ahead of World Cup marketing wave

Samsung’s latest football campaign turns TV quality into a brand positioning play for the 2026 World Cup cycle

Influencer Marketing

Types of influencers: nano, micro, macro, mega - and the B2B LinkedInfluencer tier most guides ignore

From nano to mega - and the LinkedIn operator-creator tier most guides miss. Rates, engagement benchmarks, and B2B campaign guidance for every influencer tier.

news

OpenAI’s image boom in Singapore signals AI visuals are entering the execution phase for marketers

Singapore’s rapid adoption of ChatGPT Images 2.0 shows marketers are moving from AI experimentation to production workflows

news

Netflix expands Clips as streaming apps chase short-form discovery

Netflix is turning viral scenes into mobile-first discovery tools for the scroll era

news

Meta says its business AI now facilitates 10 million conversations a week as monetization nears

Meta’s AI business tools are scaling rapidly across messaging, ads, and customer engagement

Influencer Marketing

Influencer marketing cost: 2026 rate card by tier and platform

2026 influencer pricing benchmarks by tier (nano to mega) and platform (Instagram, TikTok, YouTube, LinkedIn), with B2B and LinkedIn premium rates included.

Reports

Consumers want AI convenience but still crave authentic brands

Prophet’s latest AI consumer research shows that as GenAI adoption accelerates, trust, transparency, and emotional connection are becoming critical differentiators for marketers.

news

Canva turns a giant squirrel into a marketing movement with new US campaign

Canva’s “The Thing That Makes Anything A Thing” campaign blends absurdity, AI, and experiential marketing to show how ideas become cultural moments.