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Pepsodent turns Kholidin’s bite into a sports performance story

Pepsodent turns Kholidin’s bite into a sports performance story

Bite Into Glory reframes oral care as sporting equipment by supporting para-archer Kholidin’s mouth-draw technique.

Uber turns “Ooooo” into a brand mnemonic for first rides

Uber’s India campaign turns a familiar reaction into “Ooooober,” linking a first-ride offer to a repeatable brand-memory device.

Changi turns Nailoong fandom into an airport shopping journey

Changi turns Nailoong fandom into an airport shopping journey

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

AI agent observability will become a martech buying requirement

AI agent observability will become a martech buying requirement

AI agent observability should connect agent actions to customer state, interventions, campaign changes, and recovery so marketers can govern autonomous systems.

Instagram gives creators an AI analyst inside Edits

Influencer Marketing

Instagram gives creators an AI analyst inside Edits

Instagram is adding an AI assistant inside Edits that helps creators analyze performance and turn audience signals into better content decisions.

M360° takes its PR-plus-GEO model toward Singapore

Public Relations

M360° takes its PR-plus-GEO model toward Singapore

The Philippines agency is preparing a Singapore expansion built around integrated PR, live activations and GEO, but the operating details still matter more than the label.

Executive positioning: how PR teams build credible leadership visibility

public-relations

Executive positioning: how PR teams build credible leadership visibility

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, and measurement.

TikTok opens its 400,000-app ad network to U.S. advertisers

TikTok opens its 400,000-app ad network to U.S. advertisers

TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.

Skydance's Warner Bros. deal puts US$6B in savings behind a bigger media stack

Skydance's Warner Bros. deal puts US$6B in savings behind a bigger media stack

Skydance has closed its WBD deal. Now media buyers are watching how US$6B in planned synergies reshape advertising and streaming.

Omnicom brings AI product placement into the media plan

Omnicom brings AI product placement into the media plan

Omnicom Media is integrating Rembrand's AI in-content ad technology into its media workflow to make virtual placements easier to plan.

Stagwell turns Assembly into a 50-market AI media agency

Stagwell turns Assembly into a 50-market AI media agency

Stagwell is retiring Assembly and building Stagwell Media around integrated media, commerce, data and its Machine OS AI layer.

Southwest turns notification overload into travel rewards

Southwest turns notification overload into travel rewards

Southwest's Enter Airplane Mode campaign turns notification overload into Rapid Rewards points and a reason to book a break.

OpenAI makes ChatGPT ads more visual and measurable

OpenAI makes ChatGPT ads more visual and measurable

OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media budgets.

BCA taps no na for a year-long myBCA wishlist campaign

BCA taps no na for a year-long myBCA wishlist campaign

BCA pairs no na with a year-long myBCA campaign, connecting personal goals with its push for new users and app migration.

Panda Express makes gaming always-on after a 3-point awareness lift

Panda Express makes gaming always-on after a 3-point awareness lift

Panda Express is keeping Roblox and Fortnite active after brand-lift gains, shifting gaming from campaign bursts to a standing channel.

Firmable finds 82% dismiss cold outreach as AI trust lags

Firmable finds 82% dismiss cold outreach as AI trust lags

Firmable's survey highlights AI outreach distrust, mass-message fatigue and why B2B teams should measure positive replies separately.

LISA takes Nike Moon Shoe heritage into pop culture

LISA takes Nike Moon Shoe heritage into pop culture

LISA fronts Nike's Moon Shoe campaign, pairing archival sneaker design with lunar imagery and a musical link to The Kim Sisters.

Mo Farah turns blue laces into a mental-health conversation cue

Mo Farah turns blue laces into a mental-health conversation cue

Buxton, Mind and Mo Farah use bright blue running laces and a Strava challenge to make difficult conversations easier to start.

YouTube Shopping turns 16 creator films into 380+ APAC assets

YouTube Shopping turns 16 creator films into 380+ APAC assets

YouTube Shopping turned 16 creator films into 380+ assets across six APAC markets while keeping each creator's voice recognizable.

Maybank turns Circle Line media into an adulting theatre for 200+

Maybank turns Circle Line media into an adulting theatre for 200+

Maybank turns its Circle Line takeover into live theatre, using adulting choices to make financial marketing more participatory.

The Coffee Bean & Tea Leaf turns 63 into a creator-led brand reset

CBTL uses its 63rd anniversary to begin a creator-led brand transformation built around self-expression, local culture and coffee craft.

BMW makes Ranveer Singh its Brand Voice for the new 7

BMW names Ranveer Singh its Brand Voice as the new 7 Series launches in India, linking celebrity personality with modern luxury.

Jhamtani taps Ranveer Singh to take its Pune real-estate brand upmarket

Jhamtani names Ranveer Singh brand ambassador, extending its promise platform into a celebrity-led premium real-estate campaign.

Manila Fashion Week turns Thai fandom into a US$3.2M engine

Manila Fashion Week turns Thai fandom into a US$3.2M engine

MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border marketing engine.

ARTBOX brings its 222-store Korean retail world to LA with ILLIT

ARTBOX brings its 222-store Korean retail world to LA with ILLIT

ARTBOX uses ILLIT, character IP and Korean decorating culture to turn its first U.S. retail move into an experiential launch.