news

ChatGPT uninstalls spike after OpenAI’s defense partnership sparks backlash

App analytics data shows a wave of uninstall activity and shifting downloads as users respond to OpenAI’s U.S. Department of Defense agreement.

martech

AI marketing: the complete guide

How marketers use AI to automate campaigns, personalize customer experiences, and optimize performance.

Reports

Gen Z and Millennials boost travel spending in 2026 according to Klook's Travel Pulse 2026 report

Millennials and Gen Z plan bigger trips in 2026 according to Klook's 2026 report

martech

The ultimate list of TikTok trends for Gen Z marketing in 2026

Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.

news

Gap teams up with Young Miko for music-led Spring 2026 campaign

Can the retailer’s Latin music pivot help it win back cultural clout?

Influencer Marketing

Top influencer marketing platforms across APAC according to AnyMind 2026 report

Influencer marketing works differently across Asia, with each market favoring different platforms, creators, and campaign strategies.

news

Agora launches conversational AI agents to scale voice automation for enterprises

New voice AI agents aim to solve latency and deployment challenges for real-time customer conversations.

news

YouTube surpasses Hollywood studios in ad revenue

How a creator-driven platform overtook traditional media giants and what it signals for digital advertising strategies.

Reports

APAC influencer marketing in 2026: TikTok leads while nano creators dominate performance

New data reveals how short-form video, smaller creators, and social commerce are reshaping influencer marketing across Asia.

news

Disney+ launches ‘Verts’ short-form video feed to boost mobile discovery

The streaming giant adopts a TikTok-style vertical feed to boost content discovery and engagement among mobile-first viewers.

martech

23 brands thriving with Gen Z in 2026 and what they're doing right

Discover 23 brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Technology

MarTech stack: how marketing automation saves your day

See how marketing automation tools help you follow up, score leads, and personalize campaigns — all without manual work.

Content Marketing

Practical tax strategies for marketers investing in real estate: how cost segregation boosts ROI

Why more marketers are turning to real estate and how smarter tax planning increases returns

Reports

The productivity problem inside modern organizations

Leaders are realizing that reorganizing teams is not enough to solve productivity challenges

Reports

AI-generated music in ads: where consumers accept it and where they push back

Adobe Express research reveals how AI-generated music affects brand perception, ethics concerns, and purchase decisions

martech

How Gen Z feels about AI-generated content

Discover how Gen Z really feels about AI-generated content, with case studies of brands getting it right and wrong, plus strategies to win this US$360B market.

news

adidas Originals taps Samuel L. Jackson and Gen Z icons to reboot the Superstar story

The Spring 2026 campaign blends storytelling, culture, and star power to reinforce the sneaker’s cross-generational appeal.

news

Did McDonald’s CEO just stage the Big Arch bite? Here’s why brands jumped in

After McDonald’s CEO Chris Kempczinski’s Big Arch tasting video drew criticism, Burger King, Wendy’s and A&W responded with their own social-first burger moments.

Content Marketing

How content marketing builds and protects your brand reputation

Learn how to use content strategy as a long-term reputation asset — controlling what your audience finds, believes, and shares about your brand across every digital channel.

Reports

How social media and AI are impacting mental health conversations in America

Survey data reveals how social media, “therapy speak,” and AI chatbots are shaping how Americans talk about and cope with mental health.

news

Can luxury and comics go together? Style by SCMP experiments with AI storytelling

Style by SCMP celebrates its 20th anniversary with an AI-assisted comic.

news

Canva reaches US$4B ARR as AI tools and LLM traffic surge

As AI assistants become discovery engines, Canva is turning design software into an AI-first creative platform.

Reports

AI-first organizations are emerging according to McKinsey's latest research

McKinsey’s latest research suggests the next phase of AI adoption will reshape how organizations operate

martech

The future of AI in marketing 2026: trends, tools and strategies

Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Public Relations

Media pitching email templates that get replies (with examples)

Practical media pitching email templates PR teams, founders, and marketers can use to earn journalist replies.