ContentGrip

Influencer Marketing

H.I.G. launches Waveborn with Jake Rosen creator-agency acquisition

H.I.G. Capital has created Waveborn and acquired Jake Rosen Entertainment. The new roll-up tests how creator management and brand services might combine.

News

Apple makes MacBook Neo a second chance at art in The Dreamer

A film by Melina Matsoukas uses a young artist's return to drawing to make MacBook Neo part of a family story.

News

Tiger Brokers puts 3 AI agents to work across 260-plus screens

A Singapore OOH pilot links AI buyer, seller and creative agents while retaining approval controls and leaving performance gains unproven.

News

Teleflora turns Hunger Games fandom into a floral photo stop

Teleflora pairs a Hunger Games floral installation in Los Angeles with Let Hope Bloom bouquets and keepsake containers.

News

Netflix turns KPop Demon Hunters tour cities into a reveal campaign

The official tour site pairs a globe with sign-ups, showing how staged reveals can connect fandom with the next step in a campaign.

News

Aer Lingus makes its 66% awareness gap a Sharon Horgan joke

An airline-commissioned survey shapes a US campaign that uses Irish humor to explain the brand before selling its network.

martech

Constant Contact brings agentic marketing to small businesses

Constant Contact's Catalyst promises AI-led marketing execution for SMBs, with human approvals and important questions about control and measurement.

Influencer Marketing

Steller launches Human Verified alliance with 52 travel creators

Steller's travel creator alliance turns AI-content authenticity into a public pledge. Here's what the voluntary badge means for brands.

News

Jannik Sinner makes doing nothing a 70-second luxury cruise campaign

Explora Journeys puts Jannik Sinner aboard EXPLORA III in a 70-second film about rest, timed to the 2026 ATP Finals.

News

Brittany Broski turns a fake ukulele into Smirnoff Ice's holiday gift

Smirnoff Ice gives Brittany Broski multiple roles in a holiday campaign with a fake ukulele gift box and five novelty merch items.

News

Specsavers' artist eyewear campaign reports 2.91% CTR

Specsavers' artist eyewear campaign with marie claire reports 2.91% native-content CTR and more than 83% video completion.

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.

News

Kep1er's SHEIN partnership draws fan backlash over fast-fashion concerns

Some Kep1er fans are criticizing the group's SHEIN Japan endorsement, raising questions about fast-fashion reputation and K-pop brand deals.

News

KPop Demon Hunters helps Anua beat Ulta sales targets by over 62%

Anua says its KPop Demon Hunters pop-ups at Ulta beat sales targets by over 62%, linking Netflix fandom with skincare retail.

Public Relations

Nvidia CEO exit tests its communications beyond Jensen Huang

The challenge after Jensen Huang's exit is not only selecting a successor. Nvidia must show that board accountability and customer confidence can stand apart from its founder.

martech

Google Ads makes AI Max expansion traffic identifiable in click data

Google Ads now identifies AI Max expansion clicks using a new ValueTrack field, offering clearer paid-search traffic segmentation.

News

SHEIN takes Kep1er from fashion catalog to a three-city runway

A six-part Japan campaign pairs Kep1er styling with city screens, Harajuku photo cards and a showroom that turns fandom into retail visits.

News

KIND puts Savannah Bananas star Jackson Olson on TikTok-only bars

KIND puts Savannah Bananas player Jackson Olson on limited-edition snack packs sold through TikTok Shop for World Kindness Day.

Spotlight

How Don't Panic turned AI terms into a question of public consent

George McCallum and Georgia Stephenson explain how Don't Panic used the terms-and-conditions metaphor to challenge assumed consent around artificial superintelligence.

Spotlight

Qualcomm's AJ Joseph: Why a kart-racing ad lost to a cardboard time machine

AJ Joseph explains why Snapdragon rejected a kart-racing ad, simplified its Christmas story after testing, and adapted its AI-themed campaign across markets.

News

Mars tests how AI shopping agents find snack brands

Mars is probing LLM product visibility and reorganizing commerce teams as brands prepare for AI shopping without proven sales results.

Influencer Marketing

Tano raises US$4M to automate creator campaigns with AI agents

Tano has raised US$4 million to scale AI-assisted creator advertising. The tougher test is protecting talent relationships, usage rights and trustworthy measurement.

Public Relations

Hawke buys Ketner Group and rebrands it Aster Agency

Aster Agency keeps its senior retail-tech PR team under Hawke Media. Clients should test the promised links between earned media, GEO and reporting.

News

Sabrina Carpenter stars in Damien Chazelle's Johnnie Walker film

A new brand film draws on Carpenter's persona and French New Wave style, continuing a music-led whisky partnership that began in 2025.

News

Lil Yachty leads 7-star Lids holiday gifting campaign

Lids pairs Lil Yachty, Jade Cargill and five other talents with a holiday campaign about gifts that reflect individual fans.