news

X rebuilds Ads Manager with AI as it tries to win advertisers back

X wants advertisers back with a rebuilt AI advertising platform

martech

AI is bringing retail media closer to the sale, and marketers want more accountability

Better shopper data and AI optimization are pushing retail media toward measurable business outcomes

martech

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

news

Pinterest turns a real wedding into a marketing activation play

Pinterest blends trend forecasting with real-world activation to influence consumer behavior

Influencer Marketing

What is B2B influencer marketing? The definitive guide

A complete guide to how B2B creator marketing works, which platforms matter, and how to build a program that generates real pipeline.

news

OpenAI quietly turns ChatGPT free users into an ad-targeting engine

OpenAI’s latest move turns free ChatGPT usage into a conversion engine powered by behavioral data

martech

How generative AI will reshape advertising and ecommerce strategies

From agent-led shopping to interactive ads, marketers face a new playbook

news

SprySite launches $15 per month website and marketing platform for SMBs

The new SMB platform combines web publishing, email and SMS workflows, reviews, analytics, and CRM, aiming to reduce tool sprawl.

news

American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign

A Gen Z-focused reset built on calm, confidence, and cultural timing

Influencer Marketing

Influencer marketing KPIs every B2B marketer should track (and 6 to ignore)

The metrics that move budgets versus the ones that fill slides.

news

How Eu Yan Sang made Mother’s Day cinematic without losing its roots

A 146-year-old brand reframes Mother’s Day with cinematic storytelling and smarter content production

news

Google and Meta earnings show AI is driving growth, but at very different costs for marketers

AI is fueling explosive growth for Google and Meta, but their strategies and risks are diverging fast

news

Highspot adds GTM Agent to connect revenue signals with execution guidance

Highspot’s GTM Agent unifies CRM, content, training, and engagement signals to recommend role-specific actions for GTM consistency.

news

Cemantica acquires Luminoso to expand AI-driven journey analytics

Cemantica acquired Luminoso to add natural language analytics to its JVMP, aiming to turn unstructured feedback into measurable journey actions.

news

Hightouch raises US$150M Series D as it leans into agentic marketing

Hightouch raised US$150M at a US$2.75B valuation, pushing AI agents that use first-party data to orchestrate cross-channel campaigns.

Lists

The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands

From Samsung to Spotify, brands turn nostalgia into full-funnel marketing

Lists

Gen Z marketing campaigns: 20+ brand examples marketers should study

A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies

Spotlight

Why B2B startups lose deals after the demo (and it's not your competitor's fault)

Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.

news

Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra

Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action

Influencer Marketing

How to vet influencers: an AI-era checklist for authenticity

Before you brief a creator, run these 12 checks. The data on what you will find is not encouraging.

news

Pacvue launches Amazon-focused AI agent as retail media automation heats up

A specialized AI agent aims to simplify Amazon Ads optimization and close the gap between data and execution

Guides

What content works in AI search today (and what doesn’t)

Search has shifted from clicks to citations, and content strategy needs to follow

news

Chord raises $7M to expand its context platform for AI-driven commerce

Chord’s $7M round supports a platform that unifies commerce data for reporting and activation as brands push AI into daily decisions.

news

Claritas Rx launches omnichannel CRM for patient services teams

Claritas Rx unifies hub and pharmacy workflows in one CRM, aiming to reduce access delays and improve time-to-therapy for specialty brands.

Influencer Marketing

Influencer marketing ROI: a data-driven framework for B2B marketers

The US$5.78 benchmark was built for e-commerce. Here is how B2B marketers should actually measure what creator programs return.