Guides 12 marketing and martech publications every APAC marketer should follow in 2026 A working shortlist of 12 marketing and martech publications for APAC marketers, compared on focus, cadence, format, and what each is actually good for.
Public Relations Embargoed press release: when to use one and how to send it A practical guide to using an embargoed press release, covering when it helps, how to secure journalist agreement, and how to avoid timing mistakes.
News PepsiCo’s ‘Now in a Solo Pack’ platform pushes single-serve snacking in Europe PepsiCo’s “Now in a Solo Pack” platform targets everyday snacking moments in Europe, using short assets across OOH, retail, and digital.
Guides Content marketing platforms vs. content marketing resources: the complete 2026 guide Content marketing platforms and content marketing resources aren't the same thing. Here's how to tell them apart, and where each one fits your stack in 2026.
Public Relations What is a media list? A practical guide for PR teams A practical guide to building a media list that improves PR outreach, journalist relevance, campaign learning, and earned coverage quality.
AI marketing Meta brings Muse Image to Advantage+ creative Meta's Muse Image rollout puts generative visuals closer to paid social production, with Advantage+ creative access coming for advertisers and agencies.
News Doritos leans into F1’s “watch-from-home” fandom with a global campaign push Doritos is using F1’s 10-month calendar to scale a global platform and local activations, with creative built around how most fans actually watch races.
Influencer Marketing Influencer outreach template: messages creators actually answer A B2B influencer outreach template for pitching creators with clear fit, compensation, disclosure, usage rights, and next steps.
martech Monetization strategies for publishers beyond traditional banner ads Discover publisher monetization strategies beyond banner ads, including native ads, push notifications, affiliate marketing, and subscriptions.
martech Zappi brings predictive ad testing to high-volume creative Zappi's Amplify AI brings predictive ad testing into high-volume digital creative, but marketers still need guardrails for AI-assisted decisions.
News Animoca Brands backs Minds with a $10M program for AI agent builders Animoca Brands launched Minds with a $10M program. The move highlights AEO, agent-friendly content, and new distribution rules beyond ads.
martech Alta raises $25M to scale AI agents for GTM teams Alta's Series A tests whether AI agents can unify fragmented sales and marketing workflows without adding another point tool.
Public Relations Real Chemistry buys Spurwing for first APAC healthcare hub Real Chemistry’s Spurwing deal gives the healthcare communications group a Singapore base, but the real test is local senior counsel at scale.
News Doritos turns couch-side F1 watch parties into “The Crunch Prix” Doritos ties its F1 partnership to couch viewing rituals, with a campaign film, Silverstone experiences, and Doritos Loaded food
Public Relations FINN Partners buys Honner to deepen APAC financial PR FINN Partners' acquisition of Honner gives the independent agency a direct Australia base and a stronger APAC financial communications offer.
content marketing Your AI agents need an operating model, not a roadmap Most teams add AI agents before they have an operating model. Here's the ownership, approval, and governance framework to build first.
News Beauty brands’ AI use spotlights a practical playbook for personalization Beauty brands are using AI for mining data, creating content, chatting with loyalists, and guiding discovery. Here’s what that means for marketers.
News State Farm’s “Gamerhood” returns with IShowSpeed and a playable fan hook Season five streams on Twitch and YouTube with IShowSpeed, plus a 2D game and QR flows that aim to keep fans engaged after episodes.
martech Profound brings paid AI search into its marketing platform Profound’s Ads Studio gives marketers paid AI search metrics, but teams still need proof before shifting budget into conversational ads.
News Veeam appoints Mika Yamamoto as chief marketing and customer AI officer Veeam names Mika Yamamoto to lead marketing and customer AI, aiming for more consistent interactions and stronger data trust across the journey.
Influencer Marketing Influencer brief template: how to brief creators without killing trust A practical influencer brief template for briefing creators clearly without scripting away the trust that makes the partnership work.
News Brands jump on the Empire State Building proposal with fast trendjacks Brands remixed the Empire State proposal image with banner swaps and jokes. The trendjacks show how speed and voice determine whether a remix lands.
News Tourism Malaysia removes AI-made Citrawarna 2026 video after backlash Citrawarna 2026’s AI promo drew criticism over authenticity and creator exclusion. A case study in why process and authorship now shape brand trust.
Public Relations Message map: how PR teams align stories before the pitch Learn how to build a message map for PR campaigns, spokesperson prep, launch messaging, and message pull-through reporting.
Public Relations Omnicom PR gives Shouvik Mukherjee wider APAC creative role Omnicom PR gives Shouvik Mukherjee a wider APAC creative remit across major network brands, signaling another step in post-IPG integration.
