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Google puts Nitin Gajria over Southeast Asia growth

Google puts Nitin Gajria over Southeast Asia growth

Google puts Nitin Gajria in charge of Southeast Asia and South Asia frontier growth, partnerships, developers and creators.

Only 17% of brands still use labour-based agency pay

Only 17% of brands still use labour-based agency pay

New WFA research shows brands moving agency pay toward outputs and performance as AI weakens the case for billing by time.

Human-in-the-loop AI should protect decisions, not slow every task

Human-in-the-loop AI should protect decisions, not slow every task

Human-in-the-loop AI works best when people own consequential decisions while agents handle routine execution inside clear boundaries.

Sports influencer marketing: how brands turn fandom into measurable action

Influencer Marketing

Sports influencer marketing: how brands turn fandom into measurable action

A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and measuring real brand actions.

Public relations examples: 10 real ways brands use PR

public-relations

Public relations examples: 10 real ways brands use PR

10 practical public relations examples showing how brands use PR for launches, research, executives, partnerships, events, crises, culture, and reputation.

AI creative speed is exposing a brand quality gap

Brand marketers are redesigning AI creative workflows as faster production exposes gaps in standards, agency oversight and human review.

AAMI turns a missing match ball into a five-year Grand Final ritual

AAMI turns a missing match ball into a five-year Grand Final ritual

AAMI uses Kylie Minogue, a runaway match ball and five years of repetition to turn AFL sponsorship into an ownable Grand Final ritual.

Meta restores Musk documentary ads after review error

Meta restores Musk documentary ads after review error

Meta restored ads for Alex Gibney's Musk documentary after calling its initial rejection an error, highlighting ad-review workflow risk.

Paramount+ roadmap blends free streaming with interactive ads

Paramount+ roadmap blends free streaming with interactive ads

Paramount+ is reportedly planning free access, microdramas and interactive ads as it pushes for more streaming engagement.

Google Ads API adds benchmarks and more PMax controls

Google Ads API adds benchmarks and more PMax controls

Google Ads API v25.2 adds competitive benchmarks, PMax controls and easier creator discovery for programmatic media teams.

Brooklinen turns four celebrities into a full-funnel bedding campaign

Brooklinen turns four celebrities into a full-funnel bedding campaign

Brooklinen's first celebrity-led campaign uses four distinct personalities to turn one bedding idea into an omnichannel content system.

Reebok turns a TikTok test into a three-market creator mandate

Influencer Marketing

Reebok turns a TikTok test into a three-market creator mandate

Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator programs.

Microsoft moves communications under Brad Smith

public relations

Microsoft moves communications under Brad Smith

Microsoft is moving communications under Brad Smith, putting corporate messaging closer to legal, regulatory and public affairs.

Microsoft Ads gives API users more visibility into PMax

Microsoft Ads gives API users more visibility into PMax

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max management.

Google Ads expands Customer Match with IP and timestamp signals

Google Ads expands Customer Match with IP and timestamp signals

Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.

The New York Times turns 175 years of ads into a campaign

The New York Times turns 175 years of ads into a campaign

The Times is using 175 years of advertising history to sell a modern idea: publisher archives can double as brand proof.

Dr. Martens turns a heel-loop phrase into its next brand platform

Dr. Martens turns its heel-loop phrase into a global platform linking heritage, creative identity and a new generation of wearers.

LISA turns PlayStation's US$84.99 DualSense into fan merch

LISA turns PlayStation's US$84.99 DualSense into fan merch

PlayStation turns its LISA partnership into a collectible DualSense and merch drop tied to fandom, gaming and music culture.

Agentic ad buying exposes the industry's readiness gap

Agentic ad buying exposes the industry's readiness gap

IAB Europe finds agentic media buying is nearing scale, but governance, interoperability, and proof of business value remain uneven.

AI made product development faster. Now teams face a harder question

AI made product development faster. Now teams face a harder question

AI is speeding up product execution, raising the stakes for judgment, measurement, reliability and accountable decision-making.

ROCKAPP turns mobile UA diagnosis into a free October health check

ROCKAPP turns mobile UA diagnosis into a free October health check

ROCKAPP is offering a free October UA diagnostic to help mobile teams assess campaign structure, traffic quality, creative testing and measurement before scaling.

Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them

Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them

Pion's PION100 U.S. data shows Gen Z still likes brands while budgeting hard. CMO Will Weeks explains what turns affinity into spend.

MrBeast gives Google Gemini a role inside his challenge format

MrBeast gives Google Gemini a role inside his challenge format

Google's multi-year MrBeast deal puts Gemini and Fitbit inside creator challenges, turning product use into part of the entertainment.

McLaren turns its family garage sign into a global identity

McLaren's evolved identity turns a family garage sign into a shared visual system for racing, road cars, experiences and fandom.

McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance

McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance

TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable parent-training campaign.