ContentGrip

News

Adobe previews outside AI agents for 4 Creative Cloud apps

Private beta is planned for early 2027. Editable layers and sequences could change how teams review and revise agent-produced creative work.

News

Maybelline rewrites its 35-year tagline with Miley Cyrus

A collective message replaces a familiar beauty promise as Miley Cyrus fronts Maybelline's permanent brand platform refresh.

News

OpenAI gives brands ChatGPT profiles and business agents

OpenAI adds business profiles, native discovery metrics and branded agents to ChatGPT. What changes for GEO, analytics and marketers?

News

SEVENTEEN's Jeonghan and Joshua turn DREAMSCAPE into a smart guitar

Enya's limited guitar pairs album-inspired design with recorded voices, collector numbering and a matching app theme.

News

Priceline brings Penny AI chatbot to Snapchat ads

Priceline brings Penny into Snapchat chats. The key test is whether travel intent and trip details carry through to completed bookings.

News

Netflix sends KPop Demon Hunters fandom into space in new campaign

An astronaut shares Soda Pop as Netflix turns unexpected viewing obsessions into a campaign about discovering a new favorite.

News

Chipotle gives Wiz Khalifa's tattoos a 1-hour Friday the 13th role

A Friday the 13th BOGO and signed bags put Chipotle's tattoo meme to work, with a Pittsburgh event and 13 rewards prizes.

martech

IAB expands measurement for four CTV ad formats

IAB expands CTV impression measurement to four emerging ad formats. Buyers need to check SDK adoption and viewability definitions.

Public Relations

Manifest acquires Morning Walk, adding 50 staff and PR expertise

Manifest adds about 50 Morning Walk employees and new PR, crisis and creator-marketing capabilities. What should agency clients verify?

Influencer Marketing

CreatorDB brings influencer data to AI tools with API v3 and MCP

CreatorDB links its creator dataset to AI tools through API v3 and MCP, opening new possibilities for agency research and questions about coverage.

Guides

Your content brief was built for clicks. Here's how to rewrite it for AI answers

AI answers are taking the clicks, but most content briefs still ask for keywords and word counts. Here’s what to add so new articles get cited.

News

Edelman finds 84% of B2B buyers use AI to summarize thought leadership

Edelman and LinkedIn find AI summaries and private sharing play a major role in how B2B buyers evaluate vendors and thought leadership.

News

M&M'S turns 3 Christmas films into 6 holiday candy packs

Mars pairs six film-inspired candy designs with a U.S. movie redemption offer, turning holiday viewing into a retail promotion.

Public Relations

Onclusive survey exposes a PR ownership gap in AI visibility

Onclusive's 2027 survey reveals a gap between those who want PR to own AI visibility and those expecting it to lead.

News

Oxfam turns a Christmas wish list into a gift for someone else

Oxfam's The List reframes a child's Christmas wish list as an act of generosity, then turns the story into a digital gift-giving experience.

News

Lindsay Lohan turns 7 online communities into Marshalls gift guides

Seven creator-curated Marshalls guides connect holiday shopping to online communities, with Lindsay Lohan leading a four-part film series.

martech

RudderStack brings AI audience targeting to marketers with Lookout

RudderStack's Lookout app lets marketers build and sync audiences directly from warehouse data using AI, but governance and billing will shape its adoption.

martech

Decart brings sharper visual fidelity to AI-transformed livestreams with Lucy 2.6

Decart's Lucy 2.6 brings sharper visuals, more realistic avatars and improved prompt accuracy to real-time AI video editing, helping creators and brands transform livestreams, showcase products and engage audiences without interrupting broadcasts.

News

Jung Kook turns Calvin Klein's holiday campaign into a personal shopping edit

Calvin Klein's Holiday 2026 campaign turns Jung Kook's favorite denim and everyday staples into a seasonal gifting edit.

News

Mariah Carey makes Gucci's Christmas campaign an annual ritual

Gucci pairs Mariah Carey, Harmony Korine and a hotel reveal in its 2026 Christmas film, turning a seasonal ritual into luxury gifting.

News

Doctor Doom takes over Dave & Buster's ahead of Avengers: Doomsday

Dave & Buster's becomes Doom & Buster's with Marvel games, collectible cards, themed zones and surprise rewards ahead of Avengers: Doomsday.

Public Relations

Nvidia's Jensen Huang crisis tests the limits of CEO personal branding

Nvidia's response shows why an executive apology and independent board oversight must answer different questions in a reputation crisis.

News

Billlie's Tsuki co-creates moev haircare scent for Japan launch

Billlie's Tsuki co-develops moev's peony-led haircare fragrance for Japan, turning a K-pop ambassadorship into a collectible beauty launch.

News

KFC turns drink sounds into a pop anthem for KWENCH launch

KFC Australia launches 11 KWENCH drinks with a music video built from real sips and slurps, turning its new beverage range into the soundtrack.

Influencer Marketing

X launches video clipping with rewards for creators and clippers

X has introduced video clipping with potential earnings for both creators and clippers. Here's how the limits, eligibility and brand risks work.