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Axtria acquires Conexus Solutions to expand CRM services for life sciences

Axtria acquires Conexus Solutions to expand CRM services for life sciences

Axtria acquired Conexus Solutions to pair CRM transformation with AI-driven sales and marketing decisioning in life sciences commercialization.

AI Overviews are changing how search works and marketers need a new playbook

AI Overviews are changing how search works and marketers need a new playbook

New Semrush data reveals how AI Overviews are shifting search intent, clicks, and visibility for marketers

Salesforce adds Headless 360 to support agent-driven automation via APIs

Salesforce adds Headless 360 to support agent-driven automation via APIs

Headless 360 exposes Salesforce data and workflows for AI agents, pushing teams to rethink governance, testing, and workflow design.

Vaseline turns viral beauty hacks into products with ‘Originals’ creator-led strategy

Content Marketing

Vaseline turns viral beauty hacks into products with ‘Originals’ creator-led strategy

Turning creator-led beauty hacks into products signals a shift from trend validation to community-driven innovation

Akia raises $6M Series A to scale customer experience automation

Akia raises $6M Series A to scale customer experience automation

Akia raised $6M led by Altos Ventures to scale AI-driven guest messaging and workflow automation for hospitality operators amid labor pressure.

Visa backs BTS ARIRANG tour to turn fandom into a global payments engine

Visa backs BTS ARIRANG tour to turn fandom into a global payments engine

How Visa is embedding payments into fandom, travel, and live entertainment

PureCars acquires AutoAlert to unify automotive data and marketing activation

PureCars acquires AutoAlert to unify automotive data and marketing activation

PureCars acquired AutoAlert to link dealership data mining with CDP-driven audience activation, aiming to reduce silos across the vehicle lifecycle.

12 IP brand campaigns that show how modern marketing blends entertainment, product, and experience

How brands are turning entertainment IP into products, experiences, and behavior-driven marketing

Oracle adds agentic AI applications to Fusion Cloud CX for sales and marketing

Oracle adds agentic AI applications to Fusion Cloud CX for sales and marketing

Oracle’s new CX agent workspaces aim to move from assistance to governed execution across sales, marketing, and service inside Fusion applications.

11 great press release examples (plus tips for SEO and AI search)

13 great press release examples (plus tips for SEO and AI visibility in 2026)

New to press releases? Follow our guide to write one journalists will notice, with 13 examples and best practices.

YouTube doubles down on live engagement and monetisation with new gifting and ad controls

YouTube doubles down on live engagement and monetisation with new gifting and ad controls

New features aim to protect live engagement while expanding real-time monetisation

Skechers expands Apo Nattawin’s role to APAC

Skechers expands Apo Nattawin’s role to APAC

The brand expands its ambassador playbook, using Apo’s regional influence to unify campaigns across Southeast Asia

Done.ai launches Done CRM as first module in Done OS

Done.ai launches Done CRM as first module in Done OS

Done.ai rolls out Done CRM via waitlist, aiming to unify SMB customer workflows with an AI-ready operating system approach.

7 ways to increase your chances of being cited by AI search

7 ways to increase your chances of being cited by AI search

Why ranking is no longer enough and how marketers can win visibility in AI answers

Springbig adds AI Audience Builder for natural-language customer segmentation

Springbig adds AI Audience Builder for natural-language customer segmentation

Springbig’s new feature turns plain-language prompts into CRM segments, aiming to speed campaign execution for regulated retailers.

How to buy expired domains and find hidden SEO opportunities

How to buy expired domains and find hidden SEO opportunities

A practical guide to finding, evaluating, and using expired domains to accelerate your SEO strategy and uncover hidden growth opportunities

Zell raises $550,000 pre-seed for AI sales coaching automation

Zell raises $550,000 pre-seed for AI sales coaching automation

Berlin-based Zell raised €500K to build AI-driven sales coaching and role-play workflows, competing in a crowded sales AI category.

Hada Labo taps MEOVV’s ANNA as APAC ambassador with Gen Z-driven campaign push

Hada Labo taps MEOVV’s ANNA as APAC ambassador with Gen Z-driven campaign push

A Gen Z-led campaign blending idol culture with minimalist skincare positioning

OpenAI eyes US$100B raise at US$830B valuation

OpenAI eyes US$100B raise at US$830B valuation

OpenAI is reportedly in talks to raise US$100B to fund its AI ambitions. Here’s what that means for marketers and the broader AI ecosystem.

SugarCRM rebrands as SugarAI to emphasize AI-driven revenue workflows

SugarCRM rebrands as SugarAI to emphasize AI-driven revenue workflows

SugarCRM’s SugarAI shift reflects growing demand for CRMs that automate revenue workflows, not just store data across sales and service.

Vaseline turns a scam trope into a trust engine with WhatsApp authentication in Nigeria

Vaseline turns a scam trope into a trust engine with WhatsApp authentication in Nigeria

Unilever taps local insight and messaging platforms to tackle fake beauty products at scale

Warsaw startup Replenit raises $2.5M pre-seed for retail decisioning AI

Warsaw startup Replenit raises $2.5M pre-seed for retail decisioning AI

The Warsaw startup is building a layer between data warehouses and CRM tools to automate next-best actions using first-party signals.

BrandWell acquires Content Pace to expand its content and SEO workflow suite

BrandWell acquires Content Pace to expand its content and SEO workflow suite

The acquisition adds workflow management to BrandWell’s content and SEO suite, as teams push for end-to-end planning and publishing.

Southeast Asia gaming market hits US$6.6B according to Ampverse's playbook

Southeast Asia gaming market hits US$6.6B according to Ampverse's playbook

Ampverse’s latest report shows why gaming in Southeast Asia is now a culture-led growth channel that brands can’t afford to ignore

Scala raises $8.5M to build operational intelligence for hybrid contact centers

Scala raises $8.5M to build operational intelligence for hybrid contact centers

Scala secured $8.5M to unify data across human and AI contact center workflows, targeting more actionable ops decisions beyond dashboards.