ContentGrip - AI insights on marketing, PR, and media

Sign in Subscribe

How to build media relationships in 2026 without cold spamming

Public Relations

How to build media relationships in 2026 without cold spamming

Why relevance and trust now outperform volume in PR outreach

April Fool’s Day 2026 marketing campaigns

April Fool’s Day 2026 marketing campaigns: key insights for brands and marketers

A closer look at the boldest April Fool’s campaigns and what they reveal about modern marketing strategy

BlueConic acquires Jebbit to add interactive first-party data capture

BlueConic acquires Jebbit to add interactive first-party data capture

The acquisition links interactive data capture with CDP profiles, reflecting rising demand for declared first-party signals and cleaner activation workflows.

KFC Singapore revives Samyang collab with carbonara double down and experiential push

KFC Singapore revives Samyang collab with carbonara double down and experiential push

Fast food meets K-culture as KFC turns menu innovation into a social experience

Hightouch acquires HeadsUp to add predictive AI to Customer 360

Hightouch acquires HeadsUp to add predictive AI to Customer 360

By integrating AI/ML models into warehouse-native Customer 360, Hightouch signals a shift toward predictive activation, not just data syncing.

daydream raises $15M Series A for AI-assisted SEO services

daydream raises $15M Series A for AI-assisted SEO services

The funding supports a services-led approach to SEO that blends automation with expert oversight as marketers adapt to AI-shaped search behavior.

Acclaim opens Miami global HQ as it expands in the U.S. after a $34M Series A

Acclaim opens Miami global HQ as it expands in the U.S. after a $34M Series A

Acclaim sets a Miami HQ and scales U.S. go-to-market for regulated voice AI, where auditability and control increasingly drive vendor selection.

Sprinklr partners with CreatorIQ to connect creator, organic, and paid social measurement

Sprinklr partners with CreatorIQ to connect creator, organic, and paid social measurement

The Sprinklr-CreatorIQ partnership targets fragmented reporting by connecting creator insights with paid, owned, and earned social metrics and listening.

Cara raises $8M seed to automate insurance brokerage workflows with AI

Cara raises $8M seed to automate insurance brokerage workflows with AI

Cara raised $8M as it scales AI workflow automation for brokerages, with traction claims including seven-figure ARR and thousands of agents served.

IKEA turns its Allen key into wearable marketing

IKEA turns its Allen key into wearable marketing

IKEA Singapore’s ALLËNKI turns a simple Allen key into wearable marketing

X and TikTok face regulatory heat in Singapore

X and TikTok face regulatory heat in Singapore

IMDA flags social media safety gaps in 2025 report

Tofu raises $12M Series A to consolidate campaign execution for B2B GTM teams

Tofu raises $12M Series A to consolidate campaign execution for B2B GTM teams

Tofu raised $12M led by SignalFire as it targets fragmented B2B campaign workflows with unified, AI-assisted execution for GTM teams.

Supermetrics buys Relay42 to add real-time CDP activation to its data stack

Supermetrics buys Relay42 to add real-time CDP activation to its data stack

Supermetrics acquired Relay42 to pair marketing data integration with real-time audience activation, reflecting rising demand for first-party workflows.

Why human-sounding emails are outperforming AI personalization

Why human-sounding emails are outperforming AI personalization

New data shows human-sounding emails outperform AI personalization

What makes a story newsworthy in 2026: the rules PR pros can’t ignore

What makes a story newsworthy in 2026: the rules PR pros can’t ignore

Why most PR pitches fail today and how to craft stories journalists and AI actually pick up

Samsung taps BTS world tour to turn Galaxy into a live marketing platform

Samsung taps BTS world tour to turn Galaxy into a live marketing platform

Samsung uses BTS World Tour ARIRANG to turn fan moments into a scalable marketing

Crexi adds Market Analytics for faster commercial real estate reports

Crexi adds Market Analytics for faster commercial real estate reports

Crexi launched Market Analytics to turn proprietary transaction signals and third-party sources into editable CRE reports, cutting hours of manual work.

Sett raises US$30M Series B to expand AI automation for game user acquisition

Sett raises US$30M Series B to expand AI automation for game user acquisition

Sett’s funding supports AI agents for research, creative generation, testing, and optimization as mobile game UA teams push for faster iteration cycles.

What Muck Rack’s “What is AI Reading?” report reveals about AI brand visibility

New data shows earned media, not paid channels, is shaping how AI tools represent brands

Zendesk closes Forethought acquisition to expand AI agents for customer service

Zendesk closes Forethought acquisition to expand AI agents for customer service

Zendesk integrates Forethought to advance autonomous resolution, workflow generation, and voice automation as CX platforms shift toward AI-native service.

Impartner adds AI and ad automation to partner marketing workflows

Impartner adds AI and ad automation to partner marketing workflows

Impartner unifies partner campaigns, paid media automation, and measurement to connect partner activity to pipeline and revenue in one system.

CHAGEE bets on Hojicha to bring mindful tea moments to Singapore

CHAGEE bets on Hojicha to bring mindful tea moments to Singapore

CHAGEE blends storytelling, activations, and merch to turn Hojicha into a lifestyle moment

Meta bets on AI shopping and creator commerce to close the gap between discovery and purchase

Meta bets on AI shopping and creator commerce to close the gap between discovery and purchase

AI-powered discovery, creator monetization, and native checkout are converging into a closed-loop commerce ecosystem

AI-written emails are triggering a trust crisis marketers can’t ignore according Adobe Express report

AI-written emails are triggering a trust crisis marketers can’t ignore according Adobe Express report

Consumers don’t just care what you send, they care how you made it

Anthropic’s Claude is gaining paying users fast but ChatGPT still leads

Anthropic’s Claude is gaining paying users fast but ChatGPT still leads

A mix of controversy, product launches, and sharp positioning is turning Claude into a serious paid AI contender