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Meta says its business AI now facilitates 10 million conversations a week as monetization nears

Meta says its business AI now facilitates 10 million conversations a week as monetization nears

Meta’s AI business tools are scaling rapidly across messaging, ads, and customer engagement

Influencer marketing cost: 2026 rate card by tier and platform

Influencer Marketing

Influencer marketing cost: 2026 rate card by tier and platform

2026 influencer pricing benchmarks by tier (nano to mega) and platform (Instagram, TikTok, YouTube, LinkedIn), with B2B and LinkedIn premium rates included.

Consumers want AI convenience but still crave authentic brands

Consumers want AI convenience but still crave authentic brands

Prophet’s latest AI consumer research shows that as GenAI adoption accelerates, trust, transparency, and emotional connection are becoming critical differentiators for marketers.

Canva turns a giant squirrel into a marketing movement with new US campaign

Canva turns a giant squirrel into a marketing movement with new US campaign

Canva’s “The Thing That Makes Anything A Thing” campaign blends absurdity, AI, and experiential marketing to show how ideas become cultural moments.

Expedia teams up with IShowSpeed to turn Gen Z travel into a livestreamed creator experience

Expedia teams up with IShowSpeed to turn Gen Z travel into a livestreamed creator experience

Expedia’s creator-led campaign shows how livestream culture is reshaping travel discovery for Gen Z audiences

X rebuilds Ads Manager with AI as it tries to win advertisers back

X rebuilds Ads Manager with AI as it tries to win advertisers back

X wants advertisers back with a rebuilt AI advertising platform

AI is bringing retail media closer to the sale, and marketers want more accountability

AI is bringing retail media closer to the sale, and marketers want more accountability

Better shopper data and AI optimization are pushing retail media toward measurable business outcomes

20+ brands thriving with Gen Z in 2026 and what they're doing right

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Pinterest turns a real wedding into a marketing activation play

Pinterest turns a real wedding into a marketing activation play

Pinterest blends trend forecasting with real-world activation to influence consumer behavior

What is B2B influencer marketing? The definitive guide

Influencer Marketing

What is B2B influencer marketing? The definitive guide

A complete guide to how B2B creator marketing works, which platforms matter, and how to build a program that generates real pipeline.

OpenAI quietly turns ChatGPT free users into an ad-targeting engine

OpenAI quietly turns ChatGPT free users into an ad-targeting engine

OpenAI’s latest move turns free ChatGPT usage into a conversion engine powered by behavioral data

How generative AI will reshape advertising and ecommerce strategies

How generative AI will reshape advertising and ecommerce strategies

From agent-led shopping to interactive ads, marketers face a new playbook

SprySite launches $15 per month website and marketing platform for SMBs

SprySite launches $15 per month website and marketing platform for SMBs

The new SMB platform combines web publishing, email and SMS workflows, reviews, analytics, and CRM, aiming to reduce tool sprawl.

American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign

American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign

A Gen Z-focused reset built on calm, confidence, and cultural timing

Influencer marketing KPIs every B2B marketer should track (and 6 to ignore)

Influencer Marketing

Influencer marketing KPIs every B2B marketer should track (and 6 to ignore)

The metrics that move budgets versus the ones that fill slides.

How Eu Yan Sang made Mother’s Day cinematic without losing its roots

How Eu Yan Sang made Mother’s Day cinematic without losing its roots

A 146-year-old brand reframes Mother’s Day with cinematic storytelling and smarter content production

Google and Meta earnings show AI is driving growth, but at very different costs for marketers

Google and Meta earnings show AI is driving growth, but at very different costs for marketers

AI is fueling explosive growth for Google and Meta, but their strategies and risks are diverging fast

Highspot adds GTM Agent to connect revenue signals with execution guidance

Highspot adds GTM Agent to connect revenue signals with execution guidance

Highspot’s GTM Agent unifies CRM, content, training, and engagement signals to recommend role-specific actions for GTM consistency.

Cemantica acquires Luminoso to expand AI-driven journey analytics

Cemantica acquires Luminoso to expand AI-driven journey analytics

Cemantica acquired Luminoso to add natural language analytics to its JVMP, aiming to turn unstructured feedback into measurable journey actions.

The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands

The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands

From Samsung to Spotify, brands turn nostalgia into full-funnel marketing

Gen Z marketing campaigns: 20+ brand examples marketers should study

A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies

Why B2B startups lose deals after the demo (and it's not your competitor's fault)

Why B2B startups lose deals after the demo (and it's not your competitor's fault)

Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.

Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra

Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra

Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action

How to vet influencers: an AI-era checklist for authenticity

Influencer Marketing

How to vet influencers: an AI-era checklist for authenticity

Before you brief a creator, run these 12 checks. The data on what you will find is not encouraging.

Pacvue launches Amazon-focused AI agent as retail media automation heats up

Pacvue launches Amazon-focused AI agent as retail media automation heats up

A specialized AI agent aims to simplify Amazon Ads optimization and close the gap between data and execution