News Bero leans on lifestyle brand partners as its nonalcoholic beer grows Bero pairs founder storytelling with Barry’s and Chase partnerships to reach consumers and hospitality buyers as the NA beer category expands.
News Nestlé MILO Vietnam turns a barcode into a Father’s Day love letter MILO Vietnam’s “Ba Codes of Love” uses pack design, stop-motion craft, and a digital platform to spotlight fathers in family-centric
News Google Pixel’s football campaign spotlights AI camera features Google Pixel’s football campaign uses localized films and cutdowns to tie tournament fandom to AI-powered camera capture in key markets.
martech AI commerce is creating a verification gap marketers cannot ignore AI commerce is moving discovery into assistants, but shoppers still verify recommendations elsewhere. Brands now need product proof machines and skeptics can trust.
martech AI visibility now comes with a trust tax AI visibility is rising while consumer trust fragments. Marketers now need proof paths, disclosure rules, and monitoring before AI reach damages belief.
News How brands can respond to AI backlash without losing trust AI skeptics are a growing segment. Learn how restraint, guardrails, and expectation-setting can reduce risk and improve long-term brand trust.
News KitKat’s ‘KitKat Heist’ reframes crisis PR as a participatory campaign KitKat’s tracker-driven “heist” response drew global attention fast. Here’s what its share-of-voice and earned media signals mean for marketers.
News Starbucks pilots a TikTok Creator Network to scale employee content Starbucks will pilot a custom TikTok Creator Network to brief and pay select employee creators, as EGC becomes a key Gen Z discovery path.
Public Relations Reactive PR: how to earn coverage when the news cycle moves first Reactive PR helps teams respond to live news moments with credible commentary, faster approval, and better earned media measurement.
News Mike’s Hot Honey leans into soccer and “swicy” culture to sell new use cases Mike’s Hot Honey pairs Chicago Fire FC, CTV, and social commerce to push hot honey beyond pizza and measure behavior change across ordering channels.
News Tango revives “You Know When You’ve Been Tango’d” to reach Gen Z Tango is reusing a legacy tagline as a long-term platform, updating the creative device for faster, social-first viewing while keeping taste central.
Public Relations Brand monitoring: how PR teams catch reputation shifts before they become reports A practical brand monitoring guide for PR and B2B teams covering signals, tools, metrics, workflows, AI answers, and reputation risk.
News How brands can market AI without alienating skeptics AI skepticism is rising. Learn how to position AI features with clearer boundaries, transparency, and user control to protect brand trust.
martech Klaviyo moves Composer into public beta and expands Customer Agent Klaviyo’s Composer and Customer Agent push CRM toward agentic execution, linking service signals to campaign automation across channels.
News Taco Bell’s L.O.C.O.S. ties World Cup emotions to app rewards and free tacos Taco Bell’s L.O.C.O.S. links World Cup emotions to gamified app rewards and IRL activations, signaling deeper focus on loyalty and digital mix.
News Minions and Monsters collaboration brings a new KFC menu to 21 markets KFC extends Minions & Monsters into stores with banana-led items, blind-bag mini figures, and a 21-market rollout across media and retail.
News Instacart expands retail media beyond performance with shoppable video and AI Instacart pilots Immersive Feed and Ads Studio as it moves retail media toward discovery, while exploring ads in an AI shopping assistant.
Public Relations Analyst relations: how B2B PR teams build influence before the shortlist A practical analyst relations guide for B2B PR teams covering analyst briefings, measurement, tools, common mistakes, and AI-era visibility.
Public Relations Media advisory: how PR teams get journalists to show up A practical media advisory guide for PR teams, covering format, examples, media advisory vs press release, outreach timing, and measurement.
News Heineken turns Scotland’s fan chant into a “soundwave kilt” design Heineken UK, The Romans, and Siobhan Mackenzie created a one-of-a-kind tartan based on the “We’ll Be Coming” chant tied to Scotland fans.
News John Deere leans into American heritage as it courts younger audiences John Deere links its heritage to innovation, using MLB activations and TikTok creator roles to sustain trust and stay relevant with younger
News What LQ Digital’s data suggests about visibility in AI search overviews LQ Digital finds major citation gaps between AI overviews and organic results. Learn how query types and formats like YouTube affect visibility.
News HEINZ and Heineken formalize a limited-edition six-pack collaboration The limited-edition pack uses scarcity and occasion fit to spark talkability, without changing either product.
Public Relations PR report: how to prove coverage, learn from it, and brief the next campaign Learn how to build a PR report that explains coverage quality, message pull-through, stakeholder impact, AI visibility, and next campaign actions.
Public Relations Digital PR: how B2B brands earn authority in search, media, and AI answers Learn how digital PR helps B2B brands earn media coverage, backlinks, AI citations, and buyer trust through useful proof and credible stories.
