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Genea’s new IVF campaign spotlights “life after treatment,” not the process

Genea’s new campaign spotlights families formed after IVF, using real participants and long-term proof to stand out in a high-trust healthcare category.

KFC Singapore turns 71 outlets into a Pokémon GO and TCG playground

KFC Singapore turns 71 outlets into a Pokémon GO and TCG playground

KFC Singapore’s Pokémon campaign spans 71 outlets with GO PokéStops, TCG tutorials, and phased collectibles, signalling the rise of fandom-led QSR

PR KPIs: what to track when coverage has to prove value

public relations

PR KPIs: what to track when coverage has to prove value

A practical PR KPI guide for measuring earned media beyond clip volume, inflated reach, and dashboard noise.

Rare Beauty’s “Rare Beginnings” taps Greek mythology for a global fragrance push

Rare Beauty’s “Rare Beginnings” taps Greek mythology for a global fragrance push

Rare Beauty’s Rare Beginnings fragrance campaign uses a myth-inspired hero film, painterly visuals, and a Sephora-only release to shape brand context.

Higgsfield Adathon turns AI ads into a judged workflow

Higgsfield Adathon turns AI ads into a judged workflow

Higgsfield's Adathon shows how AI marketing is moving from asset generation into brand briefs, judging criteria, and creative operations.

HubSpot opens Agent Hub beta for AI agent control

HubSpot opens Agent Hub beta for AI agent control

HubSpot's Agent Hub beta puts custom AI agents and workflow control inside its CRM for Professional and Enterprise teams.

Trippant hires ex-Ogilvy PR EMEA CEO Joanna Oosthuizen

public relations

Trippant hires ex-Ogilvy PR EMEA CEO Joanna Oosthuizen

Trippant has hired Joanna Oosthuizen as chief client officer, strengthening its senior counsel and commercial communications positioning.

Communications calendar: how PR teams plan visibility

public relations

Communications calendar: how PR teams plan visibility

A practical communications calendar guide for PR teams covering fields, workflows, tools, mistakes, and post-campaign learning.

AI-assisted ‘Like a Prayer’ cover tops Australian radio, sparking transparency debate

AI-assisted ‘Like a Prayer’ cover tops Australian radio, sparking transparency debate

An AI-assisted “Like a Prayer” cover topped Australian radio. Here’s why provenance and disclosure now shape brand risk in audio-led ads.

The Korean wave is shifting into “K-lifestyle” consumer adoption

The Korean wave is shifting into “K-lifestyle” consumer adoption

Assembly outlines how Korean entertainment is shifting from awareness to routine adoption. What it changes for category strategy, creators, and localisation.

iD Collective wins Eight Sleep Australian PR brief

public relations

iD Collective wins Eight Sleep Australian PR brief

iD Collective has won Eight Sleep's Australian PR and influencer brief, adding a consumer wellness technology account to its local remit.

How to convert OST to PST files without losing email data

How to convert OST to PST files without losing email data

Learn when and why to convert Outlook OST files to PST, the most common conversion challenges, and best practices for preserving mailbox data during migration or recovery.

UGG taps Muna and student creators for a back-to-school arts push

UGG taps Muna and student creators for a back-to-school arts push

UGG builds a back-to-school campaign around Muna, student creators, and art, with paid media across TikTok and Meta plus on-theme retail offers.

Hanes leans into awkward, risqué humour with “Get Comfortable” campaign

Hanes leans into awkward, risqué humour with “Get Comfortable” campaign

Hanes’ “Get Comfortable” uses risqué, awkward scenarios to reframe basics as confidence, backed by a logo refresh and OOH in NYC.

Under Armour taps François Arnaud to tease HeatGear in “For When It’s Hot”

Under Armour taps François Arnaud to tease HeatGear in “For When It’s Hot”

Under Armour names François Arnaud a global ambassador to spotlight HeatGear, aligning marketing spend with sharper franchise-led storytelling.

Brrandom expands AI marketing practice in Southeast Asia

Brrandom expands AI marketing practice in Southeast Asia

Brrandom's Southeast Asia expansion shows how AI marketing vendors are bundling media, creative, analytics, and agentic execution.

Swift taps Angelica Panganiban’s “multiverse” to sell nostalgia (and hotdogs)

Swift taps Angelica Panganiban’s “multiverse” to sell nostalgia (and hotdogs)

Swift’s “Method Acting” uses Angelica Panganiban’s characters to package SikSuRap as a nostalgic, meme-ready story for old and new fans.

Zevia’s Cardi B “Real Talk Interpreter” makes soda marketing feel like group chat

Zevia’s Cardi B “Real Talk Interpreter” makes soda marketing feel like group chat

Zevia’s biggest campaign yet taps Cardi B, pairing humor and fan submissions with “real ingredients” positioning in better-for-you soda.

Under Armour taps François Arnaud as ambassador for HeatGear push

Under Armour taps François Arnaud as ambassador for HeatGear push

Under Armour names François Arnaud ambassador, tying HeatGear to entertainment culture while prioritizing existing products and sharper brand storytelling.

Google tests PMax controls as AI ads face buyer pressure

Google tests PMax controls as AI ads face buyer pressure

Google is testing new Performance Max controls as advertisers push for more transparency and steerable AI advertising.

AI Will Not Make Agencies Cheaper. It Will Make Proof More Expensive

AI Will Not Make Agencies Cheaper. It Will Make Proof More Expensive

AI is changing agency pricing less by reducing labor than by raising the cost of proof, measurement, governance, and defensible decisions.

American Eagle’s back-to-school play taps Y2K mall nostalgia and #RushTok

American Eagle’s back-to-school play taps Y2K mall nostalgia and #RushTok

American Eagle’s back-to-school push ties mall foot traffic, creator content, and Lamine Yamal momentum to win attention as spending stays flat.

PR clipping: how teams turn coverage into useful proof

public relations

PR clipping: how teams turn coverage into useful proof

Learn how PR clipping helps teams capture media coverage, score quality, preserve proof, and turn earned mentions into better PR reports.

China’s Molly Tea vs Louis Vuitton is turning into a culture fight

China’s Molly Tea vs Louis Vuitton is turning into a culture fight

Molly Tea’s $1.5M trademark loss to Louis Vuitton sparked backlash in China. A look at the heritage debate and what it signals for brands.

Ligo Sardines taps Filipino folklore in an emotional brand film

Ligo’s “Butterfly” uses Filipino folklore to tie a 70-year brand to family memory, showing how heritage brands sustain relevance through culture.