martech Alta raises $25M to scale AI agents for GTM teams Alta's Series A tests whether AI agents can unify fragmented sales and marketing workflows without adding another point tool.
Public Relations Real Chemistry buys Spurwing for first APAC healthcare hub Real Chemistry’s Spurwing deal gives the healthcare communications group a Singapore base, but the real test is local senior counsel at scale.
News Doritos turns couch-side F1 watch parties into “The Crunch Prix” Doritos ties its F1 partnership to couch viewing rituals, with a campaign film, Silverstone experiences, and Doritos Loaded food
Public Relations FINN Partners buys Honner to deepen APAC financial PR FINN Partners' acquisition of Honner gives the independent agency a direct Australia base and a stronger APAC financial communications offer.
content marketing Your AI agents need an operating model, not a roadmap Most teams add AI agents before they have an operating model. Here's the ownership, approval, and governance framework to build first.
News Beauty brands’ AI use spotlights a practical playbook for personalization Beauty brands are using AI for mining data, creating content, chatting with loyalists, and guiding discovery. Here’s what that means for marketers.
News State Farm’s “Gamerhood” returns with IShowSpeed and a playable fan hook Season five streams on Twitch and YouTube with IShowSpeed, plus a 2D game and QR flows that aim to keep fans engaged after episodes.
martech Profound brings paid AI search into its marketing platform Profound’s Ads Studio gives marketers paid AI search metrics, but teams still need proof before shifting budget into conversational ads.
News Veeam appoints Mika Yamamoto as chief marketing and customer AI officer Veeam names Mika Yamamoto to lead marketing and customer AI, aiming for more consistent interactions and stronger data trust across the journey.
Influencer Marketing Influencer brief template: how to brief creators without killing trust A practical influencer brief template for briefing creators clearly without scripting away the trust that makes the partnership work.
News Brands jump on the Empire State Building proposal with fast trendjacks Brands remixed the Empire State proposal image with banner swaps and jokes. The trendjacks show how speed and voice determine whether a remix lands.
News Tourism Malaysia removes AI-made Citrawarna 2026 video after backlash Citrawarna 2026’s AI promo drew criticism over authenticity and creator exclusion. A case study in why process and authorship now shape brand trust.
Public Relations Message map: how PR teams align stories before the pitch Learn how to build a message map for PR campaigns, spokesperson prep, launch messaging, and message pull-through reporting.
Public Relations Omnicom PR gives Shouvik Mukherjee wider APAC creative role Omnicom PR gives Shouvik Mukherjee a wider APAC creative remit across major network brands, signaling another step in post-IPG integration.
News Molly Tea changes its logo after a $1.5M Louis Vuitton trademark ruling Molly Tea is updating its logo after a $1.5M trademark ruling tied to a four-petal emblem, raising new questions about cross-category confusion.
martech Storika raises seed funding for AI creator marketing Storika's undisclosed seed round backs AI-native creator marketing automation, but its real test is proving agentic workflows improve campaign execution.
News Conair’s AI video ad test points to faster Amazon creative cycles Conair reports higher detail page views and lower costs from an AI-assisted Amazon video ad, with humans still handling brand-critical
martech FirstHive adds agentic AI CDP tools on Snowflake FirstHive's Snowflake launch shows CDPs moving from data unification toward governed AI decisioning and activation.
News LEGO and Olivia Rodrigo get the collectible treatment with five new sets Five LEGO Olivia Rodrigo sets launch Aug. 1, built around hidden references and tour moments, showing how fandom behaviors shape product design.
News Profound debuts Aim, an AI agent aimed at end-to-end marketing workflows Profound’s Aim monitors brand citations and sentiment in AI assistants, then creates memos and tasks to respond when visibility changes.
Public Relations Byline article: how PR teams turn executive expertise into earned visibility Learn what a byline article is, when to use one, how to pitch editors, and how PR teams should measure earned visibility from bylines.
News Reddit’s “People are the best” campaign bets on human internet energy Reddit’s new brand campaign leans into authenticity across beauty, TV, and soccer communities, as it expands retail ads with a global Shopify integration.
News Velo and McLaren bring back “Live Your Fandom” with a global fan contest Velo and McLaren relaunch “Live Your Fandom,” pairing fan experiences with a global contest as access becomes the core currency in modern F1 fandom.
Public Relations Message pull-through: how PR teams prove the story actually landed Learn how to measure message pull-through in PR coverage, score earned media quality, and prove whether the intended story actually landed.
News Stitch Fix expands Vision to generate “see it on me” outfit images Stitch Fix expands Vision so clients can generate “see it on me” outfit images. A move toward on-demand, customer-led personalization.
