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Ningning gives Bvlgari another route into K-pop luxury culture

Ningning gives Bvlgari another route into K-pop luxury culture

Ningning joins Bvlgari with Divas' Dream and Serpenti as luxury brands keep turning to K-pop talent for global cultural reach.

Tim Hortons turns the 'Tims run' into an adidas loyalty drop

Tim Hortons turns the 'Tims run' into an adidas loyalty drop

Tim Hortons and adidas turn a daily coffee run into a nine-piece collection, a mock sports campaign and a Tims Rewards early-access drop.

Subway revives 'Feed Your SUBconscious' with Will Arnett

Subway revives 'Feed Your SUBconscious' with Will Arnett

Subway revives a 2018 campaign phrase with Will Arnett, turning an old stunt into a repeatable celebrity-led brand platform.

Qantas turns Robert Irwin into a one-man tourism cast

Qantas turns Robert Irwin into a one-man tourism cast

Qantas turns Robert Irwin into a repeatable symbol of Australia, then links the campaign to Explorer fares across more than 45 destinations.

Google's Shopify AI checkout forces a new measurement trade-off

Google's Shopify AI checkout forces a new measurement trade-off

Google's native AI checkout for eligible Shopify merchants reduces purchase friction while creating new questions about attribution, analytics, and control of the checkout experience.

Discord makes age estimation part of the everyday platform experience

Discord makes age estimation part of the everyday platform experience

Discord is making age estimation part of its default product experience, creating different safety and access rules for teen and adult accounts.

Duolingo and Brawl Stars turn mascot rivalry into a 20v1 crossover

Duolingo and Brawl Stars turn mascot rivalry into a 20v1 crossover

Duolingo and Brawl Stars turn their mascot feud into quests, quizzes and a 20v1 boss fight across both mobile apps.

Claude Opus 5.5 makes safety and cost part of the same product decision

Claude Opus 5.5 makes safety and cost part of the same product decision

Claude Opus 5.5 lowers the cost of Anthropic's premium tier while keeping safety controls central to the enterprise product proposition.

Automotive influencer marketing: how brands turn creator trust into test drives

Influencer Marketing

Automotive influencer marketing: how brands turn creator trust into test drives

A practical automotive influencer marketing playbook for creator selection, credible vehicle access, campaign safety, and measurable buyer action.

GPT-6 Sol and Luna cut the cost of scaling AI marketing workflows

GPT-6 Sol and Luna cut the cost of scaling AI marketing workflows

OpenAI's cheaper GPT-6 Sol and Luna models change the economics of high-volume marketing automation, research, and agentic workflows.

Nestlé turns AI content production into an operating model

Nestlé turns AI content production into an operating model

Nestlé and WPP are centralizing AI content production across Greater China, putting orchestration, governance and brand control at the center of scale.

Press release vs news release: is there actually a difference?

public-relations

Press release vs news release: is there actually a difference?

Press release vs news release: learn what actually differs, what does not, and how PR teams should choose terminology without changing the newsroom workflow.

MEOVV turns cat characters into jewelry with RAVIPA’s Thai collab

MEOVV turns cat characters into jewelry with RAVIPA’s Thai collab

RAVIPA turns MEOVV’s five cat characters into jewelry, photocards and collectibles in its first K-pop collaboration.

VALORANT turns Cypher and Omen into $29.99 Youtooz plush collectibles

VALORANT turns Cypher and Omen into $29.99 Youtooz plush collectibles

Cypher and Omen become limited-edition Youtooz plushies, showing how VALORANT is turning agent identity into physical fandom.

YSL Beauty turns New York nightlife into its next beauty counter

YSL Beauty turns New York nightlife into its next beauty counter

YSL Beauty turns La Esquina into a beauty event, showing how a global campaign format can keep changing with each city.

SK-II casts Eileen Gu to make bare skin about choice

SK-II casts Eileen Gu to make bare skin about choice

SK-II names Eileen Gu global ambassador, using her first skincare partnership to frame bare skin as a foundation for choice.

MatchMade hits US$1M ARR as finance data reshapes measurement

MatchMade hits US$1M ARR as finance data reshapes measurement

MatchMade’s growth exposes a blind spot in campaign measurement: finance must verify whether attributed revenue actually settles.

Shopify turns Meta’s Muse into a Shop Pay checkout channel

Shopify turns Meta’s Muse into a Shop Pay checkout channel

Shopify is turning Shop Pay into a checkout rail for Meta’s Muse, making AI agents a new merchant distribution channel.

Kendall Jenner turns an Intimissimi staple into a 4-part campaign

Kendall Jenner turns an Intimissimi staple into a 4-part campaign

Intimissimi turns an existing Kendall Jenner product link into a four-part digital ambassador campaign for fall.

Travel influencer marketing: how brands turn creator trips into bookable demand

Influencer Marketing

Travel influencer marketing: how brands turn creator trips into bookable demand

A practical travel influencer marketing playbook for creator fit, hosted-trip disclosure, bookable content, attribution, and repeat partnerships.

Amazon blocks Meta’s Muse as AI shopping hits a permission wall

Amazon blocks Meta’s Muse as AI shopping hits a permission wall

Amazon’s block of Meta’s Muse shows that AI shopping reach depends on retailer permission as well as product discoverability.

Paramount-Warner settlement puts newsroom governance inside the merger terms

Public Relations

Paramount-Warner settlement puts newsroom governance inside the merger terms

The settlement does more than clear an antitrust obstacle: it puts editorial independence and newsroom dispute handling into the combined company's operating rules.

MAMEE recalls AI-designed packaging after cultural error

MAMEE recalls AI-designed packaging after cultural error

MAMEE's packaging recall shows why AI creative workflows need accountable cultural review before assets reach customers.

Pinterest turns campaign setup into a score. Marketers should not treat it as a KPI.

Pinterest turns campaign setup into a score. Marketers should not treat it as a KPI.

Pinterest has turned its campaign best practices into a score inside Ads Manager. The useful part is the diagnosis, not the number itself.

Press release best practices: 12 rules that make a release easier to cover

public-relations

Press release best practices: 12 rules that make a release easier to cover

A newsroom-first guide to press release best practices, with 12 durable rules for news value, writing, proof, assets, distribution, and final QA.