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From creative to metrics: inside Regina Iakupova’s data-driven UGC process

content marketing

From creative to metrics: inside Regina Iakupova’s data-driven UGC process

UGC creator Regina Iakupova has built a data-driven system for performance content, from batch producing ten video variations per shoot to reading algorithmic feedback loops that fix underperforming ads mid-campaign.

Wang Sulong’s Molly Tea collab shows how fandom turns drinks into collectibles

Wang Sulong’s Molly Tea collab shows how fandom turns drinks into collectibles

Wang Sulong’s Molly Tea drop sold out fast, then sparked resale backlash. The campaign shows how scarcity and check-ins shape fan commerce.

Influencer Marketing

Brand ambassador vs influencer: which model fits your campaign?

A practical guide to choosing influencers for reach and ambassadors for lasting trust, with a B2B framework for structure, measurement, and risk.

Gong cha’s Harry Potter bubble tea drop leans into house pride and collectability

Gong cha’s Harry Potter bubble tea drop leans into house pride and collectability

Gong cha’s Harry Potter drinks run through Aug. 31 with themed cups and house collectibles, using scarcity and identity to drive repeat

LVMH H1 2026 results show jewelry strength as fashion returns to growth

LVMH H1 2026 results show jewelry strength as fashion returns to growth

LVMH posted €38.6B H1 revenue as jewelry outpaced handbags. What the mix shift and China IP focus signal for luxury marketers.

Molly Tea’s NYC stores rebrand to “?” amid trademark dispute

Molly Tea’s NYC stores rebrand to “?” amid trademark dispute

Molly Tea’s NYC locations shifted to “?” branding after an injunction. What it reveals about habit-driven loyalty and brand control in expansion.

How to write a public relations report executives will actually use

Public Relations

How to write a public relations report executives will actually use

A practical PR reporting workflow and template that connects earned coverage, audience response, AI visibility, and business decisions.

The gender divide in US shopping offers new signals for marketers

The gender divide in US shopping offers new signals for marketers

YouGov data shows gaps in deals, discovery channels, and loyalty enrollment. What it implies for creative strategy, search, and retention design.

Express leans into Y2K nostalgia with a fashion-meets-music campaign

Express leans into Y2K nostalgia with a fashion-meets-music campaign

Express ties its Fall 2026 line to a Y2K-inspired film with Tinashe and Tee Higgins, plus creator community support across social and stores.

TIRTIR teams up with BTS THE CITY New York for a limited-edition K-beauty drop

TIRTIR teams up with BTS THE CITY New York for a limited-edition K-beauty drop

TIRTIR’s BTS THE CITY New York drop ties a setting duo to Weverse pre-orders and a pop-up, reflecting how fandom events shape commerce behavior.

How Coca-Cola turned Coke Time into a collectible fan experience with V merchandise

How Coca-Cola turned Coke Time into a collectible fan experience with V merchandise

Learn how Coca-Cola transformed its V campaign into a collectible retail experience using limited-edition merchandise and loyalty mechanics for fans.

Influencer outreach email templates for B2B creator partnerships

Influencer Marketing

Influencer outreach email templates for B2B creator partnerships

Seven B2B influencer outreach templates for clearer offers, credible personalization, respectful follow-ups, and stronger creator partnerships.

Deepika Padukone’s viral Hilton ad shows how pregnancy visibility plays in pop culture

Deepika Padukone’s viral Hilton ad shows how pregnancy visibility plays in pop culture

Fans focused on a pregnancy detail in Deepika Padukone’s Hilton ad. The reaction shows how celebrity relatability can outperform traditional luxury messaging.

Audible’s “Stories that speak to you” campaign sells the feeling of getting lost

Audible’s “Stories that speak to you” campaign sells the feeling of getting lost

Audible’s global campaign spotlights immersive listening via hero films and major OOH takeovers, alongside AI search and discovery features.

IAB sets a common standard for measuring AI brand visibility

The IAB framework gives marketers a common language for AI visibility measurement and separates directional signals from decision-grade evidence.

Kumkuat AI brings synthetic audience testing to corporate comms

Kumkuat AI brings synthetic audience testing to corporate comms

Kumkuat AI brings synthetic audience testing to corporate communications, with traceable evidence controls and a clear need for human validation.

Gen Z brand consideration rises for OpenAI, Claude, and Johnnie Walker in Q2 2026

Q2 2026 Gen Z consideration rose for OpenAI, Claude, and Johnnie Walker. What it signals about distribution, trust, and product cadence.

YouGov ranks Shopee first, adds AI layer to brand research

YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.

20+ brands thriving with Gen Z in 2026 and what they're doing right

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Spider-Man: Brand New Day’s $309M brand push shows how ads moved into movies

Sony’s 165-brand push around Brand New Day hits US$309M in media value. Here’s why on-screen placement and gaming tie-ins are rising.

Fortnite’s Spider-Man “Brand New Day” collab signals how fandom hype now works

Epic’s teaser points to July 30 content tied to the new Spider-Man film, with likely Web Shooters and cosmetics built for community speculation.

Jennifer Coolidge turns grocery shopping into Audible’s next big Aussie moment

Jennifer Coolidge turns grocery shopping into Audible’s next big Aussie moment

Audible and Hello lead with a surprise Bondi moment, then test audio-enabled trolleys to link celebrity attention with real product usage.

PUBG MOBILE adds Spider-Man: Brand New Day mode in Version 4.5

The limited-time mode adds Central Square, web-swinging gear, and creator templates, showing how playable IP can drive sharing and retention.

Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand

Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand

Amazon says multisport advertisers see 2.3x unduplicated reach and higher spend, as Prime Video sports inventory sells out and ad revenue rises.

Snickers Ice Cream wants a “chief online chill officer” to calm hot takes

Snickers Ice Cream wants a “chief online chill officer” to calm hot takes

Snickers Ice Cream will pay a “chief online chill officer” to reply to heated posts with humor and coupons, spotlighting its Minis range.