Public Relations

Media training: a practical guide for PR teams and spokespeople

A practical media training guide for PR teams, founders, and executives preparing for journalist interviews, podcasts, live video, and crises.

News

Marvel and USA TODAY PLAY roll out weekly ‘Spider-Man TODAY’ Infinity Comic

USA TODAY PLAY gets an exclusive weekly Spider-Man Infinity Comic plus a 1,000-title Marvel library, signaling a retention-focused content

Public Relations

Share of voice calculation: how PR teams should measure visibility without fooling themselves

Learn how to calculate share of voice across PR, social, search, and AI answers, with formulas, reporting tips, and common measurement mistakes.

News

Fractl highlights why audience affinity can beat traffic in earned media

Fractl’s SparkToro-based research argues low-traffic niche outlets can outperform major publishers on audience affinity, reshaping earned media strategy.

News

KFC Australia debuts “Go Full Chicken” platform with Special

KFC Australia launched “Go Full Chicken” with Special, spanning TV, cinema and digital. Here’s how the platform is set up to scale.

Reports

Gen Z uses AI more, but Skyword says they are also correcting it

Skyword's latest survey suggests Gen Z is embracing AI for research while becoming increasingly willing to challenge inaccurate AI-generated information.

News

Fisherman’s Friend turns Gen Z labels into collectible pouch merch in Singapore

Singapore campaign ties 7-Eleven bundles to WhatsApp redemption and collectible pouches, using local humour to drive sharing and pickup

Influencer Marketing

The anatomy of a 7-figure B2B influencer marketing program

Inside a 7-figure B2B influencer program: org chart, budget split, and operating rituals

News

Stray Kids’ I.N returns for a second Damiani “Icons” campaign

Damiani’s “Icons” campaign returns with I.N and Mariacarla Boscono, leaning on heritage settings and collection-led styling to build continuity.

Public Relations

Crisis communication plan: a practical template for PR teams before things go wrong

Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.

News

AEON Bank brings back Creator collective with a six-month UGC challenge

AEON Bank’s Creator collective 2026 adds a UGC challenge and six-month structure, aiming to link fintech features to everyday “Ringgit savvy” habits.

Influencer Marketing

The state of B2B influencer marketing: mid-2026 pulse

B2B influencer marketing mid-2026: adoption is mainstream, execution is the gap

News

Gap expands AI use across owned marketing channels for its brand portfolio

Gap Inc. is modernizing owned marketing with unified data, AI workflows, and Zeta’s Athena to improve personalization and speed.

Martech

Storika raises seed funding to expand AI influencer marketing automation

Storika’s seed round supports US expansion and deeper automation across creator discovery, outreach, and campaign ops in martech.

News

Sprite’s “Living Tracklist” campaign turns hip-hop debate into brand media

Sprite’s “Living Tracklist” uses Genius, QR-linked packaging, and social video to keep hip-hop debate active across channels.

News

Agentic AI tools are spreading across programmatic ad buying platforms

Magnite, Mediaocean, and PubMatic are tied to agentic AI buying tools. Here’s what changes in governance, control, and measurement.

News

Doritos Loaded pairs Gordon Ramsay and George Russell in new F1 ad

Doritos Loaded’s new ad with Gordon Ramsay and George Russell ties a fictional stunt to eight recipes and F1 fan-zone food trucks.

News

Blue Moon brings back talking oranges with Colin Jost in new ad

Blue Moon’s new spot brings back the talking oranges with Colin Jost, scaling the orange garnish cue across social, OTT, and TV.

Martech

AI commerce will reward brands that are safe to recommend

AI commerce is moving discovery, recommendation, and checkout into assistants. Brands now need product data and governance that make them safe to recommend.

News

Subway Singapore uses live match “subs” to trigger BOGO vouchers

Subway Singapore links football substitutions to Instagram Story DMs, rewarding fast responders with BOGO vouchers and leaning into second-screen

News

5 Cannes Lions takeaways as marketers weigh AI, craft, and creators

Marketers at Cannes weighed AI’s efficiency focus, the renewed value of craft, and why creator marketing is shifting from tactic to core channel.

Martech

MoEngage acquires Aampe to add per-user agentic decisioning for B2C teams

MoEngage brings Aampe’s per-user agents into its engagement stack, pushing personalization beyond rules-based journeys and segment optimization.

News

L'Oréal Paris ties its ‘90s products to Prime Video’s “Elle” prequel

The beauty brand is integrating period-appropriate products into the series

News

Chery’s Winter Care Campaign offers free checks for Australian drivers

Chery’s Winter Care Campaign runs July 1 to Aug 14 in Australia, bundling a free 28-point check and software updates to drive service visits.

News

MINISO expands YOYO merch with a global Toy Story 5 collection

A 100+ SKU drop plus pop-ups in Asia, China, Australia, and New York shows how IP launches can drive footfall and deepen owned-character equity.