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HEINZ and Heineken formalize a limited-edition six-pack collaboration

HEINZ and Heineken formalize a limited-edition six-pack collaboration

The limited-edition pack uses scarcity and occasion fit to spark talkability, without changing either product.

PR report: how to prove coverage, learn from it, and brief the next campaign

Public Relations

PR report: how to prove coverage, learn from it, and brief the next campaign

Learn how to build a PR report that explains coverage quality, message pull-through, stakeholder impact, AI visibility, and next campaign actions.

Digital PR: how B2B brands earn authority in search, media, and AI answers

Public Relations

Digital PR: how B2B brands earn authority in search, media, and AI answers

Learn how digital PR helps B2B brands earn media coverage, backlinks, AI citations, and buyer trust through useful proof and credible stories.

Smallpdf survey finds freelancers still lose 204 hours a year to admin

Smallpdf survey finds freelancers still lose 204 hours a year to admin

Smallpdf survey: AI cuts creative time, but freelancers still lose 204 hours yearly to admin. Payment waits and formatting remain major drags.

Spider-Man-themed Scoot flights run through Sept 13 ahead of Brand New Day

Scoot runs Spider-Man-themed flights on two aircraft through Sept 13, pairing cabin branding, Changi T1 installs, and on-board gift offers.

Lightspeed and Klaviyo add real-time marketing automation inside Lightspeed Retail

Lightspeed and Klaviyo add real-time marketing automation inside Lightspeed Retail

Real-time customer, sales, and catalog syncing enables faster lifecycle campaigns for omnichannel retailers focused on retention.

IBM selects Stagwell as lead creative partner for global campaigns

IBM selects Stagwell as lead creative partner for global campaigns

IBM names Stagwell lead creative partner, aligning Anomaly and Code and Theory under one structure to evolve “Let’s Create Smarter Business” globally.

Indonesia’s OJK sets new conduct rules for financial influencers

Indonesia’s OJK sets new conduct rules for financial influencers

OJK’s POJK No. 6 of 2026 sets disclosure and competency expectations, and holds financial firms accountable for influencer campaigns with fines up to

SKIMS taps Will Ferrell’s “The Hawk” character for menswear campaign

SKIMS taps Will Ferrell’s “The Hawk” character for menswear campaign

SKIMS builds a menswear campaign around a Netflix character, using narrative and satire to market essentials ahead of *The Hawk*’s July

AI research shows consumer trust in AI search is falling in 2026

AI research shows consumer trust in AI search is falling in 2026

Fractl’s Q2 2026 survey shows AI search use is up, but trust and “helpfulness” are down. What it signals for GEO, disclosure, and brand safety.

Colgate Optic White Purple rolls out “The Purple café” TikTok K-drama series

Colgate Optic White Purple rolls out “The Purple café” TikTok K-drama series

Colgate Optic White Purple’s “Purple café” runs a six-part TikTok K-drama series across APAC, using influencers and episodic storytelling.

Brands use AI to “crack” tough datasets for sharper targeting

Brands use AI to “crack” tough datasets for sharper targeting

Brands are applying AI to normalize and interpret difficult datasets, aiming to improve audience targeting speed and consistency.

Rokt mParticle adds Performance Engine to turn first-party data into ad audiences

Rokt mParticle adds Performance Engine to turn first-party data into ad audiences

mParticle’s Performance Engine adds an Audience Agent plus accelerators aimed at match rates, household reach, and predictive segments in paid media.

Media training: a practical guide for PR teams and spokespeople

Public Relations

Media training: a practical guide for PR teams and spokespeople

A practical media training guide for PR teams, founders, and executives preparing for journalist interviews, podcasts, live video, and crises.

Marvel and USA TODAY PLAY roll out weekly ‘Spider-Man TODAY’ Infinity Comic

Marvel and USA TODAY PLAY roll out weekly ‘Spider-Man TODAY’ Infinity Comic

USA TODAY PLAY gets an exclusive weekly Spider-Man Infinity Comic plus a 1,000-title Marvel library, signaling a retention-focused content

Share of voice calculation: how PR teams should measure visibility without fooling themselves

Public Relations

Share of voice calculation: how PR teams should measure visibility without fooling themselves

Learn how to calculate share of voice across PR, social, search, and AI answers, with formulas, reporting tips, and common measurement mistakes.

Fractl highlights why audience affinity can beat traffic in earned media

Fractl highlights why audience affinity can beat traffic in earned media

Fractl’s SparkToro-based research argues low-traffic niche outlets can outperform major publishers on audience affinity, reshaping earned media strategy.

KFC Australia debuts “Go Full Chicken” platform with Special

KFC Australia debuts “Go Full Chicken” platform with Special

KFC Australia launched “Go Full Chicken” with Special, spanning TV, cinema and digital. Here’s how the platform is set up to scale.

Gen Z uses AI more, but Skyword says they are also correcting it

Gen Z uses AI more, but Skyword says they are also correcting it

Skyword's latest survey suggests Gen Z is embracing AI for research while becoming increasingly willing to challenge inaccurate AI-generated information.

Fisherman’s Friend turns Gen Z labels into collectible pouch merch in Singapore

Fisherman’s Friend turns Gen Z labels into collectible pouch merch in Singapore

Singapore campaign ties 7-Eleven bundles to WhatsApp redemption and collectible pouches, using local humour to drive sharing and pickup

The anatomy of a 7-figure B2B influencer marketing program

Influencer Marketing

The anatomy of a 7-figure B2B influencer marketing program

Inside a 7-figure B2B influencer program: org chart, budget split, and operating rituals

Stray Kids’ I.N returns for a second Damiani “Icons” campaign

Stray Kids’ I.N returns for a second Damiani “Icons” campaign

Damiani’s “Icons” campaign returns with I.N and Mariacarla Boscono, leaning on heritage settings and collection-led styling to build continuity.

Crisis communication plan: a practical template for PR teams before things go wrong

Public Relations

Crisis communication plan: a practical template for PR teams before things go wrong

Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.

AEON Bank brings back Creator collective with a six-month UGC challenge

AEON Bank brings back Creator collective with a six-month UGC challenge

AEON Bank’s Creator collective 2026 adds a UGC challenge and six-month structure, aiming to link fintech features to everyday “Ringgit savvy” habits.

The state of B2B influencer marketing: mid-2026 pulse

Influencer Marketing

The state of B2B influencer marketing: mid-2026 pulse

B2B influencer marketing mid-2026: adoption is mainstream, execution is the gap