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News

Monks and M&C Saatchi rethink roles as AI agents spread

Monks is revisiting junior tasks while M&C Saatchi reserves weekly learning time, showing how agency roles are adapting to AI agents.

News

Argos sends Richard Ayoade through Christmas past in festive ad

Argos gives Richard Ayoade a comic Christmas Carol journey, mixing catalogue nostalgia with today's technology and homeware gifts.

News

Venchi turns Christmas countdowns into collectible chocolate houses

Venchi's Vintage Dream uses wooden houses, pop-up advent calendars and festive tins to make Christmas chocolate packaging worth keeping.

News

ITV drafts TV custody plan for GTA VI's November 19 debut

ITV and Block Report turn a game launch into a tongue-in-cheek household TV schedule, connecting gaming excitement with viewing habits.

martech

The media plan now needs a change log

Automated ad platforms change delivery after approval. AI ad change management gives agencies a practical way to document controls, decisions and evidence.

News

PETA turns a ham tin into a horror villain for Halloween

PETA and Pablo London turn a ham tin into a slasher-style character, linking Halloween film craft to an animal-welfare campaign.

News

Netflix gives KPop Demon Hunters fans full dance routines

Netflix is releasing full KPop Demon Hunters choreography videos for five songs with original dancers, giving fans unseen moves and formations.

News

Swig and Liquid Death's Halloween cup sells out in 48 hours

Swig says its Liquid Death Halloween cups sold out in 48 hours. The drink remained available, highlighting collectible merchandise's role.

News

Amazon Ads nears US$20B in Q3 as AI buying raises control questions

Amazon's Q3 ad revenue nears US$20B. Its AI-led buying strategy raises questions about control, modeled sales and incremental campaign returns.

News

BONBONWHIMS and GlassesUSA turn Y2K charms into eyewear

A 10-style eyewear collection pairs Y2K frames with seven swappable magnetic charms, turning prescription glasses into customizable accessories.

News

Joe Fresh apologizes for hiding Halloween costumes under puffers

A Canadian Halloween campaign makes the winter coat hiding a child's costume the reason to notice Joe Fresh outerwear.

News

CelcomDigi turns a Deepavali family photo into a video call

CelcomDigi's 2026 Deepavali film, Inaikkum Alaippu, turns a messy family photo into a video call, putting connection before perfection.

martech

When audience overlap is worth paying for

Audience overlap analysis needs more than deduplicated reach. Pinterest, Walmart and Criteo show when repeated exposure may help and when it wastes spend.

News

YouTrip turns Jungkook lookalikes into a S$9,000 fan contest

A BTS-inspired lookalike contest invites Singapore fans to vote online and attend a finale while YouTrip promotes its Korea flight giveaway.

News

KPop Demon Hunters brings Derpy collectibles to MINISO in KL

MINISO Friends in Kuala Lumpur offers Derpy plushies, HUNTR/X figures and accessories, extending KPop Demon Hunters fandom into everyday retail.

martech

TikTok puts brand safety and AI ad guidance in one APAC push

TikTok's new APAC Brand Safety Center brings advertiser controls and AI ad guidance together, but campaign-level verification remains essential.

martech

Walmart brings 3,000+ shopper segments to CTV ads through Vibe

Walmart brings its shopper data into Vibe's streaming TV ad platform with AI-assisted targeting. What marketers can and cannot measure.

News

Zulu Alpha Kilo uses AI satire to question agency economics

Zulu Alpha Kilo's The Chat turns AI efficiency into an agency billing problem, with implications for creative value and client relationships.

News

Doritos turns snack crumbs into limited-edition loungewear

Doritos and 7-Eleven Canada offer 50 artist-designed loungewear sets with crumb catchers.

Influencer Marketing

Instagram reportedly offers YouTubers up to $500K for Features

Instagram reportedly offers some YouTubers up to $500K to bring long-form videos to Features. What the confidential deals mean for creators and brands.

martech

Google expands AI Mode ads to 10 markets, including Southeast Asia

Google's AI Mode ad expansion reaches three Southeast Asian markets, but marketers must validate account eligibility and aggregated reporting.

Public Relations

FTI survey finds most crisis plans go untested until risk escalates

FTI's survey finds a large gap between written crisis plans and continuous readiness, with implications for PR and legal escalation.

Public Relations

Mbappé's China crisis shows the limits of a personal-views defense

The limits of a personal-views defense become clear when broadcasters and sponsors act. Mbappé's China backlash shows why global crisis plans need local decision rights and coordinated partner responses.

martech

Meta’s Andromeda now scores over 1 billion ads per second

Meta's redesigned Andromeda ad retrieval engine processes over a billion eligible ads per second, but advertiser-level gains still depend on measurement and creative.

Public Relations

Edelman US CEO Kirsty Graham exits as Harrington takes interim role

Edelman's interim US leadership choice prioritizes account continuity as Kirsty Graham prepares to depart and the firm searches for her successor.