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Swift taps Angelica Panganiban’s “multiverse” to sell nostalgia (and hotdogs)

Swift taps Angelica Panganiban’s “multiverse” to sell nostalgia (and hotdogs)

Swift’s “Method Acting” uses Angelica Panganiban’s characters to package SikSuRap as a nostalgic, meme-ready story for old and new fans.

Zevia’s Cardi B “Real Talk Interpreter” makes soda marketing feel like group chat

Zevia’s Cardi B “Real Talk Interpreter” makes soda marketing feel like group chat

Zevia’s biggest campaign yet taps Cardi B, pairing humor and fan submissions with “real ingredients” positioning in better-for-you soda.

Under Armour taps François Arnaud as ambassador for HeatGear push

Under Armour taps François Arnaud as ambassador for HeatGear push

Under Armour names François Arnaud ambassador, tying HeatGear to entertainment culture while prioritizing existing products and sharper brand storytelling.

Google tests PMax controls as AI ads face buyer pressure

Google tests PMax controls as AI ads face buyer pressure

Google is testing new Performance Max controls as advertisers push for more transparency and steerable AI advertising.

AI Will Not Make Agencies Cheaper. It Will Make Proof More Expensive

AI Will Not Make Agencies Cheaper. It Will Make Proof More Expensive

AI is changing agency pricing less by reducing labor than by raising the cost of proof, measurement, governance, and defensible decisions.

American Eagle’s back-to-school play taps Y2K mall nostalgia and #RushTok

American Eagle’s back-to-school play taps Y2K mall nostalgia and #RushTok

American Eagle’s back-to-school push ties mall foot traffic, creator content, and Lamine Yamal momentum to win attention as spending stays flat.

PR clipping: how teams turn coverage into useful proof

public relations

PR clipping: how teams turn coverage into useful proof

Learn how PR clipping helps teams capture media coverage, score quality, preserve proof, and turn earned mentions into better PR reports.

China’s Molly Tea vs Louis Vuitton is turning into a culture fight

China’s Molly Tea vs Louis Vuitton is turning into a culture fight

Molly Tea’s $1.5M trademark loss to Louis Vuitton sparked backlash in China. A look at the heritage debate and what it signals for brands.

Ligo Sardines taps Filipino folklore in an emotional brand film

Ligo’s “Butterfly” uses Filipino folklore to tie a 70-year brand to family memory, showing how heritage brands sustain relevance through culture.

AI shopping growth in SEA keeps creator trust in play

AI shopping growth in SEA keeps creator trust in play

Southeast Asia's AI commerce shift shows why creator trust, affiliate evidence and GEO now belong in the same marketing strategy.

AI Creative Makes Brand Memory the Operating System

AI makes creative production faster, but weak brand systems turn speed into drift. The durable advantage is governed creative memory.

Archetype moves Owen Waters into UK director role

public relations

Archetype moves Owen Waters into UK director role

Archetype has moved Owen Waters from Singapore to London as UK Director, strengthening its cross-market counsel for AI and technology clients.

Ziggo and Not Just Any build an AI-made octopus for a new football ad

Ziggo and Not Just Any build an AI-made octopus for a new football ad

Ziggo introduces an Octopus character built with AI production methods, signaling faster broadcast-quality workflows and longer-term brand IP

Coca-Cola updates its visual identity to stay instantly recognisable

Coca-Cola updates its visual identity to stay instantly recognisable

Coca-Cola refreshes its visual identity across 200+ markets, backed by AI design tools aimed at brand governance and faster, consistent creative production.

Coffee Meets Bagel refreshes its app to fight dating fatigue

Coffee Meets Bagel refreshes its app to fight dating fatigue

Coffee Meets Bagel updates its app with AI conversation prompts and a new ML engine, signaling a shift toward quality interactions over swiping.

Huggies reworks a viral Messi and Lamine Yamal photo into World Cup OOH

Huggies reworks a viral Messi and Lamine Yamal photo into World Cup OOH

Huggies reframed a viral Messi and Lamine Yamal photo with “They grow up so fast,” showing how brands can join fan narratives without official rights.

Press statement: how PR teams should respond on the record

public relations

Press statement: how PR teams should respond on the record

A practical press statement guide for PR teams covering when to use one, what to include, approval, distribution, and measurement.

Adobe Express study finds under-30-second YouTube Shorts drive key metrics

Adobe Express study finds under-30-second YouTube Shorts drive key metrics

Survey of 507 creators links under-30-second Shorts to views and click-throughs, with 30–60 seconds tying for subscriber growth.

Gap’s Hailey Bieber denim capsule leans into a very specific 1996 mood

Gap’s Hailey Bieber denim capsule leans into a very specific 1996 mood

Gap teams with Hailey Bieber on a 1996-inspired denim capsule, backed by creator partnerships, paid social, and out-of-home placements.

Omnicom Media rethinks agency value as AI automates media work

Omnicom Media rethinks agency value as AI automates media work

Omnicom Media's AI marketing shift shows how agencies may defend value as automation absorbs execution work.

Passionfroot raises $15M for B2B creator marketing

Passionfroot raises $15M for B2B creator marketing

Passionfroot’s Series A backs AI-assisted creator campaign workflows for B2B marketing teams, but attribution remains the real test.

Burson wins The Kallang communications brief

public relations

Burson wins The Kallang communications brief

Burson has been appointed communications agency for The Kallang Group, adding a Singapore destination brief across earned media, reputation, and executive visibility.

Kraft Heinz and Disney expand brand marketing across parks, streaming, and D23

Kraft Heinz and Disney plan integrated campaigns across parks, streaming, and D23, with brand-led experiences and a “Together at Last” creative concept.

OpenAI’s trompe-l’œil billboards turn ChatGPT Images into building illusions

OpenAI’s trompe-l’œil billboards turn ChatGPT Images into building illusions

OpenAI’s “Reimagined with ChatGPT Images” OOH series uses trompe-l’œil billboards in four cities, turning AI output into place-based spectacle.

Backgrounder: how PR teams give journalists useful context

public relations

Backgrounder: how PR teams give journalists useful context

A practical backgrounder guide for PR teams covering what to include, when to use one, mistakes to avoid, tools, and measurement.