Gen Z

Gen Z vs millennials: content formats that work for each audience

Gen Z wants short-form creator content. Millennials want depth and expertise. Here is how to build one content system that reaches both without running two separate operations.

Influencer Marketing

TikTok Shop strategy for brands in Southeast Asia: what works in 2026

What brands entering TikTok Shop SEA need to know in 2026

News

Nike’s ‘Rip the Script’ campaign turns football marketing into a cultural universe

Nike is betting that football culture, not just football stars, will drive engagement this summer.

Influencer Marketing

Influencer marketing in Indonesia: a 2026 brand guide

How influencer marketing works in Indonesia: platforms, pricing, and campaign strategy

Guides

What is a press release boilerplate? Examples, tips, and common mistakes

A practical guide to writing company boilerplates that provide journalists, customers, and AI systems with clear and accurate business information.

Martech

Unifonic acquires Segmentify to expand AI marketing across MENA

The acquisition combines Unifonic’s omnichannel engagement with Segmentify’s behavioral intelligence, aiming to automate next-best actions at scale.

Martech

Automation of Agency Sales Operations with AI Agent Hiway Raises ¥300 Million in Series A

Hiway secured ¥300M to expand an AI-native PRM/CRM that drafts responses and quotes for enterprises selling through agencies and partners.

Reports

AI disclosure labels show no downside in ad metrics, MediaScience study finds

MediaScience tested four AI disclosure formats in video ads. Results show stable recall and recognition, with text labels improving AI awareness.

News

Big Tech ad MCP servers point to more agent-driven media buying

MCP servers give AI agents a standard way to query ad performance data. Here’s what read-only access implies for reporting and governance.

Martech

AI will not scale until marketing rewires the work

AI marketing will not scale on tools alone. Senior teams need an operating model for workflow ownership, data readiness, literacy, and measurable control.

Martech

Infomedia acquires Veact to expand automotive aftersales CRM in Europe

Infomedia acquires Munich-based Veact to add data activation and predictive service marketing to its automotive aftersales software portfolio.

News

Gartner survey: CMOs shift more media spend to conversion and awareness

Gartner’s 2026 CMO Spend Survey shows 62.6% of media spend going to awareness and conversion, while loyalty spend falls below 15%.

Martech

Close launches Chloe, an AI sales agent built into its CRM

Close makes Chloe generally available in the U.S. and Canada, pushing AI calling into native CRM workflows for SMB sales teams.

Public Relations

Best free press release distribution services for startups and small businesses

Compare the best free press release distribution services for startups. Honest platform breakdown, comparison table, and when free tools stop being enough.

News

Netflix sets AI guardrails for content production partners

Netflix issued GenAI guidance for production partners, focusing on copyright risk, data handling limits, and consent for talent and union-covered work.

Martech

AI agents are turning CRM hygiene into a growth risk

AI agents are entering CRM, handoff, routing, and revenue workflows. Marketing teams need cleaner data rules before automation turns weak signals into growth risk.

Martech

2X acquires Knownwell to add agentic AI and commercial intelligence

The US$400M-valued deal combines GTM services with AI that reads commercial signals from email, Slack, and CRM to guide next actions.

News

Hasbro forms Sixth Wall AI studio to license character behavior and voices

Sixth Wall introduces “behavioral licensing” for how characters speak and act in AI experiences, plus an ElevenLabs marketplace

Influencer Marketing

Best-performing TikTok content types for brands in 2026

Not all TikTok formats perform equally. Here's which content types drive real results for brands in 2026, backed by benchmark data.

Public Relations

Best AI press release writing tools for startups on a budget

Compare the best AI press release writing tools for startups, with pricing, use-case guidance, and a pre-send review checklist.

News

Indosat puts AI at the center of SheHacks 2026 for 27,000 women-led MSMEs

Indosat is redesigning SheHacks around applied AI, targeting 27,000 women-led MSMEs with hybrid training and offline workshops in 10 cities.

News

Apple’s new “Clingers” campaign turns online tracking into a horror story marketers can’t ignore

Apple’s latest Safari campaign turns invisible online trackers into physical stalkers, reinforcing why privacy, trust, and first-party data are becoming critical marketing battlegrounds.

Martech

RainFocus upgrades Base Webinar to unify webinar and event attendee data

RainFocus connects webinar engagement to a Global Attendee Profile, aiming to reduce silos between virtual and in-person event programs.

Guides

How to measure AI agent ROI in marketing workflows

A four-layer approach to tracking cost savings, performance gains, and business impact from AI agents in marketing.

Martech

Mile Marker acquires LIFT to combine media and performance content

Mile Marker adds LIFT’s performance creative to tighten media-to-conversion workflows in a competitive US agency market.