ContentGrip

News

M&M'S turns 3 Christmas films into 6 holiday candy packs

Mars pairs six film-inspired candy designs with a U.S. movie redemption offer, turning holiday viewing into a retail promotion.

Public Relations

Onclusive survey exposes a PR ownership gap in AI visibility

Onclusive's 2027 survey reveals a gap between those who want PR to own AI visibility and those expecting it to lead.

News

Oxfam turns a Christmas wish list into a gift for someone else

Oxfam's The List reframes a child's Christmas wish list as an act of generosity, then turns the story into a digital gift-giving experience.

News

Lindsay Lohan turns 7 online communities into Marshalls gift guides

Seven creator-curated Marshalls guides connect holiday shopping to online communities, with Lindsay Lohan leading a four-part film series.

martech

RudderStack brings AI audience targeting to marketers with Lookout

RudderStack's Lookout app lets marketers build and sync audiences directly from warehouse data using AI, but governance and billing will shape its adoption.

martech

Decart brings sharper visual fidelity to AI-transformed livestreams with Lucy 2.6

Decart's Lucy 2.6 brings sharper visuals, more realistic avatars and improved prompt accuracy to real-time AI video editing, helping creators and brands transform livestreams, showcase products and engage audiences without interrupting broadcasts.

News

Jung Kook turns Calvin Klein's holiday campaign into a personal shopping edit

Calvin Klein's Holiday 2026 campaign turns Jung Kook's favorite denim and everyday staples into a seasonal gifting edit.

News

Mariah Carey makes Gucci's Christmas campaign an annual ritual

Gucci pairs Mariah Carey, Harmony Korine and a hotel reveal in its 2026 Christmas film, turning a seasonal ritual into luxury gifting.

News

Doctor Doom takes over Dave & Buster's ahead of Avengers: Doomsday

Dave & Buster's becomes Doom & Buster's with Marvel games, collectible cards, themed zones and surprise rewards ahead of Avengers: Doomsday.

Public Relations

Nvidia's Jensen Huang crisis tests the limits of CEO personal branding

Nvidia's response shows why an executive apology and independent board oversight must answer different questions in a reputation crisis.

News

Billlie's Tsuki co-creates moev haircare scent for Japan launch

Billlie's Tsuki co-develops moev's peony-led haircare fragrance for Japan, turning a K-pop ambassadorship into a collectible beauty launch.

News

KFC turns drink sounds into a pop anthem for KWENCH launch

KFC Australia launches 11 KWENCH drinks with a music video built from real sips and slurps, turning its new beverage range into the soundtrack.

Influencer Marketing

X launches video clipping with rewards for creators and clippers

X has introduced video clipping with potential earnings for both creators and clippers. Here's how the limits, eligibility and brand risks work.

News

Ogilvy and CAA put consent into AI celebrity ad production

Ogilvy's ECHO turns licensed celebrity scans into ad variations with talent approval. Its proposed cost savings still need live-campaign proof.

News

Kendall Jenner makes 818 Tequila's 3 ingredients the reveal

818's latest ad turns a celebrity reveal into an ingredient story, backed by brand-published lab testing and a wider retail push.

News

The Hunger Games and Pantone give Panem's 12 districts a color identity

Lionsgate and Pantone give Panem's 12 districts signature colors, turning The Hunger Games production design into a fan-facing campaign.

Public Relations

Cision's 564m-post study exposes an AI brand visibility gap

Cision's latest study spans 564 million social posts and shows why AI brand-answer measurement must look beyond owned websites.

News

Disney's 3-minute Invisible Horse leads its Christmas campaign

A new Dougal Wilson short anchors Disney's holiday campaign across streaming, parks, retail and family giving.

martech

Coframe raises US$25M as AI websites move beyond A/B testing

Coframe has raised US$25M to automate website experiments, but its reported conversion gains need independent validation.

News

David Schwimmer revives Friends' red sweater in Quince's 60-second ad

Quince casts David Schwimmer in a 60-second red-sweater chase, giving its cashmere roots a playful holiday story across three markets.

martech

How topic clusters and internal linking build topical authority

Why search engines and AI Overviews reward connected content instead of isolated blog posts

News

Dunkin brings Gambit and Marvel worlds to its Doomsday campaign

Dunkin brings Gambit, Marvel-themed drinks and four restaurant takeovers to its Avengers: Doomsday campaign ahead of the December film.

News

KFC turns Doctor Doom into a 100-country Avengers: Doomsday menu

KFC brings Avengers: Doomsday to 100 countries with Doctor Doom-themed food, collectibles and a global campaign ahead of the film.

News

Publicis vs WPP: 5 marketing lessons from an agency feud

The Publicis-WPP dispute reveals five lessons on agency selection, competitive positioning, AI capabilities and client trust.

News

Amazon turns Christmas gifting into a journey of kindness in Joy Delivered

Amazon's Joy Delivered Christmas ad makes gifts a way to thank strangers on a journey home, with Kate Laidler starring in Mark Molloy's festive film.