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Vusion completes In-Store Media deal spanning 1,600 brands

Vusion completes In-Store Media deal spanning 1,600 brands

Vusion's completed acquisition of In-Store Media adds retail advertising relationships across nine markets, including the Philippines, to its store technology business.

Tips for college students studying Public Relations: preparing for a successful career in an evolving industry

Tips for college students studying Public Relations: preparing for a successful career in an evolving industry

A successful public relations career starts before graduation. This guide explores how college students can gain practical experience, sharpen their communication skills, build a professional portfolio, and prepare for an evolving PR industry.

Ipsos finds AI use rising as communicators rethink reputation

Ipsos finds AI use rising as communicators rethink reputation

Ipsos finds meaningful AI use at 76% among senior communicators, while only 12% say existing AI ethics policies are sufficient.

Profound makes Singapore its APAC hub as AI discovery grows

Profound makes Singapore its APAC hub as AI discovery grows

Profound's Singapore hub highlights the need to measure brand visibility in AI answers, while separating discovery signals from sales.

Chobani taps Mary Fowler to make protein drinks a Game Changer

Chobani taps Mary Fowler to make protein drinks a Game Changer

The Matildas star brings football and lifestyle appeal to an Australian campaign supported by retail sampling and social advertising.

Hydralyte turns 9 Sydney lookalikes into a fake horror movie

Hydralyte turns 9 Sydney lookalikes into a fake horror movie

Nine matching figures, cinema-style ads and a Halloween reveal helped Hydralyte promote its new electrolyte sachets in Sydney.

TESSAN turns 30-day Alpine trip into wingsuit documentary

TESSAN turns 30-day Alpine trip into wingsuit documentary

TESSAN's new Swiss Alps documentary follows Jamie Leibert and extends its Courage Charge campaign through adventure storytelling.

How KPop Demon Hunters turned retail activations into fan experiences

How KPop Demon Hunters turned retail activations into fan experiences

From Walmart to Dream Mall, see how KPop Demon Hunters pop-ups turn character fandom into retail experiences through photos, styling and play.

6 things to know about brand-creator community Mighty Networks

Mighty Networks wants brands and creators to connect and earn money from their communities.

Monks and M&C Saatchi rethink roles as AI agents spread

Monks and M&C Saatchi rethink roles as AI agents spread

Monks is revisiting junior tasks while M&C Saatchi reserves weekly learning time, showing how agency roles are adapting to AI agents.

Argos sends Richard Ayoade through Christmas past in festive ad

Argos sends Richard Ayoade through Christmas past in festive ad

Argos gives Richard Ayoade a comic Christmas Carol journey, mixing catalogue nostalgia with today's technology and homeware gifts.

Venchi turns Christmas countdowns into collectible chocolate houses

Venchi turns Christmas countdowns into collectible chocolate houses

Venchi's Vintage Dream uses wooden houses, pop-up advent calendars and festive tins to make Christmas chocolate packaging worth keeping.

ITV drafts TV custody plan for GTA VI's November 19 debut

ITV drafts TV custody plan for GTA VI's November 19 debut

ITV and Block Report turn a game launch into a tongue-in-cheek household TV schedule, connecting gaming excitement with viewing habits.

The media plan now needs a change log

The media plan now needs a change log

Automated ad platforms change delivery after approval. AI ad change management gives agencies a practical way to document controls, decisions and evidence.

PETA turns a ham tin into a horror villain for Halloween

PETA turns a ham tin into a horror villain for Halloween

PETA and Pablo London turn a ham tin into a slasher-style character, linking Halloween film craft to an animal-welfare campaign.

Netflix gives KPop Demon Hunters fans full dance routines

Netflix gives KPop Demon Hunters fans full dance routines

Netflix is releasing full KPop Demon Hunters choreography videos for five songs with original dancers, giving fans unseen moves and formations.

Swig and Liquid Death's Halloween cup sells out in 48 hours

Swig and Liquid Death's Halloween cup sells out in 48 hours

Swig says its Liquid Death Halloween cups sold out in 48 hours. The drink remained available, highlighting collectible merchandise's role.

Amazon Ads nears US$20B in Q3 as AI buying raises control questions

Amazon Ads nears US$20B in Q3 as AI buying raises control questions

Amazon's Q3 ad revenue nears US$20B. Its AI-led buying strategy raises questions about control, modeled sales and incremental campaign returns.

BONBONWHIMS and GlassesUSA turn Y2K charms into eyewear

BONBONWHIMS and GlassesUSA turn Y2K charms into eyewear

A 10-style eyewear collection pairs Y2K frames with seven swappable magnetic charms, turning prescription glasses into customizable accessories.

Joe Fresh apologizes for hiding Halloween costumes under puffers

Joe Fresh apologizes for hiding Halloween costumes under puffers

A Canadian Halloween campaign makes the winter coat hiding a child's costume the reason to notice Joe Fresh outerwear.

CelcomDigi turns a Deepavali family photo into a video call

CelcomDigi turns a Deepavali family photo into a video call

CelcomDigi's 2026 Deepavali film, Inaikkum Alaippu, turns a messy family photo into a video call, putting connection before perfection.

When audience overlap is worth paying for

When audience overlap is worth paying for

Audience overlap analysis needs more than deduplicated reach. Pinterest, Walmart and Criteo show when repeated exposure may help and when it wastes spend.

YouTrip turns Jungkook lookalikes into a S$9,000 fan contest

YouTrip turns Jungkook lookalikes into a S$9,000 fan contest

A BTS-inspired lookalike contest invites Singapore fans to vote online and attend a finale while YouTrip promotes its Korea flight giveaway.

KPop Demon Hunters brings Derpy collectibles to MINISO in KL

KPop Demon Hunters brings Derpy collectibles to MINISO in KL

MINISO Friends in Kuala Lumpur offers Derpy plushies, HUNTR/X figures and accessories, extending KPop Demon Hunters fandom into everyday retail.

TikTok puts brand safety and AI ad guidance in one APAC push

TikTok's new APAC Brand Safety Center brings advertiser controls and AI ad guidance together, but campaign-level verification remains essential.