News

How Pocky is giving its 60-year-old brand a Gen Z glow up

As Gen Z seeks authentic experiences, Pocky is repositioning itself as a symbol of everyday connection and shared moments.

News

Dentsu revives 360i in the U.S. as a social-first, fixed-fee team

Dentsu revives 360i in the U.S. as a social-first team using fixed-fee pricing, reflecting pressure to tie agency costs to outcomes.

News

Tropicana’s new “Give Life Some Juice” campaign turns juice marketing into a tropical cinematic universe

Tropicana’s latest global platform shifts the focus from orange juice heritage to immersive brand experiences and everyday uplift.

News

GYG Singapore ties World Cup wins to app offers, giveaways, and bingo rewards

GYG links World Cup wins to one-day app deals, a bingo reward loop, and a JSSL camp partnership, with KPIs tied to loyalty.

Martech

Captello adds an Event Intelligence Platform for event ROI and pipeline tracking

Captello adds enrichment and CRM sync to prioritize event engagement and connect meetings to pipeline, as event budgets face tighter scrutiny.

Martech

Top AI-powered PR tools for media monitoring and outreach

From media monitoring and journalist outreach to AI-powered pitching and answer engine visibility, these are the PR tools shaping communications workflows in 2026.

News

WPP Enterprise Solutions signs multi-year AWS deal to scale agentic AI

WPP Enterprise Solutions and AWS outline Marketplace-ready tools for agentic CX, commerce, and content operations, with governance and measurement in focus.

Martech

Horizon Media rolls out agentic orchestration for real-time media decisioning

Horizon expands Blu with agentic decisioning and partner APIs, aiming to reduce workflow fragmentation across planning, activation, and measurement.

content marketing

Fandom now punishes brands that only buy placement

Fandom marketing is shifting from rented visibility to earned participation. Brands need roles, rights, and measurement models that prove value beyond placement.

News

AB InBev turns bars into stadiums for FIFA World Cup 2026 with global “Cheers to Bars” platform

The brewer is using FIFA World Cup 2026 to transform local bars into community-powered fan hubs worldwide.

News

WPP Media forecasts 7.4% Australia ad growth as AI reshapes spend

WPP Media forecasts $21.6B Australia ad spend in 2026, led by retail media and search. TV and audio decline as VOD share rises.

Martech

The rise of student influencers

As student creators gain traction, content marketers must adapt

News

Anua taps KPop Demon Hunters fandom with year-long skincare collaboration

Anua’s latest campaign turns skincare into a cultural experience for K-pop and animation fans.

Influencer Marketing

Influencer marketing mistakes B2B brands keep making in 2026

Ten preventable mistakes that separate B2B influencer programs that compound from ones that just spend

Reports

Oobit study finds young Americans are rethinking banks as crypto spending conversations surge

Survey and Reddit data suggest Gen Z and millennials are exploring alternative financial systems while redefining trust in banking.

Martech

Gradial raises $65M Series C to expand agentic marketing operations

Gradial raised $65M to scale AI agents that execute enterprise marketing workflows, signaling demand for faster publishing under tight governance.

Martech

Movable Ink debuts Programmatic CRM with AI agents for owned-channel personalization

Movable Ink adds AI decisioning and agentic tools across email, mobile, and web, reflecting the shift from campaigns to always-on personalization.

News

Databricks rolls out CustomerLake, an agentic CDP built on its lakehouse

Databricks CustomerLake targets always-on personalization by unifying data, identity, and activation in its lakehouse, now in Private Preview.

News

AI adoption tightens entry-level hiring in Australia’s ad tech sector

The review suggests AI skills are now baseline, while strategic thinking and commercial judgement drive hiring decisions, shaping how agencies and ad tech firms build teams across NSW and beyond.

Martech

The future of AI in marketing 2026: trends, tools and strategies

Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

News

OpenAI and Lionel Messi team up to bring ChatGPT Images to football fans

OpenAI’s first global collaboration with Lionel Messi turns football fandom into an AI-powered creative experience, giving marketers a glimpse of how participation may replace passive sponsorships.

Guides

TikTok marketing mistakes that trigger Gen Z backlash

For brands targeting Gen Z, TikTok risk is no longer just about harmful content adjacency. It is also about avoiding posts that feel forced, fake, undisclosed or tone deaf enough to trigger public backlash.

Martech

BlueConic acquires Blueshift to link CDP context with channel execution

The acquisition aims to unify real-time customer profiles with owned-channel orchestration, as marketers push toward faster, automated decisioning.

Martech

Celebrus launches Celebrus AI for conversational analytics on compliant data

Celebrus AI connects Claude, Copilot, and ChatGPT to live first-party behavior inside a customer VPC, targeting faster insight with tighter governance.

News

Pinterest rolls out limited-access AI shopping app Ask Pinterest

Ask Pinterest explores chat-style shopping, while MCP and Performance+ aim to streamline how advertisers analyze and optimize Pinterest campaigns.