Martech

AI agents are turning CRM hygiene into a growth risk

AI agents are entering CRM, handoff, routing, and revenue workflows. Marketing teams need cleaner data rules before automation turns weak signals into growth risk.

Martech

2X acquires Knownwell to add agentic AI and commercial intelligence

The US$400M-valued deal combines GTM services with AI that reads commercial signals from email, Slack, and CRM to guide next actions.

Martech

Mile Marker acquires LIFT to expand performance creative and content

Mile Marker acquires LIFT to link performance creative with media data, aiming to speed testing and improve cross-channel conversion learnings.

News

Hasbro forms Sixth Wall AI studio to license character behavior and voices

Sixth Wall introduces “behavioral licensing” for how characters speak and act in AI experiences, plus an ElevenLabs marketplace

Influencer Marketing

Best-performing TikTok content types for brands in 2026

Not all TikTok formats perform equally. Here's which content types drive real results for brands in 2026, backed by benchmark data.

Public Relations

Best AI press release writing tools for startups on a budget

Compare the best AI press release writing tools for startups, with pricing, use-case guidance, and a pre-send review checklist.

News

Indosat puts AI at the center of SheHacks 2026 for 27,000 women-led MSMEs

Indosat is redesigning SheHacks around applied AI, targeting 27,000 women-led MSMEs with hybrid training and offline workshops in 10 cities.

News

Apple’s new “Clingers” campaign turns online tracking into a horror story marketers can’t ignore

Apple’s latest Safari campaign turns invisible online trackers into physical stalkers, reinforcing why privacy, trust, and first-party data are becoming critical marketing battlegrounds.

Martech

RainFocus upgrades Base Webinar to unify webinar and event attendee data

RainFocus connects webinar engagement to a Global Attendee Profile, aiming to reduce silos between virtual and in-person event programs.

Guides

How to measure AI agent ROI in marketing workflows

A four-layer approach to tracking cost savings, performance gains, and business impact from AI agents in marketing.

Martech

Mile Marker acquires LIFT to combine media and performance content

Mile Marker adds LIFT’s performance creative to tighten media-to-conversion workflows in a competitive US agency market.

News

DoorDash expands ads with LiveRamp clean room measurement and Spotlight units

DoorDash adds Spotlight homepage ads and LiveRamp clean room measurement, plus Symbiosys offsite activation to improve incrementality and reach.

News

Indeed launches "Jobs Need People" campaign as it shifts from job search to AI-powered matching

Indeed's new global campaign reframes AI as a tool for connection rather than automation alone.

Martech

Walker Sands buys RevPartners to deepen RevOps and GTM engineering

The acquisition adds CRM architecture, workflow automation, and managed RevOps services as B2B teams push for shared GTM reporting and ROI proof.

Martech

Minerva debuts an AI consumer marketing platform with $20M funding

Minerva raises $20M to help marketers unify first-party data and automate data prep, modeling, and reporting with agentic workflows.

Martech

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

News

Creative Edge integrates NeigerDesign to expand HubSpot and growth services

Creative Edge’s integration of NeigerDesign combines branding, HubSpot automation, video, and paid media, reflecting demand for unified mid-market delivery.

Reports

Gartner survey finds 70% of CMOs prioritize AI, but 30% have infrastructure

Gartner’s survey suggests AI intent is outpacing execution. CMOs may need to prioritize data foundations, governance, and training before shifting more budget into AI tools.

News

Meta’s AI agent for WhatsApp Business is now available globally

Meta rolls out its Business Agent worldwide in WhatsApp and Instagram DMs, adding chat-based support, lead qualification, and plans for subscription and token pricing.

News

Coca-Cola’s World Cup 2026 finale turns VAR drama into a global marketing moment

Featuring José Mourinho and J Balvin, "No better feeling" shows how global brands are using fandom and emotion to win attention ahead of FIFA World Cup 2026.

Guides

The future of AI depends on better data annotation services

Why high-quality data annotation services matter more than bigger AI models for accuracy, fairness, and real-world machine learning performance

Guides

15 great press release examples (plus tips for SEO and AI visibility in 2026)

New to press releases? Follow our guide to write one journalists will notice, with 13 examples and best practices.

Gen Z

The Gen Z B2B buyer playbook: a practical guide for marketers

From AI-powered research to community-driven validation, younger buyers are reshaping how B2B decisions get made.

News

WPP debuts Hex studio to build AI-ready creative production talent

WPP created Hex inside WPP Production with ~50 creative technologists to deliver AI-enabled production, R&D, and client training.

News

Doceree rolls out Clinical Intent Signals for real-time HCP targeting

Doceree’s CIS aims to turn HCP workflow signals into omnichannel triggers, with pilot lift metrics and a July 2026 marketplace rollout.