News

Meta’s AI agent for WhatsApp Business is now available globally

Meta rolls out its Business Agent worldwide in WhatsApp and Instagram DMs, adding chat-based support, lead qualification, and plans for subscription and token pricing.

News

Coca-Cola’s World Cup 2026 finale turns VAR drama into a global marketing moment

Featuring José Mourinho and J Balvin, "No better feeling" shows how global brands are using fandom and emotion to win attention ahead of FIFA World Cup 2026.

Guides

The future of AI depends on better data annotation services

Why high-quality data annotation services matter more than bigger AI models for accuracy, fairness, and real-world machine learning performance

Guides

15 great press release examples (plus tips for SEO and AI visibility in 2026)

New to press releases? Follow our guide to write one journalists will notice, with 13 examples and best practices.

Gen Z

The Gen Z B2B buyer playbook: a practical guide for marketers

From AI-powered research to community-driven validation, younger buyers are reshaping how B2B decisions get made.

News

WPP debuts Hex studio to build AI-ready creative production talent

WPP created Hex inside WPP Production with ~50 creative technologists to deliver AI-enabled production, R&D, and client training.

News

Doceree rolls out Clinical Intent Signals for real-time HCP targeting

Doceree’s CIS aims to turn HCP workflow signals into omnichannel triggers, with pilot lift metrics and a July 2026 marketplace rollout.

Influencer Marketing

UGC vs influencer marketing: when B2B brands should use each

UGC or influencer marketing? How to pick the right tactic for every stage of the B2B funnel

News

CNN sues Perplexity over AI copyright claims as brands face new risks around AI visibility

The lawsuit could redefine how AI search platforms access publisher content and how brands approach AI visibility strategies.

News

DoorDash expands DoorDash Ads with LiveRamp clean rooms and Spotlight format

DoorDash Ads adds LiveRamp clean room measurement, Spotlight homepage ads, and more automation, aiming to improve incrementality and ROAS control.

News

McDonald’s turns FIFA World Cup 26™ into a global fan engagement platform with collectibles

The fast food giant is using FIFA World Cup 26™ to blend collectibles, loyalty rewards, digital experiences, and fandom-driven marketing at a global scale.

Reports

ChatGPT leads as solo founders use AI to accelerate growth

New survey data shows AI is helping solo founders launch faster, save time, and improve confidence, but funding remains a major challenge.

News

Pipedrive joins OpenAI Codex Sales Plugin launch for CRM-linked workflows

Pipedrive plugs CRM data into OpenAI Codex sales workflows, raising the bar for CRM hygiene, access control, and enablement playbooks.

News

OpenAI’s enterprise AI push signals the rise of the workplace superapp

OpenAI wants AI agents and ChatGPT to become the operating system for modern work

News

Chelsea FC and Nike turn a kit launch into a global fan culture movement

The club's "Can't tame us" campaign shows how fan communities, culture, and anticipation are becoming the new playbook for sports marketing.

Influencer Marketing

Performance-based influencer marketing: affiliate models, bonus pools, and hybrid pay

How to pay influencers for results: affiliate commissions, hybrid deals, and bonus pools explained

Influencer Marketing

Influencer whitelisting and dark posting: a practical guide for B2B marketers

Whitelisting and dark posting explained: the B2B paid media playbook

Guides

How to turn one pillar article into a full content cluster

A practical guide to turning one strong pillar article into a connected content cluster that supports topical authority, rankings, and long-term organic traffic.

Martech

AI is making context the marketing asset teams forgot to govern

AI marketing systems need reliable context before they can act responsibly. Senior teams should govern content, data, social signals, and analytics as one operating layer.

News

Nitrosend raises $700,000 seed for AI-native email marketing automation

The Adelaide startup aims to speed up campaign creation with prompt-generated emails, workflows, and segments in a crowded SMB email market.

News

Encoura and Element451 partner to connect higher ed insights with action

Encoura Connect embeds predictive enrollment models into Element451 workflows, reflecting the shift toward AI-driven execution in higher ed teams.

Martech

AI search made visibility a trust problem, not a ranking problem

AI search is splitting discovery between answer seekers and evidence seekers. Marketers need trust workflows that work across both behaviors.

News

Google brings AI “Try on” virtual try-on to Singapore shopping results

The rollout adds a new evaluation step inside Google’s shopping surfaces, increasing the importance of clean product listings and testing how pre-click visualization affects click-through and conversion patterns.

News

Hyundai’s FIFA World Cup 2026 campaign blends football stars, robotics, and cultural storytelling

Hyundai uses Son Heung-min and Atlas to connect mobility innovation with football fandom ahead of FIFA World Cup 2026.

Reports

Meta AI is the most trusted AI platform for personal data, but Americans still don’t trust AI

New Cloaked research reveals a trust gap in AI, even as Meta AI users report the highest confidence in how platforms handle personal data.