ContentGrip

News

KFC turns Doctor Doom into a 100-country Avengers: Doomsday menu

KFC brings Avengers: Doomsday to 100 countries with Doctor Doom-themed food, collectibles and a global campaign ahead of the film.

News

Publicis vs WPP: 5 marketing lessons from an agency feud

The Publicis-WPP dispute reveals five lessons on agency selection, competitive positioning, AI capabilities and client trust.

News

Amazon turns Christmas gifting into a journey of kindness in Joy Delivered

Amazon's Joy Delivered Christmas ad makes gifts a way to thank strangers on a journey home, with Kate Laidler starring in Mark Molloy's festive film.

News

Xbox puts a working Series X inside a five-foot alligator

Xbox's Series X-BITE is a working console inside a five-foot alligator, with a one-of-one social giveaway ending November 10.

News

Tesco Christmas ad turns a delivery mistake into a reunion road trip

Tesco's 2026 Christmas ad stars Roisin Conaty and Anna Maxwell Martin in a heartfelt road trip about friendship and grocery delivery.

News

Apple and Raw Mango turn Deepavali into an iPhone camera showcase

Apple and Raw Mango celebrate Deepavali with a film shot on iPhone 18 Pro, using Indian textiles, dance and low-light cinematography.

News

IVE brings LOVE DIVE into PUBG with playable stages and fan collectibles

IVE brings LOVE DIVE to PUBG with dance stages, themed locations and collectibles, turning K-pop fandom into a playable experience.

News

NESCAFÉ bets A$5.6m on Gen Z's iced coffee habit

NESCAFÉ's Always Ready campaign pairs canned iced coffee with creator side quests and sampling to reach Australia's Gen Z drinkers.

News

Amazon Ads brings 4 Twitch creators into Movember's Squad Support

Four Twitch creators promote free in-game support sessions, showing how a cause campaign can speak in a gaming community's own language.

Influencer Marketing

EU challenges TikTok's For You algorithm over harmful content loops

The EU challenges TikTok's For You recommendations over harmful content loops. What could change for creator reach, and what marketers should monitor.

News

Netflix turns KPop Demon Hunters into a year-round fandom destination

Netflix expands KPop Demon Hunters with a dedicated hub for dance tutorials, stop-motion stories and fan content.

News

Tealive turns KPop Demon Hunters into a six-day KL fan pop-up

Tealive's KPop Demon Hunters pop-up in Kuala Lumpur pairs mochi drinks, fan missions and dance sessions with social sharing.

Public Relations

BRG buys HeadStart to bring startup PR into healthcare business

BRG's acquisition brings a startup PR specialist into its healthcare agency. Founders stay on, but buyers will need evidence that the combined team can deliver.

News

Five marketing challenges taking center stage at The MarTech Summit London

Explore AI governance, search visibility, technology consolidation, measurement and accessibility debates at London's November martech summit.

News

McDonald's puts Pickle Boost on Auckland's 22-ad running route

McDonald's took bottled pickle brine to Auckland runners, with 22 outdoor placements and a hands-on race-day giveaway.

News

Sky brings Wicked and Friends to a 60-second Christmas dance

Sky's Christmas film brings familiar TV and movie costumes together to make a multi-service entertainment offer easier to picture.

News

Liverpool FC turns 24-city Christmas push into fan thank-you

See how Liverpool's Nice One campaign uses players, fan content and 24-city distribution to turn Christmas into a community message.

martech

The real cost of connected marketing AI is who can act

Connected marketing AI needs more than a working plugin. Audit what an agent can read, change and revoke before live campaigns depend on it.

News

Jeep drives Avengers: Doomsday through 3 Marvel universes

Jeep and Marvel use three superhero worlds to turn off-road identity into a yearlong tie-in ahead of Avengers: Doomsday.

martech

General Catalyst commits US$500M to Nooks' AI sales push

General Catalyst commits US$500 million in non-dilutive financing to Nooks. Its Node AI assistant is moving sales software from suggestions toward execution.

Influencer Marketing

How to scale a brand with influencer marketing: Blank Label Team's founders on what turns one win into a system

What turns a successful influencer campaign into repeatable growth? Blank Label Team founders Ignas Gee and Ante Cetinic share lessons from scaling FOREO, from building long-term creator relationships to measuring sales and expanding across markets.

News

Amazon brings sponsored ads to Alexa shopping text messages

Amazon is testing sponsored product suggestions inside Alexa shopping texts, raising new questions about AI retail media measurement.

martech

Priority buys Fireberry to bring AI CRM into its ERP stack

Priority's Fireberry deal adds AI CRM and marketing automation to cloud ERP, but the integration roadmap and deal price remain undisclosed.

News

Panera turns snowman glass cups into holiday mystery boxes

Panera's two Snowman Cup designs arrive in mystery boxes, with a limited December 3 cafe giveaway and a US$25 online sale.

News

Super Mario brings a 10-metre holiday world to VivoCity

VivoCity is bringing Mario to Singapore with six festive zones, Nintendo demos and collectibles. The retail strategy goes beyond decorations.