Public Relations

Event press release template: what PR pros actually send (and when)

Most event press releases fail because the event is not the news. Learn the two tools B2B PR teams actually use: a pre-event media invite and an at-event announcement press release, with templates and real examples.

Influencer Marketing

Notable influencer marketing funding rounds and acquisitions of 2026

What this year's influencer marketing M&A wave means for brand marketers

News

Samsung brings Galaxy devices into Spider-Man: Brand New Day with interactive Spidey Tracker campaign

Samsung turns Spider-Man into a real-world fan experience through Galaxy-powered storytelling and interactive IP marketing

Influencer Marketing

Virtual and AI influencers: should B2B brands use them?

Virtual and AI influencers: should B2B brands use them?

Guides

How brands build Gen Z communities that last beyond TikTok

Gen Z is gravitating toward Reddit, Discord, Substack, and other participation-first spaces. This guide explores how marketers can build communities that survive changing algorithms.

Martech

Shopify launches Campaign Autopilot, AI-powered marketing built into Shopify

Shopify’s Campaign Autopilot automates ads and email from the admin, shifting teams toward budget guardrails and cross-channel governance.

Influencer Marketing

Influencer marketing for startup founders: a lean playbook for pre-Series-A

How startup founders should run influencer marketing before raising a Series A

News

Cannes Lions Day 3 spotlight: AI marketing’s practical constraints surface

Cannes Lions Day 3 highlights a shift from AI demos to execution, where workflow friction and oversight define what can scale.

Public Relations

PR strategy examples: how to plan campaigns that earn coverage

A PR strategy is not a tactic list. See how Dwolla, Gong, and Resource Guru built campaigns that earned real coverage, with a framework you can apply.

Public Relations

Press kit examples: what to include and how to build one journalists will use

A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.

News

The Macallan targets Gen Z with “Drink of a Generation” social campaign

The Macallan’s new social campaign ties Sherry Oak 25 and 30 to milestone moments, aiming to drive ultra-premium demand amid spirits declines.

News

Shopee lands in ChatGPT as Sea and OpenAI expand AI commerce across Southeast Asia

The ecommerce giant becomes OpenAI's latest commerce partner as conversational shopping moves from experiment to mainstream retail experience.

Influencer Marketing

TikTok Shop hit US$64B in GMV in 2025. Here is what that means for influencer strategy

TikTok Shop doubled global GMV in 2025. The creator strategy implications are clear

Influencer Marketing

LinkedIn influencer pricing in 2026: what B2B brands are actually paying

What does a sponsored LinkedIn post cost in 2026? A B2B rate guide

News

Burn Boot Camp names Marshmello as equity and creative partner

Burn Boot Camp brings Marshmello into equity and creative roles, turning playlists into a weekly member ritual and a repeatable content format.

News

Introducing GripApply: we built something to help you actually use what you read

We built GripApply to close the gap between reading something useful and actually doing something with it. Live now on every ContentGrip article.

News

Swoogo adds a native MCP server to connect event data with AI tools

Swoogo is using MCP to make live event data usable inside AI tools. This shifts reporting, site builds, and cross-event analysis toward a composable model.

Influencer Marketing

Influencer gifting programs: a B2B approach to product seeding

How B2B brands use free SaaS access and conference passes to seed creator relationships

News

24/7 FITNESS rolls out “Ready for challenge” brand push in Hong Kong

24/7 FITNESS reframes its Hong Kong marketing around “Ready for challenge,” linking brand film storytelling to billing transparency and club tech

News

OpenAI pitches ChatGPT ads to brands as it makes Cannes Lions debut

OpenAI is positioning ChatGPT ads as mid-funnel inventory, citing early adoption signals, falling dismiss rates, and new measurement partnerships like

Martech

Yes& acquires Modo Modo to expand B2B marketing and Atlanta footprint

The acquisition adds B2B branding and sales enablement depth, strengthening Yes&’s Atlanta presence amid tighter marketing and sales alignment.

Reports

Skyword survey reveals AI trust gap as consumers turn to third-party validation

Skyword's latest survey reveals why visibility in AI search is no longer enough to earn consumer trust.

News

Snap rolls out AI tools aimed at automating ad campaign workflows

Snap is adding a chat assistant and MCP server to push more automated ad workflows, including AI-based creator matching for advertisers.

Martech

Marketing accountability is getting faster than marketing judgment

Accountability tools can make marketing sharper, but narrow ROI logic can also shrink ambition. The next budget fight is about measurement that defends scale.

News

MG rolls out “Thinking EV? Think MG” campaign across Australia

MG expands EV brand-building in Australia with a multi-channel campaign, as data suggests marketing influences a meaningful share of EV