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TikTok creators are heading to Disney+, starting with a US pilot

TikTok creators are heading to Disney+, starting with a US pilot

Disney will feature opted-in TikTok creator videos inside Disney+ via “Verts,” starting with a US pilot and plans to expand to more markets.

What is a branded newsroom, and why it's the durable way to do GEO

content marketing

What is a branded newsroom, and why it's the durable way to do GEO

What is a branded newsroom, and why does GEO need continuous, cross-channel publishing? ContentGrip's own citation data makes the case.

Key trends in digital lending every marketer needs to know

content marketing

Key trends in digital lending every marketer needs to know

Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.

Asia’s go-to content marketing agencies, 2026 edition

Asia’s go-to content marketing agencies, 2026 edition

Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.

Harry Potter’s Hogwarts Express Adventure is turning fandom into a train ride

Harry Potter’s Hogwarts Express Adventure is turning fandom into a train ride

A Hogwarts Express train experience hits Southern California this summer, showing how IP turns rituals into ticketed, merch-driven events.

6 best AI tools for B2B lead generation in 2026

6 best AI tools for B2B lead generation in 2026

A 2026 breakdown of the top AI lead generation tools for B2B marketers, covering intent data, enrichment, and outbound automation.

KPop Demon Hunters’ merch boom shows how fandom turns IP into lifestyle

KPop Demon Hunters’ merch boom shows how fandom turns IP into lifestyle

Netflix-backed licensing spans toys, beauty, food, and music, turning KPop Demon Hunters into a repeatable fandom commerce play beyond streaming.

Influencer relationship management: the B2B system for turning creators into long-term partners

Influencer Marketing

Influencer relationship management: the B2B system for turning creators into long-term partners

A practical B2B system for tracking creator trust, relationship health, renewals, payments, and long-term partnership value.

Expedia keeps “See Yourself in Canada” going with character-led travel films

Expedia keeps “See Yourself in Canada” going with character-led travel films

Expedia continues its Canada travel series with four films built around a guessing game, spotlighting how story structure can carry destination

DoubleVerify finds AI slop is becoming a brand safety problem

DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.

Gretchen Moore: Hilton's Stay strategy is really about memory

Gretchen Moore: Hilton's Stay strategy is really about memory

Hilton's Gretchen Moore explains how the Deepika Padukone campaign links cultural relevance, loyalty, and the hotel stay.

Netflix marks one year of KPop Demon Hunters with games, merch, and events

Netflix marks one year of KPop Demon Hunters with games, merch, and events

Netflix ties KPop Demon Hunters’ first anniversary to screenings, Netflix House activations, toys, and a Netflix Playground minigame pack.

Harry Potter’s “Back to Hogwarts” returns with global cinema week and live events

Harry Potter’s “Back to Hogwarts” returns with global cinema week and live events

Back to Hogwarts 2026 includes a global cinema week, live events, and YouTube/TikTok programming, showing how IP marketing builds repeatable rituals.

Funko grows KPop Demon Hunters Pop! lineup with Demon Saja Boys and SDCC queue

Funko grows KPop Demon Hunters Pop! lineup with Demon Saja Boys and SDCC queue

Funko expands KPop Demon Hunters with Demon Saja Boys blind boxes, chase odds, and a $10,000 buyback, plus an SDCC virtual queue

TikTok creators are getting a new spotlight inside Disney+

TikTok creators are getting a new spotlight inside Disney+

Disney and TikTok will feature creator-made Disney videos on Disney+ and TikTok, testing short-form fandom content as a streaming discovery layer.

KPop Demon Hunters’ Derpy Tiger and Sussie Bird get a preorder LEGO set

KPop Demon Hunters’ Derpy Tiger and Sussie Bird get a preorder LEGO set

The 825-piece Derpy Tiger and Sussie Bird build highlights collector culture, with poseable parts and scene nods that make fandom merch feel personal.

Coca-Cola’s “The World Will Wait” pushes an AFK-style pause for shared meals

Coca-Cola’s “The World Will Wait” pushes an AFK-style pause for shared meals

Coca-Cola’s global push frames shared meals as the priority, using films, influencers, and AFK language to challenge always-on

Vans expands KPop Demon Hunters collab with a “Golden” Old Skool drop

Vans expands KPop Demon Hunters collab with a “Golden” Old Skool drop

Vans’ “Golden” Old Skool extends its KPop Demon Hunters collab, leaning on song-driven references and character cues that fans recognize.

Amoy HK leans into Hong Kong-made identity with Natalie Tong campaign

Amoy HK leans into Hong Kong-made identity with Natalie Tong campaign

Amoy runs an Aug-Sep campaign with Natalie Tong, pushing HK-made credentials and a “0 additives” soy sauce line across OOH, digital, and retail.

OpenAI’s first influencer trip draws backlash over AI ethics and optics

OpenAI’s first influencer trip draws backlash over AI ethics and optics

OpenAI’s creator retreat drew criticism over ethics and authenticity. What it signals about influencer strategy in high-scrutiny categories.

Fandom marketing needs a balance sheet, not campaign ROI

Fandom marketing needs a balance sheet, not campaign ROI

Campaign ROI captures the launch. Fandom value compounds through participation, repeat behavior, and direct audience relationships that outlive the media plan.

Online beauty sales grow 6x faster than in-store as AI discovery spreads

Online beauty sales grow 6x faster than in-store as AI discovery spreads

NIQ finds beauty sales up 10% YoY and e-commerce growing 6x faster than stores. What it signals for AI-led discovery and social checkout paths.

Ann Piper on Spotify's Spider-Man: Brand New Day campaign

Spotify's head of North America ad sales, Ann Piper, explains how the Spider-Man: Brand New Day campaign used first-party listening data, personalization, and interactive storytelling to create deeper fan engagement.

From creative to metrics: inside Regina Iakupova’s data-driven UGC process

content marketing

From creative to metrics: inside Regina Iakupova’s data-driven UGC process

UGC creator Regina Iakupova has built a data-driven system for performance content, from batch producing ten video variations per shoot to reading algorithmic feedback loops that fix underperforming ads mid-campaign.

Wang Sulong’s Molly Tea collab shows how fandom turns drinks into collectibles

Wang Sulong’s Molly Tea collab shows how fandom turns drinks into collectibles

Wang Sulong’s Molly Tea drop sold out fast, then sparked resale backlash. The campaign shows how scarcity and check-ins shape fan commerce.