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Can zero-retention AI still catch harmful use? OpenAI says yes

Can zero-retention AI still catch harmful use? OpenAI says yes

OpenAI is pairing zero data retention with private safety monitoring, testing whether enterprise AI can protect privacy and still detect abuse.

Ann Taylor leans on Substack and NYFW to reintroduce “This Is Ann”

Ann Taylor leans on Substack and NYFW to reintroduce “This Is Ann”

Ann Taylor returns with its first major campaign since 2017, adding a Sept. 8 NYFW pop-up and a Substack newsletter to extend the story beyond ads.

Ann Taylor returns with “This Is Ann,” a fall campaign built for modern work life

Ann Taylor returns with “This Is Ann,” a fall campaign built for modern work life

Ann Taylor returns with “This Is Ann,” plus a NYFW pop-up, Substack content, and an ambassador plan aimed at career-minded shoppers.

AI visibility is becoming a line item in creator briefs

AI visibility is becoming a line item in creator briefs

Agencies say AI visibility is entering creator briefs, with citation audits and LLM-aware content joining campaign deliverables.

Ann Taylor’s “This Is Ann” campaign bets on a fuller story of working life

Ann Taylor’s “This Is Ann” campaign bets on a fuller story of working life

Ann Taylor returns with “This Is Ann,” pairing a fall campaign with a NYFW pop-up, Substack content, and a 2027 ambassador program.

Singtel puts AI at the center of its creative agency review

Singtel puts AI at the center of its creative agency review

Singtel's creative review shows how AI is shifting agency value toward embedded capability, governance and customer context.

Nuuly bets on microdramas with a 12-episode social series

Nuuly bets on microdramas with a 12-episode social series

Nuuly’s fall campaign is a 12-episode microdrama on TikTok, Instagram, and YouTube, testing entertainment-first storytelling over direct conversion.

ChatGPT moves into iMessage, and the real story is permission

ChatGPT moves into iMessage, and the real story is permission

ChatGPT can now read, search, draft and send Apple Messages on compatible Macs, pushing AI assistants deeper into private communication workflows.

Omnicom shifts Omni engineering teams to Endava

Public Relations

Omnicom shifts Omni engineering teams to Endava

Omnicom's transfer of Omni engineering teams to Endava puts platform ownership, service continuity and client governance under scrutiny.

Meta turns vibe coding into social content with Pocket

Meta turns vibe coding into social content with Pocket

Meta's Pocket turns text prompts into shareable mini-games, testing whether vibe coding can become a lightweight social content format.

Four interactive BTS experiences land inside the Gemini app

Four interactive BTS experiences land inside the Gemini app

Google brings four BTS experiences into Gemini, from emoji song quizzes to Korean phrases. A look at how fandom utility can teach AI habits.

Ann Taylor returns with “This Is Ann” and a New York Fashion Week pop-up

Ann Taylor returns with “This Is Ann” and a New York Fashion Week pop-up

Ann Taylor’s “This Is Ann” campaign pairs NYC-shot ads with a NYFW pop-up and Substack content, signaling a brand reset after years of quieter

Jo Malone brings a seaside scent into Fortnite via a creator-made island

Jo Malone brings a seaside scent into Fortnite via a creator-made island

Jo Malone runs a limited-time Fortnite map placement for Sea Salt & Bergamot, showing how creator-made islands are becoming brand media.

Iterable CEO says AI cannot replace marketing context

Iterable CEO says AI cannot replace marketing context

Iterable CEO Sam Allen argues that AI can scale personalization, but marketer context and judgment still shape the decisions that matter.

CASETiFY’s G-DRAGON collab turns phone-case customization into a “playset” moment

CASETiFY’s G-DRAGON collab turns phone-case customization into a “playset” moment

CASETiFY’s G-DRAGON collection uses modular add-ons, bundles, and in-store experiences to turn personalisation into a repeatable buying habit.

Mistplay turns mobile gaming into a loyalty lift for Sinclair Oil

Mistplay turns mobile gaming into a loyalty lift for Sinclair Oil

Sinclair Oil used Mistplay's LoyaltyPlay to turn mobile gaming into fuel rewards and test whether play can increase loyalty engagement between purchases.

Betway set to become Manchester United’s principal partner from 2026/27

Betway set to become Manchester United’s principal partner from 2026/27

Betway becomes Manchester United’s principal partner from 2026/27, moving branding to training kits and matchday placements under new shirt rules.

IAB redraws the line for AI disclosure in advertising

IAB redraws the line for AI disclosure in advertising

IAB's updated AI disclosure framework gives advertisers and agencies a clearer test for when AI use in ads should be visible to consumers.

Chipotle puts Salish Matter’s kid’s meal in the app to reach Gen Alpha

Chipotle puts Salish Matter’s kid’s meal in the app to reach Gen Alpha

Chipotle adds a Salish Matter kid’s meal and IG sweepstakes, reflecting Gen Alpha’s creator-led discovery and rising influence on family dining.

The EU AI Act made your agency’s AI review process a legal question

The EU AI Act made your agency’s AI review process a legal question

Article 50(4) turns substantive human review and editorial responsibility into an operational question for agencies publishing AI-assisted public-interest text.

Jin and a tuna ride: Dongwon Tuna’s “sea protein” campaign leans into AI play

Jin and a tuna ride: Dongwon Tuna’s “sea protein” campaign leans into AI play

Dongwon F&B pairs a Jin ad with an AI image promo, positioning tuna as “sea protein” and rewarding participation through UGC and purchase

The Washington Post stopped making ads and started paying for its journalism instead

The Washington Post stopped making ads and started paying for its journalism instead

The Post's journalism-led paid campaigns offer B2B teams a new way to value and distribute the content they already own.

Fake Forbes sites put guaranteed PR model under scrutiny

Public Relations

Fake Forbes sites put guaranteed PR model under scrutiny

A fake Forbes investigation and WIPO ruling show why PR buyers must verify domains, disclosures, and publisher relationships.

KOL vs influencer: how brands should choose the right voice

Influencer Marketing

KOL vs influencer: how brands should choose the right voice

A practical framework for choosing a KOL, an influencer, or both based on trust, campaign roles, risk, briefing, and measurement.

BTS’ 2026 brand deals feel like a “quiet flex” of global influence

BTS’ 2026 brand lineup highlights member-by-member positioning across luxury, tech and beauty, and why that structure makes partnerships feel credible.