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How DTC brands can use product bundles to lift basket size without sacrificing margin

How DTC brands can use product bundles to lift basket size without sacrificing margin

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want bigger baskets without relying on blanket discounts.

Donut King turns a heritage mascot into an all-AI campaign

Donut King turns a heritage mascot into an all-AI campaign

Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an integrated media plan.

Public trust in AI rises as media sentiment turns more sceptical

Public trust in AI rises as media sentiment turns more sceptical

CARMA finds AI trust rose to 30% as media trust signals fell. What the gap means for transparency, accountability, and AI messaging.

Fans are getting “help me say it right” energy from Jimin and Gemini

Fans are getting “help me say it right” energy from Jimin and Gemini

Google’s Gemini campaign with BTS’ Jimin spotlights AI for translating emotion, plus Sphere visuals and personalized BTS playlists to deepen

The Trade Desk makes Kokai easier to use with Zuma's AI agents

The Trade Desk makes Kokai easier to use with Zuma's AI agents

Kokai Zuma adds AI agents, a simpler interface, and faster measurement setup as The Trade Desk streamlines programmatic buying.

Flipkart gives sellers AI ad tools and agency help with Saarthi

Flipkart gives sellers AI ad tools and agency help with Saarthi

Flipkart's Saarthi combines AI campaign intelligence with free agency support for marketplace sellers.

ChatGPT ads add exclusions, but targeting controls still lag

ChatGPT ads add exclusions, but targeting controls still lag

ChatGPT Ads adds audience exclusions and location controls, while brands still have limited power over exact conversational targeting.

Feel Good Network buys Lengua to deepen Indonesia social offer

Public Relations

Feel Good Network buys Lengua to deepen Indonesia social offer

Feel Good Network's Lengua acquisition adds social-first and creator capabilities, but the commercial test will be how well its agencies integrate.

Integrate buys CaliberMind to connect demand gen with revenue

Integrate buys CaliberMind to connect demand gen with revenue

Integrate is buying CaliberMind to connect B2B lead orchestration with attribution and revenue intelligence in a faster feedback loop.

Go younjung becomes Tiffany & Co. ambassador in new campaign slate

Go younjung becomes Tiffany & Co. ambassador in new campaign slate

Tiffany selected Go Youn Jung as ambassador across key collections, pairing heritage jewelry with a modern image and fan-driven visibility.

Every ad platform now has an MCP server. Here's what we learned

Every ad platform now has an MCP server. Here's what we learned

Six months of MCP launches show that agent access is becoming standard. The real divide is now permissions, write scope and governance.

Deel taps Arsenal’s global fan culture to explain “global teams”

Deel taps Arsenal’s global fan culture to explain “global teams”

Deel’s Arsenal film uses a squad-assembly story to simplify cross-border team coordination and broaden B2B messaging beyond product talk.

Giordano to roll out “Giordano 2.0” brand revamp in Hong Kong and Singapore

Giordano plans “Giordano 2.0” in Hong Kong and Singapore, adding new websites and upgrading stores as online penetration lags benchmarks.

Theo James and David Beckham front Stella Artois x Netflix “The gentlemen’s serve”

Theo James and David Beckham front Stella Artois x Netflix “The gentlemen’s serve”

Stella Artois and Netflix tie The Gentlemen S2 to a five-step pouring ritual, with films, social content, and limited-edition chalices.

How to spot AI-generated text: with or without tools

How to spot AI-generated text: with or without tools

Find out how to recognize content created by AI, even if you don't have specialized software.

Brainlabs data reframes the cost of AI search traffic loss

Brainlabs data reframes the cost of AI search traffic loss

Brainlabs' advertiser data shows AI search can reduce organic sessions while sending fewer, higher-intent visitors to brand websites.

Your agency's AI advantage needs an exit plan

Your agency's AI advantage needs an exit plan

AI agency reviews should test workflow portability, data access and handover rights before embedded capability becomes client lock-in.

Glico and SM Cinema bring Pocky’s 60th anniversary moment to Cebu

Glico and SM Cinema bring Pocky’s 60th anniversary moment to Cebu

Glico and SM Cinema renew for a third year, keep Pocky exclusive, and use Cebu to signal a broader push beyond Metro Manila.

Instagram’s “First draft” feature targets the awkward part of making Reels

Instagram’s “First draft” feature targets the awkward part of making Reels

Instagram adds First draft to auto-trim pauses and clips into a reversible starting edit. It could shorten review cycles for brand social teams.

USA Today is redesigning articles for AI buyers, not just readers

USA Today is redesigning articles for AI buyers, not just readers

USA Today Co. is testing machine-friendly article formats as GEO and AI content licensing begin to converge.

Hightouch hires Google agency veteran to lead advertising growth

Public Relations

Hightouch hires Google agency veteran to lead advertising growth

Hightouch appoints Google agency veteran Jitendra Kumar to lead commercial advertising relationships across agencies, brands, and platforms.

LinkedIn says 1M users flagged “AI slop” posts in two weeks

LinkedIn says 1M users flagged “AI slop” posts in two weeks

LinkedIn says 1M users used its “AI slop” feedback in two weeks. The signal personalizes feeds and can reduce views at scale.

Cathay’s “Most Fun Per km²” campaign turns Hong Kong into a creator map

Cathay’s “Most Fun Per km²” campaign turns Hong Kong into a creator map

Cathay expands a creator-led Hong Kong campaign across Oceania, using TikTok and an Instagram grid-as-map while linking content to fares.

Strava’s “Soft Summer” leans into strength, recovery, and community

Strava’s “Soft Summer” leans into strength, recovery, and community

Strava’s Strength experience adds muscle maps, shareables, and integrations, backed by a Carl Radke event that spotlights recovery culture.

Brands draw firmer lines around customer-facing AI creative

Brands draw firmer lines around customer-facing AI creative

Koia, Hilton, Goodwipes and Gozney reveal why customer-facing AI creative needs boundaries shaped by brand promise and audience trust.