News

AB InBev turns bars into stadiums for FIFA World Cup 2026 with global “Cheers to Bars” platform

The brewer is using FIFA World Cup 2026 to transform local bars into community-powered fan hubs worldwide.

News

WPP Media forecasts 7.4% Australia ad growth as AI reshapes spend

WPP Media forecasts $21.6B Australia ad spend in 2026, led by retail media and search. TV and audio decline as VOD share rises.

martech

The rise of student influencers

As student creators gain traction, content marketers must adapt

News

Anua taps KPop Demon Hunters fandom with year-long skincare collaboration

Anua’s latest campaign turns skincare into a cultural experience for K-pop and animation fans.

Influencer Marketing

Influencer marketing mistakes B2B brands keep making in 2026

Ten preventable mistakes that separate B2B influencer programs that compound from ones that just spend

Reports

Oobit study finds young Americans are rethinking banks as crypto spending conversations surge

Survey and Reddit data suggest Gen Z and millennials are exploring alternative financial systems while redefining trust in banking.

martech

Gradial raises $65M Series C to expand agentic marketing operations

Gradial raised $65M to scale AI agents that execute enterprise marketing workflows, signaling demand for faster publishing under tight governance.

martech

Movable Ink debuts Programmatic CRM with AI agents for owned-channel personalization

Movable Ink adds AI decisioning and agentic tools across email, mobile, and web, reflecting the shift from campaigns to always-on personalization.

News

Databricks rolls out CustomerLake, an agentic CDP built on its lakehouse

Databricks CustomerLake targets always-on personalization by unifying data, identity, and activation in its lakehouse, now in Private Preview.

News

AI adoption tightens entry-level hiring in Australia’s ad tech sector

The review suggests AI skills are now baseline, while strategic thinking and commercial judgement drive hiring decisions, shaping how agencies and ad tech firms build teams across NSW and beyond.

martech

The future of AI in marketing 2026: trends, tools and strategies

Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

News

OpenAI and Lionel Messi team up to bring ChatGPT Images to football fans

OpenAI’s first global collaboration with Lionel Messi turns football fandom into an AI-powered creative experience, giving marketers a glimpse of how participation may replace passive sponsorships.

Guides

TikTok marketing mistakes that trigger Gen Z backlash

For brands targeting Gen Z, TikTok risk is no longer just about harmful content adjacency. It is also about avoiding posts that feel forced, fake, undisclosed or tone deaf enough to trigger public backlash.

martech

BlueConic acquires Blueshift to link CDP context with channel execution

The acquisition aims to unify real-time customer profiles with owned-channel orchestration, as marketers push toward faster, automated decisioning.

martech

Celebrus launches Celebrus AI for conversational analytics on compliant data

Celebrus AI connects Claude, Copilot, and ChatGPT to live first-party behavior inside a customer VPC, targeting faster insight with tighter governance.

News

Pinterest rolls out limited-access AI shopping app Ask Pinterest

Ask Pinterest explores chat-style shopping, while MCP and Performance+ aim to streamline how advertisers analyze and optimize Pinterest campaigns.

News

EA launches EA Advertising to bring brands deeper into gameplay

For marketers, EA Advertising signals a bigger shift from interruptive ads to playable brand presence.

News

CLEAR Men turns FIFA World Cup 2026 fans into the stars of its latest global campaign

Learn how CLEAR Men is using fan culture, sponsorship marketing, and FIFA World Cup 2026 to strengthen brand engagement.

Reports

Marketers face new loyalty risks as consumers delegate choices to AI

As consumers hand off brand research and communications to AI, loyalty programs may need less discounting and more ongoing investment in frictionless journeys and customer insight.

Influencer Marketing

How influencer marketing helps brands get cited in ChatGPT and Google AI Overviews

How influencer marketing gets your brand cited in ChatGPT and Google AI Overviews

martech

Databricks launches CustomerLake, an agentic CDP for enterprise marketing

CustomerLake puts identity, segmentation, and activation closer to governed data and AI models, challenging how enterprises run CDPs and campaigns.

Influencer Marketing

The creator economy in 2026: why it matters to B2B marketers

What the creator economy actually means for B2B marketing in 2026

martech

Respond.io raises $62.5M Series B to expand AI customer messaging

Respond.io’s Series B supports North America and Europe expansion as chat becomes a revenue channel and AI agents require stronger workflow control.

News

Inside Meta’s ads MCP server and what it could automate for media buyers

Meta’s MCP server example hints at outside AI agents connecting to ad workflows, raising questions on oversight, permissions, and execution speed.

Spotlight

Dreamdata CEO Nick Turner: B2B buyers have made up their minds before you call

Dreamdata CEO Nick Turner on why B2B buyers arrive with their minds made up, how companies create friction, and what to do about it.