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Clorox uses AI to keep campaigns improving after launch

Clorox uses AI to keep campaigns improving after launch

Clorox says AI-assisted signals helped its PURE team revise live creative without a reshoot, while Pine-Sol and Brita test continuous learning.

Pop-Tarts and Liquid Death put orange soda in a toaster pastry

Pop-Tarts and Liquid Death put orange soda in a toaster pastry

Pop-Tarts turns Liquid Death's orange sparkling water into a limited-edition pastry, with a noisy alarm clock giveaway and a November US launch.

Duolingo brings free apples to Apple's iPhone Duo launch

Duolingo brings free apples to Apple's iPhone Duo launch

Duolingo's New York apple giveaway extended its iPhone Duo joke into a street stunt, with lesson reminders and QR-coded fruit.

PATRÓN turns Día de Muertos poetry into a 75-minute comedy show

PATRÓN turns Día de Muertos poetry into a 75-minute comedy show

PATRÓN's La Última Risa adapts calaveritas literarias into a New York comedy show, with Sofía Niño de Rivera leading the lineup.

Burger King turns giant drink cups into Dublin Marathon ice baths

Burger King turns giant drink cups into Dublin Marathon ice baths

Burger King and BBH Dublin turned giant takeaway cups into cold plunge tubs, linking marathon recovery to a Whopper reward.

Pinterest takes programmatic ads to four DSPs through Magnite

Pinterest takes programmatic ads to four DSPs through Magnite

Pinterest opens selected video and display inventory to major DSPs through Magnite, with early campaign results that merit careful testing.

Walmart casts Walton Goggins as Scrooge in Muppets holiday ads

Walmart casts Walton Goggins as Scrooge in Muppets holiday ads

Walton Goggins stars as Scrooge in Walmart's Muppets campaign, turning a Christmas classic into a story about gifts, deals and delivery.

Publicis gives Marcel its own leaders as AI moves into client work

Public Relations

Publicis gives Marcel its own leaders as AI moves into client work

Publicis has given Marcel dedicated leadership, but marketers still need evidence that agentic tools improve client outcomes.

Nike turns London City Airport runway into a 5,000-runner night race

Nike turns London City Airport runway into a 5,000-runner night race

Nike's After Dark Tour put 5,000 women on London City Airport's runway, turning a 10K into a community-led brand experience.

Heineken turns streaming into pub discovery with 4 monthly vouchers

Heineken turns streaming into pub discovery with 4 monthly vouchers

Heineken's UK Pubscription pilot uses Fire TV browsing and four monthly pub vouchers to move discovery beyond the sofa.

Apple’s iPhone Duo crack response tests its crisis messaging

Public Relations

Apple’s iPhone Duo crack response tests its crisis messaging

Apple's initial response to iPhone Duo display cracks offers a replacement route, but leaves the cause and scale of failures unresolved.

Stagwell buys Freestar to gain publisher ad sales access

Public Relations

Stagwell buys Freestar to gain publisher ad sales access

The Freestar deal pulls publisher monetization closer to Stagwell's media-buying system, making transparency and publisher autonomy the practical tests.

Oscar Piastri's Pixel ad draws 1.5m views in 24 hours

Oscar Piastri's Pixel ad draws 1.5m views in 24 hours

An agency-reported Instagram spike puts Google's third Piastri film in focus, following a fan-designed T-shirt and two earlier campaign chapters.

Anthropic’s US$16.3B IPO filing shows the cost of scaling Claude

Anthropic’s US$16.3B IPO filing shows the cost of scaling Claude

Anthropic's IPO filing reveals fast Claude revenue growth, rising ad spending and heavy cloud-channel costs. What the numbers mean for AI buyers.

Maison Margiela and Gentle Monster distort 68 eyewear styles

Maison Margiela and Gentle Monster distort 68 eyewear styles

Maison Margiela and Gentle Monster unveil 68 deconstructed eyewear styles, a surreal film and pop-ups across eight cities for October 29.

McDonald’s FIFA exit shows the limits of borrowed attention

Public Relations

McDonald’s FIFA exit shows the limits of borrowed attention

The World Cup exit is also a messaging exercise: McDonald’s is reframing a disappointing global campaign as a shift toward brand-controlled experiences.

TikTok removed 14.6 million fake U.S. accounts as creator trust comes under scrutiny

TikTok removed 14.6 million fake U.S. accounts as creator trust comes under scrutiny

TikTok says it removed 14.6 million fake U.S. accounts and 781.4 million fake followers in Q2. Here's what those figures mean for creator campaigns.

Public Relations

Visa bets on a smaller symbol without changing its brand

Visa's new V is a controlled identity change, not a replacement for its wordmark. The harder task is proving recognition across screens and payment moments.

Are Media bets on memberships and experiences in 2027 luxury push

Public Relations

Are Media bets on memberships and experiences in 2027 luxury push

The publisher is turning editorial loyalty into memberships, live events and overseas opportunities, while AI discovery adds a less tested commercial proposition.

McDonald's makes McGriddles a fashion drop with 100 Tobyato jackets

McDonald's makes McGriddles a fashion drop with 100 Tobyato jackets

Singapore's McGriddles return gets Tobyato apparel and a limited jacket reward, linking breakfast routines with collectible culture.

KPop Demon Hunters brings giant Derpy and 100-plus items to Kaohsiung

KPop Demon Hunters brings giant Derpy and 100-plus items to Kaohsiung

A giant Derpy installation, collectible rewards and app offers shaped the KPop Demon Hunters anniversary pop-up at Kaohsiung's Dream Mall.

Daily Mail runs up to 15 GEO tests before AI visibility product

Daily Mail runs up to 15 GEO tests before AI visibility product

Daily Mail is testing publisher-led GEO with brands before a 2027 product, raising questions about AI citations and attribution.

LEAP Group rebuilds HumanView around customer signals and human analysis

LEAP Group rebuilds HumanView around customer signals and human analysis

LEAP Group has relaunched HumanView as an analyst-led customer intelligence service built around social, commerce, search and review signals.

Leftbank Art turns memories of place into abstract wallcoverings

Leftbank Art turns memories of place into abstract wallcoverings

Leftbank Art and NXN Studio reveal afterImage, six abstract wallcovering patterns inspired by light, shadows and memories of place.

Sephora gives Seth Rogen a 'Sethphora' holiday storefront

Sephora gives Seth Rogen a 'Sethphora' holiday storefront

Sephora uses Seth Rogen's gift shopping and a Los Angeles 'Sethphora' storefront to make beauty gifting feel approachable.