News Disney Imagineering is using Adobe Firefly Foundry to speed up theme park design Disney Imagineering will use Adobe Firefly Foundry with custom models to speed concept art and 3D prototyping while keeping IP fidelity.
News Accenture Song expands cross-channel measurement with Amazon signals and AI Accenture Song outlines a unified measurement platform using Amazon signals and AI agents to connect ads, CRM, and sales data for planning.
News Heineken’s OOH “soccer translator” ads target America’s World Cup newbies Heineken uses digital OOH in US host cities to translate soccer terms into familiar sports language, aiming to help newer fans join the conversation.
Martech AI adoption is not permission to market AI harder AI adoption is rising faster than trust. Marketing teams need AI positioning built around control, boundaries, and permission, not novelty alone.
Martech Manago AI rebrands from SALESmanago and adds agentic AI for marketers Rebrand plus agentic AI aims to cut time from insight to execution. Here’s how it fits a crowded marketing automation market.
News Google’s new ad tests how far “AI collaboration” can go in brand storytelling Google’s tongue-in-cheek Workspace ad uses light AI moments. The real lesson is how brands can frame AI as bounded support without triggering trust
News Apple China uses comedy to make iPhone privacy feel less intimidating Apple China’s new iPhone privacy creative uses Yue Yunpeng and short films to show how App Permissions help users control app access.
News Bero leans on lifestyle brand partners as its nonalcoholic beer grows Bero pairs founder storytelling with Barry’s and Chase partnerships to reach consumers and hospitality buyers as the NA beer category expands.
News Nestlé MILO Vietnam turns a barcode into a Father’s Day love letter MILO Vietnam’s “Ba Codes of Love” uses pack design, stop-motion craft, and a digital platform to spotlight fathers in family-centric
News Google Pixel’s football campaign spotlights AI camera features Google Pixel’s football campaign uses localized films and cutdowns to tie tournament fandom to AI-powered camera capture in key markets.
Martech AI commerce is creating a verification gap marketers cannot ignore AI commerce is moving discovery into assistants, but shoppers still verify recommendations elsewhere. Brands now need product proof machines and skeptics can trust.
Martech AI visibility now comes with a trust tax AI visibility is rising while consumer trust fragments. Marketers now need proof paths, disclosure rules, and monitoring before AI reach damages belief.
News How brands can respond to AI backlash without losing trust AI skeptics are a growing segment. Learn how restraint, guardrails, and expectation-setting can reduce risk and improve long-term brand trust.
News KitKat’s ‘KitKat Heist’ reframes crisis PR as a participatory campaign KitKat’s tracker-driven “heist” response drew global attention fast. Here’s what its share-of-voice and earned media signals mean for marketers.
News Starbucks pilots a TikTok Creator Network to scale employee content Starbucks will pilot a custom TikTok Creator Network to brief and pay select employee creators, as EGC becomes a key Gen Z discovery path.
Public Relations Reactive PR: how to earn coverage when the news cycle moves first Reactive PR helps teams respond to live news moments with credible commentary, faster approval, and better earned media measurement.
News Mike’s Hot Honey leans into soccer and “swicy” culture to sell new use cases Mike’s Hot Honey pairs Chicago Fire FC, CTV, and social commerce to push hot honey beyond pizza and measure behavior change across ordering channels.
News Tango revives “You Know When You’ve Been Tango’d” to reach Gen Z Tango is reusing a legacy tagline as a long-term platform, updating the creative device for faster, social-first viewing while keeping taste central.
Public Relations Brand monitoring: how PR teams catch reputation shifts before they become reports A practical brand monitoring guide for PR and B2B teams covering signals, tools, metrics, workflows, AI answers, and reputation risk.
News How brands can market AI without alienating skeptics AI skepticism is rising. Learn how to position AI features with clearer boundaries, transparency, and user control to protect brand trust.
Martech Klaviyo moves Composer into public beta and expands Customer Agent Klaviyo’s Composer and Customer Agent push CRM toward agentic execution, linking service signals to campaign automation across channels.
News Taco Bell’s L.O.C.O.S. ties World Cup emotions to app rewards and free tacos Taco Bell’s L.O.C.O.S. links World Cup emotions to gamified app rewards and IRL activations, signaling deeper focus on loyalty and digital mix.
News Minions and Monsters collaboration brings a new KFC menu to 21 markets KFC extends Minions & Monsters into stores with banana-led items, blind-bag mini figures, and a 21-market rollout across media and retail.
News Instacart expands retail media beyond performance with shoppable video and AI Instacart pilots Immersive Feed and Ads Studio as it moves retail media toward discovery, while exploring ads in an AI shopping assistant.
Public Relations Analyst relations: how B2B PR teams build influence before the shortlist A practical analyst relations guide for B2B PR teams covering analyst briefings, measurement, tools, common mistakes, and AI-era visibility.
