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Avenir buys Marker Collective for £70.4m in tech PR expansion

Public Relations

Avenir buys Marker Collective for £70.4m in tech PR expansion

Avenir's £70.4m Marker acquisition adds tech PR agencies and Delve AI. The integration challenge is scaling intelligence without losing specialist teams.

Wallace & Gromit lead Barbour's fourth Aardman Christmas film

Wallace & Gromit lead Barbour's fourth Aardman Christmas film

Barbour's fourth Aardman festive film uses Wallace and Gromit's Walk-o-matic mishap to connect winter clothing with thoughtful gifting.

Fresh Step makes 3 AI cat ads in 30 days at one-tenth cost

Fresh Step makes 3 AI cat ads in 30 days at one-tenth cost

Fresh Step and RECE made three talking-cat ads in 30 days. The marketing question is whether faster production improves campaign learning.

Adobe brings CX Coworker to ChatGPT, Claude and Copilot

Adobe brings CX Coworker to ChatGPT, Claude and Copilot

Adobe brings CX Enterprise Coworker to ChatGPT, Claude and Copilot, with new MCP connectors to ad and marketing systems.

HYROX-Carlsberg backlash exposes regional PR approval risks

Public Relations

HYROX-Carlsberg backlash exposes regional PR approval risks

The regional deal excluded Malaysia. The public-facing graphic did not make that clear, exposing a gap in local sponsorship communications.

CHAGEE turns tea trucks into miniature brick collectibles

CHAGEE turns tea trucks into miniature brick collectibles

CHAGEE Malaysia turns a tea truck and drive-thru kiosk into blind-box brick collectibles for its ninth anniversary.

Digiday creator study finds paid posts drew seven times gifted views

Influencer Marketing

Digiday creator study finds paid posts drew seven times gifted views

A 1,755-post Digiday study found much higher average views for paid creator content. Here's what the sample can and cannot tell brands.

Kate Spade brings Bretman Rock to its 4-creator holiday party

Kate Spade brings Bretman Rock to its 4-creator holiday party

Kate Spade reunites with Bretman Rock and three creator acts for a holiday film, with New York store windows extending the story.

MR.DIY brings KPop Demon Hunters collectibles to Malaysia

MR.DIY brings KPop Demon Hunters collectibles to Malaysia

MR.DIY brings KPop Demon Hunters merchandise and a free HUNTRIX bag offer to participating Malaysian stores through December.

Arsenal turns 22-year title wait into Colin Firth Christmas film

Arsenal turns 22-year title wait into Colin Firth Christmas film

A football title, a familiar actor and genuine supporter memories give Arsenal's Christmas film a story that goes beyond gift retail.

Happy coffee turns Avengers: Doomsday into eight collectible cans

Happy coffee turns Avengers: Doomsday into eight collectible cans

Happy and Marvel Studios launch eight Avengers: Doomsday collector coffee cans, turning everyday drinks into film-inspired packaging.

Snapdragon turns a Christmas wish into a laptop-powered time machine

Snapdragon turns a Christmas wish into a laptop-powered time machine

Snapdragon's Christmas ad turns a child's wish into a time-machine story, using laptop performance to power family imagination.

Channing Tatum returns as Gambit in Dunkin's Avengers: Doomsday campaign

Channing Tatum returns as Gambit in Dunkin's Avengers: Doomsday campaign

Dunkin brings Gambit, Marvel-themed drinks and four restaurant takeovers to its Avengers: Doomsday campaign ahead of the December film.

KATSEYE's Yoonchae brings K-beauty roots to Dr.Jart+'s North America campaign

KATSEYE's Yoonchae brings K-beauty roots to Dr.Jart+'s North America campaign

KATSEYE's Yoonchae fronts Dr.Jart+'s North America BB cream campaign, combining Korean beauty heritage with candid backstage storytelling.

Conductor adds AI recommendation tracking to enterprise AEO

Conductor adds AI recommendation tracking to enterprise AEO

Conductor's new AEO suite measures whether AI recommends brands, not just mentions them. Its ROI claims still need independent validation.

Pop Secret brings Avengers: Doomsday to popcorn packaging

Pop Secret brings Avengers: Doomsday to popcorn packaging

Pop Secret unveils Avengers: Doomsday popcorn packaging, with Fandango ticket rewards and a New York City sweepstakes.

Crisis puts the journey home at the heart of its Christmas appeal

Crisis puts the journey home at the heart of its Christmas appeal

Crisis and Don't Panic frame Christmas giving around longer-term housing support in a character-led campaign for the UK charity.

Hyundai puts IONIQ 3 designers in the spotlight with intimate video series

Hyundai puts IONIQ 3 designers in the spotlight with intimate video series

Hyundai and INNOCEAN put IONIQ 3 designers center stage in a social-first series about the people and ideas behind the car.

Brands2Life co-founders hand leadership to Smith and Campbell

Public Relations

Brands2Life co-founders hand leadership to Smith and Campbell

Brands2Life founders step back as Kate Smith and Will Campbell take leadership, testing continuity inside the Paritee agency group.

Gap brings three choirs together for a holiday campaign about belonging

Gap brings three choirs together for a holiday campaign about belonging

Gap's three-choir holiday campaign turns a Jackson 5 classic into a story about belonging, then brings gifting into stores.

10 AI-powered marketing tools for analytics and reporting

12 AI marketing tools for marketers: analytics and reporting made easy

Looking for AI tools for marketers? Discover the top 12 AI marketing tools for analytics and reporting that help optimize your campaigns with data-driven insights and automation.

KFC makes Doctor Doom the face of its biggest Marvel menu campaign

KFC makes Doctor Doom the face of its biggest Marvel menu campaign

KFC brings Doctor Doom sauces, themed food and collectibles to more than 100 markets ahead of Marvel's December film release.

YouTube expands AI song replacement beyond US, with limits for brands

Influencer Marketing

YouTube expands AI song replacement beyond US, with limits for brands

YouTube's AI replacement music now reaches more creators, but its YouTube-only use terms leave brands with a separate licensing task.

Meta's US$97.5 billion AI financing plan raises ad questions

Meta's US$97.5 billion AI financing plan raises ad questions

Meta plans up to US$97.5B in AI-related equity financing. Here's what the priced offerings and proposed program mean for advertisers.

Sequencr AI's Jeremy Seow: More AI alerts can still miss a crisis

Sequencr AI's Jeremy Seow: More AI alerts can still miss a crisis

More monitoring will not fix disconnected warning signs. Jeremy Seow explains where AI can help crisis teams, and where human judgement still decides.