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Fenty, Glow Recipe and Huda Beauty turn packaging deja vu into content

Fenty, Glow Recipe and Huda Beauty turn packaging deja vu into content

Near-identical eye patch packaging gave beauty brands, Burger King and Gillette a ready-made format for fast social trendjacking.

Fisher & Paykel treats AI discovery as a marketing problem

Fisher & Paykel treats AI discovery as a marketing problem

Fisher & Paykel is connecting AI discovery, service and commerce as customers increasingly research brands through conversational interfaces.

The Laughing Cow stops laughing after 100 years

The Laughing Cow stops laughing after 100 years

The Laughing Cow removes its mascot’s smile to turn a familiar brand asset into a social and packaging cliffhanger.

Telstra turns Steve Buscemi's space villain into a repeatable brand character

Telstra brings back Steve Buscemi's space villain, showing how serialized characters can make a functional network benefit more memorable.

LiveRamp brings first-party audiences to ChatGPT Ads in 11 markets

LiveRamp brings first-party audiences to ChatGPT Ads in 11 markets

LiveRamp is extending its ChatGPT Ads partnership from measurement into first-party audience activation across 11 markets.

KARINA turns her own idea into MARK & LONA’s 4-product travel edit

KARINA turns her own idea into MARK & LONA’s 4-product travel edit

MARK & LONA turns KARINA’s earlier product idea into an autumn-winter travel edit that stretches luxury golfwear beyond the course.

Adobe brings its AI marketing stack to the NHL

Adobe brings its AI marketing stack to the NHL

Adobe is connecting content production, customer signals and fan creativity across the NHL, turning personalization into a league-wide operating model.

Karina, Winter and RIIZE front Seoul’s 9-film tourism push

Karina, Winter and RIIZE front Seoul’s 9-film tourism push

Seoul pairs K-pop reach with a tourism idea about missing the city after a trip, then extends it across video, OOH and offline activations.

Mixpanel's Kurby Chua sees product maturity outpacing AI in Indonesia

Mixpanel's Kurby Chua sees product maturity outpacing AI in Indonesia

Mixpanel's Kurby Chua sees Indonesia's product ecosystem advancing, while AI use remains more visible in internal workflows than customer-facing products.

Google puts Nitin Gajria over Southeast Asia growth

Google puts Nitin Gajria over Southeast Asia growth

Google puts Nitin Gajria in charge of Southeast Asia and South Asia frontier growth, partnerships, developers and creators.

Only 17% of brands still use labour-based agency pay

Only 17% of brands still use labour-based agency pay

New WFA research shows brands moving agency pay toward outputs and performance as AI weakens the case for billing by time.

Human-in-the-loop AI should protect decisions, not slow every task

Human-in-the-loop AI should protect decisions, not slow every task

Human-in-the-loop AI works best when people own consequential decisions while agents handle routine execution inside clear boundaries.

Sports influencer marketing: how brands turn fandom into measurable action

Influencer Marketing

Sports influencer marketing: how brands turn fandom into measurable action

A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and measuring real brand actions.

Public relations examples: 10 real ways brands use PR

public-relations

Public relations examples: 10 real ways brands use PR

10 practical public relations examples showing how brands use PR for launches, research, executives, partnerships, events, crises, culture, and reputation.

AI creative speed is exposing a brand quality gap

Brand marketers are redesigning AI creative workflows as faster production exposes gaps in standards, agency oversight and human review.

AAMI turns a missing match ball into a five-year Grand Final ritual

AAMI turns a missing match ball into a five-year Grand Final ritual

AAMI uses Kylie Minogue, a runaway match ball and five years of repetition to turn AFL sponsorship into an ownable Grand Final ritual.

Meta restores Musk documentary ads after review error

Meta restores Musk documentary ads after review error

Meta restored ads for Alex Gibney's Musk documentary after calling its initial rejection an error, highlighting ad-review workflow risk.

Paramount+ roadmap blends free streaming with interactive ads

Paramount+ roadmap blends free streaming with interactive ads

Paramount+ is reportedly planning free access, microdramas and interactive ads as it pushes for more streaming engagement.

Google Ads API adds benchmarks and more PMax controls

Google Ads API adds benchmarks and more PMax controls

Google Ads API v25.2 adds competitive benchmarks, PMax controls and easier creator discovery for programmatic media teams.

Brooklinen turns four celebrities into a full-funnel bedding campaign

Brooklinen turns four celebrities into a full-funnel bedding campaign

Brooklinen's first celebrity-led campaign uses four distinct personalities to turn one bedding idea into an omnichannel content system.

Reebok turns a TikTok test into a three-market creator mandate

Influencer Marketing

Reebok turns a TikTok test into a three-market creator mandate

Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator programs.

Microsoft moves communications under Brad Smith

public relations

Microsoft moves communications under Brad Smith

Microsoft is moving communications under Brad Smith, putting corporate messaging closer to legal, regulatory and public affairs.

Microsoft Ads gives API users more visibility into PMax

Microsoft Ads gives API users more visibility into PMax

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max management.

Google Ads expands Customer Match with IP and timestamp signals

Google Ads expands Customer Match with IP and timestamp signals

Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.

The New York Times turns 175 years of ads into a campaign

The New York Times turns 175 years of ads into a campaign

The Times is using 175 years of advertising history to sell a modern idea: publisher archives can double as brand proof.