martech Cvent backs brand reset with $1B event tech investment Cvent's $1B plan puts event marketing tech back in the budget debate as AI content weakens audience trust.
News Erling Haaland’s World Cup exit didn’t stop brands from trendjacking his look From FIFA to food brands, Haaland’s recognisable hair became a fast meme template. What it reveals about sports fandom and social marketing.
public relations Media briefing: how PR teams should brief journalists before the story breaks A practical guide to media briefings for PR teams, covering when to use one, what to include, how to brief journalists, and how to measure results.
News Anthropic’s new Claude film bets on “hard questions” as a brand stance Anthropic’s new Claude film centers public concerns about AI, using survey-backed questions to reinforce a human-first brand stance.
News Farmers Insurance tweaks its jingle and goes all-pink for a new brand push Farmers shifts to “Honesty Is Our Policy,” updates its iconic jingle, and adopts an all-pink look to stand out in a crowded insurance category.
AI marketing Gartner finds third-party gen AI beating brand chatbots Gartner data shows why brand-owned AI chatbots need task completion, not just answers, as customers turn to third-party assistants.
martech Markifact adds Google Ads MCP with approval controls Markifact's Google Ads MCP launch gives marketers an AI-assistant workflow for paid search reporting and approved account changes.
public relations Burson names Gemma Hudson as AUNZ CEO Burson has appointed Gemma Hudson as AUNZ CEO, giving the WPP communications network a regional leader with in-house and agency experience.
News OpenAI uses grandmothers to demo GPT-Live’s more natural voice chats OpenAI’s GPT-Live film shows full-duplex voice through everyday dialogue, hinting at how “natural” UX is becoming the key adoption lever.
public relations Media relations: how B2B PR teams earn coverage that lasts A practical guide to media relations for B2B PR teams, covering strategy, workflow, tools, measurement, and earned visibility.
News 7-Eleven sues Nike over an Air Max 95 colorway tied to its tri-colour branding 7-Eleven says Nike’s Air Max 95 colors and 7/11 timing create confusion. The case shows how brand codes become high-stakes in collab culture.
News Sunsilk brings BABYMONSTER’s offstage grind into its latest global hair story Sunsilk’s BABYMONSTER campaign uses home-video intimacy to link idol grind with a simple product promise, reflecting demand for authenticity.
Influencer Marketing The PLG-influencer flywheel: how Notion, Figma, and Canva turn users into growth engines The PLG-influencer flywheel: how Notion, Figma, and Canva turn users into growth engines
News Mobile web display is now the top digital media quality risk, IAS finds IAS finds mobile web display drives the largest share of suitability violations, clutter, and MFA impressions. What it changes for verification
public relations Renault appoints Paul Michon as corporate comms director Renault Group has appointed Paul Michon as corporate communications director, adding Kering experience to its senior comms function.
News Hilton’s Deepika Padukone campaign leans into the “power of the stay” in India Hilton’s new Deepika Padukone chapter reframes hotels as travel support systems, backed by a year-long cross-channel content program.
News Insta360’s Shark Awareness Day film turns diver footage into citizen science Insta360 ties a Shark Awareness Day film to PADI AWARE’s shark and ray census, encouraging divers to submit verified sightings from past dives.
News Heinz turns couch-eating chaos into a limited-edition SauceCover in Italy Heinz Italy pairs new Spicy Chicken and Fish & Chips sauces with a grease-resistant SauceCover, distributed to media and influencers for social proof.
News Heinz turns World Cup “cards” into a bigger ketchup packet moment Heinz’s Penalty Packets remix soccer’s red and yellow cards into double-size ketchup and mustard packets, built for social video and UGC.
AI marketing Anthropic turns AI skepticism into brand strategy Anthropic's new campaign shows how AI marketing now has to address skepticism, trust, and product boundaries before audiences accept ambition.
content marketing Stop Managing Content Calendars. Start Building Proof Libraries AI search rewards evidence more than publishing volume. Build proof libraries that help buyers, journalists, and AI systems verify your strongest claims.
Influencer Marketing Gymshark's long-term creator partnership program: the B2B lessons hiding in a B2C playbook Inside Gymshark's Athlete program: what B2B marketers can steal from a fitness apparel brand
News CTF Life uses a classic school essay prompt to frame its new brand push CTF Life uses a Hong Kong school essay prompt to position insurance as life planning, with video, OOH, and brand-plus-business measurement.
News KFC’s “Surrender to Tender” ad bets on softness to sell chicken KFC UK&I’s new film uses a revised “Linger” to sell Tenders & Dips, hinting at how its global brand refresh may evolve.
Spotlight AI made content free. That's exactly why Kickresume's best pages are the least AI-written ones Kickresume's Peter Duris on why AI made generic content free, and why proof, depth, and audience fit are the only things left that still convert.
