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PepsiCo reportedly selects Publicis for AI-led global media model

PepsiCo reportedly selects Publicis for AI-led global media model

PepsiCo’s reported Publicis appointment points to a global media model where AI connects planning, activation, identity and technology.

Study projects TikTok-linked K-culture spending to hit $10.1B by 2030

Study projects TikTok-linked K-culture spending to hit $10.1B by 2030

TikTok and Kearney estimate platform-attributable K-culture spend could reach US$10.1B by 2030, led by beauty and fast-growing tourism.

LG’s AI-Dol turns laundry features into a K-pop-style idol group

LG’s AI-Dol turns laundry features into a K-pop-style idol group

LG’s AI-Dol maps washer-dryer features to idol “members,” using a song and K-pop visuals to make AI time sensing and capacity easier to recall.

The UPS Store adds “Blu” to make small-business services feel simpler

The UPS Store debuts Blu in a multiyear campaign to broaden service awareness beyond shipping, supporting franchise consistency and recall.

DoorDash ties delivery perks to live gigs in new Live Nation partnership

DoorDash ties delivery perks to live gigs in new Live Nation partnership

DoorDash’s Live Nation ANZ deal adds concert perks and festival activations, reflecting how brands use live events to drive loyalty beyond discounts.

VOCAL launches an earned authority model for AI discovery

VOCAL launches an earned authority model for AI discovery

VOCAL links earned media, AI discoverability and commercial measurement, testing whether authority can be measured without flattening trust.

Shopee’s 9.9 campaign turns “shopping personality” into a pop duet moment

Shopee’s 9.9 campaign turns “shopping personality” into a pop duet moment

Shopee’s 9.9 campaign uses a jingle rewrite and two artist personas to frame shopping as identity, supported by themed promo days.

Fashion influencer marketing: how brands turn style creators into a sales engine

Influencer Marketing

Fashion influencer marketing: how brands turn style creators into a sales engine

A practical fashion influencer marketing playbook for choosing creators, structuring content, building long-term partnerships, and measuring product demand.

Top 13 AI marketing tools for photo and video editing

Top 14 AI marketing tools for photo and video editing: a comprehensive review

Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.

L.O.L. Surprise! marks 10 years with a music festival-themed takeover

L.O.L. Surprise! marks 10 years with a music festival-themed takeover

A yearlong music festival theme brings artist-inspired dolls, YouTube content, and a live Lollapalooza moment to L.O.L. Surprise!’s 10th year.

The campaign flight is becoming a content system

Content Marketing

The campaign flight is becoming a content system

Campaign flights are giving way to content systems that serialize ideas, pace assets, and use participation to extend relevance.

When marketing software starts doing agency work, what should brands still pay humans for?

When marketing software starts doing agency work, what should brands still pay humans for?

AI platforms now handle more campaign execution. Here is where agencies still add value, and where software is becoming enough.

content-marketing

Brand narrative examples: how to build a story your team can use

A practical brand narrative guide with recent examples and a framework for turning one clear story into consistent marketing, PR, and sales messaging.

Nissan refreshes its “Tell Them a Heisman Sent You” ads with YouTube-first episodes

Nissan refreshes its “Tell Them a Heisman Sent You” ads with YouTube-first episodes

Nissan’s Heisman campaign moves to YouTube-first episodes with 30-second TV cutdowns, signaling how sports ads are adapting to long-form viewing habits.

Domino’s bets on dark comedy and portability to sell its new “Domino” pizza

Domino’s bets on dark comedy and portability to sell its new “Domino” pizza

Domino’s is marketing its one-person “Domino” pizza with dark comedy ads and a promo that swaps competitor receipts for free pizza, up to $1M.

Tiger Beer’s “inner tiger” campaign reframes courage as everyday bravery

Tiger Beer’s “inner tiger” campaign reframes courage as everyday bravery

Tiger Beer’s new campaign treats courage as everyday behaviour, using a tiger metaphor and a Southeast Asia insight to shape global brand storytelling.

Food influencer marketing: how brands turn creator trust into product trial

Influencer Marketing

Food influencer marketing: how brands turn creator trust into product trial

A practical food influencer marketing framework for choosing credible creators, designing for product trial, measuring commerce, and protecting audience trust.

YouGov data shows US beverage consideration splits by generation in 2026

YouGov data shows US beverage consideration splits by generation in 2026

YouGov BrandIndex shows large US generational gaps in beverage consideration. Learn what the splits imply for positioning, rituals, and targeting.

LADOR brings BTS’s Jimin to a Korean culture fest booth, and fans showed up ready to smell-test

LADOR brings BTS’s Jimin to a Korean culture fest booth, and fans showed up ready to smell-test

LADOR’s Osaka booth featured BTS’s Jimin visuals and scent trials, with new hair oils and mists selling out day one.

Hershey’s taps Katseye and “Pinky Up” to make small indulgence feel cultural

Hershey’s taps Katseye and “Pinky Up” to make small indulgence feel cultural

Hershey’s pairs Creme Bars with Katseye and a “Pinky Up” gesture, aiming for repeatable, UGC-friendly indulgence across TV, social, and OOH.

Instagram links AI profile disclosure to recommendation reach

Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for creator campaign reach.

Rival Technologies finds Gen Z feels unseen, raising loyalty pressure

Rival’s Gen Z survey finds only 11% feel understood. Disengagement is high, and price and quality outweigh influencers as loyalty drivers.

Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z

Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z

Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury.

Relevance International adds Freddie Gilbey to London leadership

Public Relations

Relevance International adds Freddie Gilbey to London leadership

Relevance International appoints Freddie Gilbey as London director, adding senior luxury communications capacity across its UK and European work.

Influencer marketing ethics: the decisions brands need to make before creators post

Influencer Marketing

Influencer marketing ethics: the decisions brands need to make before creators post

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign escalation.