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Fashion influencer marketing: how brands turn style creators into a sales engine

Influencer Marketing

Fashion influencer marketing: how brands turn style creators into a sales engine

A practical fashion influencer marketing playbook for choosing creators, structuring content, building long-term partnerships, and measuring product demand.

Top 13 AI marketing tools for photo and video editing

Top 14 AI marketing tools for photo and video editing: a comprehensive review

Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.

L.O.L. Surprise! marks 10 years with a music festival-themed takeover

L.O.L. Surprise! marks 10 years with a music festival-themed takeover

A yearlong music festival theme brings artist-inspired dolls, YouTube content, and a live Lollapalooza moment to L.O.L. Surprise!’s 10th year.

The campaign flight is becoming a content system

Content Marketing

The campaign flight is becoming a content system

Campaign flights are giving way to content systems that serialize ideas, pace assets, and use participation to extend relevance.

When marketing software starts doing agency work, what should brands still pay humans for?

When marketing software starts doing agency work, what should brands still pay humans for?

AI platforms now handle more campaign execution. Here is where agencies still add value, and where software is becoming enough.

content-marketing

Brand narrative examples: how to build a story your team can use

A practical brand narrative guide with recent examples and a framework for turning one clear story into consistent marketing, PR, and sales messaging.

Nissan refreshes its “Tell Them a Heisman Sent You” ads with YouTube-first episodes

Nissan refreshes its “Tell Them a Heisman Sent You” ads with YouTube-first episodes

Nissan’s Heisman campaign moves to YouTube-first episodes with 30-second TV cutdowns, signaling how sports ads are adapting to long-form viewing habits.

Domino’s bets on dark comedy and portability to sell its new “Domino” pizza

Domino’s bets on dark comedy and portability to sell its new “Domino” pizza

Domino’s is marketing its one-person “Domino” pizza with dark comedy ads and a promo that swaps competitor receipts for free pizza, up to $1M.

Tiger Beer’s “inner tiger” campaign reframes courage as everyday bravery

Tiger Beer’s “inner tiger” campaign reframes courage as everyday bravery

Tiger Beer’s new campaign treats courage as everyday behaviour, using a tiger metaphor and a Southeast Asia insight to shape global brand storytelling.

Food influencer marketing: how brands turn creator trust into product trial

Influencer Marketing

Food influencer marketing: how brands turn creator trust into product trial

A practical food influencer marketing framework for choosing credible creators, designing for product trial, measuring commerce, and protecting audience trust.

YouGov data shows US beverage consideration splits by generation in 2026

YouGov data shows US beverage consideration splits by generation in 2026

YouGov BrandIndex shows large US generational gaps in beverage consideration. Learn what the splits imply for positioning, rituals, and targeting.

LADOR brings BTS’s Jimin to a Korean culture fest booth, and fans showed up ready to smell-test

LADOR brings BTS’s Jimin to a Korean culture fest booth, and fans showed up ready to smell-test

LADOR’s Osaka booth featured BTS’s Jimin visuals and scent trials, with new hair oils and mists selling out day one.

Hershey’s taps Katseye and “Pinky Up” to make small indulgence feel cultural

Hershey’s taps Katseye and “Pinky Up” to make small indulgence feel cultural

Hershey’s pairs Creme Bars with Katseye and a “Pinky Up” gesture, aiming for repeatable, UGC-friendly indulgence across TV, social, and OOH.

Instagram links AI profile disclosure to recommendation reach

Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for creator campaign reach.

Rival Technologies finds Gen Z feels unseen, raising loyalty pressure

Rival’s Gen Z survey finds only 11% feel understood. Disengagement is high, and price and quality outweigh influencers as loyalty drivers.

Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z

Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z

Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury.

Relevance International adds Freddie Gilbey to London leadership

Public Relations

Relevance International adds Freddie Gilbey to London leadership

Relevance International appoints Freddie Gilbey as London director, adding senior luxury communications capacity across its UK and European work.

Influencer marketing ethics: the decisions brands need to make before creators post

Influencer Marketing

Influencer marketing ethics: the decisions brands need to make before creators post

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign escalation.

Influencer Marketing

Pet influencer marketing: how brands choose creators that actually fit

Pet influencer marketing requires brands to vet both the animal persona and the human creator behind it. Here is how to cast, brief, and measure the partnership.

Stellantis names Stephanie Hartgrove chief communications officer

Public Relations

Stellantis names Stephanie Hartgrove chief communications officer

Stellantis names Stephanie Hartgrove CCO as it reshapes communications around its global brand portfolio and FaSTLAne 2030.

Motion buys Vehr to deepen its Midwest agency footprint

Public Relations

Motion buys Vehr to deepen its Midwest agency footprint

Motion's acquisition of Vehr deepens its Cincinnati presence and expands its integrated communications bench.

Airbnb turns JENNIE’s music video villa into a bookable fan experience

Airbnb turns JENNIE’s music video villa into a bookable fan experience

A three-night JENNIE-linked stay in Begur, Spain, priced at $1,011/night. It signals how travel brands are packaging pop culture into bookable

Where mobile acquisition starts to strain as budgets grow

Where mobile acquisition starts to strain as budgets grow

ROCKAPP’s new industry overview examines the operational signals that appear as acquisition volume increases.

Firmable research highlights habits behind high-growth B2B sales teams

Firmable research highlights habits behind high-growth B2B sales teams

Firmable surveyed 222 B2B sales pros. The standout pattern: cleaner CRM data, structured prospecting, and routines that make AI useful.

Huda Beauty taps Cardi B for its Ultra Snatched Easy Bake drop

Huda Beauty taps Cardi B for its Ultra Snatched Easy Bake drop

Huda Beauty partners with Cardi B on Ultra Snatched, adding pink-and-lilac Easy Bake powders and a story-led campaign designed for social and retail.