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Caitlin Clark and Cookie Monster bake the GOAT cookie for Xfinity

Caitlin Clark and Cookie Monster bake the GOAT cookie for Xfinity

Xfinity uses Clark's off-court love of baking and a Sesame Street favorite to make internet connectivity part of a familiar home activity.

Burger King Turns Hello Kitty's Six-Toy Meal Into a Collector Hunt

Burger King Turns Hello Kitty's Six-Toy Meal Into a Collector Hunt

Burger King pairs six Hello Kitty collectibles with mystery boxes and a Golden Claw Machine activation.

Spider-Man draws 1,500 fans to Sydney pop-up celebrating Brand New Day

Sony Pictures Television and Organic brought Spider-Man fandom to Sydney's Circular Quay with games, prizes and exclusive merchandise.

MINISO turns LISA's stage looks into Bright Star figurines

MINISO turns LISA's stage looks into Bright Star figurines

MINISO's LISA Bright Star figurines turn stage outfits and hairstyles into miniature collectible characters.

BCA and Bank Mandiri show why AI visibility needs context

BCA and Bank Mandiri show why AI visibility needs context

BCA and Bank Mandiri lead different AI banking questions in Indonesia, showing why visibility audits need customer context and verifiable evidence.

KPop Demon Hunters turns $20 Target tech into fan collectibles

KPop Demon Hunters turns $20 Target tech into fan collectibles

Target's Heyday brings KPop Demon Hunters to $20 tech accessories, from headphones to speakers, with gaming products due November 8.

BAPE and Stray Kids bring BABY MILO and SKZOO to Seoul

BAPE and Stray Kids bring BABY MILO and SKZOO to Seoul

BAPE and Stray Kids return with BABY MILO and SKZOO collectibles, a Seoul store takeover and October 2026 gift-with-purchase drops.

Meta's AI-training clause remains in some terms despite rollback

Meta's AI-training clause remains in some terms despite rollback

Meta says it narrowed its website-crawling clause, yet some October 30 terms still display AI-training language.

BTS turns Singapore into a month-long ARIRANG fan experience

BTS turns Singapore into a month-long ARIRANG fan experience

HYBE and Singapore Tourism Board bring BTS THE CITY ARIRANG to landmarks, attractions and nightlife across Singapore this December.

SEVENTEEN's Mingyu puts Calvin Klein's fall outerwear in the K-pop spotlight

SEVENTEEN's Mingyu puts Calvin Klein's fall outerwear in the K-pop spotlight

SEVENTEEN's Mingyu stars in Calvin Klein's Fall 2026 outerwear campaign, pairing puffers, corduroy and relaxed denim.

ChatGPT Ads Manager adds conversion diagnostics and weekly reports

ChatGPT Ads Manager adds conversion diagnostics and weekly reports

OpenAI's Ads Manager updates center on conversion diagnostics and weekly reporting, following the visual advertising rollout covered earlier in October.

Google Ads extends Demand Gen cost adjustments to 60 days

Google Ads extends Demand Gen cost adjustments to 60 days

Google Ads lengthens Demand Gen cost adjustments to 60 days, but the beta's conditional eligibility and opaque billing call for careful reporting.

Trip.com turns Hong Kong MTR walls into a tongue-in-cheek art gallery

Trip.com turns Hong Kong MTR walls into a tongue-in-cheek art gallery

Trip.com turns Hong Kong MTR ads into a playful art gallery, using classical sculptures to spotlight travel planning frustrations and booking services.

Tesla's flying Roadster sparks jokes from Volvo, Razer and 9 more brands

Tesla's flying Roadster sparks jokes from Volvo, Razer and 9 more brands

Tesla's airborne Roadster inspired 11 brand reactions, from Volvo's grounded response to Razer's flying gaming mouse.

Martha Stewart speaks cat in PrettyLitter's new campaign

Martha Stewart speaks cat in PrettyLitter's new campaign

Martha Stewart and Purrcy bring humor to Raindrop's PrettyLitter campaign, connecting a familiar cat-owner relationship with pet health.

Public Relations

Brand monitoring: how PR teams catch reputation shifts before they become reports

A practical brand monitoring guide for PR and B2B teams covering signals, tools, metrics, workflows, AI answers, and reputation risk.

e.l.f. takes Power Grip beauty into ZEPETO's avatar culture

e.l.f. brings Power Grip-inspired beauty into ZEPETO, turning avatar makeovers into a shareable social experience.

Anthropologie brings Suleika Jaouad and Jon Batiste's art into holiday homeware

Anthropologie brings Suleika Jaouad and Jon Batiste's art into holiday homeware

Anthropologie's 46-piece home collection with Suleika Jaouad and Jon Batiste puts artwork, music and shared rituals into seasonal design.

Martha Stewart gives Bandolier a personal spin on phone accessories

Martha Stewart gives Bandolier a personal spin on phone accessories

Martha Stewart co-designs Bandolier phone cases, wallets and a garden-inspired tote, turning her everyday organization habits into accessories.

Brand Campaigns

Wieden+Kennedy Toronto and Better Gift Shop debut streetwear capsule

A Toronto streetwear collaboration brings paint-splattered hoodies, flocked crewnecks and limited accessories to agency merchandise.

Hello Kitty and F1 Academy bring fan playground to Las Vegas

Hello Kitty and F1 Academy bring fan playground to Las Vegas

Hello Kitty returns to F1 Academy's Las Vegas finale with cafes, crafts, character appearances and merchandise for November 19–21.

KPop Demon Hunters brings four songs into Toca Boca World

KPop Demon Hunters brings four songs into Toca Boca World

Toca Boca World brings KPop Demon Hunters songs and HUNTR/X-inspired fashion into its October 27 crossover with Netflix.

Canadian Tire turns 50% women's sport pledge into a fandom push

Canadian Tire turns 50% women's sport pledge into a fandom push

Canadian Tire turns its 50% women's sport sponsorship milestone into a national campaign featuring elite athletes and a push for more fans.

Income Insurance turns three orange dots into stories of resilience

Income Insurance turns three orange dots into stories of resilience

Income Insurance and Leo Singapore use real policyholder films and three orange dots to shift the focus from policies to the people they protect.