News OpenAI uses grandmothers to demo GPT-Live’s more natural voice chats OpenAI’s GPT-Live film shows full-duplex voice through everyday dialogue, hinting at how “natural” UX is becoming the key adoption lever.
public relations Media relations: how B2B PR teams earn coverage that lasts A practical guide to media relations for B2B PR teams, covering strategy, workflow, tools, measurement, and earned visibility.
News 7-Eleven sues Nike over an Air Max 95 colorway tied to its tri-colour branding 7-Eleven says Nike’s Air Max 95 colors and 7/11 timing create confusion. The case shows how brand codes become high-stakes in collab culture.
News Sunsilk brings BABYMONSTER’s offstage grind into its latest global hair story Sunsilk’s BABYMONSTER campaign uses home-video intimacy to link idol grind with a simple product promise, reflecting demand for authenticity.
News Mobile web display is now the top digital media quality risk, IAS finds IAS finds mobile web display drives the largest share of suitability violations, clutter, and MFA impressions. What it changes for verification
public relations Renault appoints Paul Michon as corporate comms director Renault Group has appointed Paul Michon as corporate communications director, adding Kering experience to its senior comms function.
News Hilton’s Deepika Padukone campaign leans into the “power of the stay” in India Hilton’s new Deepika Padukone chapter reframes hotels as travel support systems, backed by a year-long cross-channel content program.
News Insta360’s Shark Awareness Day film turns diver footage into citizen science Insta360 ties a Shark Awareness Day film to PADI AWARE’s shark and ray census, encouraging divers to submit verified sightings from past dives.
News Heinz turns couch-eating chaos into a limited-edition SauceCover in Italy Heinz Italy pairs new Spicy Chicken and Fish & Chips sauces with a grease-resistant SauceCover, distributed to media and influencers for social proof.
News Heinz turns World Cup “cards” into a bigger ketchup packet moment Heinz’s Penalty Packets remix soccer’s red and yellow cards into double-size ketchup and mustard packets, built for social video and UGC.
AI marketing Anthropic turns AI skepticism into brand strategy Anthropic's new campaign shows how AI marketing now has to address skepticism, trust, and product boundaries before audiences accept ambition.
content marketing Stop Managing Content Calendars. Start Building Proof Libraries AI search rewards evidence more than publishing volume. Build proof libraries that help buyers, journalists, and AI systems verify your strongest claims.
Influencer Marketing Gymshark's long-term creator partnership program: the B2B lessons hiding in a B2C playbook Inside Gymshark's Athlete program: what B2B marketers can steal from a fitness apparel brand
News CTF Life uses a classic school essay prompt to frame its new brand push CTF Life uses a Hong Kong school essay prompt to position insurance as life planning, with video, OOH, and brand-plus-business measurement.
News KFC’s “Surrender to Tender” ad bets on softness to sell chicken KFC UK&I’s new film uses a revised “Linger” to sell Tenders & Dips, hinting at how its global brand refresh may evolve.
Spotlight AI made content free. That's exactly why Kickresume's best pages are the least AI-written ones Kickresume's Peter Duris on why AI made generic content free, and why proof, depth, and audience fit are the only things left that still convert.
public-relations How to pitch an exclusive story without burning media trust A practical guide to pitching an exclusive story, choosing the right reporter, setting clear terms, and protecting media trust.
Influencer Marketing Event influencers: how B2B brands turn conferences into creator campaigns A practical B2B guide to using event influencers before, during, and after conferences to build trust, extend reach, and measure impact.
News Heinz’s World Cup “Penalty Packets” turn a fan gripe into social content Heinz’s Penalty Packets use red/yellow card visuals, creators, and UGC to tie a common condiment gripe to World Cup conversation.
Influencer Marketing The micro-influencer seeding playbook: what Stanley and The Buy Guide prove about earned trust What Stanley's US$750 million turnaround teaches B2B marketers about product seeding
AI marketing Meta adds AI ad labels as synthetic creative becomes routine Meta is adding AI disclosure labels to Facebook and Instagram ads, giving marketers a clearer governance signal as synthetic creative becomes routine.
AI marketing AI creative now needs provenance, not just approvals AI creative speed is becoming easy. The harder advantage is provenance that lets teams defend how an asset was made, approved, disclosed, and scaled.
Guides 12 marketing and martech publications every APAC marketer should follow in 2026 A working shortlist of 12 marketing and martech publications for APAC marketers, compared on focus, cadence, format, and what each is actually good for.
public relations Embargoed press release: when to use one and how to send it A practical guide to using an embargoed press release, covering when it helps, how to secure journalist agreement, and how to avoid timing mistakes.
News PepsiCo’s ‘Now in a Solo Pack’ platform pushes single-serve snacking in Europe PepsiCo’s “Now in a Solo Pack” platform targets everyday snacking moments in Europe, using short assets across OOH, retail, and digital.
