News

EA launches EA Advertising to bring brands deeper into gameplay

For marketers, EA Advertising signals a bigger shift from interruptive ads to playable brand presence.

News

CLEAR Men turns FIFA World Cup 2026 fans into the stars of its latest global campaign

Learn how CLEAR Men is using fan culture, sponsorship marketing, and FIFA World Cup 2026 to strengthen brand engagement.

Reports

Marketers face new loyalty risks as consumers delegate choices to AI

As consumers hand off brand research and communications to AI, loyalty programs may need less discounting and more ongoing investment in frictionless journeys and customer insight.

Influencer Marketing

How influencer marketing helps brands get cited in ChatGPT and Google AI Overviews

How influencer marketing gets your brand cited in ChatGPT and Google AI Overviews

Martech

Databricks launches CustomerLake, an agentic CDP for enterprise marketing

CustomerLake puts identity, segmentation, and activation closer to governed data and AI models, challenging how enterprises run CDPs and campaigns.

Influencer Marketing

The creator economy in 2026: why it matters to B2B marketers

What the creator economy actually means for B2B marketing in 2026

Martech

Respond.io raises $62.5M Series B to expand AI customer messaging

Respond.io’s Series B supports North America and Europe expansion as chat becomes a revenue channel and AI agents require stronger workflow control.

News

Inside Meta’s ads MCP server and what it could automate for media buyers

Meta’s MCP server example hints at outside AI agents connecting to ad workflows, raising questions on oversight, permissions, and execution speed.

Spotlight

Dreamdata CEO Nick Turner: B2B buyers have made up their minds before you call

Dreamdata CEO Nick Turner on why B2B buyers arrive with their minds made up, how companies create friction, and what to do about it.

Martech

Default raises Series A, bringing total funding to $20M, and rolls out agentic GTM platform

Default brings total funding to US$20M and ships a GTM data layer plus Dot, targeting routing, enrichment, scheduling, and agent-ready execution.

News

Opal’s Gem adds an AI copilot for brand-aligned marketing planning

Opal’s new copilot focuses on using brand context and historical campaign data to reduce manual alignment work, from recurring workflow setup to faster performance interpretation.

Martech

Salesforce to acquire Fin for $3.6B to deepen AI customer service agents

Salesforce plans to acquire Fin for US$3.6B, adding an AI agent stack and SMB-friendly deployment options for customer service teams.

News

Levi’s turns FIFA’s logo blackout into a viral branding win ahead of World Cup 2026

Levi’s may have lost stadium signage visibility, but it gained something far more valuable: attention.

Reports

How Gen Z football fans could reshape World Cup marketing in Singapore

Learn what marketers can take from Gen Z viewing habits ahead of the 2026 FIFA World Cup in Singapore.

Gen Z

Gen Z vs millennials: content formats that work for each audience

Gen Z wants short-form creator content. Millennials want depth and expertise. Here is how to build one content system that reaches both without running two separate operations.

Influencer Marketing

TikTok Shop strategy for brands in Southeast Asia: what works in 2026

What brands entering TikTok Shop SEA need to know in 2026

News

Nike’s ‘Rip the Script’ campaign turns football marketing into a cultural universe

Nike is betting that football culture, not just football stars, will drive engagement this summer.

Influencer Marketing

Influencer marketing in Indonesia: a 2026 brand guide

How influencer marketing works in Indonesia: platforms, pricing, and campaign strategy

Guides

What is a press release boilerplate? Examples, tips, and common mistakes

A practical guide to writing company boilerplates that provide journalists, customers, and AI systems with clear and accurate business information.

Martech

Unifonic acquires Segmentify to expand AI marketing across MENA

The acquisition combines Unifonic’s omnichannel engagement with Segmentify’s behavioral intelligence, aiming to automate next-best actions at scale.

Martech

Automation of Agency Sales Operations with AI Agent Hiway Raises ¥300 Million in Series A

Hiway secured ¥300M to expand an AI-native PRM/CRM that drafts responses and quotes for enterprises selling through agencies and partners.

Reports

AI disclosure labels show no downside in ad metrics, MediaScience study finds

MediaScience tested four AI disclosure formats in video ads. Results show stable recall and recognition, with text labels improving AI awareness.

News

Big Tech ad MCP servers point to more agent-driven media buying

MCP servers give AI agents a standard way to query ad performance data. Here’s what read-only access implies for reporting and governance.

Martech

AI will not scale until marketing rewires the work

AI marketing will not scale on tools alone. Senior teams need an operating model for workflow ownership, data readiness, literacy, and measurable control.

Martech

Infomedia acquires Veact to expand automotive aftersales CRM in Europe

Infomedia acquires Munich-based Veact to add data activation and predictive service marketing to its automotive aftersales software portfolio.