Influencer Marketing Influencer brief template: how to brief creators without killing trust A practical influencer brief template for briefing creators clearly without scripting away the trust that makes the partnership work.
News Brands jump on the Empire State Building proposal with fast trendjacks Brands remixed the Empire State proposal image with banner swaps and jokes. The trendjacks show how speed and voice determine whether a remix lands.
News Tourism Malaysia removes AI-made Citrawarna 2026 video after backlash Citrawarna 2026’s AI promo drew criticism over authenticity and creator exclusion. A case study in why process and authorship now shape brand trust.
Public Relations Message map: how PR teams align stories before the pitch Learn how to build a message map for PR campaigns, spokesperson prep, launch messaging, and message pull-through reporting.
Public Relations Omnicom PR gives Shouvik Mukherjee wider APAC creative role Omnicom PR gives Shouvik Mukherjee a wider APAC creative remit across major network brands, signaling another step in post-IPG integration.
News Molly Tea changes its logo after a $1.5M Louis Vuitton trademark ruling Molly Tea is updating its logo after a $1.5M trademark ruling tied to a four-petal emblem, raising new questions about cross-category confusion.
martech Storika raises seed funding for AI creator marketing Storika's undisclosed seed round backs AI-native creator marketing automation, but its real test is proving agentic workflows improve campaign execution.
News Conair’s AI video ad test points to faster Amazon creative cycles Conair reports higher detail page views and lower costs from an AI-assisted Amazon video ad, with humans still handling brand-critical
martech FirstHive adds agentic AI CDP tools on Snowflake FirstHive's Snowflake launch shows CDPs moving from data unification toward governed AI decisioning and activation.
News LEGO and Olivia Rodrigo get the collectible treatment with five new sets Five LEGO Olivia Rodrigo sets launch Aug. 1, built around hidden references and tour moments, showing how fandom behaviors shape product design.
News Profound debuts Aim, an AI agent aimed at end-to-end marketing workflows Profound’s Aim monitors brand citations and sentiment in AI assistants, then creates memos and tasks to respond when visibility changes.
Public Relations Byline article: how PR teams turn executive expertise into earned visibility Learn what a byline article is, when to use one, how to pitch editors, and how PR teams should measure earned visibility from bylines.
News Reddit’s “People are the best” campaign bets on human internet energy Reddit’s new brand campaign leans into authenticity across beauty, TV, and soccer communities, as it expands retail ads with a global Shopify integration.
News Velo and McLaren bring back “Live Your Fandom” with a global fan contest Velo and McLaren relaunch “Live Your Fandom,” pairing fan experiences with a global contest as access becomes the core currency in modern F1 fandom.
Public Relations Message pull-through: how PR teams prove the story actually landed Learn how to measure message pull-through in PR coverage, score earned media quality, and prove whether the intended story actually landed.
News Stitch Fix expands Vision to generate “see it on me” outfit images Stitch Fix expands Vision so clients can generate “see it on me” outfit images. A move toward on-demand, customer-led personalization.
News Disney Imagineering is using Adobe Firefly Foundry to speed up theme park design Disney Imagineering will use Adobe Firefly Foundry with custom models to speed concept art and 3D prototyping while keeping IP fidelity.
News Accenture Song expands cross-channel measurement with Amazon signals and AI Accenture Song outlines a unified measurement platform using Amazon signals and AI agents to connect ads, CRM, and sales data for planning.
News Heineken’s OOH “soccer translator” ads target America’s World Cup newbies Heineken uses digital OOH in US host cities to translate soccer terms into familiar sports language, aiming to help newer fans join the conversation.
martech AI adoption is not permission to market AI harder AI adoption is rising faster than trust. Marketing teams need AI positioning built around control, boundaries, and permission, not novelty alone.
martech Manago AI rebrands from SALESmanago and adds agentic AI for marketers Rebrand plus agentic AI aims to cut time from insight to execution. Here’s how it fits a crowded marketing automation market.
News Google’s new ad tests how far “AI collaboration” can go in brand storytelling Google’s tongue-in-cheek Workspace ad uses light AI moments. The real lesson is how brands can frame AI as bounded support without triggering trust
News Apple China uses comedy to make iPhone privacy feel less intimidating Apple China’s new iPhone privacy creative uses Yue Yunpeng and short films to show how App Permissions help users control app access.
News Bero leans on lifestyle brand partners as its nonalcoholic beer grows Bero pairs founder storytelling with Barry’s and Chase partnerships to reach consumers and hospitality buyers as the NA beer category expands.
News Nestlé MILO Vietnam turns a barcode into a Father’s Day love letter MILO Vietnam’s “Ba Codes of Love” uses pack design, stop-motion craft, and a digital platform to spotlight fathers in family-centric
