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ROCKAPP turns mobile UA diagnosis into a free October health check

ROCKAPP turns mobile UA diagnosis into a free October health check

ROCKAPP is offering a free October UA diagnostic to help mobile teams assess campaign structure, traffic quality, creative testing and measurement before scaling.

Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them

Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them

Pion's PION100 U.S. data shows Gen Z still likes brands while budgeting hard. CMO Will Weeks explains what turns affinity into spend.

MrBeast gives Google Gemini a role inside his challenge format

MrBeast gives Google Gemini a role inside his challenge format

Google's multi-year MrBeast deal puts Gemini and Fitbit inside creator challenges, turning product use into part of the entertainment.

McLaren turns its family garage sign into a global identity

McLaren's evolved identity turns a family garage sign into a shared visual system for racing, road cars, experiences and fandom.

McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance

McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance

TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable parent-training campaign.

Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live

Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live

Picsart's Gevorg Kazaryan explains how Vera scores ads, turns feedback into edits, and keeps final campaign decisions with marketers.

aespa brings appointment viewing to Samsung TV Plus

aespa brings appointment viewing to Samsung TV Plus

Samsung TV Plus will stream aespa's Seoul concert across seven markets, extending its monthly SM concert strategy.

Prose on Pixels brings AI content production to Malaysia

Prose on Pixels brings AI content production to Malaysia

Prose on Pixels' Malaysia studio combines AI-enabled production with regional localization, testing how brands can scale campaigns without losing local relevance.

Target turns its red bag into a design story for its turnaround

Target turns its red bag into a design story for its turnaround

Target's Inside Out campaign uses its red bag to connect design, creator storytelling and experiential marketing across a wider brand reset.

Before you buy an AI sales tool, ask it to show you a lost deal

Before you buy an AI sales tool, ask it to show you a lost deal

Most AI sales tools are good at showing what they did. Almost none clearly show what a lost deal actually changed. Go7's audit of 100 products found the gap, and Carter Stewart's five-minute demo test tells you how to check for yourself.

CeraVe turns anti-advertising into a Gen Z sampling strategy

CeraVe turns anti-advertising into a Gen Z sampling strategy

CeraVe Hong Kong uses anti-ad creative, university culture and gym sampling to make product trial the center of its Gen Z campaign.

Influencer Marketing

YouTube is turning Studio into a brand-deal operating system

YouTube is moving creator discovery, pitches, performance sharing, paid amplification, and affiliate commerce deeper into Studio.

Blink Digital's Meta lockout shows the cost of platform dependency

Blink Digital's Meta lockout shows the cost of platform dependency

Blink Digital's Meta lawsuit puts agency account architecture and campaign continuity under scrutiny after four Business Manager accounts were disabled.

ChatGPT Ads opens 7 Asian markets with self-serve buying

ChatGPT Ads opens 7 Asian markets with self-serve buying

ChatGPT Ads is rolling out across seven Asian markets, with self-service buying opening a new regional media test for marketers.

Scope3 becomes Apostra as AI agents move into media buying

Scope3 becomes Apostra as AI agents move into media buying

Scope3 is becoming Apostra and betting on AI agents as a new interface for cross-channel media buying.

Gap turns a 450M-view boy band into a long-term fashion bet

Gap's JYT deal connects fashion, stores, content and live fandom in the first test of its Fashiontainment platform.

Kendall Jenner becomes every version of herself for Beats 360

Kendall Jenner becomes every version of herself for Beats 360

Beats uses multiple Kendall Jenners to turn customizable headphones into a campaign about identity, style and everyday routines.

Havas finds brands are stuck in an AI efficiency trap

Havas's new framework finds that AI brand experiences create more value when they help customers learn, compare, and decide.

AP style press release: the rules PR teams actually need

public-relations

AP style press release: the rules PR teams actually need

A practical guide to AP style for press releases, separating current editorial rules from wire conventions and house style.

Ningning gives Bvlgari another route into K-pop luxury culture

Ningning gives Bvlgari another route into K-pop luxury culture

Ningning joins Bvlgari with Divas' Dream and Serpenti as luxury brands keep turning to K-pop talent for global cultural reach.

Tim Hortons turns the 'Tims run' into an adidas loyalty drop

Tim Hortons turns the 'Tims run' into an adidas loyalty drop

Tim Hortons and adidas turn a daily coffee run into a nine-piece collection, a mock sports campaign and a Tims Rewards early-access drop.

Subway revives 'Feed Your SUBconscious' with Will Arnett

Subway revives 'Feed Your SUBconscious' with Will Arnett

Subway revives a 2018 campaign phrase with Will Arnett, turning an old stunt into a repeatable celebrity-led brand platform.

Qantas turns Robert Irwin into a one-man tourism cast

Qantas turns Robert Irwin into a one-man tourism cast

Qantas turns Robert Irwin into a repeatable symbol of Australia, then links the campaign to Explorer fares across more than 45 destinations.

Google's Shopify AI checkout forces a new measurement trade-off

Google's Shopify AI checkout forces a new measurement trade-off

Google's native AI checkout for eligible Shopify merchants reduces purchase friction while creating new questions about attribution, analytics, and control of the checkout experience.

Discord makes age estimation part of the everyday platform experience

Discord makes age estimation part of the everyday platform experience

Discord is making age estimation part of its default product experience, creating different safety and access rules for teen and adult accounts.