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Reebok turns a TikTok test into a three-market creator mandate

Influencer Marketing

Reebok turns a TikTok test into a three-market creator mandate

Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator programs.

Microsoft moves communications under Brad Smith

public relations

Microsoft moves communications under Brad Smith

Microsoft is moving communications under Brad Smith, putting corporate messaging closer to legal, regulatory and public affairs.

Microsoft Ads gives API users more visibility into PMax

Microsoft Ads gives API users more visibility into PMax

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max management.

Google Ads expands Customer Match with IP and timestamp signals

Google Ads expands Customer Match with IP and timestamp signals

Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.

The New York Times turns 175 years of ads into a campaign

The New York Times turns 175 years of ads into a campaign

The Times is using 175 years of advertising history to sell a modern idea: publisher archives can double as brand proof.

Dr. Martens turns a heel-loop phrase into its next brand platform

Dr. Martens turns its heel-loop phrase into a global platform linking heritage, creative identity and a new generation of wearers.

LISA turns PlayStation's US$84.99 DualSense into fan merch

LISA turns PlayStation's US$84.99 DualSense into fan merch

PlayStation turns its LISA partnership into a collectible DualSense and merch drop tied to fandom, gaming and music culture.

Agentic ad buying exposes the industry's readiness gap

Agentic ad buying exposes the industry's readiness gap

IAB Europe finds agentic media buying is nearing scale, but governance, interoperability, and proof of business value remain uneven.

AI made product development faster. Now teams face a harder question

AI made product development faster. Now teams face a harder question

AI is speeding up product execution, raising the stakes for judgment, measurement, reliability and accountable decision-making.

ROCKAPP turns mobile UA diagnosis into a free October health check

ROCKAPP turns mobile UA diagnosis into a free October health check

ROCKAPP is offering a free October UA diagnostic to help mobile teams assess campaign structure, traffic quality, creative testing and measurement before scaling.

Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them

Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them

Pion's PION100 U.S. data shows Gen Z still likes brands while budgeting hard. CMO Will Weeks explains what turns affinity into spend.

MrBeast gives Google Gemini a role inside his challenge format

MrBeast gives Google Gemini a role inside his challenge format

Google's multi-year MrBeast deal puts Gemini and Fitbit inside creator challenges, turning product use into part of the entertainment.

McLaren turns its family garage sign into a global identity

McLaren's evolved identity turns a family garage sign into a shared visual system for racing, road cars, experiences and fandom.

McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance

McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance

TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable parent-training campaign.

Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live

Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live

Picsart's Gevorg Kazaryan explains how Vera scores ads, turns feedback into edits, and keeps final campaign decisions with marketers.

aespa brings appointment viewing to Samsung TV Plus

aespa brings appointment viewing to Samsung TV Plus

Samsung TV Plus will stream aespa's Seoul concert across seven markets, extending its monthly SM concert strategy.

Prose on Pixels brings AI content production to Malaysia

Prose on Pixels brings AI content production to Malaysia

Prose on Pixels' Malaysia studio combines AI-enabled production with regional localization, testing how brands can scale campaigns without losing local relevance.

Target turns its red bag into a design story for its turnaround

Target turns its red bag into a design story for its turnaround

Target's Inside Out campaign uses its red bag to connect design, creator storytelling and experiential marketing across a wider brand reset.

Before you buy an AI sales tool, ask it to show you a lost deal

Before you buy an AI sales tool, ask it to show you a lost deal

Most AI sales tools are good at showing what they did. Almost none clearly show what a lost deal actually changed. Go7's audit of 100 products found the gap, and Carter Stewart's five-minute demo test tells you how to check for yourself.

CeraVe turns anti-advertising into a Gen Z sampling strategy

CeraVe turns anti-advertising into a Gen Z sampling strategy

CeraVe Hong Kong uses anti-ad creative, university culture and gym sampling to make product trial the center of its Gen Z campaign.

Influencer Marketing

YouTube is turning Studio into a brand-deal operating system

YouTube is moving creator discovery, pitches, performance sharing, paid amplification, and affiliate commerce deeper into Studio.

Blink Digital's Meta lockout shows the cost of platform dependency

Blink Digital's Meta lockout shows the cost of platform dependency

Blink Digital's Meta lawsuit puts agency account architecture and campaign continuity under scrutiny after four Business Manager accounts were disabled.

ChatGPT Ads opens 7 Asian markets with self-serve buying

ChatGPT Ads opens 7 Asian markets with self-serve buying

ChatGPT Ads is rolling out across seven Asian markets, with self-service buying opening a new regional media test for marketers.

Scope3 becomes Apostra as AI agents move into media buying

Scope3 becomes Apostra as AI agents move into media buying

Scope3 is becoming Apostra and betting on AI agents as a new interface for cross-channel media buying.

Gap turns a 450M-view boy band into a long-term fashion bet

Gap's JYT deal connects fashion, stores, content and live fandom in the first test of its Fashiontainment platform.