ContentGrip

martech

General Catalyst commits US$500M to Nooks' AI sales push

General Catalyst commits US$500 million in non-dilutive financing to Nooks. Its Node AI assistant is moving sales software from suggestions toward execution.

Influencer Marketing

How to scale a brand with influencer marketing: Blank Label Team's founders on what turns one win into a system

What turns a successful influencer campaign into repeatable growth? Blank Label Team founders Ignas Gee and Ante Cetinic share lessons from scaling FOREO, from building long-term creator relationships to measuring sales and expanding across markets.

News

Amazon brings sponsored ads to Alexa shopping text messages

Amazon is testing sponsored product suggestions inside Alexa shopping texts, raising new questions about AI retail media measurement.

martech

Priority buys Fireberry to bring AI CRM into its ERP stack

Priority's Fireberry deal adds AI CRM and marketing automation to cloud ERP, but the integration roadmap and deal price remain undisclosed.

News

Panera turns snowman glass cups into holiday mystery boxes

Panera's two Snowman Cup designs arrive in mystery boxes, with a limited December 3 cafe giveaway and a US$25 online sale.

News

Super Mario brings a 10-metre holiday world to VivoCity

VivoCity is bringing Mario to Singapore with six festive zones, Nintendo demos and collectibles. The retail strategy goes beyond decorations.

News

JD Sports puts 25-plus talents into a future-facing Christmas ad

Footballers, DJs and designers share the frame as JD Sports trades seasonal nostalgia for a story about what young people create next.

marketing

Movie tie-ins need a sales test, not a fandom count

A licensed movie campaign can draw crowds and sell collectibles without proving new demand. Here is how to measure the purchases that matter.

News

LEGO brings Daft Punk and Marvel into 74-second Christmas film

LEGO's Christmas film mixes Daft Punk, Marvel and K-pop characters to turn gifting into a story about building together.

News

L'Oréal's Urban Decay microdrama draws 3.8 million views by putting entertainment first

Urban Decay's six-part ReelShort microdrama drew 3.8M brand-reported views in five days, testing entertainment-first beauty marketing.

Public Relations

Avenir buys Marker Collective for £70.4m in tech PR expansion

Avenir's £70.4m Marker acquisition adds tech PR agencies and Delve AI. The integration challenge is scaling intelligence without losing specialist teams.

News

Wallace & Gromit lead Barbour's fourth Aardman Christmas film

Barbour's fourth Aardman festive film uses Wallace and Gromit's Walk-o-matic mishap to connect winter clothing with thoughtful gifting.

News

Fresh Step makes 3 AI cat ads in 30 days at one-tenth cost

Fresh Step and RECE made three talking-cat ads in 30 days. The marketing question is whether faster production improves campaign learning.

martech

Adobe brings CX Coworker to ChatGPT, Claude and Copilot

Adobe brings CX Enterprise Coworker to ChatGPT, Claude and Copilot, with new MCP connectors to ad and marketing systems.

Public Relations

HYROX-Carlsberg backlash exposes regional PR approval risks

The regional deal excluded Malaysia. The public-facing graphic did not make that clear, exposing a gap in local sponsorship communications.

News

CHAGEE turns tea trucks into miniature brick collectibles

CHAGEE Malaysia turns a tea truck and drive-thru kiosk into blind-box brick collectibles for its ninth anniversary.

Influencer Marketing

Digiday creator study finds paid posts drew seven times gifted views

A 1,755-post Digiday study found much higher average views for paid creator content. Here's what the sample can and cannot tell brands.

News

Kate Spade brings Bretman Rock to its 4-creator holiday party

Kate Spade reunites with Bretman Rock and three creator acts for a holiday film, with New York store windows extending the story.

News

MR.DIY brings KPop Demon Hunters collectibles to Malaysia

MR.DIY brings KPop Demon Hunters merchandise and a free HUNTRIX bag offer to participating Malaysian stores through December.

News

Arsenal turns 22-year title wait into Colin Firth Christmas film

A football title, a familiar actor and genuine supporter memories give Arsenal's Christmas film a story that goes beyond gift retail.

News

Happy coffee turns Avengers: Doomsday into eight collectible cans

Happy and Marvel Studios launch eight Avengers: Doomsday collector coffee cans, turning everyday drinks into film-inspired packaging.

News

Snapdragon turns a Christmas wish into a laptop-powered time machine

Snapdragon's Christmas ad turns a child's wish into a time-machine story, using laptop performance to power family imagination.

News

Channing Tatum returns as Gambit in Dunkin's Avengers: Doomsday campaign

Dunkin brings Gambit, Marvel-themed drinks and four restaurant takeovers to its Avengers: Doomsday campaign ahead of the December film.

News

KATSEYE's Yoonchae brings K-beauty roots to Dr.Jart+'s North America campaign

KATSEYE's Yoonchae fronts Dr.Jart+'s North America BB cream campaign, combining Korean beauty heritage with candid backstage storytelling.

martech

Conductor adds AI recommendation tracking to enterprise AEO

Conductor's new AEO suite measures whether AI recommends brands, not just mentions them. Its ROI claims still need independent validation.