news

Spotlight acquires Captivate Collective to build end-to-end influence orchestration

Spotlight expands its influence orchestration platform by acquiring Captivate Collective, enhancing advocacy capabilities.

Content Marketing

How to read survey results: what most analysts miss in 2026

Discover why traditional survey analysis fails and how AI-driven approaches transform data collection into meaningful business insights.

news

Pureprofile acquires CRNRSTONE to boost qualitative research capabilities

Pureprofile acquires CRNRSTONE to enhance qualitative research, offering integrated insights for brands and agencies in Australia.

news

Level3AI raises US$13 million seed round to expand AI-powered customer engagement in APAC

Level3AI’s funding supports AI agents for enterprise customer engagement, with a focus on measurable outcomes and APAC expansion.

news

Perplexity brings its AI browser Comet to Android

Comet’s mobile debut makes Perplexity a serious contender in the AI search race. Here’s what it means for marketers

Media

The creator economy Is growing up, and brands need to catch up fast

Why the creator economy is entering a more mature phase

news

QuadSci raises $8M Series A to expand predictive AI for customer intelligence

QuadSci’s new funding supports predictive analytics for marketers, offering early insights into churn and expansion opportunities.

martech

OpenAI retires GPT-4o amid backlash over AI emotional dependency

Lawsuits and loyalists collide as OpenAI sunsets its most emotionally validating chatbot.

martech

A mobile-first workflow marketers can measure and scale for plumbing teams

Turn messy lead handoffs into measurable revenue with a mobile-first system built for plumbing teams.

Reports

The rise of optichannel retail

VML’s latest data shows that omnichannel isn’t working as intended.

Reports

AI’s evolving role in the customer journey according to VML study

AI has gone mainstream in ecommerce, but most brands are still playing catch-up on what that actually means for the buyer journey.

news

Draco Malfoy becomes China’s surprise mascot for Lunar New Year

A Harry Potter villain has become a Lunar New Year icon in China.

Reports

TikTok authentic creator content in APAC could drive US$1.2T by 2030

Study shows authenticity is no longer a vibe—it’s a full-funnel growth engine for marketers

martech

Amazon cuts 16,000 jobs in latest restructuring wave

Amazon confirms layoffs amid AI investment push and internal email slip-up

martech

OpenAI’s Sora app hits a wall after early success

App downloads and consumer spend fall despite Disney partnership and viral AI videos

news

Guideline launches AI Factory to speed AI innovation across ad intelligence and media plan management

Guideline launches AI Factory to deliver faster AI-powered ad intelligence and media planning for agencies and brands.

news

Aligned launches the AI Deal Workspace, the missing execution layer for modern sales

The AI Deal Workspace by Aligned brings automation and real-time collaboration to B2B sales, bridging the gap between CRM and buyers.

news

Xnurta and Front Row partner to scale agentic AI advertising across Amazon EU and US

Front Row and Xnurta join forces to deliver AI-driven campaign management and analytics for Amazon and retail media marketers.

martech

Apple buys AI startup Q.ai to decode facial muscle movement

Apple's latest acquisition hints at a future where AirPods and Siri respond to silent speech and subtle gestures

news

Indonesia lifts Grok ban under strict conditions after X Corp pledges AI misuse controls

Indonesia is restoring access to Grok, Elon Musk’s AI chatbot, weeks after banning the tool over its role in generating sexualized deepfakes of real people.

martech

Are layoffs really about AI? Inside the growing backlash to ‘AI-washing’

As AI reshapes industries, some companies are citing it as the reason behind thousands of job cuts. But are those layoffs truly about automation — or just a convenient cover story?

martech

How to humanize AI content (and why most writers get it wrong)

Learn RightBlogger's proven techniques to transform robotic AI content into engaging, human-sounding writing that connects with readers and improves SEO performance.

news

Cineverse acquires IndiCue to expand CTV monetization and streaming infrastructure

IndiCue joins Cineverse, bringing programmatic CTV ad tech and real-time analytics to a unified streaming infrastructure.

martech

UpScrolled hits 2.5M users amid TikTok exodus and censorship backlash

As TikTok’s U.S. shift sparks user migration, UpScrolled surges.

news

Eagle Eye wins multi-year Wakefern AI contract for personalized loyalty at scale

Wakefern selects Eagle Eye’s AIR platform for real-time, AI-driven loyalty and personalization, expanding Eagle Eye’s US retail footprint.