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YouTube Shopping turns 16 creator films into 380+ APAC assets

YouTube Shopping turns 16 creator films into 380+ APAC assets

YouTube Shopping turned 16 creator films into 380+ assets across six APAC markets while keeping each creator's voice recognizable.

Maybank turns Circle Line media into an adulting theatre for 200+

Maybank turns Circle Line media into an adulting theatre for 200+

Maybank turns its Circle Line takeover into live theatre, using adulting choices to make financial marketing more participatory.

The Coffee Bean & Tea Leaf turns 63 into a creator-led brand reset

CBTL uses its 63rd anniversary to begin a creator-led brand transformation built around self-expression, local culture and coffee craft.

BMW makes Ranveer Singh its Brand Voice for the new 7

BMW names Ranveer Singh its Brand Voice as the new 7 Series launches in India, linking celebrity personality with modern luxury.

Jhamtani taps Ranveer Singh to take its Pune real-estate brand upmarket

Jhamtani names Ranveer Singh brand ambassador, extending its promise platform into a celebrity-led premium real-estate campaign.

Manila Fashion Week turns Thai fandom into a US$3.2M engine

Manila Fashion Week turns Thai fandom into a US$3.2M engine

MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border marketing engine.

ARTBOX brings its 222-store Korean retail world to LA with ILLIT

ARTBOX brings its 222-store Korean retail world to LA with ILLIT

ARTBOX uses ILLIT, character IP and Korean decorating culture to turn its first U.S. retail move into an experiential launch.

Ray-Ban makes Ranveer Singh the face of AI glasses in India

Ray-Ban makes Ranveer Singh the face of AI glasses in India

Ray-Ban pairs Ranveer Singh with Gen 3 AI glasses in India, linking self-expression, wearable tech and a familiar celebrity persona.

Ryt Bank turns its first anniversary into a streetwear drop

Ryt Bank turns its first anniversary into a streetwear drop

Ryt Bank marks year one with Pestle Mortar jerseys, turning a bank anniversary into a limited streetwear drop built around Malaysian culture.

Taco Bell and Duolingo turn Taco Day into a global language stunt

Taco Bell and Duolingo turn Taco Day into a global language stunt

Taco Bell and Duolingo turn Global Taco Day into a multilingual campaign spanning sauce, rewards, collectibles and live events.

Searchable says AI visibility scores miss most buyer prompts

Searchable says AI visibility scores miss most buyer prompts

Searchable's Prompt Universe maps buyer questions before choosing what to track, challenging narrow AI visibility scorecards.

Mastercard turns payment safety into a K-drama across Southeast Asia

Mastercard turns payment safety into a K-drama across Southeast Asia

Mastercard's Tap Into My Heart uses K-drama storytelling to turn payment security into entertainment across six Southeast Asian markets.

Champion's V campaign generated $6.3M in media impact in 48 hours

Champion's V campaign generated $6.3M in media impact in 48 hours

Champion's V campaign generated a reported $6.3M in media impact within 48 hours, showing both the power and limits of celebrity metrics.

Philippine brands show strong AI visibility in Spiralytics study

Philippine brands show strong AI visibility in Spiralytics study

Spiralytics' study shows why AI visibility now depends on brand mentions, citations and third-party sources, not only website rankings.

Coca-Cola turns V fandom into a 35,000-prize retail loop

Coca-Cola turns V fandom into a 35,000-prize retail loop

Coca-Cola Japan links V collectibles to receipt uploads and repeat purchases, with phase-two rewards running through October 25.

One NZ brings back Matter of Faith 25 years later

One NZ brings back Matter of Faith 25 years later

One NZ revives a 2001 Warriors anthem with Coterie, using sponsor history, music and fan identity as the campaign's cultural core.

Four'N Twenty turns footy ritual into wearable merch

Four'N Twenty turns footy ritual into wearable merch

Four'N Twenty's Pie Scarf turns a messy stadium food ritual into limited-edition fan merch ahead of Australia's grand finals.

Pantene turns no na’s Island Girl pop-up into a Gen Z gloss room

Pantene turns no na’s Island Girl pop-up into a Gen Z gloss room

Pantene uses no na’s Island Girl pop-up to turn product trial into a Gen Z beauty experience in Jakarta.

Magnum Ice Cream Company turns 5 brands into a beach workout

Magnum Ice Cream Company turns 5 brands into a beach workout

Magnum and Sentosa turn Palawan Beach into a free eight-zone ice cream workout running from October through January.

DoorDash makes dinner the entry point to hockey fandom

DoorDash makes dinner the entry point to hockey fandom

DoorDash turns game-night food into a role inside NHL fandom, using a new campaign and broadcast sponsorship to own the household ritual.

Billion Dollar Boy's Thomas Walters: One brand overpaid creators by $4 million and didn't know it

Billion Dollar Boy’s Thomas Walters explains how fragmented creator deals, rights and local market dynamics can push fees off benchmark.

Jisoo takes Salomon's trail shoes into a global fashion campaign

Jisoo takes Salomon's trail shoes into a global fashion campaign

Salomon's "In the Open" campaign uses Jisoo, Seoul and three winter-ready XT shoes to connect technical performance with fashion culture.

BTS' V brings Nothing deeper into music culture

BTS' V brings Nothing deeper into music culture

Nothing is using BTS' V to connect product design with music culture and creative identity as Headphone (1) Pro enters its audio lineup.

Nestlé turns LazzieChat into a regional commerce layer

Nestlé turns LazzieChat into a regional commerce layer

Nestlé and Lazada connect AI discovery, shopper insights and checkout in a five-market ecommerce campaign.

Fore Coffee turns everyday cat stories into a collectible Tahilalats world

Fore Coffee turns everyday cat stories into a collectible Tahilalats world

Fore Coffee turns everyday cat stories into a Tahilalats pop-up spanning interactive installations, collectibles, merchandise and new menu items.