Public Relations

Press kit examples: what to include and how to build one journalists will use

A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.

news

The Macallan targets Gen Z with “Drink of a Generation” social campaign

The Macallan’s new social campaign ties Sherry Oak 25 and 30 to milestone moments, aiming to drive ultra-premium demand amid spirits declines.

news

Shopee lands in ChatGPT as Sea and OpenAI expand AI commerce across Southeast Asia

The ecommerce giant becomes OpenAI's latest commerce partner as conversational shopping moves from experiment to mainstream retail experience.

Influencer Marketing

TikTok Shop hit US$64B in GMV in 2025. Here is what that means for influencer strategy

TikTok Shop doubled global GMV in 2025. The creator strategy implications are clear

Influencer Marketing

LinkedIn influencer pricing in 2026: what B2B brands are actually paying

What does a sponsored LinkedIn post cost in 2026? A B2B rate guide

news

Burn Boot Camp names Marshmello as equity and creative partner

Burn Boot Camp brings Marshmello into equity and creative roles, turning playlists into a weekly member ritual and a repeatable content format.

news

Introducing GripApply: we built something to help you actually use what you read

We built GripApply to close the gap between reading something useful and actually doing something with it. Live now on every ContentGrip article.

news

Swoogo adds a native MCP server to connect event data with AI tools

Swoogo is using MCP to make live event data usable inside AI tools. This shifts reporting, site builds, and cross-event analysis toward a composable model.

Influencer Marketing

Influencer gifting programs: a B2B approach to product seeding

How B2B brands use free SaaS access and conference passes to seed creator relationships

news

24/7 FITNESS rolls out “Ready for challenge” brand push in Hong Kong

24/7 FITNESS reframes its Hong Kong marketing around “Ready for challenge,” linking brand film storytelling to billing transparency and club tech

news

OpenAI pitches ChatGPT ads to brands as it makes Cannes Lions debut

OpenAI is positioning ChatGPT ads as mid-funnel inventory, citing early adoption signals, falling dismiss rates, and new measurement partnerships like

Martech

Yes& acquires Modo Modo to expand B2B marketing and Atlanta footprint

The acquisition adds B2B branding and sales enablement depth, strengthening Yes&’s Atlanta presence amid tighter marketing and sales alignment.

Reports

Skyword survey reveals AI trust gap as consumers turn to third-party validation

Skyword's latest survey reveals why visibility in AI search is no longer enough to earn consumer trust.

news

Snap rolls out AI tools aimed at automating ad campaign workflows

Snap is adding a chat assistant and MCP server to push more automated ad workflows, including AI-based creator matching for advertisers.

Martech

Marketing accountability is getting faster than marketing judgment

Accountability tools can make marketing sharper, but narrow ROI logic can also shrink ambition. The next budget fight is about measurement that defends scale.

news

MG rolls out “Thinking EV? Think MG” campaign across Australia

MG expands EV brand-building in Australia with a multi-channel campaign, as data suggests marketing influences a meaningful share of EV

news

NBPA launches Plyrs Untd to manage NBA players’ NIL rights for brands

Plyrs Untd will manage NBA players’ NIL rights and package licensing, content, and experiences, reshaping how brands structure athlete deals.

Influencer Marketing

The influencer marketing stack: building your B2B tech stack in 2026

The five-layer B2B influencer marketing stack: tools, integrations, and what to build first

news

Coach rolls out &Coach, an always-on Gen Z storytelling platform

Coach is positioning &Coach as a long-running, social-first series built with Gen Z collaborators and celebrity voices, shifting from fixed campaigns to many personal narratives anchored in identity and transition.

Influencer Marketing

Notable B2B influencer campaigns of Q1 2026

What SAP, ServiceNow, and LinkedIn's March overhaul reveal about B2B creator spend

Guides

Beyond the spreadsheet: building an agile financial infrastructure for media agencies

How distributed spending, virtual cards, and Financial RevOps help agencies eliminate bottlenecks and scale efficiently.

news

Survey: 60% of U.S. consumers dislike “AI” in brand messaging

WordPress VIP survey data shows “AI” labeling can hurt trust, while AI referrals rise. Marketers may need clearer attribution and more human tone.

news

Warner Bros. Discovery rebuilds ad-tech around agentic AI and AWS

WBD is rebuilding its ad-tech stack with agentic AI and AWS support, targeting unified planning across linear and digital plus faster optimization and

Martech

AI agents are turning loyalty into a permission problem

AI assistants are turning loyalty into a permission and evidence problem. Brands need agent-readable data, trust controls, and reliable service signals.

Influencer Marketing

What TikTok's algorithm update means for B2B brand safety

TikTok's brand safety rules just tightened: what B2B marketers need to know