News Indonesia’s OJK sets new conduct rules for financial influencers OJK’s POJK No. 6 of 2026 sets disclosure and competency expectations, and holds financial firms accountable for influencer campaigns with fines up to
News SKIMS taps Will Ferrell’s “The Hawk” character for menswear campaign SKIMS builds a menswear campaign around a Netflix character, using narrative and satire to market essentials ahead of *The Hawk*’s July
News AI research shows consumer trust in AI search is falling in 2026 Fractl’s Q2 2026 survey shows AI search use is up, but trust and “helpfulness” are down. What it signals for GEO, disclosure, and brand safety.
News Colgate Optic White Purple rolls out “The Purple café” TikTok K-drama series Colgate Optic White Purple’s “Purple café” runs a six-part TikTok K-drama series across APAC, using influencers and episodic storytelling.
News Brands use AI to “crack” tough datasets for sharper targeting Brands are applying AI to normalize and interpret difficult datasets, aiming to improve audience targeting speed and consistency.
Martech Rokt mParticle adds Performance Engine to turn first-party data into ad audiences mParticle’s Performance Engine adds an Audience Agent plus accelerators aimed at match rates, household reach, and predictive segments in paid media.
Public Relations Media training: a practical guide for PR teams and spokespeople A practical media training guide for PR teams, founders, and executives preparing for journalist interviews, podcasts, live video, and crises.
News Marvel and USA TODAY PLAY roll out weekly ‘Spider-Man TODAY’ Infinity Comic USA TODAY PLAY gets an exclusive weekly Spider-Man Infinity Comic plus a 1,000-title Marvel library, signaling a retention-focused content
Public Relations Share of voice calculation: how PR teams should measure visibility without fooling themselves Learn how to calculate share of voice across PR, social, search, and AI answers, with formulas, reporting tips, and common measurement mistakes.
News Fractl highlights why audience affinity can beat traffic in earned media Fractl’s SparkToro-based research argues low-traffic niche outlets can outperform major publishers on audience affinity, reshaping earned media strategy.
News KFC Australia debuts “Go Full Chicken” platform with Special KFC Australia launched “Go Full Chicken” with Special, spanning TV, cinema and digital. Here’s how the platform is set up to scale.
Reports Gen Z uses AI more, but Skyword says they are also correcting it Skyword's latest survey suggests Gen Z is embracing AI for research while becoming increasingly willing to challenge inaccurate AI-generated information.
News Fisherman’s Friend turns Gen Z labels into collectible pouch merch in Singapore Singapore campaign ties 7-Eleven bundles to WhatsApp redemption and collectible pouches, using local humour to drive sharing and pickup
Influencer Marketing The anatomy of a 7-figure B2B influencer marketing program Inside a 7-figure B2B influencer program: org chart, budget split, and operating rituals
News Stray Kids’ I.N returns for a second Damiani “Icons” campaign Damiani’s “Icons” campaign returns with I.N and Mariacarla Boscono, leaning on heritage settings and collection-led styling to build continuity.
Public Relations Crisis communication plan: a practical template for PR teams before things go wrong Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.
News AEON Bank brings back Creator collective with a six-month UGC challenge AEON Bank’s Creator collective 2026 adds a UGC challenge and six-month structure, aiming to link fintech features to everyday “Ringgit savvy” habits.
Influencer Marketing The state of B2B influencer marketing: mid-2026 pulse B2B influencer marketing mid-2026: adoption is mainstream, execution is the gap
News Gap expands AI use across owned marketing channels for its brand portfolio Gap Inc. is modernizing owned marketing with unified data, AI workflows, and Zeta’s Athena to improve personalization and speed.
Martech Storika raises seed funding to expand AI influencer marketing automation Storika’s seed round supports US expansion and deeper automation across creator discovery, outreach, and campaign ops in martech.
News Sprite’s “Living Tracklist” campaign turns hip-hop debate into brand media Sprite’s “Living Tracklist” uses Genius, QR-linked packaging, and social video to keep hip-hop debate active across channels.
News Agentic AI tools are spreading across programmatic ad buying platforms Magnite, Mediaocean, and PubMatic are tied to agentic AI buying tools. Here’s what changes in governance, control, and measurement.
News Doritos Loaded pairs Gordon Ramsay and George Russell in new F1 ad Doritos Loaded’s new ad with Gordon Ramsay and George Russell ties a fictional stunt to eight recipes and F1 fan-zone food trucks.
News Blue Moon brings back talking oranges with Colin Jost in new ad Blue Moon’s new spot brings back the talking oranges with Colin Jost, scaling the orange garnish cue across social, OTT, and TV.
Martech AI commerce will reward brands that are safe to recommend AI commerce is moving discovery, recommendation, and checkout into assistants. Brands now need product data and governance that make them safe to recommend.
