News

Big Tech ad MCP servers point to more agent-driven media buying

MCP servers give AI agents a standard way to query ad performance data. Here’s what read-only access implies for reporting and governance.

Martech

AI will not scale until marketing rewires the work

AI marketing will not scale on tools alone. Senior teams need an operating model for workflow ownership, data readiness, literacy, and measurable control.

Martech

Infomedia acquires Veact to expand automotive aftersales CRM in Europe

Infomedia acquires Munich-based Veact to add data activation and predictive service marketing to its automotive aftersales software portfolio.

News

Gartner survey: CMOs shift more media spend to conversion and awareness

Gartner’s 2026 CMO Spend Survey shows 62.6% of media spend going to awareness and conversion, while loyalty spend falls below 15%.

Martech

Close launches Chloe, an AI sales agent built into its CRM

Close makes Chloe generally available in the U.S. and Canada, pushing AI calling into native CRM workflows for SMB sales teams.

Public Relations

Best free press release distribution services for startups and small businesses

Compare the best free press release distribution services for startups. Honest platform breakdown, comparison table, and when free tools stop being enough.

News

Netflix sets AI guardrails for content production partners

Netflix issued GenAI guidance for production partners, focusing on copyright risk, data handling limits, and consent for talent and union-covered work.

Martech

AI agents are turning CRM hygiene into a growth risk

AI agents are entering CRM, handoff, routing, and revenue workflows. Marketing teams need cleaner data rules before automation turns weak signals into growth risk.

Martech

2X acquires Knownwell to add agentic AI and commercial intelligence

The US$400M-valued deal combines GTM services with AI that reads commercial signals from email, Slack, and CRM to guide next actions.

Martech

Mile Marker acquires LIFT to expand performance creative and content

Mile Marker acquires LIFT to link performance creative with media data, aiming to speed testing and improve cross-channel conversion learnings.

News

Hasbro forms Sixth Wall AI studio to license character behavior and voices

Sixth Wall introduces “behavioral licensing” for how characters speak and act in AI experiences, plus an ElevenLabs marketplace

Influencer Marketing

Best-performing TikTok content types for brands in 2026

Not all TikTok formats perform equally. Here's which content types drive real results for brands in 2026, backed by benchmark data.

Public Relations

Best AI press release writing tools for startups on a budget

Compare the best AI press release writing tools for startups, with pricing, use-case guidance, and a pre-send review checklist.

News

Indosat puts AI at the center of SheHacks 2026 for 27,000 women-led MSMEs

Indosat is redesigning SheHacks around applied AI, targeting 27,000 women-led MSMEs with hybrid training and offline workshops in 10 cities.

News

Apple’s new “Clingers” campaign turns online tracking into a horror story marketers can’t ignore

Apple’s latest Safari campaign turns invisible online trackers into physical stalkers, reinforcing why privacy, trust, and first-party data are becoming critical marketing battlegrounds.

Martech

RainFocus upgrades Base Webinar to unify webinar and event attendee data

RainFocus connects webinar engagement to a Global Attendee Profile, aiming to reduce silos between virtual and in-person event programs.

Guides

How to measure AI agent ROI in marketing workflows

A four-layer approach to tracking cost savings, performance gains, and business impact from AI agents in marketing.

Martech

Mile Marker acquires LIFT to combine media and performance content

Mile Marker adds LIFT’s performance creative to tighten media-to-conversion workflows in a competitive US agency market.

News

DoorDash expands ads with LiveRamp clean room measurement and Spotlight units

DoorDash adds Spotlight homepage ads and LiveRamp clean room measurement, plus Symbiosys offsite activation to improve incrementality and reach.

News

Indeed launches "Jobs Need People" campaign as it shifts from job search to AI-powered matching

Indeed's new global campaign reframes AI as a tool for connection rather than automation alone.

Martech

Walker Sands buys RevPartners to deepen RevOps and GTM engineering

The acquisition adds CRM architecture, workflow automation, and managed RevOps services as B2B teams push for shared GTM reporting and ROI proof.

Martech

Minerva debuts an AI consumer marketing platform with $20M funding

Minerva raises $20M to help marketers unify first-party data and automate data prep, modeling, and reporting with agentic workflows.

Martech

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

News

Creative Edge integrates NeigerDesign to expand HubSpot and growth services

Creative Edge’s integration of NeigerDesign combines branding, HubSpot automation, video, and paid media, reflecting demand for unified mid-market delivery.

Reports

Gartner survey finds 70% of CMOs prioritize AI, but 30% have infrastructure

Gartner’s survey suggests AI intent is outpacing execution. CMOs may need to prioritize data foundations, governance, and training before shifting more budget into AI tools.