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Instagram links AI profile disclosure to recommendation reach

Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for creator campaign reach.

Rival Technologies finds Gen Z feels unseen, raising loyalty pressure

Rival’s Gen Z survey finds only 11% feel understood. Disengagement is high, and price and quality outweigh influencers as loyalty drivers.

Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z

Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z

Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury.

Relevance International adds Freddie Gilbey to London leadership

Public Relations

Relevance International adds Freddie Gilbey to London leadership

Relevance International appoints Freddie Gilbey as London director, adding senior luxury communications capacity across its UK and European work.

Influencer marketing ethics: the decisions brands need to make before creators post

Influencer Marketing

Influencer marketing ethics: the decisions brands need to make before creators post

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign escalation.

Influencer Marketing

Pet influencer marketing: how brands choose creators that actually fit

Pet influencer marketing requires brands to vet both the animal persona and the human creator behind it. Here is how to cast, brief, and measure the partnership.

Stellantis names Stephanie Hartgrove chief communications officer

Public Relations

Stellantis names Stephanie Hartgrove chief communications officer

Stellantis names Stephanie Hartgrove CCO as it reshapes communications around its global brand portfolio and FaSTLAne 2030.

Motion buys Vehr to deepen its Midwest agency footprint

Public Relations

Motion buys Vehr to deepen its Midwest agency footprint

Motion's acquisition of Vehr deepens its Cincinnati presence and expands its integrated communications bench.

Airbnb turns JENNIE’s music video villa into a bookable fan experience

Airbnb turns JENNIE’s music video villa into a bookable fan experience

A three-night JENNIE-linked stay in Begur, Spain, priced at $1,011/night. It signals how travel brands are packaging pop culture into bookable

Where mobile acquisition starts to strain as budgets grow

Where mobile acquisition starts to strain as budgets grow

ROCKAPP’s new industry overview examines the operational signals that appear as acquisition volume increases.

Firmable research highlights habits behind high-growth B2B sales teams

Firmable research highlights habits behind high-growth B2B sales teams

Firmable surveyed 222 B2B sales pros. The standout pattern: cleaner CRM data, structured prospecting, and routines that make AI useful.

Huda Beauty taps Cardi B for its Ultra Snatched Easy Bake drop

Huda Beauty taps Cardi B for its Ultra Snatched Easy Bake drop

Huda Beauty partners with Cardi B on Ultra Snatched, adding pink-and-lilac Easy Bake powders and a story-led campaign designed for social and retail.

L.O.L. Surprise! marks 10 years with a music festival-themed takeover

L.O.L. Surprise! marks 10 years with a music festival-themed takeover

A yearlong music festival theme brings artist-inspired dolls, YouTube content, and a live Lollapalooza moment to L.O.L. Surprise!’s 10th year.

Why Dr. Squatch is betting $1M on an IShowSpeed-style “speedrun” moment

Why Dr. Squatch is betting $1M on an IShowSpeed-style “speedrun” moment

Dr. Squatch puts $1M into prizes with IShowSpeed, using IRL briefcase hunts, social missions, and Walmart QR codes to drive participation.

Jennie’s adidas Originals debut is built for the “main character” era

Jennie’s adidas Originals debut is built for the “main character” era

Jennie’s first adidas Originals collection shows how fandom, identity, and camera-ready styling shape modern fashion marketing.

ChatGPT ad revenue milestone moves the platform beyond pilot mode

ChatGPT ad revenue milestone moves the platform beyond pilot mode

ChatGPT Ads has moved beyond pilot economics, giving marketers a stronger reason to evaluate conversational media as a distinct channel.

Cadbury extends Premier League club deals as fan-led confectionery tie-ins grow

Cadbury extends Premier League club deals as fan-led confectionery tie-ins grow

Cadbury renews deals with Arsenal, Liverpool and Spurs for four years, tying fan access to community work as collaborations rise.

Chinese animated film ‘Niu Lai’ turns “so bad it’s good” into a global meme

Chinese animated film ‘Niu Lai’ turns “so bad it’s good” into a global meme

Niu Lai crossed 45M yuan ($6.7M) after going viral for rough animation. The meme spread into merch, institutions, and overseas screenings.

LFC renews Google Pixel deal as Google Gemini joins as consumer AI partner

LFC renews Google Pixel deal as Google Gemini joins as consumer AI partner

Liverpool FC expands its Google partnership as Gemini becomes consumer AI partner, tying matchday planning and fan insights to social-first content formats.

Snoop Dogg’s Dr. Bombay and Deel are hiring a $10,000-a-month ice cream taster

Snoop Dogg’s Dr. Bombay and Deel are hiring a $10,000-a-month ice cream taster

Dr. Bombay and Deel are hiring a remote ice cream taste tester for $10,000 a month. A look at why “dream jobs” travel online.

Can a fan-designed AI kit become Manchester City’s next collector classic?

Can a fan-designed AI kit become Manchester City’s next collector classic?

Manchester City and PUMA used AI prompts, ratings, and voting to select a third kit design, showing how co-creation can reshape product launches.

Stan’s new “Enter the Chat” push bets on the group chat, not the catalog

Stan’s new “Enter the Chat” push bets on the group chat, not the catalog

Stan’s new brand platform ties entertainment and sport to the social moments after watching, as Australia’s streaming market gets more crowded.

Starbucks brings Martha Stewart into PSL meme culture (and onto TV)

Starbucks brings Martha Stewart into PSL meme culture (and onto TV)

Starbucks puts Martha Stewart at the center of its PSL return, combining social-first videos with a UGC-heavy TV spot and pop culture cues.

Chrysler’s Pacifica campaign turns “STFU” into a family in-joke

Chrysler’s Pacifica campaign turns “STFU” into a family in-joke

Chrysler links STFU, FML and more to 2027 Pacifica features, using digital spots to position the minivan as a practical co-pilot for parents.

Norwegian’s “this or that” ads use small travel annoyances to sell choice

Norwegian’s “this or that” ads use small travel annoyances to sell choice

Norwegian’s 10-film campaign uses simple “this or that” choices and warm humour to build preference, paired with broad channel bursts.