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Target turns Pokémon’s 30th anniversary into a creator-led retail campaign

Target turns Pokémon’s 30th anniversary into a creator-led retail campaign

What marketers can learn from fandom-first merchandising and social storytelling

Outreach releases Omni to run revenue workflows through AI agents

Outreach releases Omni to run revenue workflows through AI agents

Outreach added Omni and Agent Studio to push revenue tech from insights to execution, as sales engagement and RevOps tools converge around AI agents.

ASAPP adds five AI agents to CXP for end-to-end contact center automation

ASAPP adds five AI agents to CXP for end-to-end contact center automation

ASAPP expanded CXP with five AI agents spanning discovery to optimization, signaling the shift from point copilots to governed, end-to-end automation.

Inside Starbucks’ most iconic global IP brand collaborations

How Starbucks is scaling IP collaborations into experiential retail and cultural relevance

Courier Health raises US$50M to scale patient-centric CRM for biopharma

Courier Health raises US$50M to scale patient-centric CRM for biopharma

Courier Health raised US$50M to scale a biopharma CRM focused on patient journeys, as life sciences teams invest in first-party data and automation.

Vaseline is sponsoring nipples and somehow it makes perfect marketing sense

Content Marketing

Vaseline is sponsoring nipples and somehow it makes perfect marketing sense

What marketers can learn from turning overlooked user hacks into brand ownership

Dentsu revamps dentsu.connect for agentic AI marketing workflows

Dentsu revamps dentsu.connect for agentic AI marketing workflows

Dentsu bets on agentic AI to unify data, workflows, and decision-making

Why marketers are outsourcing link building and how Bazoom fits in

Why marketers are outsourcing link building and how Bazoom fits in

As SEO becomes more competitive, marketers are leaning into white label link building to scale smarter

Mobly launches an AI-native platform to tie event marketing to pipeline

Mobly launches an AI-native platform to tie event marketing to pipeline

Mobly bundles event selection, lead capture, follow-up automation, and analytics to reduce speed-to-lead delays and improve attribution.

AI is pushing CMOs into full growth accountability mode according to Forrester report

AI is pushing CMOs into full growth accountability mode according to Forrester report

Forrester’s latest report shows how AI is shifting CMOs from campaign execution to enterprise-level growth leadership

Social proof stacking: how PR, content, and paid growth shape AI-era visibility

Social proof stacking: how PR, content, and paid growth shape AI-era visibility

Why visibility today depends on stacking PR, content, and engagement signals

Why Reddit is becoming the most valuable visibility channel in the LLM era

Why Reddit is becoming the most valuable visibility channel in the LLM era

From AI citations to community-driven discovery, why brands are rethinking search and how tools like Engain fit in

Braze rolls out agentic AI tools and creative workflow features for marketers

Braze rolls out agentic AI tools and creative workflow features for marketers

Braze expands AI-assisted execution, creative workflows, and EU decisioning hosting, targeting faster personalization and stronger governance.

Salesforce and Google Cloud expand partnership for cross-platform AI agents

Salesforce and Google Cloud expand partnership for cross-platform AI agents

The expanded Salesforce and Google Cloud partnership connects Agentforce and Gemini so agents can act across Slack, Workspace, and CRM with less data movement.

Iterable adds Nova Agent and new AI tools for real-time personalization

Iterable adds Nova Agent and new AI tools for real-time personalization

Iterable’s Nova Agent aims to turn live customer signals into actions across channels, with new tools for activation, ads syncing, and compliance.

GetResponse adds a native countdown timer block to its email editor

GetResponse adds a native countdown timer block to its email editor

GetResponse adds a built-in countdown timer block to reduce third-party tooling and speed up promo email production across teams.

TikTok pulls AI remix setting after creator backlash

TikTok pulls AI remix setting after creator backlash

A short-lived AI meme tool sparked confusion, creator backlash, and bigger questions about content control on TikTok

WPP integrates Google Earth AI into marketing workflows to bridge digital and physical behavior

WPP integrates Google Earth AI into marketing workflows to bridge digital and physical behavior

New Earth AI integration lets brands predict real-world demand and local behavior at scale

Shade raises US$14M to build AI search and storage for creative teams

Shade raises US$14M to build AI search and storage for creative teams

Shade’s US$14M round backs an AI-native file system for media teams, as content volume makes search, reuse, and governance harder.

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive plans to acquire Fullpath, bringing CDP and marketing automation into its dealer platform. Here’s how to evaluate impact.

Adobe launches CX Enterprise to operationalize agentic AI for customer experience orchestration

Adobe launches CX Enterprise to operationalize agentic AI for customer experience orchestration

A new agentic AI platform aims to turn fragmented marketing workflows into coordinated, goal-driven systems

Google phases out DSA as AI Max exits beta for Search campaigns

Google phases out DSA as AI Max exits beta for Search campaigns

What marketers need to know about the forced upgrade to AI-driven search automation

DOJO AI raises $6M seed to scale its agentic marketing platform

DOJO AI raises $6M seed to scale its agentic marketing platform

DOJO AI raised a $6M seed at a $30M valuation to scale multi-agent marketing automation and expand in the US amid martech consolidation.

13 emotional marketing campaigns that prove storytelling still wins

13 emotional marketing campaigns that prove storytelling still wins

From Google to Thai Life Insurance, discover emotional campaigns that show why storytelling still wins in marketing

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive plans to buy Fullpath, bringing CDP and automation closer to dealer workflows and attribution as first-party data becomes critical.