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Peanuts and Best Friends Turn Snoopy’s Family Into Adoption-Themed Collectibles

Peanuts and Best Friends Turn Snoopy’s Family Into Adoption-Themed Collectibles

Peanuts and Best Friends turn Snoopy's siblings into an eight-piece merchandise drop that helps spotlight shelter pet adoption.

Lamborghini turns 200 organ transport missions into an emotional brand film

Lamborghini and Dentsu Creative Italy turn more than 200 emergency organ transport missions into an emotional branded film.

FTC puts guardrails on Publicis's $2.2B LiveRamp deal

Public Relations

FTC puts guardrails on Publicis's $2.2B LiveRamp deal

The FTC wants Publicis to guarantee rival agencies' access to LiveRamp and protect sensitive client data as the proposed $2.2B acquisition moves ahead.

Netflix cuts 2026 ad outlook to $2.7B as product rollout slips

Netflix cuts 2026 ad outlook to $2.7B as product rollout slips

Netflix cuts its 2026 ad revenue outlook as some ad product features roll out more slowly than planned. Here is what CTV buyers should check.

MRS Digital poll finds SEO leads as AI search terms fragment

MRS Digital poll finds SEO leads as AI search terms fragment

A poll of 187 brightonSEO stand visitors shows SEO leads individually, while most favor other terms for AI-era search visibility.

Hay Day recruits Yvette Fielding for a Halloween ghost hunt

Hay Day recruits Yvette Fielding for a Halloween ghost hunt

Hay Day brings Most Haunted's Yvette Fielding to a real English farm for a ghost hunt that introduces its Halloween Red Revenant character.

True Religion and Baby Phat bring Love Island stars into Y2K revival

True Religion and Baby Phat bring Love Island stars into Y2K revival

Two Y2K fashion brands pair reality-TV talent with a behind-the-scenes campaign and an October 27 drop of low-rise denim and pink styles.

Magic: The Gathering turns KPop Demon Hunters into seven collectible cards

Magic: The Gathering turns KPop Demon Hunters into seven collectible cards

Magic: The Gathering brings KPop Demon Hunters to Secret Lair with seven collectible cards, themed artwork and foil editions.

11 recommended tools for media relations

11 recommended tools for media relations

Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.

Netflix and Walmart turn KPop Demon Hunters fandom into an NYC night market

Netflix and Walmart turn KPop Demon Hunters fandom into an NYC night market

Netflix and Walmart's free HUNTR/X Night Market brought KPop Demon Hunters to NYC with charms, ramen, photo booths and collectibles.

Salesforce buys Braze to close its real-time marketing gap

Salesforce buys Braze to close its real-time marketing gap

Salesforce's proposed Braze acquisition connects customer data, real-time engagement and AI decisioning, but its value will depend on integration and openness.

$How marketing agencies can build financial resilience before hiring a fractional CFO$

How marketing agencies can build financial resilience before hiring a fractional CFO

A practical guide for marketing and PR agencies to strengthen cash flow, manage financial risks, and prepare for sustainable growth.

TREASURE trio HYUNHAYO turns coffee runs into ZUS ambassadorship

TREASURE trio HYUNHAYO turns coffee runs into ZUS ambassadorship

The coffee chain's new TREASURE ambassadors follow a Kuala Lumpur store visit, free drink vouchers and a teaser-led reveal.

KPop Demon Hunters brings HUNTR/X into Netflix House

KPop Demon Hunters brings HUNTR/X into Netflix House

Netflix brings HUNTR/X, Derpy Tiger and immersive challenges to Dallas and Philadelphia with KPop Demon Hunters experiences opening in November.

Caitlin Clark and Cookie Monster bake the GOAT cookie for Xfinity

Caitlin Clark and Cookie Monster bake the GOAT cookie for Xfinity

Xfinity uses Clark's off-court love of baking and a Sesame Street favorite to make internet connectivity part of a familiar home activity.

Burger King Turns Hello Kitty's Six-Toy Meal Into a Collector Hunt

Burger King Turns Hello Kitty's Six-Toy Meal Into a Collector Hunt

Burger King pairs six Hello Kitty collectibles with mystery boxes and a Golden Claw Machine activation.

Spider-Man draws 1,500 fans to Sydney pop-up celebrating Brand New Day

Sony Pictures Television and Organic brought Spider-Man fandom to Sydney's Circular Quay with games, prizes and exclusive merchandise.

MINISO turns LISA's stage looks into Bright Star figurines

MINISO turns LISA's stage looks into Bright Star figurines

MINISO's LISA Bright Star figurines turn stage outfits and hairstyles into miniature collectible characters.

BCA and Bank Mandiri show why AI visibility needs context

BCA and Bank Mandiri show why AI visibility needs context

BCA and Bank Mandiri lead different AI banking questions in Indonesia, showing why visibility audits need customer context and verifiable evidence.

KPop Demon Hunters turns $20 Target tech into fan collectibles

KPop Demon Hunters turns $20 Target tech into fan collectibles

Target's Heyday brings KPop Demon Hunters to $20 tech accessories, from headphones to speakers, with gaming products due November 8.

BAPE and Stray Kids bring BABY MILO and SKZOO to Seoul

BAPE and Stray Kids bring BABY MILO and SKZOO to Seoul

BAPE and Stray Kids return with BABY MILO and SKZOO collectibles, a Seoul store takeover and October 2026 gift-with-purchase drops.

Meta's AI-training clause remains in some terms despite rollback

Meta's AI-training clause remains in some terms despite rollback

Meta says it narrowed its website-crawling clause, yet some October 30 terms still display AI-training language.

BTS turns Singapore into a month-long ARIRANG fan experience

BTS turns Singapore into a month-long ARIRANG fan experience

HYBE and Singapore Tourism Board bring BTS THE CITY ARIRANG to landmarks, attractions and nightlife across Singapore this December.

SEVENTEEN's Mingyu puts Calvin Klein's fall outerwear in the K-pop spotlight

SEVENTEEN's Mingyu puts Calvin Klein's fall outerwear in the K-pop spotlight

SEVENTEEN's Mingyu stars in Calvin Klein's Fall 2026 outerwear campaign, pairing puffers, corduroy and relaxed denim.

ChatGPT Ads Manager adds conversion diagnostics and weekly reports

ChatGPT Ads Manager adds conversion diagnostics and weekly reports

OpenAI's Ads Manager updates center on conversion diagnostics and weekly reporting, following the visual advertising rollout covered earlier in October.