ContentGrip

media business

DOJ probes five TV networks over shared White House coverage

DOJ is examining five broadcasters' temporary coverage halt. The inquiry raises questions about shared newsgathering and editorial decisions.

advertising

A landing page audit is becoming a media-buying control

AI ad platforms increasingly use landing-page content and destinations. Here is why a landing page audit now protects creative promises, budget, and control.

Public Relations

FUEL buys 53Six to connect live events with fan-data marketing

FUEL's 53Six deal adds fan-data and performance marketing to live experiences. The test is whether the group can prove value after the event.

News

Zendaya rewears her Odyssey look at Louis Vuitton's Paris Fashion Week show

Zendaya restyled her Odyssey premiere jacket for Louis Vuitton's Paris show, giving a couture piece another moment in the spotlight.

News

JD Sports and Nike Celebrate Liverpool's Love for the Air Max 95

JD Sports and Nike celebrate Liverpool's Air Max 95 culture through local collectors, football figures and music.

News

Jang Wonyoung gives Tommy Jeans' Fall 2026 Americana a K-pop twist

The IVE star mixes tartan, denim and puffers in a seasonal campaign built around modern interpretations of American prep.

AI marketing

Bench Media finds AI confidence is outrunning human review

Bench Media's research shows senior marketers trust AI in consequential decisions faster than they are building review and accountability around it.

News

Zendaya turns action hero in On's new sportswear film

Zendaya and Law Roach bring action cinema to On's second co-created collection, blending sportswear, storytelling and fashion.

News

Rick and Morty bring mutant moustaches to Movember's 2026 campaign

Movember teams with Rick and Morty and comedians for a 2026 campaign encouraging friends to take action for men's health.

Guides

Why ecommerce security should be part of your customer trust strategy

How secure checkouts, customer data protection, and reliable websites help ecommerce brands build and maintain customer trust.

AI marketing

Singapore opens government communications to AI audience analytics

Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge from data access to accountable interpretation.

News

Starbucks and bubly turn the 'basic fall girl' meme into a $20 Halloween kit

Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch hat and more.

AI marketing

Revlon tests AI-personalized streaming ads with Amazon

Revlon's Amazon campaign shows how AI can adapt interactive streaming ads while keeping the core brand story intact.

News

MyMacca’s points can now unlock World of Warcraft game time and cosmetics

McDonald’s Australia lets MyMacca’s members redeem points for WoW game time, cosmetics, or a pet, with limited stock and claim deadlines.

Influencer Marketing

Book influencer marketing: how publishers turn reader trust into book discovery

How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.

advertising

Google Ads adds previews of up to 10 AI Max text assets

AI Max’s text preview lets advertisers inspect representative generated copy before activation, while live asset review remains necessary.

media

Fox Nation’s 3-part Houdini series pairs AI imagery with human work

Fox Nation’s Houdini docuseries tests AI-generated imagery while retaining actors, human-written scripts and licensed archival sources.

martech

Anthropic clarifies Claude’s rules for deceptive commercial campaigns

Claude’s policy refresh clarifies deceptive campaign restrictions as AI agents take on more independent marketing work.

media

USA Today seeks over $250 million in OpenAI copyright lawsuit

USA Today’s copyright suit against OpenAI puts a spotlight on news licensing, training rights and publishers’ control over their work.

Public Relations

Earned media strategy: how B2B teams turn useful stories into coverage

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear measurement.

News

McCafé Turns Its Drinks Tray Into a Limited-Edition Fashion Bag

McCafé Australia's limited-edition Tray Bag transforms a cardboard drinks carrier into a vegan-leather fashion accessory.

News

Sunway Pyramid turns Pompompurin's 30th birthday into a fan experience

Sunway Pyramid celebrates Pompompurin's 30th birthday with character experiences, games, collectibles and shopping rewards.

News

KFC Singapore is hiring a cat as its next brand ambassador

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

News

Sour Patch Kids takes its OREO feud from social media to UK billboards

Sour Patch Kids brings its OREO rivalry to UK billboards in VCCP's new outdoor campaign.

News

Carat and agency peers put human oversight at center of AI media buying

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and accountability.