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One resignation, 115 million views, and a Senate briefing: how Anthropic lost control of its own safety story

Public Relations

One resignation, 115 million views, and a Senate briefing: how Anthropic lost control of its own safety story

When Jacob Coxon quit Anthropic, the bigger communications problem wasn't the critic who left. It was the colleagues who publicly agreed with him. Here's how the story escaped the company in 48 hours, and what comms teams should prepare before it's their turn.

ROSÉ makes Apple’s iPhone 18 Pro launch feel like a music drop

ROSÉ makes Apple’s iPhone 18 Pro launch feel like a music drop

Apple uses ROSÉ’s new video to show iPhone 18 Pro camera capability through entertainment instead of a conventional product ad.

Samsung and Duolingo turn iPhone Duo into a live brand roast

Samsung pulled Duolingo into its iPhone Duo trolling, turning Apple’s launch into a fast lesson in reactive brand voice.

Toyota passes NFL fandom to the next generation

Toyota passes NFL fandom to the next generation

Toyota pairs NFL stars with youth flag football players to frame its season-long campaign around how fandom gets passed forward.

Meta’s Muse hints at a new marketing funnel: convincing the customer’s AI

Meta’s Muse hints at a new marketing funnel: convincing the customer’s AI

Meta Muse puts an AI agent between brands and customers, raising new questions about discoverability, intent and transactions.

Poshmark’s “Try Yourself On” campaign taps fashion’s closet-curiosity

Poshmark’s “Try Yourself On” campaign taps fashion’s closet-curiosity

Poshmark’s new brand concept ties resale to identity play, using mixed-media film, OOH in three cities, and creator perspectives to sell discovery.

Samsung turns iPhone Duo launch into a familiar rivalry joke

Samsung turns iPhone Duo launch into a familiar rivalry joke

Samsung uses Apple’s own iPhone Duo language to turn a product launch into a debate about foldable experience and originality.

Trust Bank turns card spending search into an AI conversation

Trust Bank turns card spending search into an AI conversation

Trust AI Ask lets customers query card spending in natural language, showing how authenticated context can make brand-owned AI more useful.

13 great press release examples (plus tips for SEO and AI search)

15 great press release examples (plus tips for SEO and AI visibility in 2026)

New to press releases? Follow our guide to write one journalists will notice, with 15 examples and best practices.

Duolingo turns fashion pronunciation anxiety into an NYFW stunt

Duolingo turns fashion pronunciation anxiety into an NYFW stunt

Duolingo turns fashion pronunciation anxiety into a wearable NYFW idea built around learning habits and streak culture.

Fitness influencer marketing: how brands build creator programs people believe

Influencer Marketing

Fitness influencer marketing: how brands build creator programs people believe

A practical fitness influencer marketing playbook for creator selection, credible briefs, measurable outcomes, and safer health-claim guardrails.

Modelo puts more budget behind college football with a “Tradition” platform

Modelo puts more budget behind college football with a “Tradition” platform

Modelo raises college football media spend 18% YoY, adding Fox, ESPN, and Barstool deals plus retail tie-ins and Homefield merch.

Jennie’s Adidas collection draws boycott pressure after Israel promo backlash

Jennie’s Adidas collection draws boycott pressure after Israel promo backlash

Jennie’s co-designed Adidas Originals launch is pulled into a boycott push tied to an Israeli promo. A look at spillover risk in celebrity marketing.

AXA Hong Kong taps Sammi Cheng to sell “future-ready” healthcare thinking

AXA Hong Kong taps Sammi Cheng to sell “future-ready” healthcare thinking

AXA shifts Hong Kong insurance messaging toward future healthcare, pairing futurist creative with OOH scale and SEO education across the care journey.

CIMB’s “red means go” brand film reframes caution as momentum

CIMB debuts “Moving you forward” with a regional film that flips red from caution to momentum, backed by out-of-home placements in Malaysia.

Cision report finds 66% of journalists use PR content for story ideas

Cision report finds 66% of journalists use PR content for story ideas

Cision’s media survey finds 66% use PR for story ideas, while relevance and trust concerns rise. What marketers should change in outreach.

AI agent traffic is forcing marketers to rethink retargeting

AI agent traffic is forcing marketers to rethink retargeting

AI agents can drive commerce or distort campaign data, forcing marketers to rethink retargeting, attribution and traffic classification.

PR campaign examples: 5 recent campaigns that earned attention

Public Relations

PR campaign examples: 5 recent campaigns that earned attention

Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.

Ultra Milk taps YOASOBI to nudge Gen Z from overthinking to action

Ultra Milk taps YOASOBI to nudge Gen Z from overthinking to action

Ultra Milk’s YOASOBI campaign uses a hero film, GoPay gameplay, and NFC collectibles to turn “just move” into repeatable participation.

HYBE expands artist collaborations across brands, cities, and sports

HYBE expands artist collaborations across brands, cities, and sports

HYBE is expanding collaborations across brands, cities, and sports. Here’s what that direction suggests for partnership design and cultural fit.

Cinema First’s “Who Will You Take?” push makes cinema a shared moment again

Cinema First’s “Who Will You Take?” push makes cinema a shared moment again

Cinema First backs £4 tickets with a “who will you take?” story, using emotion and shared plans to drive UK cinema attendance over one weekend.

Brazilian funk is becoming a familiar sound in K-pop’s next era

Brazilian funk is becoming a familiar sound in K-pop’s next era

Brazilian funk is rising in K-pop thanks to choreography fit, short-form loops, and Americas growth. What this shift says about culture-led distribution.

Chinamaxxing fades as North Asia exports commerce-native creator playbooks

Chinamaxxing fades as North Asia exports commerce-native creator playbooks

Micro dramas, live commerce, and review-led discovery compress content and checkout, forcing brands to rethink creator strategy and conversion design.

Li Ning’s Hong Kong-only Curry T-shirt turns a tour stop into collector culture

Li Ning’s Hong Kong-only Curry T-shirt turns a tour stop into collector culture

Li Ning’s Hong Kong-only Curry T-shirt ties merch to place, scarcity, and retail check-ins, reflecting how fans collect moments during tours.

Ka-chow! F1 brings Lightning McQueen to Monza for a Cars anniversary moment

Ka-chow! F1 brings Lightning McQueen to Monza for a Cars anniversary moment

F1 brings Pixar’s Cars to Monza with a Lightning McQueen appearance, a bespoke safety car livery, and merch aimed at sustaining fandom.