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WPP integrates Google Earth AI into marketing workflows to bridge digital and physical behavior

WPP integrates Google Earth AI into marketing workflows to bridge digital and physical behavior

New Earth AI integration lets brands predict real-world demand and local behavior at scale

Shade raises US$14M to build AI search and storage for creative teams

Shade raises US$14M to build AI search and storage for creative teams

Shade’s US$14M round backs an AI-native file system for media teams, as content volume makes search, reuse, and governance harder.

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive plans to acquire Fullpath, bringing CDP and marketing automation into its dealer platform. Here’s how to evaluate impact.

Adobe launches CX Enterprise to operationalize agentic AI for customer experience orchestration

Adobe launches CX Enterprise to operationalize agentic AI for customer experience orchestration

A new agentic AI platform aims to turn fragmented marketing workflows into coordinated, goal-driven systems

Google phases out DSA as AI Max exits beta for Search campaigns

Google phases out DSA as AI Max exits beta for Search campaigns

What marketers need to know about the forced upgrade to AI-driven search automation

DOJO AI raises $6M seed to scale its agentic marketing platform

DOJO AI raises $6M seed to scale its agentic marketing platform

DOJO AI raised a $6M seed at a $30M valuation to scale multi-agent marketing automation and expand in the US amid martech consolidation.

13 emotional marketing campaigns that prove storytelling still wins

13 emotional marketing campaigns that prove storytelling still wins

From Google to Thai Life Insurance, discover emotional campaigns that show why storytelling still wins in marketing

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive to acquire Fullpath for dealer CDP and marketing automation

Cox Automotive plans to buy Fullpath, bringing CDP and automation closer to dealer workflows and attribution as first-party data becomes critical.

Content Marketing

Vaseline’s “Love hurts” campaign turns everyday rituals into brand storytelling that scales

Why Vaseline’s latest campaign shows the power of shared memory, creator influence, and human-centered branding

Ice Cartel’s marketing playbook on Instagram: how hype, creators, and POV content drive millions of views

Ice Cartel’s marketing playbook on Instagram: how hype, creators, and POV content drive millions of views

What marketers can learn from a jewelry brand turning influencer validation and short-form content into consistent viral reach

Treasure Data rebrands as Treasure AI and adds agentic marketing workflows

Treasure Data rebrands as Treasure AI and adds agentic marketing workflows

Treasure AI reframes its CDP around agentic execution, adding a conversational workspace, pre-built skills, and usage-based AI Credits for marketing ops teams.

LiveBy Local launches automated hyperlocal marketing for real estate agents

LiveBy Local launches automated hyperlocal marketing for real estate agents

LiveBy Local automates neighborhood-based market updates and tracks engagement signals, competing with real estate database marketing platforms focused on referrals.

Sanrio launches Sanrio Games to bring character IP into global gaming ecosystem

Sanrio launches Sanrio Games to bring character IP into global gaming ecosystem

Sanrio launches Sanrio Games to expand its IP into gaming

Capacity acquires Lang.ai to add agentic analytics to CX automation

Capacity acquires Lang.ai to add agentic analytics to CX automation

Capacity folds Lang.ai into its CX automation stack to analyze unstructured conversations in real time, amid growing competition in AI CX platforms.

Netflix and Prime Video lead narrows as Disney+ and Apple TV+ gain ground in Q1 2026 streaming charts

Netflix and Prime Video lead narrows as Disney+ and Apple TV+ gain ground in Q1 2026 streaming charts

Mid-tier platforms gain momentum as consolidation looms in the US streaming market

Grammarly for email and LinkedIn outreach: a practical playbook for better replies

Grammarly for email and LinkedIn outreach: a practical playbook for better replies

How marketers and PR professionals use Grammarly to refine outreach, improve tone, and increase reply rates without sounding robotic

Pepsi doubles down on football culture with ‘Pepsi Football Nation’ platform

Pepsi doubles down on football culture with ‘Pepsi Football Nation’ platform

A multi-year push to turn fan rituals into always-on marketing moments

Adobe renames Experience Cloud to CX Enterprise and centers AI agents

Adobe renames Experience Cloud to CX Enterprise and centers AI agents

Adobe repositions its CX stack around persistent agents, reusable skills, and governance, as enterprises push for safer automation.

Adobe study shows AI video tools are now core to creator workflows and budgets

Adobe Express study shows AI video tools are now core to creator workflows and budgets

What B2B marketers should learn from rising adoption, performance gains, and automation demand

Omnicom expands Adobe partnership for industry-specific agentic marketing

Omnicom expands Adobe partnership for industry-specific agentic marketing

Omnicom will co-develop an industry-specific agentic operating model with Adobe, aiming to reduce tool fragmentation and improve governance.

OpenAI names Jennifer Lien to lead APAC marketing push

OpenAI names Jennifer Lien to lead APAC marketing push

The hire signals a sharper push for local relevance, enterprise adoption, and sustained AI usage across Asia Pacific.

Google’s Gemini is reshaping ad safety as AI-driven scams surge

Google’s Gemini is reshaping ad safety as AI-driven scams surge

AI-generated scams are rising fast, and Google is responding with proactive enforcement powered by Gemini

Treasure Data becomes Treasure AI with an agentic experience platform

Treasure Data becomes Treasure AI with an agentic experience platform

Treasure AI’s Studio aims to turn briefs into segments and journeys with governed approvals, reflecting a push to bundle first-party data with AI orchestration.

Conductor launches Enterprise AgentStack to power the next era of AI visibility

Conductor launches Enterprise AgentStack to power the next era of AI visibility

As answer engines reshape SEO KPIs, platforms are adding AI visibility layers focused on measurement, governance, and workflow speed for enterprises.

Ideally launches Ideally Canvas in the U.S. and secures $10M Series A funding

Ideally launches Ideally Canvas in the U.S. and secures $10M Series A funding

The Series A backs US expansion and a compounding insights dataset approach in a category crowded with agile research platforms.