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Rexona’s new Southeast Asia ads turn “sweat anxiety” into a real storyline

Rexona’s new Southeast Asia ads turn “sweat anxiety” into a real storyline

Rexona’s new SEA campaign in Indonesia and the Philippines frames sweat as a social “mental load,” extending its global platform with local moments.

Hyunjin x GUESS Jeans shows how K-pop teasers turn fashion drops into events

Hyunjin x GUESS Jeans shows how K-pop teasers turn fashion drops into events

GUESS JEANS revealed Hyunjin after a cryptic teaser. A look at how fandom decoding, Reels, and fast availability shape fashion demand.

HYROX addresses Beijing race incident as PUMA gets “Pooma” comments

HYROX addresses Beijing race incident as PUMA gets “Pooma” comments

HYROX says medical and biocontaminant rules were unclear in Beijing. The backlash also pulled PUMA into a fast-moving comment-section narrative.

Pos Malaysia answers an AI nostalgia trend with real archives

Pos Malaysia answers an AI nostalgia trend with real archives

Pos Malaysia used genuine 1980s photographs to join an AI nostalgia trend, showing how owned history can give brand content stronger provenance.

G-Dragon leads McDonald’s gochujang campaign across 13 Asian markets

G-Dragon leads McDonald’s gochujang campaign across 13 Asian markets

McDonald’s Korea brings G-Dragon to a 13-market campaign built around gochujang butter menu items and limited PEACEMINUSONE merchandise.

Samsung New Zealand plays the “Tim Cook” joke to sell foldables

Samsung New Zealand plays the “Tim Cook” joke to sell foldables

Samsung NZ cast a real Tim Cook in social videos for Galaxy Z Fold8, tapping Apple rivalry and foldable curiosity to boost shareable product demos.

Make Up For Ever taps NMixx to spotlight its ColorGlow lip balm push

Make Up For Ever taps NMixx to spotlight its ColorGlow lip balm push

Make Up For Ever debuts Artist ColorGlow lip balms at $26 and taps NMixx. The move reflects how fandom aesthetics are shaping beauty product storytelling.

How Samsung turned Apple launches into a 15-year content strategy

How Samsung turned Apple launches into a 15-year content strategy

A chronological look at how Samsung has reused Apple launches, product choices and controversies to keep Galaxy in the same media cycle.

Old Navy’s MrBeast campaign lifts kids traffic by 22%

Old Navy’s MrBeast campaign lifts kids traffic by 22%

Old Navy’s MrBeast back-to-school campaign drove a 22% lift in online kids traffic, giving the retailer an early signal that creator-led storytelling can move audiences from views toward shopping.

Uber Eats makes 2013 feel exhausting to sell the relief of Phew

Uber Eats makes 2013 feel exhausting to sell the relief of Phew

Phew uses Troye Sivan, Redfoo and 2013 nostalgia to move Uber Eats from delivery breadth toward the emotional relief of convenience.

Liverpool FC turns Champions League programmes into local art collectibles

Liverpool FC turns Champions League programmes into local art collectibles

Liverpool FC is using local artists to turn Champions League programmes into collectibles rooted in Anfield matchday culture.

Tinder turns Pitbull’s bald-cap fandom into a dating campaign

Tinder turns Pitbull’s bald-cap fandom into a dating campaign

Tinder turns Pitbull’s bald-cap fan ritual into an IRL dating campaign built around rethinking type, confidence and participation.

Burson innovation chief Chad Latz exits after 17 years

public relations

Burson innovation chief Chad Latz exits after 17 years

The departure matters less as a personnel story than as a test of whether Burson's AI operating model can outlast the executive who helped build it.

Dmitry Rudenko: 165 million views taught him to stop trusting his own taste

Dmitry Rudenko: 165 million views taught him to stop trusting his own taste

A Siberia-based creator's 18-day Reels experiment taught him that his own creative judgment couldn't predict what an audience would actually watch, and what he started doing differently once he accepted that.

Your content distribution strategy needs a dependency map, not a channel list

content marketing

Your content distribution strategy needs a dependency map, not a channel list

A channel list shows where content goes. A dependency map shows what can break. Here is how to plan distribution around control, concentration, and recovery.

Fractl tests what makes AI recommend a brand

Fractl's studies show how retrieval, skeptical prompting, and third-party sources shape which brands AI recommends.

Liverpool FC leads Europe’s clubs on cultural relevance at 31%

Liverpool FC leads Europe’s clubs on cultural relevance at 31%

Liverpool FC scores 31% for cultural influence across a 22-market study, showing how fandom and digital reach strengthen sports brands.

Cadbury turns a chocolate clutch into a New York Fashion Week moment

Cadbury turns a chocolate clutch into a New York Fashion Week moment

Cadbury uses a crystal-covered LUAR clutch to turn generosity into a New York Fashion Week launch moment for its new U.S. brand platform.

Firmable finds sales data is not ready for AI agents

Firmable finds sales data is not ready for AI agents

Firmable’s survey of B2B sellers reveals a gap between widespread AI use and the data, trust, and governance needed for autonomous revenue work.

Standard Chartered puts AI into regional wealth campaign decisions

Standard Chartered puts AI into regional wealth campaign decisions

Standard Chartered is testing how AI, live audience signals and local platforms can make regional wealth marketing more responsive with human control.

SERP features in 2026: what still sends clicks alongside AI Overviews

SERP features in 2026: what still sends clicks alongside AI Overviews

A practical 2026 guide to which Google SERP features still drive clicks, which mainly build visibility, and how to optimize for both.

Publishers now spend $113M a month buying search traffic

Publishers now spend $113M a month buying search traffic

Publishers are spending more on paid search as zero-click behavior erodes organic referrals and changes how brands should measure visibility.

What is Higgsfield? A marketer's guide to the multi-model AI video platform

What is Higgsfield? A marketer's guide to the multi-model AI video platform

A practical guide to Higgsfield's multi-model AI video platform, including marketing use cases, credit pricing, commercial rights and tradeoffs.

California blocks addictive feeds for under-16s, changing teen reach

California blocks addictive feeds for under-16s, changing teen reach

California’s AB 1709 restricts addictive social-feed features for under-16s, changing how brands, creators, and agencies should plan teen reach.

Content monetization in 2026: models and economics for B2B brands

content marketing

Content monetization in 2026: models and economics for B2B brands

A practical 2026 guide to ads, memberships, communities, commerce, events, and services for B2B content teams facing weaker search traffic.