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CeraVe turns anti-advertising into a Gen Z sampling strategy

CeraVe turns anti-advertising into a Gen Z sampling strategy

CeraVe Hong Kong uses anti-ad creative, university culture and gym sampling to make product trial the center of its Gen Z campaign.

Influencer Marketing

YouTube is turning Studio into a brand-deal operating system

YouTube is moving creator discovery, pitches, performance sharing, paid amplification, and affiliate commerce deeper into Studio.

Blink Digital's Meta lockout shows the cost of platform dependency

Blink Digital's Meta lockout shows the cost of platform dependency

Blink Digital's Meta lawsuit puts agency account architecture and campaign continuity under scrutiny after four Business Manager accounts were disabled.

ChatGPT Ads opens 7 Asian markets with self-serve buying

ChatGPT Ads opens 7 Asian markets with self-serve buying

ChatGPT Ads is rolling out across seven Asian markets, with self-service buying opening a new regional media test for marketers.

Scope3 becomes Apostra as AI agents move into media buying

Scope3 becomes Apostra as AI agents move into media buying

Scope3 is becoming Apostra and betting on AI agents as a new interface for cross-channel media buying.

Gap turns a 450M-view boy band into a long-term fashion bet

Gap's JYT deal connects fashion, stores, content and live fandom in the first test of its Fashiontainment platform.

Kendall Jenner becomes every version of herself for Beats 360

Kendall Jenner becomes every version of herself for Beats 360

Beats uses multiple Kendall Jenners to turn customizable headphones into a campaign about identity, style and everyday routines.

Havas finds brands are stuck in an AI efficiency trap

Havas's new framework finds that AI brand experiences create more value when they help customers learn, compare, and decide.

AP style press release: the rules PR teams actually need

public-relations

AP style press release: the rules PR teams actually need

A practical guide to AP style for press releases, separating current editorial rules from wire conventions and house style.

Ningning gives Bvlgari another route into K-pop luxury culture

Ningning gives Bvlgari another route into K-pop luxury culture

Ningning joins Bvlgari with Divas' Dream and Serpenti as luxury brands keep turning to K-pop talent for global cultural reach.

Tim Hortons turns the 'Tims run' into an adidas loyalty drop

Tim Hortons turns the 'Tims run' into an adidas loyalty drop

Tim Hortons and adidas turn a daily coffee run into a nine-piece collection, a mock sports campaign and a Tims Rewards early-access drop.

Subway revives 'Feed Your SUBconscious' with Will Arnett

Subway revives 'Feed Your SUBconscious' with Will Arnett

Subway revives a 2018 campaign phrase with Will Arnett, turning an old stunt into a repeatable celebrity-led brand platform.

Qantas turns Robert Irwin into a one-man tourism cast

Qantas turns Robert Irwin into a one-man tourism cast

Qantas turns Robert Irwin into a repeatable symbol of Australia, then links the campaign to Explorer fares across more than 45 destinations.

Google's Shopify AI checkout forces a new measurement trade-off

Google's Shopify AI checkout forces a new measurement trade-off

Google's native AI checkout for eligible Shopify merchants reduces purchase friction while creating new questions about attribution, analytics, and control of the checkout experience.

Discord makes age estimation part of the everyday platform experience

Discord makes age estimation part of the everyday platform experience

Discord is making age estimation part of its default product experience, creating different safety and access rules for teen and adult accounts.

Duolingo and Brawl Stars turn mascot rivalry into a 20v1 crossover

Duolingo and Brawl Stars turn mascot rivalry into a 20v1 crossover

Duolingo and Brawl Stars turn their mascot feud into quests, quizzes and a 20v1 boss fight across both mobile apps.

Claude Opus 5.5 makes safety and cost part of the same product decision

Claude Opus 5.5 makes safety and cost part of the same product decision

Claude Opus 5.5 lowers the cost of Anthropic's premium tier while keeping safety controls central to the enterprise product proposition.

Automotive influencer marketing: how brands turn creator trust into test drives

Influencer Marketing

Automotive influencer marketing: how brands turn creator trust into test drives

A practical automotive influencer marketing playbook for creator selection, credible vehicle access, campaign safety, and measurable buyer action.

GPT-6 Sol and Luna cut the cost of scaling AI marketing workflows

GPT-6 Sol and Luna cut the cost of scaling AI marketing workflows

OpenAI's cheaper GPT-6 Sol and Luna models change the economics of high-volume marketing automation, research, and agentic workflows.

Nestlé turns AI content production into an operating model

Nestlé turns AI content production into an operating model

Nestlé and WPP are centralizing AI content production across Greater China, putting orchestration, governance and brand control at the center of scale.

Press release vs news release: is there actually a difference?

public-relations

Press release vs news release: is there actually a difference?

Press release vs news release: learn what actually differs, what does not, and how PR teams should choose terminology without changing the newsroom workflow.

MEOVV turns cat characters into jewelry with RAVIPA’s Thai collab

MEOVV turns cat characters into jewelry with RAVIPA’s Thai collab

RAVIPA turns MEOVV’s five cat characters into jewelry, photocards and collectibles in its first K-pop collaboration.

VALORANT turns Cypher and Omen into $29.99 Youtooz plush collectibles

VALORANT turns Cypher and Omen into $29.99 Youtooz plush collectibles

Cypher and Omen become limited-edition Youtooz plushies, showing how VALORANT is turning agent identity into physical fandom.

YSL Beauty turns New York nightlife into its next beauty counter

YSL Beauty turns New York nightlife into its next beauty counter

YSL Beauty turns La Esquina into a beauty event, showing how a global campaign format can keep changing with each city.

SK-II casts Eileen Gu to make bare skin about choice

SK-II casts Eileen Gu to make bare skin about choice

SK-II names Eileen Gu global ambassador, using her first skincare partnership to frame bare skin as a foundation for choice.