Lists

Gen Z marketing campaigns: 20+ brand examples marketers should study

A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies

Spotlight

Why B2B startups lose deals after the demo (and it's not your competitor's fault)

Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.

news

Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra

Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action

Influencer Marketing

How to vet influencers: an AI-era checklist for authenticity

Before you brief a creator, run these 12 checks. The data on what you will find is not encouraging.

news

Pacvue launches Amazon-focused AI agent as retail media automation heats up

A specialized AI agent aims to simplify Amazon Ads optimization and close the gap between data and execution

Guides

What content works in AI search today (and what doesn’t)

Search has shifted from clicks to citations, and content strategy needs to follow

news

Chord raises $7M to expand its context platform for AI-driven commerce

Chord’s $7M round supports a platform that unifies commerce data for reporting and activation as brands push AI into daily decisions.

news

Claritas Rx launches omnichannel CRM for patient services teams

Claritas Rx unifies hub and pharmacy workflows in one CRM, aiming to reduce access delays and improve time-to-therapy for specialty brands.

Influencer Marketing

Influencer marketing ROI: a data-driven framework for B2B marketers

The US$5.78 benchmark was built for e-commerce. Here is how B2B marketers should actually measure what creator programs return.

news

Accenture backs Netomi to scale agentic AI in customer experience programs

Accenture will integrate Netomi into CX programs, highlighting services-led distribution as a key path for deploying governed AI agents at scale.

news

ContractorHUB takes strategic investment to link contractor marketing and ops

ContractorHUB pairs contractor CRM and operations with agency execution, aiming to close the gap between lead gen, booking, and job outcomes.

news

Appier details “AI self-awareness” research for lower-risk enterprise decisions

Appier embeds risk calibration and boundary checks into AI agents for adtech and personalization teams operating under data and brand constraints.

news

Snapchat brings AI Sponsored Snaps to chat

A closer look at Snapchat’s push into AI-powered chat ads and what it signals for marketers

news

Klaviyo adds Custom Skills to expand its Customer Agent

Klaviyo’s Custom Skills adds brand-specific logic and integrations to its Customer Agent, reflecting the shift toward CRM-native AI service.

news

WellnessLiving launches integrated AI marketing automation for service businesses

WellnessLiving embeds marketing automation into scheduling and payments data, targeting retention and win-back for fitness and wellness operators.

news

Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production

Why a no-new-ads strategy signals a shift in sports marketing efficiency

news

reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce

AiChat connects Shopify catalog and order data to chat, aiming to reduce checkout drop-off and unify support with AI ticketing.

Lists

12 trendjacking campaigns that turned viral moments into marketing wins

How brands turn viral moments into shared cultural trends that everyone can participate in

news

Amazon adds real-time AI chat to audio shopping with “Join the chat”

Amazon turns passive product listening into interactive AI conversations, letting shoppers ask questions and get real-time answers mid-audio

news

Actively raises $45M Series B for AI agents built around each revenue account

Actively secured $45M Series B to expand a revenue platform with persistent AI agents per account, as enterprises look to reduce tool sprawl.

news

Bloomreach adds Loomi AI for Shopify as a single app for journey personalization

Bloomreach ships a Shopify app that connects store data to its search and marketing tools, aiming for consistent personalization across touchpoints.

news

Apple reframes health data as signal, not noise in new iPhone and Apple Watch campaign

Apple’s latest campaign shifts the wellness narrative from advice overload to personal data clarity

news

Ndovesha AI expands a unified AI agent workspace for marketing production

Ndovesha AI bundles agents for ads, social, and web assets in one workspace, reflecting the push toward workflow based AI marketing automation.

news

Omnicom and Google launch AI system to critique ads before they go live

Learn how Omnicom and Google’s AI creative intelligence system improves ad performance before campaigns go live.

martech

The ultimate list of TikTok trends for Gen Z marketing in 2026

Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.