News

Warner Bros. Discovery rebuilds ad-tech around agentic AI and AWS

WBD is rebuilding its ad-tech stack with agentic AI and AWS support, targeting unified planning across linear and digital plus faster optimization and

martech

AI agents are turning loyalty into a permission problem

AI assistants are turning loyalty into a permission and evidence problem. Brands need agent-readable data, trust controls, and reliable service signals.

Influencer Marketing

What TikTok's algorithm update means for B2B brand safety

TikTok's brand safety rules just tightened: what B2B marketers need to know

News

Durex taps Sean Solo to front its premium Durex 001 push in MY and SG

Durex names Sean Solo as Durex 001 ambassador, pairing six films with “Room 001” experiences and a 24-hour Shopee livestream in MY and SG.

Influencer Marketing

Employee advocacy vs influencer marketing: why B2B brands need both

Stop choosing between employee advocacy and influencer marketing

News

Pinterest and SM Entertainment bring K-pop comeback visuals to Pinterest boards

Pinterest and SM Entertainment created official Hearts2Hearts boards for Lemon Tang, aiming to turn K-pop visuals into saves, planning, and lifestyle inspiration.

News

After Levi’s, Gillette joins the World Cup branding workaround trend

The stadium sponsor leaned into FIFA’s branding rules with a playful social post.

Guides

The complete GEO content audit checklist for AI search visibility

Learn how to audit your content for ChatGPT, Perplexity, and Google AI Overviews, identify visibility gaps, and prioritize the fixes that matter most.

martech

Wayflyer acquires Conjura to expand AI analytics for small businesses

Wayflyer folds Conjura’s data unification and natural language analytics into its financing platform, tightening the link between marketing and cash flow.

News

Adzymic rolls out AgenX Creative Agent with an “Agent as a Service” model

Adzymic’s AgenX Creative Agent turns a single brief into governed rich media across formats, built for agent-to-agent workflows via open protocols.

News

Zillow brings its home-buying guidance into Google NotebookLM

Zillow curates a featured NotebookLM notebook with cited home-buying guidance, aiming to reach buyers earlier through Q&A and audio summaries.

martech

AI personalization is moving customer data into a new control fight

AI personalization is becoming a control problem. Marketing leaders need governed customer data environments before agents can safely decide and act.

Influencer Marketing

B2B influencer marketing fails when brands buy voices like media

B2B creator spend is getting easier to scale, but influence still depends on trust, governance, rights, and measurement that match long buying cycles.

martech

Eileen raises undisclosed strategic funding to expand retail execution platform

Eileen adds a strategic investor to scale shopper-sourced shelf data and AI analytics, as brands push for faster retail execution visibility.

martech

MessageGears debuts warehouse-native journey builder for cross-channel orchestration

MessageGears runs cross-channel journeys in the data warehouse, tying orchestration to governance, attribution, and AI models teams already use.

News

Fox details an end-to-end agentic ad platform for planning and activation

Fox describes a secure agentic ad platform spanning planning, transactions, and activation. Here’s what it signals about automated media buying.

News

How Pocky is giving its 60-year-old brand a Gen Z glow up

As Gen Z seeks authentic experiences, Pocky is repositioning itself as a symbol of everyday connection and shared moments.

News

Dentsu revives 360i in the U.S. as a social-first, fixed-fee team

Dentsu revives 360i in the U.S. as a social-first team using fixed-fee pricing, reflecting pressure to tie agency costs to outcomes.

News

Tropicana’s new “Give Life Some Juice” campaign turns juice marketing into a tropical cinematic universe

Tropicana’s latest global platform shifts the focus from orange juice heritage to immersive brand experiences and everyday uplift.

News

GYG Singapore ties World Cup wins to app offers, giveaways, and bingo rewards

GYG links World Cup wins to one-day app deals, a bingo reward loop, and a JSSL camp partnership, with KPIs tied to loyalty.

martech

Captello adds an Event Intelligence Platform for event ROI and pipeline tracking

Captello adds enrichment and CRM sync to prioritize event engagement and connect meetings to pipeline, as event budgets face tighter scrutiny.

martech

Top AI-powered PR tools for media monitoring and outreach

From media monitoring and journalist outreach to AI-powered pitching and answer engine visibility, these are the PR tools shaping communications workflows in 2026.

News

WPP Enterprise Solutions signs multi-year AWS deal to scale agentic AI

WPP Enterprise Solutions and AWS outline Marketplace-ready tools for agentic CX, commerce, and content operations, with governance and measurement in focus.

martech

Horizon Media rolls out agentic orchestration for real-time media decisioning

Horizon expands Blu with agentic decisioning and partner APIs, aiming to reduce workflow fragmentation across planning, activation, and measurement.

content marketing

Fandom now punishes brands that only buy placement

Fandom marketing is shifting from rented visibility to earned participation. Brands need roles, rights, and measurement models that prove value beyond placement.