AI and loyalty: the future of personalized marketing
Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.
In 2025, personalization isn’t just a buzzword—it’s a pivotal factor driving success in B2B and B2C marketing. Research shows that 84% of consumers are more likely to stick with a brand that offers a loyalty program, while 68% of customers in such programs feel their preferences are truly understood.
These numbers tell a compelling story: customers value brands that take the time to tailor experiences to their needs. Beyond data and loyalty programs, it’s clear that platforms like social media are also working tirelessly to ensure we engage with content we find appealing. If you haven’t already, now is the time to enhance your loyalty program and make it truly personal for your audience.
This article explores how modern technology, like Eagle Eye’s platform, is helping brands create tailored loyalty programs for their customers. We’ll look into Tesco’s success with its Clubcard program and how personalization played a crucial role. Finally, we’ll share other effective tools and strategies to help you design loyalty programs that keep customers engaged and encourage them to return.
Patrecia Meliana
Loyalty with Eagle Eye’s technology
From simple points-based systems to highly advanced, AI-powered platforms, loyalty is now about creating personalized experiences tailored to each customer’s unique preferences and motivations. This shift is powered by tools like Eagle Eye’s algorithms, which enable businesses to personalize marketing at a large scale.
Eagle Eye is a SaaS company that empowers retail, travel, and hospitality brands to enhance customer loyalty and engagement through real-time, omnichannel, and personalized marketing solutions.
Tesco has taken personalization to the next level with Eagle Eye’s technology. Millions of Tesco Clubcard members receive challenges tailored to their shopping habits, down to individual preferences.
For instance, a customer might get discounts on their favorite products, incentives tied to their spending patterns, or rewards that fit their usual shopping style.
Think about a shopper named Jim. Traditional loyalty programs offer Jim general discounts that don’t always feel relevant. Now, imagine a retailer using Eagle Eye’s algorithms to create offers that match Jim’s exact preferences. This retailer knows his favorite brands, spending habits, and even when he likes to shop. As a result, Jim enjoys a better shopping experience, while the retailer benefits from increased loyalty and sales.
Why personalization matters
In today’s market, personalization is transforming how businesses connect with customers. Retailers that go beyond broad groupings to deliver offers tailored to individuals create better experiences and gain a competitive edge. This shift is not just about better marketing—it’s about meeting customers’ growing expectations.
Personalization has become a cornerstone of effective marketing strategies, with data highlighting its significant impact on consumer behavior and business performance. A study indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Additionally, 90% of U.S. consumers find marketing personalization appealing, underscoring the importance of tailored interactions in today's market.
From a business perspective, personalization contributes to substantial returns on investment. McKinsey reports that personalization can lower acquisition costs by up to 50%, increase revenues by 5 to 15%, and enhance the efficiency of marketing spend by 10 to 30%.
Furthermore, companies utilizing advanced personalization strategies see a return of US$20 for every US$1 invested, highlighting the financial benefits of implementing personalized marketing efforts.
Eagle Eye’s AIR platform helps brands deliver real-time, personalized marketing across channels. With over 850 million personalized offers executed weekly, Eagle Eye supports businesses in creating stronger customer connections and improving loyalty programs.
5 recommended tools to create personalized loyalty programs
1. Salesforce Loyalty Management
Salesforce Loyalty Management is a solution designed for building loyalty programs that are adaptable and scalable. With its AI-driven insights and integration with Salesforce Customer 360, it helps brands deliver personalized experiences across multiple touchpoints. The platform also offers tools to analyze program performance and refine strategies, making it a top choice for businesses aiming to deepen customer relationships.
2. Zinrelo
Zinrelo is a loyalty rewards platform that helps businesses create tiered loyalty programs. Its advanced analytics capabilities allow brands to identify customer preferences and craft personalized rewards that drive repeat purchases. Zinrelo also integrates with popular e-commerce platforms like Shopify and Magento, making it accessible for a wide range of businesses.
3. Yotpo Loyalty & Referrals
Yotpo offers a loyalty and referral program solution that emphasizes personalization and customer retention. With features like custom reward structures and AI-powered segmentation, businesses can tailor their programs to individual customers. The platform also integrates with email and SMS marketing tools to enhance engagement and drive conversions.
4. Annex Cloud Loyalty Experience Platform
Annex Cloud provides a loyalty experience platform that focuses on building personalized customer journeys. It includes features like omnichannel data integration, tier-based rewards, and real-time analytics. The platform helps businesses create seamless and engaging loyalty experiences that align with their brand identity and customer preferences.
5. LoyaltyLion
LoyaltyLion is a loyalty program platform designed to help e-commerce brands build customer loyalty through personalized experiences. With tools for segmentation, behavior tracking, and tailored rewards, it ensures that loyalty programs resonate with individual customers. LoyaltyLion integrates with major e-commerce platforms, making it easy for businesses to implement and scale their programs.
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