Top 50 AI tools for marketing this 2024
Discover the best 50 AI-driven tools that will transform your marketing in 2024 and supercharge your strategies.
According to Forbes, 2024 is going to be the year AI really shakes up marketing. Imagine having your data analyzed, campaigns optimized, and customer experiences personalized—all without lifting a finger. AI is making all of this possible, streamlining tasks, and ultimately boosting your ROI and marketing effectiveness.
In this article, we will explore our recommended AI marketing tools to help elevate your strategies in 2024.
What are AI tools for marketing?
AI tools for marketing leverage artificial intelligence to automate, enhance, and streamline various marketing tasks. These tools analyze vast amounts of data, optimize campaigns, and personalize customer experiences without requiring manual effort. By using AI, marketers can gain deeper insights into consumer behavior, improve targeting, and increase overall efficiency, ultimately boosting ROI and marketing effectiveness.
The impact of AI in marketing is evident in the numbers. 55% of marketers have seen their bottom line grow thanks to AI, and 30% are now sending more personalized emails. Pretty impressive, right?
Patrecia Meliana
What are the best AI marketing tools in the market?
Here are some of the best AI-powered marketing tools and platforms you should check out, complete with their benefits, pricing, and what they can do for you.
AI marketing tools for content creation
- Krater AI (for content creation)
- Originality AI (for checking plagiarism)
- Grammarly (for checking grammar)
- Jasper AI (for content creation)
- Outgrow (for interactive content)
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AI marketing tools for photo/video editing
- Vidyard (for video marketing)
- Vyond (for animated videos)
- Snappa (for graphic design)
- VistaCreate (formerly Crello) (for graphic design)
- PicMonkey (for photo editing)
- Animoto (for video creation)
- Promo (for video marketing)
- FlexClip (for video generation)
- Illustroke (for design creation)
- Synthesia (for video generation)
- Looka (for logo creation)
- Canva (for graphic design)
Patrecia Meliana
AI marketing tools for SEO
- Ahrefs (for SEO tools)
- Surfer SEO (for SEO)
- Link Whisper (for SEO internal link building)
- Semrush (for SEO)
- NeuralText (for SEO)
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AI marketing tools for sales (lead generation, email marketing)
- GetResponse (for email marketing)
- OptinMonster (for lead generation)
- AWeber (for email marketing)
- Brevo formerly Sendinblue (for email marketing)
- MailerLite (for email marketing)
- ClickFunnels (for sales funnels)
- Moosend (for email marketing)
- Wishpond (for marketing automation)
- Kartra (for marketing automation)
- GrooveFunnels (for sales funnels)
- Systeme.io (for sales funnels)
- ConvertKit (for email and landing page)
- Active Campaign (for email, marketing and sales)
AI marketing tools for web building, hosting and landing pages
- Bluehost (for web hosting)
- Leadpages (for landing pages)
- Unbounce (for landing pages)
- 10Web (for website building)
AI marketing tools for social media management
- SocialBee (for social media management)
- Ocoya (for social media management)
- Buffer (for social media management)
- Hootsuite (for social media management)
Patrecia Meliana
Other AI marketing tools to boost your marketing performance
- AdEspresso (for ad management)
- Notion (for productivity)
- Chatfuel (for chatbot)
- Prowly (for media relations)
- Podcastle (for podcasting)
- Otter AI (for productivity)
- CustomGPT (for building chatbot)
Patrecia Meliana
Breaking each tool down
1. Krater AI (for content creation)
I've found Krater AI to be super useful for content creation. This tool generates written content tailored to your brand's voice. It uses machine learning algorithms to produce articles, social media posts, and marketing copy, saving me a ton of time and ensuring consistency across all platforms.
Aside from copywriting, Krater also has a variety of features including image generation/editing, text to voice, speech to text, content detector and code creator.
You can use Krater for free but with a limited quota of five generations. Pricing starts from US$7 per month up to US$399 per month depending on the tier you would like to use.
2. Originality AI (for checking plagiarism)
Originality AI is a tool for content creators to ensure that work remains unique and plagiarism-free. This tool leverages AI technology to scan and analyze your content, detecting any instances of plagiarism or duplicated text.
Beyond plagiarism detection, Originality AI offers a suite of features designed to enhance your content creation process. These include advanced grammar and style suggestions, readability analysis, and SEO optimization tools.
Originality AI’s pricing starts from US$14.95 per month or US$30 one-time with pay-as-you-go features that are locked.
3. Grammarly (for checking grammar)
I've found Grammarly to be an incredibly versatile and powerful writing tool that caters to a wide range of users, from students and professionals to businesses. Grammarly's user-friendly interface and seamless integration with various platforms, including web browsers, Microsoft Word, and Google Docs, make it accessible and convenient to use.
Grammarly's advanced features, available in the Premium version, provide suggestions for clarity, engagement, and tone, helping to elevate your writing style and make your content more compelling.
Grammarly is available for free limited to its online grammar checker and generating text with 100 AI prompts. Grammarly’s premium version starts from US$12 per month up to US$15 per month and has additional features such as an analytics dashboard, brand tone and many more.
4. Jasper AI (for content creation)
Jasper AI offers a wide range of features, including over 50 templates for various content needs such as blog posts, product descriptions, ad copy, and social media captions. Jasper also supports multiple languages, making it accessible to a global audience, and includes a plagiarism checker to ensure the originality of the content generated.
Additionally, Jasper offers a user-friendly interface that integrates seamlessly with various platforms like Google Drive, WordPress, and Chrome. The platform's brand voice feature allows users to maintain a consistent tone across all content, which is particularly beneficial for businesses looking to uphold a strong brand identity.
Jasper AI subscriptions start from US$39 per month up to US$69 per month. For businesses, customized pricing can be discussed by contacting their sales team.
5. Outgrow (for interactive content)
Outgrow is a versatile digital marketing tool that excels in creating interactive content like quizzes, calculators, surveys, and chatbots. Outgrow offers over 1,000 customizable templates that can be tailored to match your brand’s look and feel, making it easy to enhance customer engagement and generate leads.
Outgrow's AI features include content suggestions based on industry and goals, and a Call API feature that integrates external data from sources like OpenAI and Salesforce, enriching the user experience. Outgrow’s advanced features also include real-time analytics, which provide valuable insights into user interactions and campaign performance.
Outgrow subscriptions start from US$14 per month up to US$720 per month depending on your team’s needs, lead target and size.
6. Vidyard (for video marketing)
Vidyard is a video marketing platform that excels in creating personalized video content, which helps in engaging prospects and customers more effectively. The platform's intuitive interface makes it easy to record, edit, and share videos, whether you're working on product demos, customer support, or personalized sales messages.
The platform supports robust integrations with tools like Salesforce, HubSpot, and Gmail. Vidyard's AI functionalities, such as the AI script generator, help craft personalized video scripts tailored to each prospect. Vidyard also offers advanced features like video SEO optimization and interactive CTAs (call-to-actions) that drive conversions and measure video performance.
Vidyard can be used for free with a limit of 25 videos. For unlimited videos, Vidyard subscriptions start from US$19 per month up to US$89 per month. Paid plans include unlocking other features such as analytics, captions and branding. Enterprise pricing is also available for teams looking for CRM/MAP integration and custom permissions and security.
7. Vyond (for animated videos)
Vyond offers a wide array of features, including a user-friendly drag-and-drop interface, making it easy to create professional animated videos without extensive technical skills. The platform provides thousands of customizable templates, characters, and props, which can be tailored to fit various themes and styles, enhancing the storytelling process.
One of Vyond's standout features is its generative AI tool, Vyond Go, which simplifies the video creation process by allowing users to generate a rough-cut video from a simple text prompt. This feature, along with automatic character lip-syncing and diverse character customization options, makes Vyond particularly effective for creating personalized and dynamic content.
Vyond pricing starts from US$25 per month up to US$179 per month. Enterprise and agency custom pricing is also available for teams looking for more advanced collaboration and security.
8. Snappa (for graphic design)
I find Snappa to be one of few graphic design tools that is particularly well-suited for non-designers and small teams looking to create professional-quality visuals quickly and easily. Snappa's AI-powered tools help streamline the design process by providing intelligent suggestions and automating repetitive tasks.
The platform features an intuitive drag-and-drop interface, making it accessible for users without extensive design skills. Snappa offers over 6,000 templates and access to more than 5 million high-resolution stock photos and graphics, which simplifies the process of creating social media graphics, blog posts, ads, and more.
You can start using Snappa for free with a limit of three downloads per month. If you are looking for unlimited downloads and more features like remove image background or custom font and team collaboration, Snappa offers subscriptions starting from US$10 per month up to US$30 per month.
9. VistaCreate (formerly Crello) (for graphic design)
VistaCreate offers a vast library of over 50,000 customizable templates and a rich collection of 50 million stock photos, videos, and design elements like icons and shapes. The user-friendly drag-and-drop interface makes it easy to create professional-quality designs for social media, print, and websites.
VistaCreate also supports video and animation editing, allowing users to add dynamic elements to their projects. Additionally, VistaCreate's AI functionalities provides intelligent design suggestions and automated tools, such as background removal and resizing, making it a versatile tool for small businesses, marketers, and content creators. Additionally, it offers cloud-based access, ensuring users can work on their projects from anywhere on web, iOS, or Android devices.
You can use VistaCreate for free with a limit of 10GB storage for files and projects. To access more features like resizing, brand kit, team collaboration and HD download, VistaCreate subscriptions start from US$10-US$13 per month.
10. PicMonkey (for photo editing)
PicMonkey is a versatile and user-friendly photo editing software that caters to both novices and seasoned designers. PicMonkey's standout features include its smart resize tool, which allows users to quickly adjust images for various social media formats, and its robust retouching tools that can whiten teeth, remove blemishes, and smooth out wrinkles.
The platform offers a wide range of tools for photo enhancement, graphic design, and creating collages, making complex editing tasks accessible to all skill levels. Among its standout AI features are the Smart Resize tool, which instantly reformats designs to fit different platforms, and the one-click background remover that uses AI to detect and remove backgrounds seamlessly.
PicMonkey pricing starts from US$6 per month up to US$23 per month with different storage plans, features and team size.
11. Animoto (for video creation)
Animoto’s drag-and-drop interface makes it easy for users to create videos without needing advanced technical skills. The platform offers a vast library of templates and access to millions of Getty stock images and licensed songs, which simplifies the process of making visually appealing videos. Additionally, Animoto supports various video formats and aspect ratios, catering to different needs such as social media posts, promotional videos, and educational content.
Animoto stands out with its array of features including customizable branding options, automatic character lip-syncing, and robust collaboration tools that allow team members to add time-stamped comments directly on the videos. One of Animoto's standout features is its AI capabilities, which include tools for automatic scene detection and optimization, ensuring your videos look professional with minimal effort.
You can start using Animoto for free with limited features. To access unlimited downloads, high quality videos and other features like voice-over, Animoto subscriptions start from US$8 per month up to US$79 per month.
12. Promo (for video marketing)
Promo boasts a user-friendly interface and a vast media library, featuring over 23 million video clips and royalty-free music from Getty Images and iStock. Promo offers customizable templates for various purposes, including social media ads, business promotions, and product highlights, allowing users to tailor videos to their brand's specific needs.
Additionally, Promo supports direct publishing to major social media platforms like Facebook, Instagram, YouTube, and TikTok, simplifying the process of sharing content across multiple channels. Promo also includes AI-powered features through PromoAI, which helps generate videos aligned with marketing goals, and offers flexible pricing plans to accommodate different business needs.
Promo subscriptions start from US$29 per month up to US$399 per month depending on your storage and team needs.
13. FlexClip (for video generation)
I've found FlexClip to be an incredibly versatile tool for video creation. FlexClip offers over 5,000 customizable templates, making it easy to create professional videos quickly for any occasion. FlexClip includes a wide array of advanced editing tools such as video trimming, merging, speed adjustment, and filters.
You can also add text, music, watermarks, and voiceovers to your videos. One of FlexClip's standout features is its AI-powered tools, which include text-to-video conversion, image generation, text-to-speech, auto subtitles, and background removal. Overall, FlexClip is a powerful yet user-friendly video editing tool that provides all the necessary features to create high-quality videos efficiently, whether you're a beginner or an experienced video editor.
FlexClip is available for free with a limit of 12 projects of 10 mins length each. Pricing starts from US$9.99 up to US$29.99 per month.
14. Illustroke (for design creation)
I've found Illustroke.com to be incredibly useful for graphic design needs. This tool creates high-quality vector illustrations tailored to your brand's visual identity based on text prompts. The platform's AI functionalities enable users to create customizable illustrations with various style options, offering high-quality results with minimal input.
It provides a vast library of customizable templates, allowing users to tweak designs to fit their specific requirements. The tool also supports different file formats making it easy to integrate illustrations into various platforms and applications.
Illustroke charges one token for each illustration generation which costs from US$6 for 50 tokens to US$18 for 200 tokens.
15. Synthesia (for video generation)
Synthesia is a tool that can create video based on a text prompt. The app provides over 140 diverse AI avatars, which can present your videos professionally with various voices, accents, and expressions. What’s really cool is that Synthesia supports over 120 languages and has a wide range of templates depending on your needs.
Additionally, Synthesia integrates with tools like Zapier, enabling automated workflows and personalized video creation at scale.
You can try Synthesia for free to generate an AI video but it has limited features unlike its paid version. Subscription starts from US$22 per month up to US$67 per month and also has custom pricing for enterprise users.
16. Looka (for logo creation)
Looka is a free logo maker that utilizes AI to make your personalized logo based on your preferences. I find Looka to be the ideal solution for startups, small businesses, freelancers, and personal use because of how easy it is to start and get results within minutes.
The platform leverages AI to streamline the design process, allowing users to generate high-quality logos based on their business name, industry, and design preferences. Looka doesn't stop at logos; it provides a comprehensive brand kit that includes business cards, social media profiles, email signatures, and more, all automatically generated to maintain a consistent brand image.
Looka’s logo maker is free to use and customize, however pricing for downloading the logo file starts from US$20 to US$65 as a one-time purchase. Looka’s brand kit pricing is subscription-based and starts from US$96 per year up to US$129 per year.
17. Canva (for graphic design)
I find Canva to be one of the few free to use design tools that is super versatile and user-friendly. Canva caters to a wide range of users, from individuals and small businesses to large teams. The platform supports photo editing tools, such as background removal and auto-adjust color correction. Additionally, Canva’s video editing capabilities allow users to create and edit videos with ease, including features like video background removal and automated beat sync for music.
One of Canva's standout features is its AI-powered tools, such as the "Magic Write" tool. This tool can generate text content based on provided prompts, aiding users in creating written content for their designs. Canva also offers an intuitive drag-and-drop interface that makes it easy to create professional-looking designs without needing advanced design skills. It provides a vast library of templates and design elements, including over 250,000 free templates and more than a million free photos and graphics.
Canva is free for use with a limit on certain features such as removing background, planning and scheduling social content and stock photos and graphics. Canva subscriptions start from US$14.99 per month per person up to US$29.99 for five people. Canva enterprise pricing is also available by contacting their sales team.
18. Ahrefs (for SEO tools)
With robust features like Keyword Explorer, Site Explorer, Site Audit, Rank Tracker, and Content Explorer, Ahrefs provides in-depth insights into keywords, backlinks, and site performance.
For content teams looking for a powerful SEO tool, Ahrefs is a go to. One of my favourite features is their keyword explorer that helps analyze keywords across multiple search engines, offering valuable data on search volumes and keyword difficulty scores. Ahrefs leverages AI functionalities to enhance its offerings, such as refining search volume estimates and generating keyword ideas in the Keywords Explorer tool, helping users optimize their SEO strategies more effectively.
Ahrefs cost start from US$108 per month up to US$449 per month. Enterprise users looking for a contract can also contact the Ahrefs team for enterprise pricing. Depending on your team’s content needs, you can select from three different plans.
19. Surfer SEO (for SEO content creation)
Surfer SEO's Content Editor helps you optimize your content by providing guidelines on word count, headings, paragraphs, and images, and suggesting semantically related keywords based on top-ranking pages. It integrates with Google Docs and WordPress for seamless content creation and optimization.
Surfer SEO works by analyzing existing pages, identifying issues like missing keywords and inadequate content length, and provides recommendations for improving SEO performance. One of their features, Surfer AI, generates entire articles and allows users to produce well-written, SEO-friendly content with just a few clicks, leveraging the latest GPT-4 technology for high-quality results.
Surfer SEO starts from US$69 per month to US$219 per month and has customizable pricing for enterprise users. Pricing depends on the number of articles you would like to generate and optimize.
20. Link Whisper (for SEO internal link building)
If you are looking to enhance your website’s SEO, Link Whisper is incredibly useful. This plugin offers a variety of features designed to streamline the process of adding and managing internal links, significantly boosting your site's SEO performance.
Leveraging AI technology, Link Whisper offers smart link suggestions while you write or edit content, identifying relevant internal linking opportunities that enhance your site's SEO.
Link Whisper’s license starts from US$97 per month up to US$187 per month depending on the number of sites you need linked.
21. Semrush (for SEO)
I've found Semrush to be a comprehensive tool for digital marketing and SEO. With a vast array of features from keyword research and site auditing to competitor analysis and social media management.
AI functionalities within SEMrush enhance its capabilities, particularly in generating content ideas and optimizing keyword strategies. These AI-powered tools help automate complex tasks, making it easier to maintain an effective SEO strategy with less manual effort. Additionally, Semrush’s position tracking allows you to monitor your website’s rankings over time, providing detailed reports on visibility and competitor performance.
Semrush’s subscription starts from US$108.33 per month up to US$499.95 per month depending on your team’s size and feature requirements.
22. NeuralText (for SEO)
The platform excels in SEO optimization, offering in-depth keyword research, clustering, and SERP analysis, which helps improve content visibility and ranking on search engines. It also has an AI copywriting tool that generates an effective marketing copy, from headlines to long-form blog posts.
Additionally, its content research and analysis tools aid in generating detailed content briefs and identifying relevant topics, making manual competitor research unnecessary.
NeuralText pricing plans start from US$19 per month up to US$119 per month depending on your team’s needs.
23. GetResponse (for email marketing)
I've found GetResponse to be a very versatile and comprehensive email marketing platform that caters to businesses of all sizes, particularly those in e-commerce. This all-in-one tool offers a wide range of features, including email marketing, automation, landing page creation, and webinars.
Additionally, GetResponse's user-friendly landing page and AI-powered website builders help create high-converting pages with minimal effort. The platform's extensive integration options, including popular e-commerce and CRM tools, further enhance its functionality.
GetResponse subscriptions start from US$13.3 up to US$1099 per month depending on their features and list size which ranges from 1,000 to 100,000 contacts.
24. OptinMonster (for lead generation)
OptinMonster is a lead generation tool that enhances online marketing efforts by converting visitors into subscribers and customers. One of its standout features is the drag-and-drop campaign builder, which makes creating visually appealing and effective campaigns straightforward, even for those without coding expertise.
A key feature of OptinMonster is its AI-powered Smart Tags, which personalize campaigns by dynamically inserting user-specific information like names or locations. The platform also supports detailed A/B testing and conversion analytics, allowing users to make data-driven decisions to optimize their campaigns. Additionally, OptinMonster offers various campaign types, such as lightbox popups, floating bars, and slide-ins, providing versatility in how businesses engage their visitors.
OptinMonster provides 4 pricing plans starting from US$5.97 to US$100 depending on the quantity of sites, page views and features your team requires.
25. AWeber (for email marketing)
I've found AWeber to be particularly well-suited for small to medium-sized businesses. Weber offers a range of features designed to streamline the creation and management of email campaigns. These include a drag-and-drop email builder, extensive email templates, and responsive design that ensures emails look great on all devices.
AWeber's standout feature is its AI-powered Writing Assistant, which helps generate email content through customizable prompts for introductions, promotions, and summaries, streamlining the content creation process. Additionally, AWeber supports advanced segmentation and tagging, which allows for highly targeted email campaigns based on subscriber behavior and interactions.
You can try AWeber for free with a limit of up to 500 subscribers, one email list and automation and one landing page. AWeber subscriptions start from US$12.50 per month without advanced landing page features to US$29.99 per month with complete features. AWeber also provides an unlimited plan for US$899 per month.
26. Brevo - formerly Sendinblue (for email marketing)
Brevo (previously known as Sendinblue) offers a robust set of features, including email marketing, SMS marketing, automation, CRM, and transactional emails. The platform's user-friendly drag-and-drop email builder and extensive template library make it easy to create professional-looking emails without any design skills.
Brevo also includes a built-in CRM, which is a valuable feature for managing customer relationships and tracking sales processes. This CRM is available even on the free plan, setting Brevo apart from competitors that often charge extra for CRM functionalities. The platform supports multi-channel campaigns, including email, SMS, and WhatsApp. Brevo's AI functionalities enhance these capabilities by offering smart content recommendations and predictive analytics to optimize email performance and user engagement.
You can use Brevo’s different solutions for free with limitations for each platform. However, Brevo also provides pricing plans starting from US$9 up to US$18 depending on which platform and features are most suitable for your team’s needs. Custom pricing is also available for enterprise users.
27. MailerLite (for email marketing)
MailerLite is a user-friendly email marketing platform that is ideal for both beginners and advanced users. Its intuitive drag-and-drop editor, combined with an extensive library of templates, allows for the quick creation of professional email campaigns without requiring design skills.
One of MailerLite's standout features is its AI-powered writing assistant and AI smart sending, which generates email content and subject lines based on customizable prompts. Additionally, MailerLite supports the creation of landing pages and websites through a simple editor, ensuring that all marketing efforts are visually consistent and optimized for conversions.
You can try MailerLite for free with a limit of 12,000 monthly emails and up to 1,000 subscribers. MailerLite’s plans start from US$9 up to US$20 depending on your team’s size and features required.
28. ClickFunnels (for sales funnels)
With its intuitive drag-and-drop builder, ClickFunnel users can create landing pages, sales funnels, and websites without needing technical skills. The platform offers a variety of funnel types and templates sorted by industry, including lead funnels, sales funnels, and event funnels, making it easy to tailor marketing efforts to specific goals.
One of the key enhancements in ClickFunnels 2.0 is the introduction of Marketing.AI, an AI-powered platform that streamlines the creation of high-converting copy and marketing assets. Additionally, ClickFunnels includes powerful automation tools for creating follow-up funnels to maintain customer engagement post-purchase and features like the Backpack tool for managing affiliate programs.
ClickFunnels pricing starts from US$81 per month up to US$297 depending on your team size.
29. Moosend (for email marketing)
Moosend is an email marketing tool designed to cater to businesses of all sizes, offering a range of features that streamline the creation and management of email campaigns. With an intuitive drag-and-drop email editor, users can easily design professional-looking emails without needing coding skills.
One of Moosend's standout features is its landing page builder, which is fully customizable and integrated with templates to help users set up quickly. This feature enhances lead generation efforts by allowing users to create dedicated landing pages for their campaigns. It also offers AI-powered tools such as predictive analytics, which help optimize send times and improve engagement rates by analyzing subscriber behavior.
Moosend offers a 30-day free trial with a limit of 1,000 subscribers and limited features. However, for teams looking for a more complete version of Moosend, pricing starts from US$7 per month up to US$5,840 per month depending on your target subscribers which range from 500 to 1,000,000.
30. Wishpond (for marketing automation)
Wishpond is an all-in-one marketing platform that excels in providing businesses with comprehensive tools for lead generation, management, and nurturing. One of the standout features of Wishpond is its ability to run diverse social media contests, such as photo contests and sweepstakes, which can significantly boost engagement and attract new leads.
Wishpond integrates seamlessly with over 1,000 apps, including major platforms like Salesforce and Mailchimp. Real-time analytics and detailed reporting features allow businesses to monitor campaign performance closely and make data-driven decisions. The platform uses AI to automate marketing processes, personalize customer communications, and provide predictive analytics to optimize campaign performance.
Wishpond pricing starts from US$49 per month up to US$99 per month depending on the number of leads your team wishes to target.
31. Kartra (for marketing automation)
Kartra is an all-in-one marketing platform that brings together a multitude of tools essential for online business management, making it a top choice for entrepreneurs and marketers. A key feature of Kartra is its AI-powered writing assistant, which helps generate personalized content tailored to the user's brand and audience.
The platform's drag-and-drop builder allows users to create high-converting landing pages and forms with ease, thanks to its extensive range of customizable templates. Kartra also excels in email marketing, offering automation, tagging, and segmentation features that help target audiences more effectively.
Kartra’s subscriptions start from US$69 per month up to US$549 per month depending on the number of contacts your team targets, your team size and added features.
32. GrooveFunnels (for sales funnels)
Developed by Mike Filsaime and his team, GrooveFunnels integrates multiple tools into a single platform, including GroovePages for building fast-loading landing pages and websites, GrooveSell for creating optimized sales funnels, and GrooveMember for managing membership sites with varying access levels.
One of GrooveFunnels' standout capabilities is its advanced AI features, such as AI-driven page optimization and content suggestions. Additionally, GrooveMail offers powerful email marketing automation, and GrooveVideo allows for interactive video hosting with features like opt-in forms and call-to-action overlays. GrooveFunnels also includes an affiliate management system, helping businesses boost sales through affiliate marketing.
Groove pricing starts from US$42 per month up to US$149 per month with added Groove.ai access.
33. Systeme.io (for sales funnels)
Systeme.io is an all-in-one marketing platform designed to streamline online business management. Combining a variety of essential tools, it enables users to create sales funnels, run email marketing campaigns, host webinars, and manage membership sites seamlessly.
Systeme.io also excels in email marketing, offering robust automation capabilities that simplify the creation and management of email sequences, audience segmentation, and personalized campaigns. The website and landing page builder is another highlight, providing users with responsive design templates that can be customized without any coding skills.
The platform's AI functionalities enhance its capabilities, especially in automation and optimization, ensuring users can maintain high efficiency and effectiveness in their marketing efforts
Systeme.io can be used for free with limited contacts, sales funnels, blogs and features. To access a bigger capacity, pricing starts from US$27 per month up to US$97 per month.
34. ConvertKit (for email and landing page)
I've found ConvertKit to be a highly effective email marketing tool, particularly well-suited for content creators and small businesses. This platform offers robust features that streamline audience management and campaign automation.
The platform's AI-powered tools help generate email content and subject lines based on customizable prompts, streamlining the content creation process and improving engagement rates. The visual automation builder allows users to design complex workflows that automate tasks like sending welcome emails or follow-ups based on user actions. The platform is also integrated with third-party tools like Shopify and WooCommerce.
You can use ConvertKit for free for up to 1000 subscribers with limited features. To unlock all the features on ConvertKit, subscription starts from US$9 a month up to US$29 a month.
35. Active Campaign (for email, marketing and sales)
I find ActiveCampaign to be a useful tool for email marketing and automation. This platform excels with its intuitive visual automation builder, offering over 500 pre-built automation recipes that include email, SMS, push notifications, and site messages.
One of ActiveCampaign’s standout features is its AI functionalities, which include predictive content and send-time optimization. These AI-powered tools analyze subscriber data to determine the best times to send emails and the most relevant content to include. They also have detailed reporting dashboards that provide insights into campaign performance across various channels.
Active Campaign subscriptions vary starting from US$19 per month up to US$918 depending on your team’s size and needs.
36. Bluehost (for web hosting)
Bluehost is a web hosting provider known for its reliability, excellent uptime, and strong security features. The platform offers a variety of hosting options including shared, VPS, and dedicated hosting, making it suitable for a range of users from solo entrepreneurs to medium-sized businesses.
I would like to highlight Bluhost’s user-friendly AI website builder. This tool, integrated with WordPress, allows users to create professional-looking websites with minimal effort. The builder offers a drag-and-drop interface and pre-made sections, making it accessible even for beginners. WonderAssist is another standout AI feature, which automates the content generation process. It produces relevant copy, product descriptions, and SEO-friendly excerpts, replacing placeholder text with optimized content.
Bluehost offers a variety of solutions from online store, hosting, VPS, dedicated hosting and cloud. Overall, pricing starts from US$2.95 per month up to US$141.99 per month depending on which Bluehost solution your team would like to use.
37. Leadpages (for landing pages)
Leadpages is a powerful tool designed to simplify the creation of high-converting landing pages and websites. Its standout feature is the intuitive drag-and-drop editor, which allows users to assemble pages quickly without any coding skills. The platform offers a vast library of over 250 conversion-optimized templates, catering to various industries and marketing needs.
The platform's AI Engine offers a suite of tools that significantly enhance content generation and lead management. Key features include the AI Content Generator, which crafts entire lead pages based on simple product descriptions, and the Writing Assistant, which generates multiple versions of headlines and copy. The platform also integrates with a wide range of third-party tools, including Mailchimp, Salesforce, and GoToWebinar.
Leadpages subscriptions start from US$37 per month up to US$99 per month depending on the number of landing pages, domains and features.
38. Unbounce (for landing page building)
This AI-powered platform simplifies the process of building and optimizing landing pages without requiring coding or design skills. Unbounce's drag-and-drop builder allows for easy customization, while its AI features like Smart Traffic and Smart Builder optimize conversion rates by directing visitors to the best-performing pages and providing content suggestions.
Additional features include dynamic text replacement personalize landing pages based on visitor search queries, further boosting engagement and conversions.
Start building your landing page by subscribing to Unbounce’s plans which start from US$74 per month to US$649 per month. Custom pricing is also available for enterprise clients.
39. 10Web (for website building)
10Web is an AI-powered website building and managed WordPress hosting solution that simplifies website creation and management without requiring prior coding knowledge. Additionally, the platform supports the recreation of competitor websites by analyzing and replicating their design, which can then be customized to fit your brand
One of 10Web's standout features is its AI website builder, which allows users to create professional websites by simply answering a few business-related questions. It also has features like automated daily backups, advanced security measures (including a firewall and malware scanner), and website speed optimization (caching, minification, and image optimization).
10Web’s pricing starts from US$10 per month up to US$85 per month depending on your team’s needs and industry.
40. SocialBee (for social media management)
SocialBee is an effective social media management tool that caters to a wide range of users, from solopreneurs to large enterprises. SocialBee's standout features include its ability to schedule posts across multiple social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile.
The platform also supports AI-driven content creation, helping users generate engaging captions and hashtags with ease, which is particularly useful for avoiding writer's block. SocialBee offers robust content management capabilities, including the ability to recycle evergreen content to maximize its visibility. Users can organize their content into categories, allowing for efficient scheduling and management of posts across various social networks.
SocialBee standard plans start from US$5.80 per month up to US$19.80 per month. SocialBee also has agency plans for bigger teams starting from US$35.80 per month to US$89.80 per month that can connect up to 50+ social profiles.
41. Ocoya (for social media management)
Ocoya's AI Copywriter is particularly impressive, helping generate engaging marketing text for social media posts and blogs in 26 languages, making it a strong alternative to tools like ChatGPT and Jasper. Ocoya has features like scheduling, text & captions, copywriting, AI assist, automation, e-commerce and API for integrations. All of which are helpful especially for marketers needing an all-in-one platform to manage content.
Ocoya integrates with over 30 platforms, including major social media sites and e-commerce platforms like Shopify and WooCommerce, making it ideal for managing a comprehensive online presence.
Ocoya has a 7-day free trial, however, users must choose a plan which starts from US$15 up to US$199 depending on your required usage.
42. Buffer (for social media management)
Buffer is a versatile social media management platform that incorporates advanced AI functionalities to enhance content creation and streamline social media workflows. The AI Assistant in Buffer is particularly noteworthy, designed to assist users in generating engaging posts, repurposing existing content, and brainstorming new ideas.
Buffer’s AI capabilities include creating personalized social media posts tailored to different audiences, ensuring consistent brand voice, and even translating posts into multiple languages to reach a global audience. The AI Assistant also facilitates A/B testing by generating multiple versions of a post.
You can start using Buffer for free with a three channel limit. To access Buffer's tools for engagement, analytics and team collaboration, you can subscribe starting from US$5 per month for one channel up to US$120 per month for 10 channels.
43. Hootsuite (for social media management)
Hootsuite is a social media management platform that integrates powerful AI functionalities to streamline and enhance your social media efforts. One of its standout AI tools is OwlyWriter AI, which helps users generate engaging social media posts, repurpose existing content, and brainstorm new ideas with ease.
Hootsuite also features the HeyDay FAQ Conversational AI chatbot, which automates responses to frequently asked questions, understanding the context and intent behind messages. This AI-powered chatbot can manage entire conversations in multiple languages, making customer support more efficient.
Hootsuite subscriptions start from US$99 per month up to US$249 per month for bigger teams. Enterprise pricing is also available for bigger teams needing Hootsuite's more advanced features.
44. AdEspresso (for ad management)
Businesses who are looking to streamline their online advertising efforts across multiple channels like Facebook, Instagram, and Google Ads can try AdEspresso. One of its standout features is the intuitive drag-and-drop interface, which allows users to create, test, and optimize ad campaigns efficiently.
The platform's AI-powered optimization utilizes machine learning algorithms to analyze user data and identify patterns, refining audience segmentation and improving ad targeting for better campaign outcomes. AdEspresso's automatic optimization feature helps in managing budgets by reallocating funds from underperforming ads to those generating better results. Additionally, the platform provides robust analytics and reporting tools as well.
AdEspresso subscriptions start from US$49 per month up to US$259 per month depending on your team’s size, needs and ad spending budget.
45. Notion (for productivity)
I find Notion to be both very versatile and powerful for personal and professional use, offering a comprehensive suite of features designed to enhance productivity and collaboration. This all-in-one workspace allows users to take notes, manage projects, create documents, and organize tasks seamlessly. The platform also offers a vast selection of customizable templates and unlimited pages.
Notion AI excels in content generation, effortlessly drafting meeting summaries, project outlines, and other documents, thus saving users valuable time and ensuring high-quality content.
Notion can be used for free with a maximum of a 7 day page history and a maximum of 10 guest invites. For small teams or companies, Notion’s subscriptions start from US$8 per month up to US$18 per month. Enterprise users can also contact Notion for customized pricing.
46. Chatfuel (for chatbot)
Chatfuel is a no-code chatbot platform that automates customer interactions across multiple channels, including Facebook Messenger, Instagram, and WhatsApp. Its user-friendly interface and pre-designed templates make it accessible even for those without technical skills, allowing quick and straightforward chatbot setup.
The platform's AI Sales Agents handle complex sales workflows such as upselling, cross-selling, and abandoned cart recovery, providing personalized product recommendations to enhance sales performance. The platform also supports comprehensive analytics, providing valuable insights into chatbot performance and user engagement.
Chatfuel subscription starts from US$14.99 per month for 1000 conversations on Facebook & Instagram and US$34.99 per month for 1000 conversations on Whatsapp. Enterprise plans are also available via consultation.
47. Prowly (for media relations)
This all-in-one tool is ideal for PR professionals seeking to enhance their visibility and storytelling through earned media. Prowly offers access to a comprehensive media database with over 1 million contacts, aiding users in finding relevant journalists and influencers.
Its advanced AI capabilities include generating creative story angles and drafting engaging press releases, making it easier for PR professionals to craft compelling content that resonates with journalists and target audiences. Additionally, Prowly's email distribution tools enable users to send, schedule, and analyze email pitches, providing insights into opens, clicks, and engagement metrics.
Prowly’s pricing starts from US$258 per month up to US$589 per month depending on your team’s PR requirements.
48. Podcastle (for podcasting)
Podcastle is an AI-powered platform for creating, editing, and distributing podcasts. Podcastle's text-to-speech feature, with over 30 human-like AI voices, allows for versatile content creation without the need for recording equipment. The tool offers a range of features designed to simplify the podcasting process.
With its recording studio allowing up to 10 participants to record simultaneously on separate tracks, it ensures high-quality, uncompressed WAV audio and 4K video, regardless of internet disruptions. The platform’s powerful AI editing tools, including the unique text-based editing feature, make it easy to refine audio tracks by simply editing the transcribed text.
Podcastle can be used for free with a limit to 1 creator and 3 hours of video recording time. For teams that need more features, Podcastle offers a paid plan starting from US$11.99 per month up to US$29.99. Custom pricing is also available for teams of all sizes.
49. Otter AI (for productivity)
Otter AI's primary feature is its AI meeting assistant, OtterPilot, which can automatically join meetings on platforms like Zoom, Google Meet, and Microsoft Teams to transcribe conversations and generate summaries with action items. This feature allows participants to focus on the discussion without worrying about taking notes.
Otter AI supports integrations with various services, such as Google and Microsoft calendars, Zoom, and Dropbox, which streamline the workflow by pulling in meeting information and storing transcriptions automatically. The platform also offers advanced features like speaker identification, custom vocabulary to improve transcription accuracy for industry-specific terminology, and searchable transcripts.
Otter AI can be used for free with a limit of 300 monthly transcription minutes. For bigger teams needing more minutes and features, Otter AI offers subscription plans starting from US$9.17 per user per month up to US$30 per user per month.
50. CustomGPT (for building chatbot)
CustomGPT allows you to build chatbots that are trained specifically to fulfill your business needs. It supports 92 languages and seamless integration with various systems like CRMs, helpdesks, and CMS platforms, making it easy to embed the chatbot on websites or connect it to other essential business tools.
Unlike generic content generation tools, CustomGPT focuses on integrating a company's specific data—including documents, websites, and multimedia—into its chatbot framework. This ensures that responses are accurate, relevant, and reflective of the brand’s voice.
CustomGPT pricing starts from US$89 per month up to US$499 per month. They offer a free 7-day trial at the start and also are open to enterprise pricing.
How to use AI for marketing in 2024?
In 2024, AI marketing tools are revolutionizing how we handle various tasks, offering immense potential beyond just content creation. Depending on your role, AI can:
- Enhance ad targeting
- Optimize content
- Align branding
- Conduct market research
- Analyze sentiment
- Translate multilingual campaigns
- Score leads predictively
- Create customer-facing bots
- Analyze vast amounts of marketing data
- Use natural language processing for content and customer service
- Do media buying by predicting effective ad placements
- Automating decision-making based on data
- Generating content like video captions and blog posts
- Personalizing customer experiences in real-time
As AI becomes more integrated into everyday tools, these capabilities are just the beginning of what’s possible in AI-driven marketing.
Patrecia Meliana
Studies have also shown positive results with 54% of organizations reporting on cost savings and efficiencies due to AI. Additional research also shows a significant 32% of marketers around the world who are using AI with marketing automation for paid advertising and personalization. Furthermore, research indicates a positive result yielding from the use of chatbots with 15% of B2B marketers in the US agreeing that it has increased their lead generation by more than 30%.
Here are a few more AI marketing tool resources for you:
- Types of AI marketing tools
- AI marketing tools: case studies and success stories
- Mastering AI marketing tools: essential skills and training programs
- Future of AI in marketing 2025
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