How AI marketing tools can help your business grow
AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Artificial intelligence (AI) has changed the way marketing professionals build strategies, analyze their outcomes, and communicate with customers. Modern technologies are closer than we often think, and most marketing professionals use AI solutions daily. There are dozens of tools that optimize content, personalize emails, and improve customer service.
Artificial Intelligence is the simulation of human intelligence by machines that are programmed to mimic our actions. For instance, when customers do online shopping, the recommendation engine analyzes data with their preferences to suggest products they may be interested in.
AI tools have uncovered new opportunities for business in practically all spheres of marketing, from content creation to customer service. This guide describes the trends that will shape the future of marketing.
Patrecia Meliana
Chatbots answer complex queries in a natural language
Chatbots have been available for decades, however, until recently, they were able to solve only basic issues. This year, Artificial intelligence company OpenAI has published a new chatbot tool, ChatGPT, that understands a natural language dialogue and interacts with customers in a conversational way.
Some users described the tool on social media as an alternative to Google as it is capable of providing solutions to sophisticated questions including ways to write code and solve layout problems.
“The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests,” says the OpenAI website.
For now, the tool is only available for beta testing and evaluation, but OpenAI plans to open access to the full version next year.
ChatGPT is a sibling model to InstructGPT, a language model that is trained to follow instructions and provide a detailed response. For example, you can ask InstructGPT to explain a moon landing to a six-year-old in a few words. Similar to InstructGPT, ChatGPT was trained using reinforcement learning from human feedback (RLHF).
The chatbot can be especially useful for those who run e-commerce projects. It will ensure that all customers get timely replies, preventing them from walking away. ChatGPT has a number of advanced features, including an ability to remember earlier responses and act on them and restrictions on the spread of hate and misinformation.
Content intelligence gives insights into target audience
AI has given a rise to content intelligence - a marketing field that relies on technology to optimize content and predict its effectiveness. AI tools can produce content and create ads using your marketing tone and style. They can personalize the content for different audiences and ensure that it is centered around your users and what they enjoy.
Content marketing platform BuzzSumo, for example, helps to understand what content works and why. The tool features examples of high-performing content, analyzes customer data, identifies influencers, and tracks comments. It also analyzes social media feeds and web content to update you on major trends.
A major advantage of content intelligence is that it gives you insights to avoid a long trial and error process. For example, content intelligence can help identify the most effective keywords and suggest headlines that will speak to your audience.
Predictive analytics boost KPI
Predictive analytics is yet another area in which AI equips marketing professionals with new tools and fuels opportunities for business growth. Predictive analytics relies on historical data to generate insights to predict future outcomes.
An overwhelming majority (95%) of companies now integrate AI-powered predictive analytics into their marketing strategy, Pecan AI’s Predictive Analytics in Marketing Survey report showed. Different types predictive analytics allow to capture metrics and key performance indicators such as customer lifetime value, product recommendations, marketing campaign effectiveness and return-on-investment (ROI).
Although the interest in AI-powered predictive analytics solutions is strong, marketing professionals face challenges in fully adopting this technology. More than four out of five marketing executives report difficulty in making data-driven decisions despite all of the consumer data at their disposal, according to Pecan AI.
Artificial Intelligence marketing tools have been developing at extremely fast pace, prompting marketing professionals to constantly follow the trends and learn new skills. Despite it can feel overwhelming, AI tools, when used wisely, unlock opportunities to save time on repetitive tasks, better understand customers, and ultimately grow your business.
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