AI marketing tools for social media marketing: reviews and comparisons
Learn about the best AI tools for social media management. Compare features, pricing, and user reviews to find the perfect solution for your business.
With the growing demand for engaging and timely content, businesses are turning to AI-powered marketing tools to streamline their social media efforts. These tools not only help in scheduling and posting content but also provide valuable insights and analytics to optimize performance and engagement. This article delves into the top AI marketing tools designed specifically for social media management, offering an in-depth review of their features, capabilities, and pricing plans to help marketers make informed decisions.
From comprehensive platforms like Ocoya and Hootsuite, which offer robust scheduling and analytics features, to specialized tools like Planoly for Instagram and Pinterest management, and TweetDeck for Twitter, we explore a variety of solutions that cater to different needs and budgets. Whether you're a small business looking for basic scheduling tools or a large enterprise in need of advanced analytics and collaboration features, this guide provides a thorough overview of the best AI marketing tools available today, ensuring that you can find the perfect fit to elevate your social media strategy.
AI marketing tools for social media marketing overview
- Ocoya (for social media management)
- Buffer (for scheduling content and analysis)
- Hootsuite (for social media management)
- Later (for scheduling content)
- Zoho Social (for social media management)
- SocialBee (for social media management)
- TweetDeck (for Twitter management)
- Canva (for design and scheduling content)
- Planoly (for Instagram and Pinterest management)
- Crowdfire (for curating and scheduling content)
Patrecia Meliana
In-depth Reviews of Top 10 AI Marketing Tools for social media marketing
1. Ocoya (for social media management)
Overview
Ocoya is an AI-driven content creation and social media management platform designed to streamline the process of creating, scheduling, and analyzing social media posts. By leveraging artificial intelligence, Ocoya helps users generate high-quality visual content, captions, and hashtags tailored to their specific audience, thus saving time and enhancing engagement. Additionally, Ocoya's analytics features provide insights into post performance, helping users optimize their content strategy based on data-driven decisions.
Key features and capabilities
One of Ocoya’s primary strengths lies in its AI-driven content creation capabilities. The platform enables users to generate visually appealing graphics, engaging captions, and relevant hashtags tailored to their target audience.
This automation not only saves time but also ensures a high level of creativity and consistency across various social media channels. Ocoya's user-friendly interface and extensive library of templates make it easy for marketers to produce professional-quality content without needing advanced design skills.
Ocoya capabilities
- AI content creation – Automatically generate high-quality visuals, captions, and hashtags.
- Social media scheduler – Plan and schedule posts across multiple platforms from a single dashboard.
- Templates and customization – Access a wide range of templates and customize them to match your brand's aesthetics.
- Analytics and insights – Track post performance and gain actionable insights to refine your social media strategy.
- Collaboration tools – Facilitate teamwork with features that allow multiple users to collaborate on content creation and scheduling.
- Integration – Seamlessly integrate with popular social media platforms and third-party tools for a streamlined workflow.
Pros
- AI-powered features
- User-friendly interface
- Comprehensive analytics
- Multi-platform scheduling
- Collaboration tools
Cons
- Limited customization options
- Learning curve
- Pricing
- Occasional performance issues
Pricing (monthly and annual plans, free trials)
Ocoya offers a range of pricing plans tailored to different needs and budgets. The Bronze plan starts at US$19 per month and includes features such as five social profiles and 100 AI credits, suitable for individual users or small teams.
The Silver plan, priced at US$49 per month, expands this to 20 social profiles and 500 AI credits, supporting up to five team members. For larger teams, the Gold plan costs $99 per month and includes 50 social profiles, 1,500 AI credits, and support for 20 team members.
The most comprehensive option, the Diamond plan, is priced at US$199 per month, offering 150 social profiles, unlimited AI credits, advanced analytics, branded reports, and REST API access for up to 50 team members.
User rating and reviews
Ocoya review
“If you're looking for a content creation tool that will help you save time and improve your efficiency, look no further than Ocoya. This powerful software provides everything you need to manage your content creation process in one place, from scheduling and analytics to collaborator management. It's easy to use and customize to fit your specific needs, and the support team is always available to help if you have any questions. With Ocoya, you can finally streamline your content creation workflow and get more done in less time. Highly recommended!” - Mario K.
“The best thing I love about Ocoya is that it has all the features needed to complete social media planning for an account. Also, their very own AI engine Travis is just the cherry on top.” - Nafiur R.
“Simple and Powerful Social Media Management Platform” - Charles Y.
2. Buffer (for scheduling content and analysis)
Overview
Buffer is a comprehensive social media management tool designed to streamline the process of scheduling posts, tracking performance, and managing multiple social media accounts. Buffer's AI capabilities enable users to analyze the best times to post content, suggest optimal posting frequencies, and provide detailed analytics to measure engagement and reach. This tool is particularly beneficial for teams looking to collaborate seamlessly, as it offers features for assigning tasks and approving content before it goes live.
Key features and capabilities
Buffer stands out due to its intuitive interface and robust functionalities. It allows users to schedule posts across various social media platforms, ensuring consistent and timely content distribution. Buffer’s AI-driven analytics provide valuable insights into engagement metrics, helping users understand their audience better and refine their content strategy. Additionally, Buffer supports seamless team collaboration, enabling multiple users to work together efficiently on social media campaigns.
Buffer capabilities
- Automated scheduling – Buffer allows users to schedule posts in advance across multiple social media platforms, ensuring consistent and timely content delivery.
- Optimal timing suggestions – Using AI, Buffer analyzes engagement patterns and suggests the best times to post content for maximum reach and impact.
- Detailed analytics – Buffer provides comprehensive analytics, offering insights into post performance, audience engagement, and overall social media metrics.
- Content suggestions – Buffer's AI can recommend trending topics and content ideas based on current social media trends and user interests.
- Team collaboration – Buffer facilitates efficient teamwork with features for task assignment, content approval workflows, and shared calendars.
- Engagement tools – Buffer includes tools for managing social media interactions, allowing users to respond to comments and messages from a single dashboard.
Pros
- User-friendly interface
- AI-driven analytics
- Optimal timing suggestions
- Team collaboration
- Multi-platform support
Cons
- Limited free plan
- Pricing
- Limited advanced features
- Occasional posting issues
- Learning curve for advanced features
Pricing (monthly and annual plans, free trials)
Buffer offers a range of pricing plans designed to meet various social media management needs, from individuals to large teams and agencies. The Free plan allows users to manage up to three social media channels and schedule 10 posts per channel, making it a great starting point for small businesses or individuals new to social media management.
The Essentials plan costs US$6 per month per channel and includes advanced features such as planning and publishing tools, analytics, and engagement tools. This plan is ideal for professionals who need more robust functionality.
For teams, Buffer offers the Team plan at US$12 per month per channel, which includes all the features of the Essentials plan plus draft collaboration tools and custom access and permissions. This plan supports unlimited users, making it suitable for collaborative teams.
The Agency plan, priced at US$120 per month for 10 channels, is tailored for marketing agencies that handle multiple client accounts. It includes all the Team plan features and offers cost-effective scalability with additional channels available for US$6 per month each
User rating and reviews
Rating: 4.3/5.0 (1,005 reviews)
Buffer review
“The best part of the software is that is quite fluent and easy to navigate and understand. Also, they have responsive customer support which gives a great user experience. Mostly I use this platform daily to manage all my social media accounts and also schedule multiple posts at different timings for better results. It is quite easy to integrate it with all other social media accounts of our organizations in seconds.” - Abhishek G.
“Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and aslo buffer is pretty affordable.” - Tracy W.
“Manage Your Social Media All In One Place!” - Jordan W.
Patrecia Meliana
3. Hootsuite (for social media management)
Overview
Hootsuite is a comprehensive social media management platform that enables businesses to efficiently manage their social media presence across multiple networks. It offers a range of features including content scheduling, analytics, and team collaboration, all designed to streamline social media marketing efforts.
One of Hootsuite's standout features is its AI-powered tools that provide insights into the best times to post content for maximum engagement and suggest optimal hashtags to increase reach. Additionally, Hootsuite's AI capabilities help in monitoring social media trends and sentiment analysis, allowing marketers to adjust their strategies in real-time.
Key features and capabilities
One of Hootsuite’s core strengths lies in its comprehensive scheduling and publishing tools, allowing users to plan and automate posts across multiple social networks from a single dashboard. Hootsuite also offers advanced analytics and reporting, providing detailed insights into social media performance, engagement metrics, and audience demographics. Furthermore, Hootsuite supports team collaboration, enabling multiple users to work together seamlessly, with roles and permissions to ensure efficient workflow management.
Hootsuite capabilities
- AI-powered insights – Provides recommendations on the best times to post and optimal hashtags to use, maximizing content reach and engagement.
- Social listening and sentiment analysis – Uses AI to monitor social media trends and analyze audience sentiment, helping marketers stay ahead of trends and adjust strategies in real time.
- Content curation – AI-driven suggestions for relevant content to share, based on the latest industry trends and user preferences.
- Automated reporting – Generates detailed and customizable reports using AI to highlight key performance indicators and actionable insights.
- Ad optimization – AI tools help in optimizing social media ad campaigns by analyzing performance and suggesting adjustments to improve ROI.
Pros
- Comprehensive AI-powered features
- Advanced analytics
- Team collaboration
- Content curation
- Ad optimization
Cons
- Relatively high cost
- Steep learning curve
- Limited customization in lower plans
- Integration issues
Pricing (monthly and annual plans, free trials)
Hootsuite offers a range of pricing plans tailored to different business needs that include a 30-day free trial. The Professional plan, priced at US$99 per month, is suitable for individual users and includes features like unlimited post scheduling, best time to post recommendations, Canva integration, a hashtag generator, custom analytics and reports, and more, supporting up to 10 social accounts.
The Team plan, at US$249 per month, supports three users and 20 social accounts, offering all Professional features plus additional tools like team roles and permissions, the ability to suspend scheduled posts, a link in bio tool, and automatic link tracking.
For larger organizations, the Enterprise plan offers customized pricing and starts at five users and 50 social accounts. It includes advanced features such as approval workflows, content libraries, automated engagement tools, single sign-on (SSO), and unlimited ad spend, along with free Hootsuite Academy training and options for advanced social listening and analytics.
User rating and reviews
Rating: 4.2/5.0 (4,233 reviews)
Hootsuite review
“Hootsuite Amplify has been a game-changer for our company's social media strategy. The platform is incredibly user-friendly, making it easy for our employees to share pre-approved content on their personal social media accounts. This has significantly increased our reach and engagement. The integration with the main Hootsuite dashboard is seamless, and the analytics feature provides valuable insights into the performance of our advocacy efforts. The gamification aspect keeps our team motivated and engaged, and it's great to see everyone contributing to our brand's presence online. The only challenge we've faced is ensuring consistent usage among all employees, but with some internal promotion and support, adoption has been steadily improving. Overall, Hootsuite Amplify has empowered our employees and strengthened our social media outreach. Highly recommend!” - Irene D.
“It is so easy to use – and even for a journalist like me – having help on what is best for the different types of social media to grab attention is amazing! I love that I can calendar out my posts, I can re-hash my best posts, and the calendar even suggests a theme for the day. I didn't think I would care for AI but it's really wonderful for this kind of work when we are marketing our programs and admittedly my brain tends to say the same thing over and over. It's also wonderful to have a one stop shop on how to access analytics, plan and review how posts went!” - Cristina P.
“Hootsuite takes the fuss out of social media management” - James F.
4. Later (for scheduling content)
Overview
Later is an AI-powered social media management tool designed to streamline the process of planning, scheduling, and analyzing social media content. Initially known for its visual content calendar, Later has evolved to offer a comprehensive suite of features that help marketers optimize their social media strategy.
Key features and capabilities
One of its standout features is the visual content calendar, which allows users to plan their posts by simply dragging and dropping them into a calendar view. This visual approach helps marketers ensure their feed is cohesive and visually appealing. Additionally, Later supports various social media platforms, including Instagram, Facebook, Twitter, and Pinterest, making it a versatile tool for managing multiple accounts from a single dashboard.
Later capabilities
- AI-driven analytics – Provides insights into the best times to post based on audience engagement, helping to maximize reach and interaction.
- Hashtag suggestions – Uses AI to suggest relevant hashtags, enhancing the discoverability of posts.
- Visual content planning – Allows users to preview and plan their social media feeds visually, ensuring a consistent brand aesthetic.
- Multi-platform support – Manages content across various social media platforms from one place, streamlining the workflow.
- User-generated content (UGC) Collection – Identifies and curates UGC, helping brands leverage content created by their audience.
- Scheduled posts – Automates posting schedules, freeing up time for marketers to focus on strategy and engagement.
Pros
- User-friendly interface
- Multi-platform support
- AI-driven insights
- Efficient scheduling
Cons
- Limited functionality on free plan
- Complex setup for beginners
Pricing (monthly and annual plans, free trials)
Later offers several pricing plans tailored to different user needs and team sizes. The Starter plan, at US$25 per month, is ideal for individuals, allowing management of one social set and scheduling up to 30 posts per social profile, along with limited analytics and basic AI features.
The Growth plan, priced at US$45 per month, is designed for small teams, supporting three social sets and offering up to 150 posts per profile, full analytics, and advanced AI features. For growing teams, the Advanced plan at US$80 per month includes six social sets, unlimited posts, comprehensive analytics, and additional collaboration tools.
The most extensive plan, the Agency plan, costs US$200 per month, supporting up to 15 social sets and 10 users, with unlimited posts, advanced analytics, and robust team collaboration and content approval workflows.
User rating and reviews
Later review
“Scheduling content. We used to have to post to our church account daily, which doesn't sound bad, but logging in daily, uploading whatever we are posting, writing the post and hitting send, eats into the work day. But Later helps because we can take an hour and schedule a month or more posts. It's so good.” - Jason B.
“I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It's so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about.” - Julianna O.
“Affordable Scheduler with Quality Features” - Hannah C.
Patrecia Meliana
5. Zoho Social (for social media management)
Overview
Zoho Social is a comprehensive AI-driven social media management tool designed to help businesses and marketers streamline their social media activities. It offers features such as scheduling posts, monitoring brand mentions, and analyzing performance across multiple social media platforms. This tool is particularly beneficial for businesses looking to enhance their social media presence and engage more effectively with their audience.
Key features and capabilities
At its core, Zoho Social provides users with tools to manage multiple social media accounts, schedule posts, monitor brand mentions, and analyze engagement. The platform's AI capabilities stand out in several areas, particularly in optimizing content scheduling and providing actionable insights through its advanced analytics.
Zoho Social capabilities
- AI-powered content scheduling – Zoho Social suggests the best times to post based on audience activity and engagement patterns, ensuring that content reaches the maximum number of followers.
- Advanced analytics and reporting – The tool offers in-depth analytics to track the performance of social media campaigns, providing insights into what works and what doesn’t.
- Brand monitoring – Users can keep track of mentions, comments, and discussions about their brand across various social media platforms, allowing for timely engagement and response.
- Unified inbox – Zoho Social consolidates messages from all connected social media accounts into a single inbox, making it easier to manage and respond to interactions.
- Collaboration Tools – Teams can collaborate on social media strategies, draft posts, and review content before publishing, ensuring consistency and quality in social media communications.
Pros
- User-friendly interface
- Comprehensive features
- Detailed analytics
- Multi-platform management
- Affordable pricing
- Collaboration tools
Cons
- Limited customization
- Learning curve
- Mobile app limitations
- Lack of advanced features
Pricing (monthly and annual plans, free trials)
Zoho Social offers a range of pricing plans designed to cater to businesses of different sizes and needs. The plans include the Standard plan at US$15 per month, which provides access to essential features for managing multiple social media channels. The Professional plan, priced at US$40 per month, adds more advanced capabilities like in-depth analytics and custom reports. For larger teams and businesses, the Premium plan is available at $65 per month, offering additional features such as brand health monitoring and unlimited scheduled posts.
Zoho Social also offers an Agency plan at US$200 per month, tailored for agencies managing multiple client accounts with comprehensive collaboration tools. All plans come with a 15-day free trial, allowing users to explore the platform's features before committing to a subscription.
User rating and reviews
Rating: 4.6/5.0 (2,598 reviews)
Zoho Social review
“If you are looking for a simple platform to post content to mutiple social media networks, Zoho Social is great! We also own a marketing firm have used or recommended this product for multiple clients. The best part is the features for the pricing. You get posts, reels, and you can schedule future posts to keep you way ahead. If you are not looking to spend $99/month or more from other companies and want to have control over your posts it is perfect and affordable. Also, if you use Zoho CRM or other products from Zoho you can view everything in your account from one place.” - Jessica W.
“The user-friendly interface and seamless functionality. Zoho Social is intuitive, efficient, and has significantly improved our social media management. The platform's reliability ensures uninterrupted operation, allowing us to focus on our strategic goals without worrying about technical issues.” - Julia S.
“Zoho social mission is accurate 100% it is the easier way to manage our brands on social media” - Argyro C.
6. SocialBee (for social media management)
Overview
SocialBee is an AI-powered social media management tool designed to help businesses and marketers streamline their social media marketing efforts. With features that include content scheduling, content curation, and analytics, SocialBee allows users to automate and optimize their social media presence across various platforms like Facebook, Twitter, LinkedIn, and Instagram. Its AI-driven algorithms suggest the best times to post and provide insights into audience engagement, helping users improve their social media strategies.
Key features and capabilities
SocialBee’s key features include content scheduling, content curation, and analytics, all of which are powered by advanced algorithms to optimize user engagement. SocialBee supports multiple social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, allowing users to manage their social presence from a single interface. One standout feature is its category-based content libraries, which enable users to organize and schedule posts according to different themes, ensuring a balanced and diverse content mix.
SocialBee capabilities
- AI-driven scheduling – Automatically suggests optimal posting times based on user engagement data.
- Content recycling – Ensures evergreen content is periodically reposted to maintain visibility without creating new content constantly.
- Category-based libraries – Organizes content into categories for more strategic scheduling and posting.
- Content curation – Sources and curates relevant content from the web to keep social media feeds fresh and engaging.
- Analytics and insights – Provides detailed analytics on post performance, audience engagement, and overall social media strategy effectiveness.
- Team collaboration – Supports multiple users and roles, making it easier for teams to collaborate on social media management.
Pros
- User-friendly interface
- Comprehensive analytics
- Excellent customer support
- Robust features
Cons
- Limited integrations
- Price
- Occasional glitches
- Learning curve
Pricing (monthly and annual plans, free trials)
SocialBee offers a variety of pricing plans to cater to different business needs. The "Bootstrap" plan is priced at US$29 per month and is ideal for solopreneurs and businesses just starting out, allowing connection to up to 5 social profiles with one user and one workspace, and providing analytics for up to 3 months of data.
The "Accelerate" plan, which costs US$49 per month, is designed for small businesses and supports up to 10 social profiles with one user and one workspace, offering analytics for up to 2 years of data.
The "Pro" plan, priced at US$99 per month, is targeted at social media managers, teams, and agencies, enabling connection to up to 25 social profiles with three users and five workspaces, and also providing analytics for up to 2 years of data. All plans include a free trial, allowing users to explore the platform before making a commitment.
User rating and reviews
SocialBee review
“I've tried a few social posting management solutions, and what I love about Social Bee is that you can tag your post with a category and schedule it by category. It makes it easy to create 30 posts that are "quotations" and put them in an ongoing rotation to post twice a week, for example, and then another category, "case studies" or "launch sequence," and schedule them separately. Then, see them all on a calendar! I have posts going out several times a week, and I don't have to touch it. Also easy to integrate RSS feeds into the mix so my podcasts and blog posts are automatically picked up. Chrome extension makes it easy to quickly do a post at the moment. Very cool. Oh, and automation with zapier and pabbly seal the deal. I can create a post that automatically announces when new members join my organization.” - Brett H.
“Social Bee is an excellent app for managing general social media posts for our different business units! It has significantly saved us time from having to log into various platforms each day. It's more affordable than many other options on the market and is very easy to set up. Highly recommend it for efficient social media management!” - J. R.
“Social Media Management Made Easy” - John H.
7. TweetDeck (for Twitter management)
Overview
TweetDeck is a powerful social media management tool designed to help users efficiently manage multiple Twitter accounts. As an AI marketing tool, TweetDeck streamlines the process of scheduling tweets, monitoring interactions, and analyzing engagement, making it ideal for businesses and marketers aiming to maintain a consistent presence on Twitter.
Key features and capabilities
One of TweetDeck’s standout features is the customizable dashboard, which allows users to create multiple columns for different types of content, such as timelines, mentions, direct messages, and trending topics. Additionally, TweetDeck's ability to manage multiple accounts from a single interface simplifies the process for businesses with diverse social media strategies. The platform also supports team collaboration, enabling multiple users to manage the same accounts seamlessly, which is particularly useful for larger marketing teams.
TweetDeck capabilities
- Advanced scheduling – TweetDeck allows users to schedule tweets in advance, ensuring a consistent posting schedule without the need for manual intervention.
- Real-time monitoring – Users can track live interactions, mentions, and trending topics, providing immediate insights into audience engagement and market trends.
- Search filters – Advanced search capabilities enable marketers to find specific tweets or conversations based on keywords, hashtags, and user accounts, enhancing targeted marketing efforts.
- Team collaboration – Multiple users can access and manage the same Twitter accounts, facilitating coordinated social media strategies and efficient workflow management.
- Analytics integration – TweetDeck offers basic analytics to monitor the performance of tweets, helping marketers understand what content resonates with their audience and refine their strategies accordingly.
Pros
- Customizable dashboard
- Multi-account management
- Advanced scheduling features
- Real-time monitoring
- Search filters
Cons
- Limited analytics
- Platform-specific to Twitter
- Complex for beginners
- Occasional performance issues
Pricing (monthly and annual plans, free trials)
TweetDeck is a free tool that Twitter offers to its users, allowing for efficient management of multiple Twitter accounts. It does not have any associated costs, making it an accessible option for businesses and marketers who need robust social media management capabilities without a financial commitment. TweetDeck provides all its features without any subscription fees, which includes advanced scheduling, real-time monitoring, and multi-account management.
User rating and reviews
TweetDeck review
“Tweetdeck is super helpful platform in organizing your tweets. Scheduling is a great feature that enables us create multiple tweets at once and schedule them accordingly. The dashboard enables us to see current and schedule tweets in one place as well as notifications. Tweetdeck aslo offers great analytics on each post performance.” - Ned D.
“The ease of managing multiple accounts in one place is amazing. We are able to create multiple columns each focusing on different subject very easily . I like aslo how tweetdesck auto refresh and we able to schedule post across all social media accounts and the platform show when a particular post is ready to be published.” - Yoel R.
“The easier way to manage multiple twitter accounts” - Markus G.
8. Canva (for design and scheduling content)
Overview
Canva is a user-friendly graphic design platform that has transformed the way individuals and businesses create visual content. Leveraging AI, Canva offers a range of tools that simplify design processes, making it accessible even to those without a background in graphic design. Canva's AI tools help reduce the time and effort needed to create professional-grade designs, making it a valuable asset for marketing teams looking to improve their visual content strategy efficiently.
Key features and capabilities
One of its standout features is the drag-and-drop interface, which allows users to create designs effortlessly without needing extensive graphic design knowledge. Canva’s AI-driven design suggestions provide users with template recommendations based on their project type, ensuring that even novices can produce professional-quality work.
Additionally, Canva's automatic resizing feature is particularly useful for marketing purposes, allowing users to adapt a single design across various social media platforms with just a few clicks.
Canva capabilities
- Design suggestions – AI-driven recommendations for templates and layouts based on the user’s project.
- Automatic resizing – Quickly adjust designs to fit different social media platforms and formats.
- Extensive template library – Access to thousands of templates for various types of content, from social media posts to presentations.
- Brand kit – Maintain brand consistency by storing brand colors, logos, and fonts for easy access.
- Collaborative tools – Real-time collaboration capabilities, allowing teams to work together on designs seamlessly.
- Stock assets – A vast collection of stock photos, illustrations, icons, and fonts powered by AI to find the best match for your needs.
- Magic resize – Instantly resize designs to suit different social media channels or marketing needs.
Pros
- Ease of use
- Templates
- Template availability
- Graphics design
- Easy design
Cons
- Expensive
- Limited free version
- Limited features
- Limited options
- Limited templates
Pricing (monthly and annual plans, free trials)
Canva offers a range of pricing plans designed to meet the needs of various users, from individuals to large organizations. The Free plan provides access to a wide array of templates, images, and basic design tools, making it an excellent starting point for personal use or small projects.
For those requiring more advanced features, the Canva Pro plan is available at US$12.99 per month (or US$119.99 per year), offering benefits such as access to premium content, unlimited use of templates, and advanced design tools like the Magic Resize feature. This plan is ideal for freelancers and small businesses aiming to elevate their design capabilities.
For larger teams and enterprises, Canva offers the Canva for Teams plan at US$14.99 per month per user for the first five users, with customized pricing for additional users. This plan includes advanced collaboration features, brand management tools, and priority support. Canva Enterprise, tailored for bigger organizations, offers comprehensive brand control, workflow management, and dedicated account support, with pricing available upon request.
User rating and reviews
Rating: 4.7/5.0 (4,684 reviews)
Canva review
“I am a Product Designer and a lot of times I have to create graphics, earlier I used other solutions, but they were not that easy to use and or had many options or templates to choose from. Since I have started relying on Canva for these graphics needs, I have not needed any other solution thus making me more productive at work. Canva is easy to use, has thousands of templates, I can implement edits on the go and make multiple iterations without a hassle. I use Canva multiple times a week from creating graphics to Creating presentations to even editing videos.” - Ayush S.
“Simple but complete, functional, practical, self-intuitive, works on cell phones and tablets in a practical and quick way, access via the web version (for when I'm not at home), very complete library of items, examples, images and references.” - Albert C.
“The perfect platform to create content” - Vincente M.
9. Planoly (for Instagram and Pinterest management)
Overview
Planoly is a comprehensive social media management tool designed to streamline the planning, scheduling, and analyzing of social media content. As an AI marketing tool, it offers features that help users visually plan their social media grids, schedule posts across various platforms, and gain insights through detailed analytics.
Key features and capabilities
One of Planoly’s primary features is its visual planning interface, which allows users to easily organize and schedule their social media posts in a visually appealing manner. This drag-and-drop functionality helps users create a cohesive and aesthetically pleasing social media grid. Planoly also supports multi-platform scheduling, enabling users to plan and post content on various social media platforms from a single dashboard, which saves time and ensures consistency across all channels.
Planoly capabilities
- Automated scheduling – Planoly’s AI can suggest optimal posting times based on audience engagement patterns, ensuring posts reach the maximum number of followers.
- Analytics and insights – The tool provides detailed analytics on post performance, including engagement rates, follower growth, and demographic information, helping users fine-tune their content strategy.
- Content calendar – Users can plan out their content months in advance with a comprehensive calendar view, making it easier to maintain a consistent posting schedule.
- Hashtag recommendations – Planoly’s AI suggests relevant hashtags to increase the visibility of posts and enhance engagement.
- User collaboration – The platform allows multiple team members to collaborate, making it ideal for marketing teams to work together seamlessly.
Pros
- Visual planning interface
- Multi-platform scheduling
- AI-driven analytics
- Content calendar
- Hashtag recommendations
Cons
- Limited free version
- Platform restrictions
- Learning curve
- Cost
- Feature limitations
Pricing (monthly and annual plans, free trials)
Planoly offers three pricing plans tailored to different user needs, each with distinct features. The Starter plan, priced at US$16 per month, includes one social set, up to 60 uploads per month, and supports a single user.
This plan is ideal for new creators who need basic scheduling and planning tools. The Growth plan, which costs US$28 per month, builds on the Starter plan by providing unlimited uploads and support for three users, making it suitable for users in growth mode.
The Pro plan, at US$43 per month, includes all the features of the Growth plan plus two social sets and support for up to six users, along with priority support. Each plan also includes new AI capabilities for writing captions, making it easier to generate engaging content
User rating and reviews
Planoly review
“Very easy to use interface. It gives you the optimal times to post based on your audience and date. You can pre-plan and schedule batches of content, something especially nice for when you're on vacation. I also like that it lets you do special groups of hashtags by theme. That way you can add the group and edit as you see fit each time. It is connected to your account so that the posting is automatic at the time you have it scheduled, which is very convenient.” - Michelle D.
“Planoly helps to visually plan all your social media content in place. The auto post features allows you to plan the content for whole month and leave it on autopilot” - Namrata A.
“Best Instagram Planning App You Could Use!” - Julia H.
10. Crowdfire (for curating and scheduling content)
Overview
Crowdfire is a comprehensive AI-powered marketing tool designed to enhance social media management and engagement. It assists users in managing multiple social media accounts from a single dashboard, enabling efficient scheduling of posts, content curation, and audience engagement.
Crowdfire's AI capabilities analyze user activity and preferences to suggest the best times to post, ensuring optimal reach and interaction. With features like automated reporting and competitor analysis, Crowdfire streamlines social media marketing efforts, making it easier for businesses to maintain an active and impactful online presence.
Key features and capabilities
One of Crowdfire’s primary capabilities is the ability to manage multiple social media accounts from a single platform, streamlining the process for marketers handling diverse brands or clients. Its user-friendly interface allows for seamless scheduling of posts across various platforms, saving time and ensuring consistent content delivery.
Additionally, Crowdfire's AI-driven content curation feature recommends relevant articles and images, helping users maintain a steady stream of engaging content.
Crowdfire capabilities
- AI-powered scheduling – Analyzes user activity and suggests the best times to post, maximizing engagement and reach.
- Content curation – Recommends articles, images, and posts tailored to user preferences and industry trends.
- Follower insights – Provides detailed analytics on follower growth and engagement, aiding in strategy refinement.
- Automated reporting – Generates comprehensive reports on social media performance, offering valuable insights without manual effort.
- Competitor analysis – Monitors competitor activities and performance, helping users stay ahead in their marketing strategies.
- Post analytics – Tracks the performance of individual posts, allowing for data-driven content optimization.
- Mentions and comments management – Aggregates mentions and comments from all social accounts into one place for efficient monitoring and response.
Pros
- User-friendly interface
- Multi-platform management
- AI-powered scheduling
- Content curation
- Detailed analytics
Cons
- Limited free plan
- High tier pricing
- Occasional bugs
- Occasional delay in customer support
Pricing (monthly and annual plans, free trials)
Crowdfire offers a range of pricing plans tailored to different user needs. The platform provides a free plan, which includes basic features such as the ability to manage up to three social media accounts and limited content curation capabilities.
For more advanced needs, the Plus plan costs US$7.48 per month and includes additional features like post scheduling for up to five accounts and more extensive content recommendations. The Premium plan, priced at US$37.48 per month, offers support for up to ten accounts, advanced analytics, and bulk scheduling options.
Finally, the VIP plan, at US$74.98 per month, includes all features from the Premium plan with the added benefit of managing up to 25 accounts, priority customer support, and more detailed competitor analysis tools. These plans cater to a variety of users, from individual marketers to large businesses, providing scalable solutions for social media management.
User rating and reviews
Crowdfire review
“Posting and scheduling is quite easy using crowdfire application. It is easy to track people who have followed/unfollowed and it's gives us relevant suggestion for people to follow. I like how it automatically create a post whenever we post a product in our Shopify store. Crowdfire aslo supports all major social media networks.” - Nawell W.
“Crowdfire can be understood as a perfect platform to control the analytics of your social networks and grow in them. With a simple and friendly interface, the application will take profiles in networks and topics that are mastered and from there, monitor the presence in networks offering tips to multiply the audience in social networks. Follows, unfollows, the intervals of greatest growth in the publications or topics that favor the most to grow in networks are some of the key points of an application that will make social profiles look differently.” - RAFAEL A.
“One platform for all my social sites.” - German C.
By leveraging these tools, businesses can optimize their social media strategies, save time, and achieve better engagement and performance across their social platforms.
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