Top AI content generation tools for B2B marketers: features, benefits, and pricing
Discover how AI can supercharge your B2B content strategies, enhancing efficiency and personalization.
The adoption of AI in content creation not only enhances productivity but also opens doors to personalized content at scale. These intelligent systems can analyze data, understand audience preferences, and generate tailored content that resonates with target demographics.
According to a report by Grand View Research, the global AI text generator market was valued at approximately US$392 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 17.3% from 2023 to 2030. Additionally, a survey highlighted that 76% of marketers are utilizing AI for basic content creation and copywriting tasks.
This article will explore six AI content generation tools, highlighting their pricing, key features, and suitability for B2B marketers. Additionally, an FAQ section at the end will address common concerns and considerations when using AI for content creation.
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Here is a table of content for you to find what you are looking for:
- 6 of the best AI content generation tools
- FAQs
Enricko Lukman
6 Best AI content generation tools
AI content generation tools are changing the way B2B marketers create and distribute content, offering scalable solutions that cater to the diverse needs of businesses.
Here are 6 examples of AI content generation tools:
1. ChatGPT by OpenAI
A powerhouse in natural language processing, ChatGPT offers an advanced AI-driven platform for generating human-like text. It's incredibly versatile, suitable for creating everything from emails to blog posts.
The cost structure is usage-based, starting with a free tier and scaling up to custom pricing for heavy users, making it accessible for businesses of all sizes. Its paid version starts from US$20 per user per month up to enterprise pricing.
Pros:
- Versatile and adaptable for various content types
- User-friendly interface
- Affordable for small businesses
Cons:
- Requires manual fine-tuning for better accuracy
- Content may lack originality without proper prompts
2. Gemini by Google
Gemini is an AI tool developed by Google, designed for creating content across various formats. It integrates with Google's suite of products, utilizing data to produce content that aligns with search trends and user preferences. This tool aims to support content creators in generating material that is relevant and engaging for their intended audience.
Currently accessible free of charge, Google Gemini offers a premium pricing plan called Gemini Advanced which starts from US$19.99. Gemini Advanced provides users access to features like Gemini 1.0 Ultra and additional tools in Gmail, Docs, and other services. This service is inclusive of 2 TB of cloud storage.
Pros:
- Seamlessly integrates with Google ecosystem
- Free version available
- Optimized for search-driven content
Cons:
- Limited advanced AI capabilities compared to competitors
- Premium features require a subscription
3. Jasper
Jasper is a content generation tool that excels in producing high-quality, creative content. Its pricing starts at US$29 per month for the basic plan, which provides access to over 50 short-form content templates. For more extensive needs, Jasper offers plans that cater to longer content and larger volumes, with prices scaling accordingly.
Pros:
- High-quality, creative content output
- Supports multiple content formats
- Intuitive workflow for marketers
Cons:
- More expensive than some alternatives
- Requires initial setup to optimize for brand voice
4. Writesonic
This tool is designed to cater to marketing content needs, including ads, emails, and website content. Writesonic's AI analyzes top-performing content across the web to create engaging and effective copy. Pricing begins at US$15 per month for the basic package, with more advanced features and higher usage limits available in premium packages.
Pros:
- Budget-friendly
- Optimized for marketing and ad copy
- AI-driven content insights
Cons:
- Limited customization options
- May require heavy editing for unique content
5. Copy.ai
Focused on simplicity and efficiency, Copy.ai is a go-to for marketers looking to quickly generate ideas and drafts for their content. Starting at US$35 per month, users gain access to a suite of tools for blog posts, social media content, and more, all powered by AI to ensure creativity and relevance.
Pros:
- Quick and easy to use
- Ideal for brainstorming content ideas
- Supports multiple content formats
Cons:
- Higher starting price than some competitors
- Less depth in long-form content generation
6. NeuralText
NeuralText is an AI-powered tool designed to assist with content generation, SEO optimization, and keyword research. It provides a suite of features that help marketers create data-driven content that ranks well on search engines. The tool offers AI-generated text, content briefs, and keyword clustering, making it a great option for those focused on search visibility.
Pricing starts at US$19 per month for the basic plan, with more advanced plans offering expanded keyword research capabilities and content generation features.
Pros:
- Combines AI content generation with SEO research
- Provides keyword clustering and optimization features
- Affordable pricing for small businesses
Cons:
- May require manual adjustments for highly specific content
- Limited long-form content capabilities compared to competitors
By leveraging these AI content generation tools, B2B marketers can significantly enhance their content strategy. These technologies offer the ability to produce high-quality, engaging content more efficiently, allowing marketers to focus on strategy and personalization.
To stay ahead in the AI-driven marketing landscape:
- Experiment with different tools to find the best fit for your business
- Optimize AI-generated content with human edits for uniqueness
- Regularly update your content strategy to align with AI advancements
Frequently asked questions
- What is AI content generation?
AI content generation refers to the use of artificial intelligence tools to create written, visual, or multimedia content automatically based on inputs and guidelines provided by users.
- How does AI-generated content impact SEO?
AI-generated content can improve SEO by ensuring consistency, optimizing for keywords, and producing large-scale content quickly. However, human oversight is necessary to maintain quality and avoid repetitive patterns that might be penalized by search engines.
- Are AI-generated articles plagiarism-free?
Most AI content generators produce unique content, but it’s always recommended to run plagiarism checks and make necessary edits to ensure originality.
- How can businesses best utilize AI content generation tools?
Businesses can use AI tools for blog writing, email marketing, social media content, product descriptions, and more. Combining AI with human input ensures quality and originality.
- Is AI content generation cost-effective?
Yes, AI content generation can save costs on hiring full-time writers for repetitive tasks while increasing productivity. The cost-effectiveness depends on the tool, its pricing plan, and usage levels.
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