8 AI tools to leverage 2024 AI and social media trends
Discover 8 AI tools to adapt to 2024 AI and new advertising trends that setting the stage for increased spending and strategic shifts this year.
In an era where digital transformation dictates market trends, the latest report from Material and NewtonX titled "The Digital Lead: 2024 Advertising Insights & Tech Trends," offers crucial insights into the evolving landscape of advertising. Conducted through a national survey involving advertising and agency professionals, this report underscores the pivotal role of technology, particularly artificial intelligence (AI), in shaping future advertising strategies.
The buzz around AI is louder than ever among advertising professionals, with 59% acknowledging it as their top interest. This enthusiasm is partly due to AI's ability to enhance business operations and refine marketing campaigns, promising more precise targeting and potentially lower costs. However, the excitement is tempered by lingering questions about its application across various platforms and its overall impact on cost efficiency.
As we look ahead to 2024, it's evident that advertising budgets are on the rise following a period of economic restraint. Digital advertising is projected to account for approximately two-thirds of total ad expenditures, reflecting a clear shift towards internet-based marketing platforms. Social media, in particular, remains a critical focus for brand advertising, competing neck and neck with search engine marketing for resources allocated to performance advertising.
Despite the impending phase-out of third-party cookies, the level of concern within the industry is surprisingly moderate. Many advertisers have preemptively pivoted to strategies that leverage first-party data, alongside adopting contextual and cohort-based targeting methods. This shift is further supported by advanced machine-learning technologies and cost-effective pricing models like CPC (Cost Per Click) and CPA (Cost Per Action).
Patrecia Meliana
8 free AI tools to join in on the advertising trend
In today's competitive advertising landscape, utilizing the right AI tools can make a significant difference. Here are several free AI tools that can help enhance your advertising efforts, ensuring efficiency and innovation without extra costs:
1. Grammarly
Grammarly offers a robust AI-powered writing assistant that is indispensable for creating clear, engaging, and error-free ad copy. Its free version provides basic spelling, grammar, and punctuation checks, helping advertisers maintain professionalism in their content.
2. Otter AI
Otter AI provides real-time transcription services, which are valuable for creating accessible marketing materials and optimizing content for SEO through accurate transcripts of podcasts, webinars, and meetings. The free plan offers a generous amount of transcription minutes, making it accessible for advertisers looking to enhance their multimedia content.
3. Notion
While primarily known as a productivity platform, Notion can be a useful tool for advertisers to organize and plan campaigns, track tasks, and collaborate on content creation. Its free version offers ample functionality for small teams or individual advertisers managing multiple projects.
4. Canva (AI features within Canva)
Although Canva is widely recognized for its design capabilities, it also incorporates AI elements like Magic Write in its free plan. Advertisers can leverage this feature to generate creative content quickly, from ad copy to social media posts, enhancing visual content with minimal effort.
5. Hootsuite Insights, Powered by Brandwatch
For those managing social media campaigns, Hootsuite offers a limited free plan that includes basic features of its Insights tool powered by Brandwatch. This integration helps track brand mentions and audience sentiment, crucial for adjusting strategies and improving engagement.
6. SEMrush (limited SEO tools)
SEMrush offers limited access to its comprehensive suite of SEO tools in the free version, which can still greatly benefit advertisers looking to optimize their content for search engines and analyze competitor tactics without investing in a full subscription.
7. Synthesia (demo version)
Synthesia provides AI-driven video creation capabilities, and its demo version allows advertisers to experiment with AI video production. This can be particularly useful for creating short promotional clips or ads without extensive video editing skills or resources.
8. Jasper AI (trial or limited free use)
Jasper AI, known for content creation and copywriting, offers a trial period that advertisers can use to generate high-quality content. While not entirely free long-term, this trial can be used to experience AI-powered content generation that could revolutionize campaign strategies.
Key statistics from the report highlight the strategic adjustments anticipated by professionals
- 45% expect to modify their media mix in response to third-party cookie deprecation.
- A majority, 56%, foresee budget expansions within the next year.
- AI is predicted to be the most significant influence on the future of advertising, as noted by 59% of survey participants.
- Prioritization of national advertising strategies is a primary focus for 48% of respondents, with 26% looking to enhance their local advertising efforts.
Leaders in the industry, such as Jeremy Sack and Jackie Cutrone, emphasize the importance of staying informed about these shifts to develop proactive, future-oriented advertising strategies. “It’s no surprise AI has emerged as the key theme on advertisers’ minds in this study,” said Jackie Cutrone, CMO of NewtonX.
As the advertising landscape continues to evolve, the integration of AI technologies stands out as a critical factor in shaping the future of the industry.
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