7 things for marketers to know about B2B gifting platform Alyce
Alyce aims to turn business gifting into a simple, personal, and relatable experience for B2B partners. Here’s what marketers can learn.
Alyce addresses a key challenge in B2B gifting: sending gifts that feel impersonal or irrelevant. By leveraging AI, Alyce tailors each gift to the recipient’s specific interests, offering over 30,000 options, including Amazon gift cards and helicopter trips. It even allows recipients to exchange or donate gifts, ensuring a more thoughtful experience.
The company raised US$30 million in Series B funding in 2021. Recently, Alyce merged with Sendoso, creating the largest gifting platform in the market and further enhancing its ability to deliver personalized, scalable gifting solutions.
What is Alyce?
Alyce, founded in 2015, is a B2B platform that uses AI to personalize business gifting. It helps companies send gifts tailored to recipients' interests, track engagement, and evaluate the ROI on gifting campaigns. Alyce’s marketplace offers thousands of items, including gift cards, experiences, and even the option to donate a gift’s value to charity. It integrates with platforms like Salesforce and Marketo, allowing for seamless marketing and sales workflows.
Customers have seen impressive results, such as generating US$45 million in pipeline and 50% increases in marketing engagement.
Enricko Lukman
How much does Alyce cost?
Alyce does not provide specific pricing information on its website. To find out the costs and features available for your business, you’ll need to book a demo through their demo request page. This allows potential users to get personalized details based on their unique needs and objectives.
What is Alyce's traction?
Alyce has raised significant investment, including US$30 million in Series B funding as of 2021. The company is backed by investors like Manifest, General Catalyst, and Boston Seed Capital.
Alyce has garnered attention with numerous achievements. It was featured on LinkedIn's Top US Startups in 2020, Forbes' Best Startup Employers for 2020, and G2's Best Enterprise Software list. Additional recognitions include Best Places to Work Boston (2021) and Women Impact Tech 2023 Honoree.
Who owns Alyce?
Brett Zucker serves as the CEO of Alyce, bringing a strong leadership team that includes Sheryl Hawk (VP of Customer Success), Tori Oellers (VP of Product & Operations), and Jeremy Lambertsen (VP of Finance). Alyce has raised over US$46 million in funding, backed by notable investors such as Manifest, General Catalyst, Boston Seed Capital, Founder Collective, Morningside Ventures, Victress Capital, and Golden Ventures.
For more details, you can explore their leadership and investors here.
Who are Alyce's competitors?
Alyce faces competition from platforms like Giftpack, a growing AI-powered corporate gifting solution. Giftpack offers global gifting options with automated personalization, targeting similar B2B use cases as Alyce. As of now, Sendoso, once a competitor, has merged with Alyce to create a unified, stronger platform in the business gifting space.
Giftpack remains one of Alyce’s key competitors, focusing on automating the gifting process for business teams looking to improve client relationships with personalized gifts.
What are they saying?
Alyce has received praise from customers for its ease of use and effectiveness. Drew Martig, Field Marketing Manager at Fortinet, said Alyce helped target disengaged customers, re-engaging them efficiently. Pete Preston, Account Executive at Lenovo, highlighted that Alyce has significantly boosted opportunities and ROI, outperforming other programs used over the past decade. Vina Edan, Country Marketing Manager at Pure Storage, appreciated how Alyce's team provided excellent training and setup, ensuring campaign success.
Customer Success with Alyce
Impact.com, a leading partnership management platform, used Alyce's personalized gifting campaigns to drive significant results, including a 50% growth in pipeline and 250 meetings booked. The integration with Salesforce and 6Sense allowed the team to effectively target prospects and streamline their approach.
With a US$4,000 gifting budget, Impact.com generated over US$25,000 in net new revenue, showcasing Alyce's ability to enhance client engagement and deliver measurable outcomes for marketing efforts.
Save time and money when producing high-quality content. ContentGrow helps marketing teams work with perfectly-matched freelance writers and journalists at preferred rates. Fill out the form below to get your own talent list or visit the site to get started.
