Public Relations What is the future of the PR industry in Asia: PRovoke Media CEO shares his view (Q&A) Although every market in Asia is different, PR professionals have common challenges. An industry expert Arun Sudhaman shares his experience.
Content Marketing Are you worried that ChatGPT will replace you as a copywriter? PRovoke Media CEO says creative copy still needs a human touch PRovoke Media CEO shares his experience of playing with ChatGPT and explains how AI will transform the labor market.
Public Relations PRovoke Media CEO: brand activism evolves in Asia Here is how Lenovo's campaign has reshaped the image of Chinese manufacturing.
Reports Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
News Instagram to end live shopping feature in March, pivots to ads instead After removing the Shop tab, Instagram is now ditching live shopping, raising questions about the future of social commerce on the platform.
Content Marketing The 2023 social media marketing content creation playbook As the landscape continues evolving, find out the key social media marketing trends for 2023 to improve audience engagement.
Content Marketing Key principles of effective content marketing in the age of AI AI tools help marketers improve their efforts, but the tricky part is to find an equilibrium between the use of tools and retaining the human touch.
News Instagram will remove Shop tab in February - here's how it'll impact your business Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
Martech How AI marketing tools can help your business grow AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Tools 26 websites and tips to help you hire the right writer It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
Content Marketing Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027 TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
Martech Eight martech tools for customer personalization Personalization tools offer customers an experience like never before. Here are some to help with your business' personalization strategy.
Public Relations A beginner’s guide to building relationships with journalists Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
Building an online portfolio? Here are 3 user-friendly ones Every freelancer needs a portfolio to showcase work and find new gigs. Here are three professional platforms to get started with!
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
Several EU countries banned Google Analytics - here are some alternatives Authorities across Europe ruled to stop using Google Analytics. Here are some alternatives that you can use.
News Brands remove the Facebook login option. What does this mean for businesses? Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.
Content Marketing 3 gaming ad campaigns that played out well A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.
Easy time-management strategies for freelancers Do you want to get work done on time and enjoy your free evenings? Our time-management techniques will help you get there.
Freelancing Free time management tools for freelancers Time management tools help organize work, stay in control of multiple projects, and ensure work-life balance. Here's a few we love using!
Journalism Here's a guide to crafting pitches that will wow editors Want to impress an editor with a pitch? Here's a step-by-step guide you can follow to secure your next writing assignment.
