Freelancing 3 helpful tools for freelance writers Writers, we've been there - whether it's writer's block, or ensuring our spelling and grammar are impeccable. Here are some tools to help you do more and go further.
Content Marketing 5 essential martech tools for businesses Among many incredible tools for marketing automation that make your business stand out, we have chosen the top 5 to add to your martech stack.
Content Marketing Top 3 data-driven marketing trends to stay ahead in 2024 Explore the latest data-driven marketing trends for 2024 that can transform your strategy. Stay informed and ready for the next wave of marketing innovations.
Content Marketing 3 ways to create an outstanding landing page Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.
Content Marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
Technology How Musk’s Twitter buy-out shapes the platform’s future Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.
Technology 3 unique challenges Snap’s ad business faces Snap reported results below expectations as the war in Ukraine, macroeconomic issues, and Apple's privacy policy push advertisers to spend more carefully.
Public Relations Unilever will stop marketing food and beverages to children under 16 Efforts to limit marketing to young audiences come amid health concerns, such as childhood obesity. The deadline for brands to comply is January 2023.
Media Netflix lost subscribers for the first time in a decade. What went wrong? Netflix lost 200k subscribers in the first quarter of this year. It forecasts deeper losses ahead, as people rethink their commitment to streaming services.
Public Relations 3 ways brands can be more eco-friendly as consumers drive sustainability As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.
Reports 3 reasons why China's digital ad spend is set to slow China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.
Technology 3 reasons voice shopping in India is expected to double in 2022 The number of voice shoppers in the country may reach 168 million by the end of the year. Here's why the medium wins hearts but also creates concerns.
Case Studies 5 reasons TikTok's ad revenue may catch up with YouTube's by 2024 TikTok expects to triple its advertising revenue in 2022. Here's why users spend hours scrolling through videos on the app.
Content Marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
Public Relations LinkedIn lets users add “dyslexic thinking” as a skill The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.
Reports Digital advertisers waste more than US$134.3M in Q1 (report) According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.
Case Studies SAGE Foundation shines new spotlight on child marriage in Africa As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.
Reports More than half of ASEAN's Gen Zs want brands to address social issues A recent report looks into what concepts like 'brand purpose' and 'social accountability' mean to Gen Z consumers across Southeast Asia.
Public Relations Publicis Groupe Vietnam names Kate Bayona-Garcia new CEO Bayona-Garcia will take over for Lukasz Roszczyc, who is stepping down to pursue opportunities outside of advertising.
Public Relations Pedigree encourages children to read to dogs to overcome anxiety Cute marketing. Having a dog as a listener can ease feelings of anxiety and give support, a study by Pedigree claims.
Reports S4 Capital shares slump by more than a third after results are delayed S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.
Reports Magna cuts US ad growth forecast due to Russia-Ukraine war Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.
Technology "Adopt or Fail": a report reveals how AI transforms business As AI becomes more widely understood, Wunderman Thompson predicts a growth in the adoption of more sophisticated, multi-functional AI solutions.
Content Marketing Dentsu renames Happy Marketer as Merkle Singapore After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.
Content Marketing Skittles hosts Twitch event to say sorry to soured lime fans Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.
