Content Marketing Using AI to write? Here’s what academic writing teaches us about doing it well Using AI to write? Without human oversight, you risk errors, weak arguments, and generic content. Here’s how to use AI the right way.
News LinkedIn enhances newsletter analytics with email tracking Finally! LinkedIn now shows email open rates and sends, helping businesses track how well their newsletters perform.
Content Marketing Content localization mistakes cost you - here's how to fix them (every time) Direct translations don’t work. Learn how to optimize your content for international SEO, cultural adaptation, and audience engagement.
Public Relations What is a PR agency and when do you need one? What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.
Media What is crowd culture? How Wendy's roasts and Duolingo's owl changed marketing forever When Wendy's started roasting competitors on social media, marketing changed forever. Discover how brands break rules in crowd culture.
Public Relations Why your MarTech stack needs social media (and how to get it right) Data shows how social media integration transforms marketing technology from good to exceptional.
Public Relations MarTech stack: what email marketing brings to the table From Taco Bell’s AI-driven offers to automated workflows, AI and automation reshape email marketing.
News Veo 2 improves AI video on YouTube Shorts—How brands can use it Veo 2 on YouTube Shorts lets creators and brands produce AI-powered videos instantly—no extra footage or reshoots needed.
Gen Z and social media: what brands must know now From TikTok to Instagram, Gen Z dominates social media. Find out why they scroll, post, and buy more than any other generation.
Content Marketing Stop choosing between traditional & digital marketing—here's how to use both effectively Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.
Martech What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
News OpenAI’s ‘Deep Research’ targets AI’s biggest problems—what it means for marketers and content creators Deep Research automates data gathering. Learn how it can improve content strategy and trend analysis.
News Google’s Q4 report proves AI is here to change marketing Google's Q4 earnings confirm AI is transforming search, ads, and marketing. See what’s next for marketers.
Content Marketing How to turn press mentions into real SEO wins (without chasing backlinks) SEO and PR aren’t enemies. Here’s how to align them with shared goals, better communication, and campaigns that perform.
Guides How to hire a content writer: Cost, skills & where to find one Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.
News OpenAI debuts Operator, aiming to change how we work online and market products Imagine booking a hotel with AI. OpenAI’s Operator shows what’s possible for marketers to automate campaigns and boost results.
Public Relations Top 12 Indonesian tech media outlets for startups Discover the top 12 tech media outlets in Indonesia to boost your startup's visibility and growth in the Indonesian market.
News AI overviews in Circle to Search—what it means for campaigns With AI overviews, Circle to Search transforms how users find details—opening up new ways to enhance marketing campaigns.
Tools 11 recommended tools for media relations Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.
Content Marketing Why consistency in marketing impacts success (and how to get it right) Most brands fail at consistency and lose trust. Discover why consistent content is the game-changer your business needs.
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
Content Marketing You’re wasting time on TikTok without speeds of culture Trends aren’t chaos. Speeds of culture shows how to track, analyze, and use them to stay ahead of your audience’s expectations.
Content Marketing How to keep Gen Z coming back to your brand Life stages change everything for Gen Z—from what they buy to who they trust.
News Google Search Console’s 24-hour view now lets you export hourly data Google Search Console’s 24-hour view update now includes an export button for hourly performance data.
Content Marketing Sustainability is not the only expectation Gen Z has for brands, here’s what matters Gen Z has new demands for brands—can yours keep up?
