Case Studies 5 PR disasters that went wrong, but taught us the right lessons These top 5 PR disasters may have gone wrong, but they left us with plenty of takeaways to improve our strategies.
News ChatGPT now available via phone and WhatsApp: what marketers need to know Calls and WhatsApp chats with ChatGPT? Yep, it’s live. Marketers, let’s talk about why this matters and how to make it work for you.
Martech How Bing’s new search model can help you reach more users Think Bing is just Google’s sidekick? Not anymore. Marketers, its new AI models and ChatGPT integration might be your next big win.
Guides 11 great press release examples (plus tips) New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.
Martech How to get Google AI Overviews to notice you—finally If Google’s AI Overviews is ignoring you, it’s time to fight back. Here’s the playbook to get noticed and get clicks.
News Google Search Console’s ‘24 hours’ view: what content marketers need to know With Google Search Console’s ‘24 hours’ view, marketers can now track how new content performs almost immediately after it is indexed.
News How Gemini 2.0 will change the game for SEO in 2025 Explore how Google’s Gemini 2.0 AI model will reshape search capabilities and SEO strategies for digital marketers.
News Reddit launches ‘Reddit Answers’: AI summaries from real conversations now available for testing Finally, no more endless thread searches. Reddit Answers does the digging for you.
Public Relations Who's leading the charge? Top 8 PR agencies in APAC Explore top PR firms in APAC, each specializing in distinct sectors like tech, health, and consumer markets.
Content Marketing What should you do after a Google core update? Feeling the sting of a Google core update? Don’t panic. Let’s talk about what it means, how to check your site’s performance, and your next steps.
News Advertisers must certify to run dating ads on Google By March 2025, dating app advertisers must certify under Google’s new policy. Learn the steps to prepare for compliance.
Guides Good PR, marketing & AI implementation examples you can take inspiration from This article features a collection of real-world PR, marketing, and AI case studies. Learn from proven examples to boost your campaigns and drive results.
Public Relations Tips for planning a press conference with limited time: An example Tap Insure’s partnership announcement with MOFI shows how you can execute a press conference in under a week, still generating impressive media coverage.
Public Relations What is a PR agency and when do you need one? Learn the signs it’s time for a PR agency: from crisis management to brand positioning, we break down how they help businesses.
Public Relations 5 social listening tools for early PR crisis detection A single viral complaint can snowball into a PR crisis. These 5 social listening tools help monitor conversations and protect your reputation.
Martech 30 recommended press release distribution sites and services in 2024 Save time finding the right newswire and press release distribution services. Our guide details 30 options with various offerings and costs for PR teams.
Public Relations Why journalists aren't picking your PR story—and how to change that Oh no. It’s been days, and no one’s picking your PR story. Don’t worry—here’s how to fix it and get the coverage you need.
Content Marketing Why podcasts are now a key medium for influence: insights for marketers What can a political campaign teach you about building trust and influence? A lot. Let’s explore how marketers can take advantage of podcasts.
Public Relations Make headlines without the cost: 5 free PR distribution services News doesn’t wait, and neither should you. These free PR platforms make it easy to get your company’s story published for free.
Public Relations How to get the most out of free press release distribution services It’s free, but what’s better? You can make the most of it. Learn how to optimize free PR distribution services with our guide and tips.
Public Relations PR crisis checklist: what to do in the first 24 hours Bad days can strike fast. Use this 24-hour checklist to handle a PR crisis effectively, from assessment to team communication.
Public Relations How tech is helping PR pros achieve better results Discover the tech helping PR teams write, pitch, and track media coverage more effectively.
News Adweek’s top 10 fastest growing agencies you need to know Despite market pressures, these 10 agencies have shown remarkable resilience and growth, making it to the top of Adweek’s 2024 list.
Public Relations Choosing between free and paid press release services: what you need to know We all love freebies, but as great as it feels to go the no-cost route, there’s always a trade-off.
Content Marketing Think PR is just for publicity? it’s the key to better SEO, too Find out why PR might be the missing piece in your SEO strategy—and how to track its impact.
