news Treasure Data rebrands as Treasure AI and adds agentic marketing workflows Treasure AI reframes its CDP around agentic execution, adding a conversational workspace, pre-built skills, and usage-based AI Credits for marketing ops teams.
news LiveBy Local launches automated hyperlocal marketing for real estate agents LiveBy Local automates neighborhood-based market updates and tracks engagement signals, competing with real estate database marketing platforms focused on referrals.
news Capacity acquires Lang.ai to add agentic analytics to CX automation Capacity folds Lang.ai into its CX automation stack to analyze unstructured conversations in real time, amid growing competition in AI CX platforms.
news Adobe renames Experience Cloud to CX Enterprise and centers AI agents Adobe repositions its CX stack around persistent agents, reusable skills, and governance, as enterprises push for safer automation.
news Omnicom expands Adobe partnership for industry-specific agentic marketing Omnicom will co-develop an industry-specific agentic operating model with Adobe, aiming to reduce tool fragmentation and improve governance.
news Treasure Data becomes Treasure AI with an agentic experience platform Treasure AI’s Studio aims to turn briefs into segments and journeys with governed approvals, reflecting a push to bundle first-party data with AI orchestration.
news Conductor launches Enterprise AgentStack to power the next era of AI visibility As answer engines reshape SEO KPIs, platforms are adding AI visibility layers focused on measurement, governance, and workflow speed for enterprises.
news Ideally launches Ideally Canvas in the U.S. and secures $10M Series A funding The Series A backs US expansion and a compounding insights dataset approach in a category crowded with agile research platforms.
news Creao AI raises $10M to expand its autonomous “agent app” platform Creao AI raised $10M led by Prosperity7 Ventures to scale reusable agent apps, enterprise integrations, and scheduled automation for work tasks.
news AppDirect acquires PartnerStack to combine subscription commerce with PRM AppDirect acquired PartnerStack to combine subscription commerce with PRM, linking partner networks, marketplaces, and payouts for indirect growth.
news Phonely raises $16M Series A to scale AI voice agents for business calls Phonely raised $16M to expand AI voice agents for inbound calls. The category is heating up as vendors tie call automation to measurable revenue outcomes.
news Klaviyo expands Canva integration to streamline end-to-end campaign workflows The expanded Canva integration lets Klaviyo users import layouts and personalize campaigns faster, reflecting a broader push to automate marketing production.
news GrowthLoop adds Composable AI Decisioning for causal marketing optimization GrowthLoop launched Composable AI Decisioning on BigQuery and Snowflake, combining lift measurement with real-time journey optimization using causal signals.
news MeasureBoard launches an AI-powered SEO, analytics and marketing dashboard MeasureBoard combines SEO tracking, site audits, funnels and AI-generated insights in one dashboard, aiming to reduce tool sprawl for marketers.
news Hightouch hits $100M ARR as AI creative tools drive new growth The warehouse-native CDP is expanding into on-brand creative generation, linking first-party data to scalable campaign asset production.
news HubSpot adds AEO tools and expands AI agents in Spring 2026 updates New AEO dashboards and CRM-based prompt suggestions aim to help teams manage brand visibility in answer engines while organic search softens.
news HockeyStack raises $50M to expand its enterprise “Revenue Agents” platform HockeyStack raised $50M to expand enterprise Revenue Agents, pushing revenue intelligence toward AI-driven execution across prospecting and expansion.
news Viant agrees to acquire TVision for $40M to add attention signals to its DSP Viant plans to integrate TVision’s eyes-on-screen signals into its DSP, aiming to improve bidding and measurement as CTV reporting stays fragmented.
news Ambassador acquires Humming to link programmatic ads with customer outcomes Ambassador acquired Humming’s programmatic tech to connect ad buying with retention and advocacy outcomes, aiming to reduce the click-to-LTV gap.
news Bluefish raises $43M Series B for agentic marketing tools used by Fortune 500 Bluefish raised $43M to expand AI monitoring and measurement for how brands appear in ChatGPT, Gemini, Claude, and more.
news Axtria acquires Conexus Solutions to expand CRM services for life sciences Axtria acquired Conexus Solutions to pair CRM transformation with AI-driven sales and marketing decisioning in life sciences commercialization.
news Salesforce adds Headless 360 to support agent-driven automation via APIs Headless 360 exposes Salesforce data and workflows for AI agents, pushing teams to rethink governance, testing, and workflow design.
news Akia raises $6M Series A to scale customer experience automation Akia raised $6M led by Altos Ventures to scale AI-driven guest messaging and workflow automation for hospitality operators amid labor pressure.
news PureCars acquires AutoAlert to unify automotive data and marketing activation PureCars acquired AutoAlert to link dealership data mining with CDP-driven audience activation, aiming to reduce silos across the vehicle lifecycle.
news Oracle adds agentic AI applications to Fusion Cloud CX for sales and marketing Oracle’s new CX agent workspaces aim to move from assistance to governed execution across sales, marketing, and service inside Fusion applications.
