news Aircall acquires Piper AI to connect sales conversations to pipeline actions Aircall adds Piper AI to turn cross-channel sales activity into CRM updates, deal health scoring, and automated follow-ups for revenue teams.
news Salesforce launches AI marketing agents for pipeline, content, and campaign execution Salesforce rolls out AI marketing agents for lead qualification, content creation, and goal-based campaign management, with pilots and GA components.
news Sitecore acquires Scrunch to address brand visibility in AI-generated answers Sitecore integrates Scrunch to monitor and improve brand representation in AI-generated answers, linking insights to content workflows.
news Lokam AI raises $350K to boost auto sales and service retention Lokam AI’s $350K round backs AI-driven outreach for dealership service and upgrade cycles in a competitive retention software market.
news Salesforce to acquire Contentful to add composable content for Agentforce Salesforce plans to acquire Contentful to make structured content accessible to Agentforce, reflecting the shift toward composable, AI-driven experiences.
news Rep AI raises $6.2M follow-on to expand its unified AI platform for ecommerce Rep AI raised $6.2M to expand an AI platform that links intent, conversion, and support, as ecommerce teams shift from point tools to systems.
news Mailchimp adds Analytics AI and more integrations for conversational insights Mailchimp rolls out a conversational analytics agent plus Wix and WooCommerce integrations, aiming to cut manual reporting for ecommerce teams.
news Sprinklr acquires ViralMoment to expand multimodal customer intelligence Sprinklr acquires ViralMoment assets to analyze video-first social signals and turn visuals and audio into customer intelligence for enterprise teams.
news Vector raises US$10M Series A for AI-driven B2B audience targeting Vector raised US$10M to scale Reveal and Target, as demand gen teams push for fresher audiences and fewer manual targeting workflows.
news OuterSignal acquires Monocle to expand AI lifecycle marketing stack The acquisition connects customer intelligence with AI-led email and SMS journeys, as ecommerce tools move from rules to autonomous decisioning.
news Solstice raises $21M Series A for faster pharma marketing compliance cycles Solstice raised $21M to scale AI plus expert workflows that cut medical, legal, and regulatory review cycles for pharma marketing assets.
news OuterSignal acquires Monocle to combine customer intelligence and lifecycle AI OuterSignal is combining customer enrichment with autonomous lifecycle journeys, reflecting growing demand for AI-driven execution in ecommerce.
news Olyzon raises $10M Series A for an agentic CTV decisioning layer Olyzon raised $10M to coordinate planning, activation, and measurement across fragmented CTV inventory without replacing DSPs.
news Optimizely and Deloitte Digital team up on AI-driven marketing transformation The partnership targets the gap between AI pilots and measurable marketing performance, combining DXP tooling with operating model redesign.
news Techysquad launches unified Forex CRM and client onboarding platform Techysquad combines CRM, KYC onboarding, and brokerage ops tools, reflecting demand for fewer handoffs in regulated growth funnels.
news Optimizely posts 42% QoQ ARR growth for its Opal AI agent platform Optimizely cites 42% QoQ ARR growth for Opal, with 4,000+ customer-built agents. A signal that AI is shifting from prompts to workflow execution.
news Constellation1 updates HouseValues with equity reports and intent signals The update pairs exclusive seller leads with monthly equity reports and behavioral insights, helping agents prioritize outreach based on real engagement.
news inTandem by vcita launches AI Leads Max for agency lead conversion vcita adds a white-label AI workflow to help agencies prove downstream impact through faster responses, lead scoring, and automated follow-up.
news Zoovu acquires XGEN AI to unify ecommerce search and personalization stack The acquisition combines search, recommendations, and guided selling under one model, reflecting consolidation in ecommerce marketing tech.
news Later launches Creator AEO to help brands influence AI answer visibility Later’s Creator AEO audits prompts, activates creators, and tracks citation and sentiment to improve brand visibility across answer engines.
news Attentive launches Visibility AI to boost RCS deliverability and revenue Attentive’s Visibility AI routes sends between RCS and SMS using inbox signals, aiming to protect performance as brands scale rich messaging.
news Qualtrics buys Press Ganey Forsta for $6.75B to deepen healthcare XM data The deal expands Qualtrics’ experience management data in healthcare, where benchmarking depth and workflow integration drive differentiation.
news Zithara.AI expands into Australia with AI-native CRM, CDP and automation stack Zithara.AI enters Australia with a unified retail CRM and CDP stack, aiming to connect Meta and Google spend to in-store outcomes.
news Captello launches Revelation analytics platform for event ROI measurement Captello’s Revelation consolidates event data sources and automates reporting to support year-over-year ROI analysis for exhibitors and organizers.
news Vector raises US$10M Series A for contact-level AI advertising Vector raised US$10M to expand contact-level B2B advertising and LLM-based reporting. The move targets tighter budgets and harder attribution.
