Public Relations Dentsu Thailand welcomes Subun Khow back as CCO In the past, Subun's team won a Cannes Gold Lions award and was named one of Thailand's top ten agencies at the Adman Awards.
Public Relations Dentsu to cease operations in Russia The global agency's Russia subsidiary will continue to operate independently under OKS Group.
Public Relations M&C Saatchi Group appoints new CCO and MD to bolster Web3 offering Ali Shabaz and Madina Kalyayeva will be responsible for changing the agency’s integrated comms services into a digital-first, Web3-ready arm.
Public Relations Weber Shandwick Korea appoints Steven Koh as managing director With nearly 30 years of agency experience, Steven previously held MD roles at Wunderman, TBWA Worldwide, and OgilvyOne Worldwide.
Public Relations 5 PR winners at the Innovation SABRE Awards 2022 (North America) In this year's competition, 38 judges reviewed more than 700 entries. We take a look at the top five winners in the "best in show" category.
Public Relations Day One Agency names Jamie Falkowski chief creative officer The agency says Jamie has been integral to its new video production arm Day One Studios, launched in 2021.
Technology Acrolinx’s Content Cube helps marketers understand the 'why' behind story performance The newly launched Content Cube by Acrolinx tracks how an enterprise's written stories impact user engagement over time.
Technology Disney+ will launch ad-supported subscriptions in late 2022 In the US alone, Disney+ has 42.9 million subscribers. Marketers should be ready to tap into the new ad channel later this year.
Investments Key martech startup news: 175+ investments and acquisitions in 2021 With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.
Technology ContentGrow review: a specialist's marketplace for journalism and PR Discover how ContentGrow can help scale your content production with ease. Find reviews by prominent media outlets and PR firms in Asia.
Spotlight Elevation Marketing's Scott Miraglia on scaling agencies (Q&A) President of Elevation Marketing Scott Miraglia pulls back the curtain on how some agencies are able to become bulletproof, while others go bust.
Case Studies Lindsay Tjepkema on how Casted acquired nearly 100 enterprise clients The CEO tells teams to build multi-threaded sales processes to have relationships with multiple people at enterprise brands.
Content Marketing 5 recommended marketing newsletters to subscribe to in 2022 With an abundance of marketing newsletters out there, here are some that could be a good start for you in 2022.
Content Marketing Report: enterprises see positive results from SEO marketing in 2021 Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.
Investments 6sense raises US$200M, acquires Singapore's Saleswhale Since the unicorn's series D round in March 2021, 6sense has released 52 new features, made two acquisitions, and doubled its customer base.
Content Marketing Semrush acquires Backlinko to bolster its free digital marketing courses Backlinko offers free SEO insights and has amassed more than 500,000 monthly organic visits. Its YouTube channel currently has 467,000 subscribers.
Reports Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Technology Creative collaboration app Punchlist raises US$2M, offers a generous free plan Punchlist claims to have helped creatives save up to 250,000 work hours by speeding up the project feedback loop.
Spotlight Canadian journalist Nathan Munn wants to bring empathy to Covid-19 reporting Covid Update boldly explores the humanity behind pandemic stories worldwide.
Content Marketing Thought leadership marketing: definition, strategy, and examples Smart marketers should not underestimate the power of this strategy. Here are some thought leadership insights to get your ideas flowing.
Spotlight Respona’s leader shares marketing growth hacks to get thousands of paid users Respona’s Farzad Rashidi shares growth marketing tactics to get thousands of new users.
Case Studies B2B marketing success stories: 29 examples of powerful content Explore the best B2B content marketing examples that drive leads and brand growth. Proven B2B strategies and content writing examples to inspire your campaigns.
Spotlight PR veteran Nadya Willard Davies: PR shouldn’t just be about media coverage After spending a decade in the PR industry, Nadya Willard Davies advises practitioners to go beyond delivering creative ideas and media coverage.
Spotlight Circles.Life’s marketing head shares viral campaign recipes No-contract telco Circles.Life has become famous for its publicity stunts in APAC. Head of marketing Delbert Ty shares his viral formula.
Jobs Brands on ContentGrow are seeking freelance PR pros in Asia’s tech sector Candidates should be able to distribute PR to their pre-existing media contacts and generate a consistent number of pickups per campaign.
