Reports Report: The State of APAC’s Freelance Writer Economy 2021 The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work.
Spotlight Huble Digital CMO Matthew Creswick on the importance of simplicity in content marketing The chief marketer shares tips and insights into how his B2B digital agency attracts inbound leads.
Spotlight Shippit’s ASEAN marketing lead on the importance of owned media and storytelling Market expansion in ASEAN can be tricky, as each country has different norms and consumer behaviors. Shippit’s regional marketing rep Divya Saraf shares key findings.
Content Marketing Giveaway: ContentGrow offers free thought leadership article to Hong Kong’s marketers APAC’s top freelance content talent network is running a limited giveaway for brands in Hong Kong in need of thought leadership marketing support.
Spotlight How TADA convinces big brands to prioritize customer retention Customer retention is a less-discussed topic among marketers. Here’s how TADA educates the industry about retention as a potent marketing play.
Content Marketing ContentGrow offers free content to tech marketers in Singapore The freelance talent network and workflow app for content teams is running a limited giveaway for marketers and PR pros in Singapore's tech and VC space.
Spotlight With $16.7M in revenue, MoneySmart CMO shares secrets to marketing success With first-party data and original content, MoneySmart’s David Harling gives a glimpse into how the firm’s marketing engine drives growth.
Spotlight 'Coffee Talk' director on how to market PC games In the context of effective marketing, game creator Mohammad Fahmi believes that all indie studios should pre-launch their games properly.
Jobs Brands on ContentGrow are seeking freelance tech and business journalists in the US Journalists who can show excellent work samples on US tech startups and various investment beats will be prioritized.
Spotlight How Mighty Networks pulled in 10,000 highly engaged customers Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers.
Technology 6 things to know about brand-creator community Mighty Networks Mighty Networks wants brands and creators to connect and earn money from their communities.
Investments 5 things to know about InfiniGrow’s US$5.25M funding round Several notable marketing leaders have joined InfiniGrow’s latest funding round.
Acquisitions Engagement firm Insticator acquires OKO to help publishers thrive Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.
Technology Filo integrates Zoom to help marketers conduct awesome virtual events With the partnership, Filo customers can use Zoom’s video conference functions while hosting virtual events.
Acquisitions Magnite completes SpotX acquisition for US$1.14B, aims to be world’s biggest CTV and video ad platform Through the acquisition, Magnite announced that it’s now in the process of bringing SpotX’s teams and technology into the fold.
Technology Interesting martech startups raising capital on Wefunder Here are a few exciting martech startups that are forgoing traditional fundraising routes and instead opting to crowdfund on Wefunder.
Technology Voices partners StackAdapt to make audio marketing interesting Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.
Technology Reputation launches new feature to help teams manage omnichannel chats Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.
Technology Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.
Reports Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Reports Pro PR tips on how to pitch to journalists Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.
Investments OneSignal investment: HubSpot wants more push notifications HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.
Reports GetApp report: many startups are unable to make full use of martech The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.
Technology SMS marketing firm Community grabs $40M from Salesforce Ventures Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.
Reports 5 marketing insights from Google’s Year in Search APAC 2020 Report Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.
