Content Marketing Here's why your business needs both traditional and digital marketing Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.
Spotlight Comms, PR and ESG in Indonesia: perspectives by Thomas Franky, Artemis Indonesia Investors are increasingly mounting pressure on companies to comply with ESG, so how is Indonesia handling it? Thomas Franky shares more.
Freelancing Quick tips for building a winning freelance writing portfolio Having a winning writing portfolio may help freelancers greatly improve their chances at landing better paying gigs. Here are five tips to help you stand out.
Martech The uses of Natural Language Processing (NLP) in marketing NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.
Public Relations Seedstars' Michaela Villaroman on research and relationships in PR It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.
Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
News EU targets tech giants, wants broader rules on companies' market power EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
News Targeting Gen Zs? Forget mainstream: it's all about subcultures now From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands
Technology AI can produce prize-winning art, but it still can’t compete with human creativity The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.
Content Marketing Demystifying stock media, royalty-free media and Creative Commons (guide) A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
News Digital advertisers, here are 4 emerging tech to keep an eye on The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.
News Ad spend in retail media, search and social grew in 2022 (report) Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.
Content Marketing Ensuring your ghostwriter is competent (guide) Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.
News Cross-channel marketing platform Cordial secures another US$50 mil In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.
News US content creators largely driven by passion, not money, finds poll The study also found that content creators would not work with brands whose values were misaligned with theirs.
Freelancing Is freelance writing the right career move for you? Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.
