Reports TikTok's Ramadan Playbook 2025: marketing strategy guide for Indonesia Inside TikTok's 2025 Ramadan Marketing Playbook, discover key insights and complete strategy guide for Indonesia's biggest shopping season.
Content Marketing 8 clever tech marketing campaigns in 2025 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Martech Rise of Xiaohongshu (RedNote): marketing opportunities amid TikTok's US uncertainty Marketing opportunities emerge as RedNote captures TikTok's displaced audience.
Content Marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
Martech 12 AI marketing tools for marketers: analytics and reporting made easy Looking for AI tools for marketers? Discover the top 12 AI marketing tools for analytics and reporting that help optimize your campaigns with data-driven insights and automation.
Content Marketing SilverQueen & top brands show how marketers can win Valentine’s Day 2025 Explore how SilverQueen, Burberry, and other top brands are leveraging Valentine’s Day to boost engagement and sales.
Content Marketing Gaming marketing: a complete guide to reaching players across generations 2025 From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.
Martech OmniHuman-1: ByteDance's AI that turns photos into talking videos From single photos to lifelike videos: How ByteDance's latest AI aims to transform content creation and what it means for marketers.
Martech AI Agents: a complete guide to marketing automation in 2025 A practical guide to understanding and implementing AI agents in your marketing workflow.
Martech Navigating the impact of AI on marketing careers: threats and opportunities Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.
Content Marketing The great generation divide: marketing from Gen Beta to Boomers in 2025 From AI natives to digital adapters—here's what brands need to know about marketing across generations.
Martech LinkedIn video sees 36% growth – here’s how to leverage it for your brand Short-form video is dominating LinkedIn, with viewership up 36%—a major opportunity for B2B marketers. Learn how brands are investing in LinkedIn influencers and discover free AI tools to try.
Martech Introducing ChatGPT Tasks: your AI-powered personal assistant OpenAI has launched "Tasks," a new beta feature in ChatGPT that lets users schedule reminders and automate recurring actions. Here's everything you need to know.
Martech Top AI content generation tools for B2B marketers: features, benefits, and pricing Discover how AI can supercharge your B2B content strategies, enhancing efficiency and personalization.
Martech DeepSeek vs. ChatGPT: what marketers need to know about AI’s latest challenger With its cost efficiency and performance rivaling OpenAI’s ChatGPT, DeepSeek is shaking up the AI space. But will it disrupt the industry or remain a niche alternative? Let’s dive in.
Martech 5 AI sales agents you should be using right now Learn how AI agents are automating sales tasks and helping teams focus on what matters most.
News TikTok's US ownership battle: what it means for marketers A potential US buyout of TikTok could change the platform's policies, features, and its role in marketing strategies.
Content Marketing I binge-watched Squid Game from season 1 to 2—here’s what content creators can learn Viral sounds, eye-catching visuals, and relatable themes made Squid Game a hit with Gen Z—and a goldmine for marketers.
Martech Types of AI marketing tools Discover the different types of AI marketing tools, how to utilize them and how companies are leveraging these tools for marketing success.
Content Marketing Lessons from McDonald’s Malaysia’s heartfelt Prosperity menu campaign "The Wish" McDonald’s Malaysia’s latest Chinese New Year ad tugs at heartstrings while promoting their new Prosperity Menu. Learn how cultural relevance and authentic storytelling create impactful advertisements.
News How Indonesia’s proposed social media age limit impacts marketers Indonesia is setting a minimum age for social media use to prioritize child safety, following consultations with President Prabowo Subianto. With internet usage among children rising, marketers in Indonesia must adapt to shifting regulations.
Martech The future of AI in marketing 2025: trends, tools and strategies Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Content Marketing Building a premium brand: lessons from FIJI Water’s winning formula Discover how FIJI Water combines premium branding, influencer marketing, and sustainability to remain a symbol of purity and luxury. Insights from Wai Mei Lee, Vice President of International at FIJI Water.
Martech Meta deletes AI-generated accounts amid consumer backlash Meta faces criticism over AI-generated accounts, raising ethical concerns. Despite consumer backlash, AI influencers hold promising opportunities for marketers on social media platforms.
