Martech KFC Singapore launches Thai-Thai menu and Butterbear collab KFC taps Thai street food and Bangkok’s Butterbear to boost seasonal engagement.
News LinkedIn and Love, Bonito tackle career questions women hesitate to ask The campaign brings together voices across Asia to answer career questions women often leave unspoken
Martech Cathay Pacific uses AI to treat burnout with a travel prescription Cathay Pacific teams up with Leo Singapore to launch an AI-powered vacation doctor targeting the chronically overworked
Reports The best time to post on LinkedIn according to Adobe Express study A new Adobe Express survey shows that Friday posts get the most engagement, even as most marketers stick to Mondays
News OpenAI is quietly building internal ad infrastructure OpenAI's latest hire reveals ambitions to scale paid marketing with custom tools, potentially beyond internal use
News Friend’s subway takeover gambles on backlash to sell AI companions Friend’s subway ads go viral for better or worse as the company banks on Gen Alpha curiosity
Martech How OpenAI’s comms lead uses ChatGPT as a strategic partner What OpenAI’s APAC comms lead reveals about AI, brand storytelling, and staying ahead
News TikTok plans separate M2 app for US users TikTok may split off a U.S.-only app as regulatory pressure mounts
News Netflix gets into beer marketing with AB InBev partnership From title tie-ins to NFL ad slots, the Netflix x AB InBev partnership signals new ground for experiential and streaming-led marketing
News Uber’s APAC marketing chief Andy Morley exits after 10 years Uber’s Asia Pacific CMO Andy Morley steps down after building the brand across ANZ and APAC
Martech TikTok avoids US ban as Trump signs off on US-led deal Trump’s order gives TikTok a new US-led structure. Marketers need to brace for change
News Miley Cyrus gives Maybelline’s iconic jingle a Gen Z reboot Maybelline taps pop icon Miley Cyrus to modernize its legendary jingle and drive cultural relevance
Content Marketing Levi’s celebrates 30 years of Toy Story with a nostalgic limited-edition drop The Disney-Pixar classic gets a 30th-anniversary tribute from Levi’s, blending Western denim with collector appeal
Martech Are publisher-branded AI engines the next big thing or a dead end? More publishers are launching their own AI answer engines. Is this smart strategy or just digital desperation?
News Kipling leans into playful branding with new monkey-led campaign Kipling’s latest campaign taps into its iconic monkey to drive brand emotion and spontaneity
Martech OpenAI’s new ChatGPT ads go human-first OpenAI shifts from AI hype to human stories in its biggest ChatGPT campaign yet
Martech Shoppers want speed and AI, but most brands still miss the mark New VML data shows 45% of shoppers abandon carts due to poor digital experience. Here’s what marketers should take seriously
News UK models call out AI image misuse in fashion The BFMA’s new petition reignites the debate around AI, consent, and creative ownership
News CHAGEE x POP MART: tea meets tennis in a lifestyle play for Gen Z The modern tea brand partners with POP MART’s Hacipupu to launch grape tea, drive collectibles culture, and deepen Southeast Asia appeal
Reports Kantar’s 2025 report reveals the media trust gap marketers can’t ignore Kantar’s latest global study reveals a disconnect between consumer preferences and where marketers spend media dollars
News The Beatles’ ‘Help!’ gets reimagined as a youth mental health anthem Kids Help Phone transforms a global hit into a call for emotional support, timed with back-to-school stress
Martech The US wants TikTok’s algorithm. What does that mean for marketers? The US is set to control TikTok’s algorithm. What this shift means for brand safety and strategy
Martech The New York Times builds AI tools for messy data investigations The New York Times’ AI team is helping reporters tackle huge datasets while navigating newsroom skepticism.
News Business Insider sues Google over ad tech monopoly claims Business Insider alleges Google manipulated ad auctions to block rivals and squeeze publishers
Martech Apple goes full blockbuster to market the iPhone 17 Pro’s durability Apple’s latest launch blurs the line between phone and pro gear. Here’s what brand marketers should note.
