Patrecia Meliana

Content Marketing

Key trends in digital lending every marketer needs to know

Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.

Martech

Indosat and GoTo launches Sahabat AI: driving Indonesia’s golden 2045 vision

Sahabat-AI focuses on creating AI tools in Bahasa Indonesia to support education, businesses, and government services.

News

Meta sued in Japan over fake celebrity-endorsed investment ads

Victims in japan file lawsuits against meta for failing to block fraudulent investment ads using fake celebrity endorsements.

Content Marketing

K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign

The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.

Martech

GfK and IMDA unveil unified audience data with Singapore's new SG-TAM 2.0

The next-generation SG-TAM 2.0 brings unified data insights across broadcast, social media, and streaming, empowering media and advertising firms.

Martech

AI overviews in Google Search go global: key takeaways for marketers and content creators

Google Search expands its AI-powered overviews to over 100 countries, offering new global opportunities for publishers and businesses. Here’s how marketers can connect better with audiences through Google Search.

Content Marketing

Singles’ Day sales surge: Criteo insights for sales success

New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.

Content Marketing

Traditional vs viral marketing: navigating the paradigm shift in advertising

Explore the pros and cons of viral and traditional marketing strategies.

Martech

AI bias in marketing: simple steps to keep your data accurate

AI bias can skew marketing data, harming insights, customer trust, and ROI. Here are some tips to prevent it.

Martech

AI emails impact brand loyalty: majority of consumers show resistance

Consumers express concerns about the authenticity of AI-generated emails, posing risks to brand reputation, especially in healthcare and finance.

News

Maximizing Tech in Asia Jakarta 2024: 3 key activities for marketers and PR professionals

From AI to biotech, this two-day event offers sessions with leading experts, opportunities for startups, and networking with over 3000+ attendees.

Martech

FIFA embraces Singlish in TikTok video: trend or localization move?

FIFA’s unexpected use of Singlish in a recent TikTok video has left Singaporeans surprised and intrigued, raising questions about targeted localized marketing.

Martech

5 brands thriving with Gen Z: what they're doing right

Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Martech

Ampverse Group expands marketing solutions with a new agency, Ampverse Pulse

Ampverse launches Ampverse Pulse, a marketing agency designed to connect brands with the rapidly expanding gaming and entertainment sectors.

Martech

VistaPrint and impact.com join forces to scale influencer partnerships with small businesses

VistaPrint partners with impact.com to simplify influencer relationships and scale partnerships with small business owners and consumers.

Content Marketing

Australia's potential social media ban for children: What marketers need to know

Australia's proposed ban on social media for children could change how marketers reach younger audiences, sparking both challenges and opportunities.

Martech

10 common B2B lead generation mistakes and how to avoid them

Avoiding 10 common B2B lead generation mistakes can significantly improve your marketing results. Focus on quality leads and effective strategies to drive business growth.

Martech

Salesforce launches Agentforce with Google Cloud integration

Salesforce and Google Cloud are expanding their partnership with the launch of Agentforce, enabling AI-driven collaboration across Salesforce Customer 360 and Google Workspace apps.

Technology

27 sites to find free stock images in 2024

High-quality visuals can make your marketing content more engaging and help build traffic. Here are 27 of the most popular sites to find beautiful free stock images for your content.

Martech

10 AI-powered marketing tools for analytics and reporting

Discover the top 10 AI marketing tools for analytics and reporting that help optimize your campaigns with data-driven insights and automation.

Martech

Top 10 AI marketing tools for email marketing: reviews and comparisons

Learn about the top 10 AI tools for email marketing. Compare features, pricing, and user reviews to find the perfect solution for your business.

Martech

Ipsos launches AI-powered ad testing tool for quick insights

Ipsos introduces Creative|Spark AI, a tool for predicting human reactions to ads in minutes.

Martech

Meltwater teams Up with Blackbird.AI to tackle misinformation threats

Meltwater and Blackbird.AI announce partnership to address misinformation and disinformation risks.

Martech

Regina Yuan discusses WP Engine's strategic rebranding journey

Regina Yuan, Head of Brand at WP Engine, shares insights on the company’s rebranding strategy and the challenges faced along the way.

Martech

Topaz Labs introduces Video AI Pro: the enterprise AI video tool

Topaz Labs launches an AI video tool designed for creative teams and large studios.