Content Marketing Lessons from McDonald’s Malaysia’s heartfelt Prosperity menu campaign "The Wish" McDonald’s Malaysia’s latest Chinese New Year ad tugs at heartstrings while promoting their new Prosperity Menu. Learn how cultural relevance and authentic storytelling create impactful advertisements.
News How Indonesia’s proposed social media age limit impacts marketers Indonesia is setting a minimum age for social media use to prioritize child safety, following consultations with President Prabowo Subianto. With internet usage among children rising, marketers in Indonesia must adapt to shifting regulations.
Martech The future of AI in marketing 2025: trends, tools and strategies Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Content Marketing Building a premium brand: lessons from FIJI Water’s winning formula Discover how FIJI Water combines premium branding, influencer marketing, and sustainability to remain a symbol of purity and luxury. Insights from Wai Mei Lee, Vice President of International at FIJI Water.
Martech Meta deletes AI-generated accounts amid consumer backlash Meta faces criticism over AI-generated accounts, raising ethical concerns. Despite consumer backlash, AI influencers hold promising opportunities for marketers on social media platforms.
Martech Unlock marketing success with 60 awesome ChatGPT prompts and proven tips Find 60 actionable prompts for content creation, social media, branding, and more, while balancing AI with human creativity. And explore tips and best practices to up your marketing game.
Content Marketing FC Barcelona's first influencer campaign in Southeast Asia FC Barcelona launches a social campaign across Indonesia, Vietnam, and Thailand, blending challenges and fan interactions by leveraging influencers and digital platforms.
Technology The rise of Kwai and Bigo Live: TikTok alternatives to watch in 2025 With TikTok's ban looming, marketers and users are exploring alternatives like Kwai and Bigo Live to fill the gap. Could these rising platforms leverage technology, demographics, and strategy to dethrone TikTok?
Martech AI and loyalty: the future of personalized marketing Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.
Martech B2B marketing trends for 2025: social media, AI, and content focus A new survey by The Harris Poll reveals how B2B marketers are shifting to social media, AI tools, video, and podcasts in 2025 as younger decision-makers are driving major changes in B2B marketing strategies.
Content Marketing From AI to brand building: essential B2B marketing tips for 2025 Discover the key B2B marketing trends set to dominate in 2025, from AI to better brand building.
Martech The role of AI in marketing: industry expert predictions and insights for 2025 Industry experts predict a future where AI and human insight work hand-in-hand to boost marketing.
Martech Email marketing best practices: personalization over pummeling Marketers face a critical challenge: keeping customers engaged without overloading their inboxes with irrelevant emails. Learn tips, tools and best practices to ensure successful email marketing campaigns.
Martech Grammarly welcomes Coda and new CEO: advancing AI tools for work Grammarly's acquisition of Coda combines their strengths to offer practical AI tools for businesses. Shishir Mehrotra joins Grammarly as CEO, bringing fresh leadership to a growing AI platform.
Martech Marketing at the crossroads: 5 trends shaping tech communications in 2025 Explore how tech marketers can adapt to trends like AI innovation, 5G, and regulatory shifts to build trust and drive growth in 2025.
Martech Eliminate Martech redundancies by streamlining your technology stack Streamline your marketing stack with practical steps and modern SalesTech tools.
Martech The rise in AI search: insights from BrightEdge’s latest report BrightEdge's new report highlights the rise of AI-powered search engines and their implications for the search landscape.
Martech TikTok’s potential US ban: what it means for marketers and social media users TikTok faces a looming ban in the US by January 2025, raising questions about national security and free speech.
Martech Meta’s global campaign to combat holiday shopping scams: key insights and tools Meta launches a global campaign to protect users from online scams during the holiday shopping season, introducing tools and partnerships to enhance safety.
Martech Max launches with immersive cultural campaigns across Southeast Asia and beyond Max’s latest campaign captures local hearts through cultural celebrations, iconic projections, and immersive activations across seven key markets.
Martech Lightricks partners with Shutterstock to advance generative video AI using HD and 4K data Lightricks and Shutterstock join forces to enable open-source AI video advancements using licensed, high-quality video assets.
Martech Jasper launches AI Studio: aims to support marketers with no-code AI tools and Slack integration Jasper’s new AI Studio aims to empower marketing teams to design, build, and scale generative AI apps without coding.
Martech Building vibrant communities: lessons marketers can learn from gaming platforms From SEO dominance to influencer collaborations, discover actionable lessons digital marketers can learn from gaming platforms.
Martech 5 social media shifts businesses must prepare for in 2025 Stay ahead of the curve: Discover the 5 social media shifts businesses need to watch for 2025 success.
