Patrecia Meliana

Martech

Max launches with immersive cultural campaigns across Southeast Asia and beyond

Max’s latest campaign captures local hearts through cultural celebrations, iconic projections, and immersive activations across seven key markets.

Martech

Lightricks partners with Shutterstock to advance generative video AI using HD and 4K data

Lightricks and Shutterstock join forces to enable open-source AI video advancements using licensed, high-quality video assets.

Martech

Jasper launches AI Studio: aims to support marketers with no-code AI tools and Slack integration

Jasper’s new AI Studio aims to empower marketing teams to design, build, and scale generative AI apps without coding.

Martech

Building vibrant communities: lessons marketers can learn from gaming platforms

From SEO dominance to influencer collaborations, discover actionable lessons digital marketers can learn from gaming platforms.

Martech

5 social media shifts businesses must prepare for in 2025

Stay ahead of the curve: Discover the 5 social media shifts businesses need to watch for 2025 success.

Martech

Native advertising for B2B: strategies, success stories, and tools for success

Learn about the rise of native advertising, its benefits, case studies, and the tools driving its success.

Martech

Maximizing influencer ROI: Shopee’s affiliate marketing solution

Discover how Shopee's Affiliate Marketing Solution empowers brands to align with the right influencers and boost ecommerce conversions.

Martech

US marketers bet big on Generative AI for 2025: trends and insights

Google’s decision to retain third-party cookies changes the role of Generative AI in marketing strategies.

Martech

Agora integrates OpenAI to power voice-driven AI for apps everywhere

From customer support to education, Agora and OpenAI team up to make AI-powered voice interaction accessible.

Martech

The rise of fake OOH ads: what it means for creativity and teamwork

The mix of physical and digital elements in fake OOH advertising is inspiring creatives to try bold new ideas.

Martech

Estée Lauder teams up with OpenAI to enhance consumer insights and product innovation

Estée Lauder is working with OpenAI to bring AI-driven insights to its beauty brands, improving everything from product development to marketing.

Content Marketing

Content writing 101: how to start a career as a content writer

Want to start a career in content writing? This guide covers everything from essential skills to tips for beginners on how to be a successful content writer.

Spotlight

Insights from Rini Hapsoro: SIRCLO’s approach to effective agency partnerships

Discover Rini Hapsoro’s insights on building impactful agency relationships to support SIRCLO’s e-commerce strategy.

Martech

NytroSEO introduces AI-powered search intent optimization for improved Google Rankings

NytroSEO’s new AI-powered tool improves search relevance by aligning meta tags with real-time user search intent.

Martech

The backlash against Coca-Cola’s AI-generated Christmas ad: what went wrong?

Coca-Cola’s AI-generated reboot of its iconic holiday ad drew mixed reviews, with many criticizing its lack of emotion and authenticity.

Content Marketing

Key trends in digital lending every marketer needs to know

Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.

Martech

Indosat and GoTo launches Sahabat AI: driving Indonesia’s golden 2045 vision

Sahabat-AI focuses on creating AI tools in Bahasa Indonesia to support education, businesses, and government services.

News

Meta sued in Japan over fake celebrity-endorsed investment ads

Victims in japan file lawsuits against meta for failing to block fraudulent investment ads using fake celebrity endorsements.

Content Marketing

K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign

The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.

Martech

GfK and IMDA unveil unified audience data with Singapore's new SG-TAM 2.0

The next-generation SG-TAM 2.0 brings unified data insights across broadcast, social media, and streaming, empowering media and advertising firms.

Martech

AI overviews in Google Search go global: key takeaways for marketers and content creators

Google Search expands its AI-powered overviews to over 100 countries, offering new global opportunities for publishers and businesses. Here’s how marketers can connect better with audiences through Google Search.

Content Marketing

Singles’ Day sales surge: Criteo insights for sales success

New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.

Content Marketing

Traditional vs viral marketing: navigating the paradigm shift in advertising

Explore the pros and cons of viral and traditional marketing strategies.

Martech

AI bias in marketing: simple steps to keep your data accurate

AI bias can skew marketing data, harming insights, customer trust, and ROI. Here are some tips to prevent it.

Martech

AI emails impact brand loyalty: majority of consumers show resistance

Consumers express concerns about the authenticity of AI-generated emails, posing risks to brand reputation, especially in healthcare and finance.