Content Marketing adidas Originals brings back the 'Superstar' as a symbol of rebellion A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality
Martech Why the brand book is dead and how to build a brand OS instead Why static brand guides no longer work and how to build a living brand system that adapts in real time
Content Marketing Pokémon joins Japan’s sleep campaign to promote sleep health Pikachu and Snorlax are now Japan’s “sleep support ambassadors.” This move blends public health with entertainment IP—and marketers should take note.
Content Marketing Tech in Asia drops Indonesian-language site, lays off 18% of staff in strategic overhaul Tech in Asia closes its Bahasa Indonesia platform and lays off 18% of staff in a push toward sustainability
Martech Amazon unlocks live shopping metrics for ecommerce advertisers Amazon now lets advertisers analyze livestream impact in AMC—here’s what that means for your next campaign
Martech Adobe report reveals the best time to post Instagram Reels Marketers can boost Reels performance by timing posts smarter, according to fresh Adobe Express research
Martech Criteo challenges Google with programmatic retail media push Criteo’s new auction-based feature could reshape how brands buy retail media display ads
Martech WhatsApp ads are coming soon Meta will soon show ads in WhatsApp’s Updates, Status, and Channels tabs—but not in chats.
Martech EA hires Alex Dao to scale its ad network without annoying gamers As EA expands its ad business, it’s betting on player-friendly brand experiences
Content Marketing Marketers say they want relevance. So why aren’t they using context? Contextual targeting is future-ready, but most marketers are stuck in the past. Here’s what needs to change.
Martech Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping With traffic from Google slipping, Tripadvisor is rethinking discovery, app engagement, and AI strategy
Martech Sell-side decisioning is making programmatic advertising smarter New tech is turning the supply side into a strategic lever for targeting, pricing, and media quality. Here’s what that means for your ad strategy.
Martech LG uses AI-generated songs to strike emotional chords in new brand campaign LG wants to rebuild emotional bonds with AI-created songs—marketers should take note
Martech Top 13 AI marketing tools for photo and video editing: a comprehensive review Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.
Martech Publishers pivot to Reddit and Facebook as Google traffic wanes With search traffic falling, Reddit and Facebook become unlikely heroes
Martech Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene The blind box giant, POP MART, is betting big on AI-powered drops, creator commerce, and community-driven campaigns across Lazada
Public Relations What is a PR agency and when do you need one? What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.
Martech Music videos are becoming luxury’s next big ad space Music videos are evolving into high-impact marketing tools—especially for luxury brands looking to reach Gen Z
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
Lists Five agencies in Asia that specialize in thought leadership Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.
Martech Reddit turns AI into ad fuel: what marketers should know With AI-powered tools, Reddit offers brands a smarter way to read the room.
Content Marketing Gen Z’s financial stress is fueling a new kind of consumerism With economic strain and social values front and center, Gen Z demands more from brands. Here’s how to respond.
Martech Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans Coca-Cola taps into AR and fan nostalgia for its biggest Disney crossover yet
Guides 11 great press release examples (plus tips) New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.
Martech Pinterest is Gen Z’s new mall: here’s how brands can show up Gen Z is turning Pinterest into a shopping destination. Marketers, take notes.
