Martech The rise of conversational commerce: strategies for today's digital marketer Brands can drive loyalty and satisfaction by integrating AI into their conversational messaging strategies effectively.
Martech AI budgeting: strategies for maximizing ROI Step-by-step strategies to optimize your AI budget for the best returns.
Media IPG Mediabrands Japan welcomes Matt Ware as new CEO IPG Mediabrands announces Matt Ware as the new CEO of its Japan operations, aiming to optimize media investments and drive real business outcomes.
Content Marketing 5 AI chatbots transforming customer service in the APAC region Discover how conversational marketing is changing customer interactions with AI chatbots.
Media The privacy pivot: media and agencies move towards digital trust Unpacking the shift towards privacy-first strategies in media: From Google’s landmark settlement to The New York Times’ advertising transformation.
Media Initiative hires Sharon Ho as new CEO for China Under Sharon Ho's leadership, Initiative China sets its sights on changing media strategies with digital-led thinking and a consumer-centered approach.
Martech Embracing generative AI: transforming accessibility and UX in 2024's marketing landscape Generative AI is poised to change the marketing world in 2024, making digital experiences more accessible and user-friendly than ever before.
Content Marketing The essential blend: human judgment and AI tools in modern marketing The collaboration between marketers and AI tools for optimal performance.
Martech AI in Golf: IBM's watsonx brings hole insights and Spanish narration to the Masters Tournament IBM introduces AI-powered hole insights and Spanish-language narration to the Masters Tournament, leveraging watsonx's generative AI capabilities for an enriched fan experience.
Martech 7 AI tools to enhance your B2B lead generation & personalization Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.
Martech StoryChief now integrates with Google Search Console StoryChief announces a new integration with Google Search Console, providing access to advanced SEO analytics and strategy enhancement.
Martech Content Guardian seeks to bring more accuracy to the AI content detection space Content Guardian debuts as the first-ever platform to combine eight AI detectors for content analysis.
Martech 5 cost-effective AI tools to transform your B2B marketing efforts Explore five free and budget-friendly AI tools and tips to kickstart your cost-effective B2B marketing strategy.
Content Marketing Revamping B2B marketing: staying ahead in 2024 Learn the crucial shifts modern B2B marketers need to make to enhance creativity, personalize messaging, and optimize marketing effectiveness.
Martech 3 AI B2B marketing trends to watch in the coming years Explore how artificial intelligence is revolutionizing B2B marketing, highlighting three emerging trends set to dominate the industry.
Martech The impact of artificial intelligence on content marketing strategies From automated content creation to predictive analytics, discover how AI is enhancing efficiency and personalization in content marketing.
Martech Blubrry unveils AI-powered assistant for podcast creation Discover how Blubrry's AI Assistant is making podcast production simpler and more efficient.
Media WPP’s The&Partnership and mSix&Partners merges into AI-centric agency T&Pm WPP announces the formation of T&Pm, blending The&Partnership with mSix&Partners to forge a marketing agency powered by AI.
Martech 6 AI tools transforming B2B content generation: costs and benefits Discover how AI can supercharge your B2B content strategies, enhancing efficiency and personalization.
Martech Fast food marketing Yoshinoya’s AI voice over campaign with Tencent Music Yoshinoya collaborates with data firm Vpon and Tencent Music to launch an AI voice over ad campaign, targeting an audience in Hong Kong.
Martech Unlocking efficiency: 8 ways AI automates B2B marketing tasks Discover how artificial intelligence is streamlining B2B marketing, offering innovative solutions for repetitive tasks.
Martech Enhancing global team collaboration with martech tools at its core Discover how leveraging the right martech tools can transform communication and collaboration for global teams.
Content Marketing How to establish your brand pillars for content marketing success From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.
Reports Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors Nearly 70% of Gen Z shoppers in Southeast Asia prioritize e-commerce platforms for research and purchases, influenced by product variety, quality, and payment convenience.
Martech 5 affordable martech tools to transform your marketing strategy Unveil the top 5 cost-effective martech tools innovating marketing strategies for brands worldwide.
