Martech Upgrading your mobile marketing this 2024 Understanding the mobile-first approach in 2024: Insights into consumer behavior, mobile usage trends, and key components for a successful mobile marketing strategy.
Media TamJai SamGor partners with Johnee Lau and Rover for 'Good Duck' Mixian launch TamJai SamGor teams up with local talent and Rover to spice up its menu, introducing its new dish.
Martech Building your martech stack: tips and insights Discover the step-by-step process of building a martech stack that aligns with your business goals.
Media Companies can now sponsor organic content across LinkedIn LinkedIn introduces an update to its Thought Leader Ads, allowing brands to sponsor posts from any platform member, not just their employees, to reach new audiences and build trust.
Media Staying ahead: key marketing trends to watch in 2024 In 2024, the marketing industry faces the challenge of balancing digital privacy concerns, inflation impacts, and the priorities of younger consumers.
News YouTube introduces labels for generative AI content YouTube is setting a new transparency standard by requiring creators to label content that uses generative AI to mimic real people, places, or events.
Martech The evolution of press release distribution: what lies ahead? Explore the current landscape and the transformative trends shaping the future of press release distribution.
Media Hang Seng Bank takes a musical turn against fraud with anti-scam concert and campaign Through the power of music and local fame, Hang Seng Bank's "Fraud Charts" campaign educates on scam prevention.
Public Relations Avoid these common press release mistakes for better media reach Discover the common blunders businesses make with press release and how to avoid them.
Content Marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
News IBM lays off marcom staff in alignment with tech industry trends Amid a string of tech layoffs, IBM's strategy includes significant AI upskilling and a vision to maintain workforce levels through strategic adjustments.
Media Breaking down barriers on down syndrome: 'Assume I Can' campaign This World Down Syndrome Day, the "Assume I Can" campaign launched by CoorDown and NDSS aims to dismantle prejudices and celebrate the capabilities of individuals with Down Syndrome.
Martech Podcasting boom: strategies for brands in Asia The rapid expansion of podcasting in Asia presents new opportunities and challenges for brands considering entering the space.
Martech How B2B brands are winning with influencer marketing campaigns Even traditional B2B brands are seeing unprecedented success with targeted influencer campaigns, proving the high ROI of such strategies.
Global press release distribution: challenges and tips Explore essential strategies and practical tips to navigate the complexities of global press release distribution.
Martech How digital marketers can thrive post-cookie deprecation The strategic roadmap for digital marketers to adapt to the evolving landscape, focusing on first-party data, AI, and privacy-preserving technologies.
Content Marketing From A to Z: Changi Airport's mystery destination contest Participants can win weekly flights to mystery cities and a grand prize of flights to any of the 26 destinations in the "Travel A to Z" campaign.
Public Relations Press release distribution: selecting the best channel for success Discover the best channels for distributing your press release and learn how choosing the right one can significantly enhance its success. Gain insights into audience targeting, content fit, and engagement potential for optimal impact.
News Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.
Public Relations How to craft press releases that stand out Discover the crucial steps to create a press release that not only informs but also captivates the audience.
Content Marketing The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024 Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.
Public Relations The art of writing compelling headlines for your press releases Discover essential tips and examples for writing effective press release headlines that capture attention and drive engagement.
Public Relations B2B press release strategies: types, applications, and success stories Explore the various types of press releases, their specific uses, and real-world examples from leading brands that showcase their impact.
Content Marketing Adapting to disruption: SEA's digital marketing shifts in 2024 As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.
News Beyoncé launches Cécred haircare with Bretman Rock as ambassador Global star Beyoncé introduces Cécred, her haircare line, naming Bretman Rock as the brand's face.
