News Bidmath opens e-commerce Lab for retail media management in APAC and the Middle East Explore Bidmath's e-commerce lab, aimed at improving digital retail media with marketplace analytics and strategy development in Asia Pacific and the Middle East.
Media StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™ With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.
Public Relations Maximize your reach: how press release distribution amplifies your message Discover how leveraging press release distribution services can boost your brand's visibility and authority.
Martech Ad-Shield secures $2 million to combat adblock challenges for publishers Ad-Shield announces a $2 million pre-series A funding led by Shorooq Partners, targeting adblock recovery for publishers.
Media The Sentosa lantern festival: a case study in crisis communication Over 2000 attendees left frustrated at Sentosa's lantern event, highlighting the importance of crisis planning and clear, timely communication in preserving brand trust.
Martech Synup enhances local SEO capabilities with OptimoRank acquisition Synup's acquisition of OptimoRank aims to address gaps in local SEO, offering businesses tools for improved search rankings.
Reports Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
Media Webjump and Content Thread: merging forces in ecommerce The merger focuses on integrating Gen AI with Adobe Commerce and Adobe Experience Cloud, operating under the Webjump brand.
Martech The state of digital marketing in 2023: successes, challenges, and future priorities In 2023, brands significantly increased their investment in SEO, SEM, and content creation, achieving greater audience engagement and digital marketing efficiency.
Martech The future of lead generation: how AI-enhanced webinars are transforming APAC The integration of AI in webinars is reshaping lead generation and audience engagement in the Asia Pacific region.
Content Marketing Navigating media monitoring tools: pros, cons, and top picks Unveil the strengths and weaknesses of top media monitoring tools and make an informed decision for your brand.
Media The digital landscape of love: analyzing Singapore's dating app trends Insights from Truescope and Marketing Interactive reveal the dynamics and criticisms of popular dating apps among Singaporeans.
Media TUMI launches 19 degree campaign with Son Heung-Min TUMI's campaign for its 19 Degree Aluminium collection merges travel and fashion, with Son Heung-Min highlighting the line's design.
Content Marketing Ad-funded content and super bundling: the future of streaming and subscriptions Examine the effects of ad-funded tiers and super bundling on the streaming landscape, based on findings from Bango's Subscription Wars 2024 report.
Media A look at Coca-Cola Zero Sugar's AI-driven 'Best Coke Ever' campaign Coca-Cola Zero Sugar introduces a new typography created by artificial intelligence, adding a digital dimension to its zero-sugar variant as part of the "Best Coke Ever" campaign.
Content Marketing Improving display ads in 2024: strategies for success Explore the tips to improve your display ads and its role in today’s digital marketing strategies.
Media Hilton partners with Deepika Padukone: a strategic move in Indian hospitality This collaboration aims to marry Hilton’s global hospitality ethos with Padukone’s influence, resonating with the evolving preferences of Indian travelers.
Content Marketing Evaluating and overcoming B2B marketing errors Insights into rectifying prevalent B2B marketing oversights, emphasizing the importance of audience-centric strategies and effective communication.
Martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
Tools 24 websites to help you hire freelance journalists With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.
Tools Mastering demand generation: strategies for boosting brand awareness and conversions Learn the essential steps to crafting demand generation campaigns that elevate brand awareness, enhance sales cycles, and boost conversions.
Media The Super Bowl effect: analyzing the surge in Usher's music streams and marketing impact The Super Bowl's unmatched viewership offers a unique marketing platform, as evidenced by significant boosts in visibility for brands like Temu, Uber Eats, and CeraVe through creative advertising.
Media Swift marketing: how brands are harnessing Taylor Swift's stardom Taylor Swift's global tours and album releases are not just music to fans' ears but a golden opportunity for marketers to trend jack and leverage her massive appeal.
News Boosting digital wellbeing for youth: MCI and IMDA's latest online safety campaign With a focus on education and parental involvement, the initiative aims to mitigate risks like cyberbullying and exposure to inappropriate content among young gamers.
Media Zodiac signs and dating dynamics: Tinder's marketing approach Tinder taps into the zodiac trend, partnering with Feng Shui astrologer Clement Lim to offer users insights into love compatibility.
