Martech AI in media: Google One AI Premium vs. ChatGPT Plus in India’s evolving landscape As the media industry evolves, understanding the nuances between these AI services is crucial for staying ahead.
Media IKEA's cheeky Valentine's ad sparks conversation on birth rates in Singapore The campaign, designed by The Secret Little Agency, cleverly integrates cultural cues and government aspirations, making a significant impact on the media landscape.
Media Bridging cultures with music: Spotify’s tribute to K-Pop’s global influence Exploring the media impact of Spotify's K-Pop initiative, from exclusive singles to engaging global audiences through innovative content strategies.
Media Closeup revitalizes classic love song in 2024 campaign with Filipino stars Closeup's latest campaign reimagines the beloved tune ‘Closer You and I’ with Adie's voice and the charm of DonBelle, bridging generations through music.
News Meta trials Trending Topics feature on Threads in the United States Threads aims to become a hub for real-time news discussions, integrating AI to curate relevant and timely media topics across the U.S.
News From street art to marketing mastery: lessons from Julien’s Auctions Exploring how the dynamic world of street art can redefine marketing strategies and audience engagement.
Media Bringing hearts closer in the digital age: Comedy Central's unique initiative By leveraging a creative partnership with Sociowash, Comedy Central transforms smartphones from barriers to bridges, fostering real connections through a shared viewing experience.
Media Valentine's day special: WhatsApp teams up with feng shui expert for zodiac wisdom Discover how WhatsApp's collaboration with feng shui master Thierry Chow can elevate your chat game this Valentine's Day based on your zodiac sign.
Martech A futuristic feast: MCD’s AI-powered Lunar New Year campaign Embracing generative AI, Mcdonald's Hong Kong ushers in the Lunar New Year with digital creativity.
Martech Sonic branding: the future of brand identity in 2024 and beyond Discover how sonic branding is revolutionizing brand engagement, with over half of top brands adopting sound as a key component of their identity.
News The impact of star power on sports events: insights from the inter Miami controversy Amidst the controversy of Lionel Messi's absence on the pitch, event organizers and the Hong Kong government face scrutiny over promises made and the expectations of thousands of fans.
Media Melding tradition and trends: M&M’s featuring Jackson Wan's latest CNY hit Jackson Wan's explosive hairstyle and catchy tunes mark a new era of festive advertising.
Martech Thriving amidst challenges: the state of marcomm in Asia revealed With 78% of professionals optimistic about growth, the digital shift is Asia's new frontier.
News Strengthening digital trust: ASEAN’s collaborative fight against cyber threats ASEAN nations rally to tackle the rise of cyber threats, emphasizing AI governance and regional scam combat strategies
Media Navigating beauty and digital landscapes: CARMA's strategic acquisition of mmi Analytics CARMA and mmi Analytics join forces, setting new benchmarks in global media strategies.
News Elman Lee's legacy: leading 7-Eleven's marketing transformation Exploring Elman Lee's journey from marketing director to industry innovator, and her pivotal role in redefining retail marketing at 7-Eleven.
Media From Sesame Street to social media sensation: how Elmo captured the internet's heart Elmo's viral moment offers valuable insights for brands on building genuine connections in a cluttered digital space.
News Green truths: how Asia can learn from the EU's greenwashing ban Exploring how Asia can benefit from the EU's recent crackdown on greenwashing in marketing.
Technology Navigating privacy concerns: Hong Kong restaurants' data collection practices exposed A recent investigation reveals startling truths about how restaurants in Hong Kong use customer data.
Martech The rise of data clean rooms: balancing privacy and collaboration in marketing Discover how data clean rooms are essential for marketers in a world increasingly conscious of privacy.
News CNN Philippines ceases operations effective January 31 CNN Philippines, a prominent player in the Philippines' media landscape for the past ten years, bids farewell due to financial challenges.
News Moonfolks' Indonesian journey: Anish Daryani takes the helm Moonfolks, led by Anish Daryani, emerges as an agency driven by AI innovation, redefining marketing possibilities, and pioneering an ‘Accelerated Commerce’ model for clients.
Freelancing 20 best sites to find journalism jobs in 2024 Journalism requires time, skill, and dedication. Here are some sites that showcase different jobs available in the industry.
Technology 29 best content writing apps every freelancer should use in 2024 Explore the best free and paid content writing apps for freelancers in 2024. Whether you need apps for ideation, editing, or collaboration, these tools have you covered.
Content Marketing Content writing 101: how to start a career as a content writer Want to start a career in content writing? This guide covers everything from essential skills to tips for beginners on how to be a successful content writer.
