Public Relations Press release distribution: selecting the best channel for success Discover the best channels for distributing your press release and learn how choosing the right one can significantly enhance its success. Gain insights into audience targeting, content fit, and engagement potential for optimal impact.
News Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.
Public Relations How to craft press releases that stand out Discover the crucial steps to create a press release that not only informs but also captivates the audience.
Content Marketing The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024 Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.
Public Relations The art of writing compelling headlines for your press releases Discover essential tips and examples for writing effective press release headlines that capture attention and drive engagement.
Public Relations B2B press release strategies: types, applications, and success stories Explore the various types of press releases, their specific uses, and real-world examples from leading brands that showcase their impact.
Content Marketing Adapting to disruption: SEA's digital marketing shifts in 2024 As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.
News Beyoncé launches Cécred haircare with Bretman Rock as ambassador Global star Beyoncé introduces Cécred, her haircare line, naming Bretman Rock as the brand's face.
News Bidmath opens e-commerce Lab for retail media management in APAC and the Middle East Explore Bidmath's e-commerce lab, aimed at improving digital retail media with marketplace analytics and strategy development in Asia Pacific and the Middle East.
Media StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™ With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.
Public Relations Maximize your reach: how press release distribution amplifies your message Discover how leveraging press release distribution services can boost your brand's visibility and authority.
Martech Ad-Shield secures $2 million to combat adblock challenges for publishers Ad-Shield announces a $2 million pre-series A funding led by Shorooq Partners, targeting adblock recovery for publishers.
Media The Sentosa lantern festival: a case study in crisis communication Over 2000 attendees left frustrated at Sentosa's lantern event, highlighting the importance of crisis planning and clear, timely communication in preserving brand trust.
Martech Synup enhances local SEO capabilities with OptimoRank acquisition Synup's acquisition of OptimoRank aims to address gaps in local SEO, offering businesses tools for improved search rankings.
Reports Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
Media Webjump and Content Thread: merging forces in ecommerce The merger focuses on integrating Gen AI with Adobe Commerce and Adobe Experience Cloud, operating under the Webjump brand.
Martech The state of digital marketing in 2023: successes, challenges, and future priorities In 2023, brands significantly increased their investment in SEO, SEM, and content creation, achieving greater audience engagement and digital marketing efficiency.
Martech The future of lead generation: how AI-enhanced webinars are transforming APAC The integration of AI in webinars is reshaping lead generation and audience engagement in the Asia Pacific region.
Content Marketing Navigating media monitoring tools: pros, cons, and top picks Unveil the strengths and weaknesses of top media monitoring tools and make an informed decision for your brand.
Media The digital landscape of love: analyzing Singapore's dating app trends Insights from Truescope and Marketing Interactive reveal the dynamics and criticisms of popular dating apps among Singaporeans.
Media TUMI launches 19 degree campaign with Son Heung-Min TUMI's campaign for its 19 Degree Aluminium collection merges travel and fashion, with Son Heung-Min highlighting the line's design.
Content Marketing Ad-funded content and super bundling: the future of streaming and subscriptions Examine the effects of ad-funded tiers and super bundling on the streaming landscape, based on findings from Bango's Subscription Wars 2024 report.
Media A look at Coca-Cola Zero Sugar's AI-driven 'Best Coke Ever' campaign Coca-Cola Zero Sugar introduces a new typography created by artificial intelligence, adding a digital dimension to its zero-sugar variant as part of the "Best Coke Ever" campaign.
Content Marketing Improving display ads in 2024: strategies for success Explore the tips to improve your display ads and its role in today’s digital marketing strategies.
Media Hilton partners with Deepika Padukone: a strategic move in Indian hospitality This collaboration aims to marry Hilton’s global hospitality ethos with Padukone’s influence, resonating with the evolving preferences of Indian travelers.
