Content Marketing Evaluating and overcoming B2B marketing errors Insights into rectifying prevalent B2B marketing oversights, emphasizing the importance of audience-centric strategies and effective communication.
Martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
Tools 24 websites to help you hire freelance journalists With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.
Tools Mastering demand generation: strategies for boosting brand awareness and conversions Learn the essential steps to crafting demand generation campaigns that elevate brand awareness, enhance sales cycles, and boost conversions.
Media The Super Bowl effect: analyzing the surge in Usher's music streams and marketing impact The Super Bowl's unmatched viewership offers a unique marketing platform, as evidenced by significant boosts in visibility for brands like Temu, Uber Eats, and CeraVe through creative advertising.
Media Swift marketing: how brands are harnessing Taylor Swift's stardom Taylor Swift's global tours and album releases are not just music to fans' ears but a golden opportunity for marketers to trend jack and leverage her massive appeal.
News Boosting digital wellbeing for youth: MCI and IMDA's latest online safety campaign With a focus on education and parental involvement, the initiative aims to mitigate risks like cyberbullying and exposure to inappropriate content among young gamers.
Media Zodiac signs and dating dynamics: Tinder's marketing approach Tinder taps into the zodiac trend, partnering with Feng Shui astrologer Clement Lim to offer users insights into love compatibility.
Martech AI in media: Google One AI Premium vs. ChatGPT Plus in India’s evolving landscape As the media industry evolves, understanding the nuances between these AI services is crucial for staying ahead.
Media IKEA's cheeky Valentine's ad sparks conversation on birth rates in Singapore The campaign, designed by The Secret Little Agency, cleverly integrates cultural cues and government aspirations, making a significant impact on the media landscape.
Media Bridging cultures with music: Spotify’s tribute to K-Pop’s global influence Exploring the media impact of Spotify's K-Pop initiative, from exclusive singles to engaging global audiences through innovative content strategies.
Media Closeup revitalizes classic love song in 2024 campaign with Filipino stars Closeup's latest campaign reimagines the beloved tune ‘Closer You and I’ with Adie's voice and the charm of DonBelle, bridging generations through music.
News Meta trials Trending Topics feature on Threads in the United States Threads aims to become a hub for real-time news discussions, integrating AI to curate relevant and timely media topics across the U.S.
News From street art to marketing mastery: lessons from Julien’s Auctions Exploring how the dynamic world of street art can redefine marketing strategies and audience engagement.
Media Bringing hearts closer in the digital age: Comedy Central's unique initiative By leveraging a creative partnership with Sociowash, Comedy Central transforms smartphones from barriers to bridges, fostering real connections through a shared viewing experience.
Media Valentine's day special: WhatsApp teams up with feng shui expert for zodiac wisdom Discover how WhatsApp's collaboration with feng shui master Thierry Chow can elevate your chat game this Valentine's Day based on your zodiac sign.
Martech A futuristic feast: MCD’s AI-powered Lunar New Year campaign Embracing generative AI, Mcdonald's Hong Kong ushers in the Lunar New Year with digital creativity.
Martech Sonic branding: the future of brand identity in 2024 and beyond Discover how sonic branding is revolutionizing brand engagement, with over half of top brands adopting sound as a key component of their identity.
News The impact of star power on sports events: insights from the inter Miami controversy Amidst the controversy of Lionel Messi's absence on the pitch, event organizers and the Hong Kong government face scrutiny over promises made and the expectations of thousands of fans.
Media Melding tradition and trends: M&M’s featuring Jackson Wan's latest CNY hit Jackson Wan's explosive hairstyle and catchy tunes mark a new era of festive advertising.
Martech Thriving amidst challenges: the state of marcomm in Asia revealed With 78% of professionals optimistic about growth, the digital shift is Asia's new frontier.
News Strengthening digital trust: ASEAN’s collaborative fight against cyber threats ASEAN nations rally to tackle the rise of cyber threats, emphasizing AI governance and regional scam combat strategies
Media Navigating beauty and digital landscapes: CARMA's strategic acquisition of mmi Analytics CARMA and mmi Analytics join forces, setting new benchmarks in global media strategies.
News Elman Lee's legacy: leading 7-Eleven's marketing transformation Exploring Elman Lee's journey from marketing director to industry innovator, and her pivotal role in redefining retail marketing at 7-Eleven.
Media From Sesame Street to social media sensation: how Elmo captured the internet's heart Elmo's viral moment offers valuable insights for brands on building genuine connections in a cluttered digital space.