Martech What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
Guides What brands need to know about interactive marketing In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Technology What marketers need to know about the latest Connected TV trends The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.
Content Marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
Content Marketing How sports marketers are innovating post-Covid Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.
Technology 3 ways AI can enhance your marketing game Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.
Technology How AR is bringing marketers into the metaverse Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.
Content Marketing 3 important social media updates for brands in multiple markets Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.
Technology 4 ways conversational AI is transforming marketing: boost engagement and sales Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.
Content Marketing What brands should know about Gen Z in the metaverse While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.
Technology 3 ways blockchain will improve marketing and advertising Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.
Technology 3 ways Apple's privacy changes impact marketing Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.
Technology 3 ways marketers can take advantage of playable ads Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.
Lists 3 ways marketers can capitalize on the metaverse With capital pouring in, the metaverse may change how we consume content and interact with brands. Here's how modern marketers can test the waters.
Public Relations 5 misconceptions about gamers that marketers need to know There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.
Reports Most CMOs still rely on agencies for TV buying strategy (report) The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.
Technology Mobile commerce, marketing pull Express out of Covid-19 battering The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.
Technology Twitter rolls out interactive 3D product ads Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.
Technology Google Cloud wants to help e-shoppers find stuff easier The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.
Media Judge lets Facebook advertisers run class-action lawsuit over ad rates The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.
Technology Singapore's Charles & Keith ventures into metaverse fashion week Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.
Media Singapore's Media Publishares ushers in fresh blood The publisher of Vogue, Esquire, and Robb Report Singapore named Alexander Trefilov COO and promoted Natasha Damodaran to managing director.
Reports Most consumers in APAC leave sites after viewing just one page (report) Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.
Public Relations One Championship enters long-term deal with Tumi The sports media giant has inked a multi-year deal with the luxury brand, involving a travel case for the championship belt, visible to the public.
