Here’s what F&B marketers should know about Bentobox
Bentobox helps marketers build restaurant websites to optimize both online and dine-in service experiences.
Most consumers are likely to visit a restaurant's website before deciding to dine in or take out. However, F&B marketers often prioritize third-party platforms like Yelp and social media, potentially overlooking a critical asset: the restaurant's website. A well-optimized website can directly impact customer choices, encouraging both online orders and dine-in visits. BentoBox addresses this need by offering an all-in-one Marketing & Commerce Platform designed specifically for restaurants.
Bentobox’s platform includes features like online ordering, gift card sales, event ticketing, catering management, and integrated marketing tools. These services help restaurants enhance their online presence and streamline their operations, offering a comprehensive solution that integrates seamlessly with existing systems.
Here are six things F&B marketers should know about BentoBox.
What is Bentobox?
With Bentobox, F&B businesses can create customized websites using ready-made templates or request fully tailored designs. The platform supports online ordering, reservations, and catering management, enabling a seamless user experience across multiple channels.
Restaurants can also offer in-person mobile payments via Stripe, Square, Apple Pay, and Google Pay. Beyond websites, Bentobox enhances operations with automated marketing campaigns, email collection tools, and SEO optimization. Integration with services like OpenTable, Mailchimp, and social media apps (Instagram, Facebook, X (previously 'Twitter')) further boosts functionality.
Enricko Lukman
How much does Bentobox cost?
Bentobox offers flexible pricing with a Build Your Own Package option, allowing restaurants to customize features based on their needs. A basic restaurant website starts at US$119 per month, with add-ons like Takeout & Delivery for US$49 per month and Online Catering at US$79 per month. For those seeking comprehensive solutions, popular packages such as the Foundations Plan are available at US$279 per month, and the Signature Plan at US$479 per month.
Refer to the pricing from this page for full details.
What is the company's traction?
Bentobox has raised a total of US$52.4 million in funding across six rounds. The company was acquired by Fiserv in October 2021, which has further enhanced its product offerings. Bentobox continues to support restaurants with its suite of tools designed to improve online ordering, marketing, and customer engagement.
Umesh Bhagchandani
Who owns Bentobox?
Krystle Mobayeni (CEO) and Pierre Drescher (CTO) are the duo behind Bentobox. Both spent over a decade in the martech industry before entering the F&B sector with Bentobox.
The company is headquartered in New York, New York, United States, and has 20 investors, including Bossanova Investimentos and Will Guidara. Bentobox was acquired by Fiserv in 2021, which further boosted its capabilities and reach.
Who competes with Bentobox?
Bentobox is competing with other website builders like Squarespace and Wix. Those platforms also offer website builder services for F&B businesses.
Squarespace (NYSE:SQSP) started operating in 2013 and scored US$621.1 million in revenue in 2020. The company recently launched an IPO at a US$10 billion valuation.
Meanwhile, Wix (NASDAQ:WIX) generated close to US$1 billion in revenue in 2020. The company has made nine acquisitions, including Rise.ai, SpeedETab, and OpenRest.
What was Bentobox's most notable play recently?
Bentobox recently launched the Bentobox Marketing & Commerce Platform, an all-in-one solution designed to streamline restaurant operations by integrating website management, online ordering, marketing, and point-of-sale systems. This platform helps restaurants boost revenue and improve customer engagement by offering a seamless, comprehensive digital toolset. With these new services, Bentobox continues to enhance its offerings and support the evolving needs of the restaurant industry.
Enricko Lukman
Testimonials: what do Bentobox users say?
Restaurants using Bentobox praise its ease of use and mobile-first design. Rachael Crew, Marketing Director at Young Joni, highlights that Bentobox’s platform is "really nice to work with" because it’s mobile-first, allowing the team to focus on more important tasks. Señor Burrito, a quick-service restaurant in Houston, finds Bentobox "much easier than any other platform" they've used, especially for managing their online orders, website, and POS system.
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