Asia’s go-to content marketing agencies — 2025 edition
Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.
Looking for a content marketing agency in Asia?
Good call. Brands across Asia are investing in content marketing not just because it pulls in three times more leads than traditional ads (while cutting costs by 62%), but because it helps them show up on search engines, build real audience trust, and keep their content working long after the first click.
If you want your brand to reach more customers, rank higher on search engines, and stand out on social media, working with the right content marketing agency can give you that edge.
Here’s a list of top content marketing agencies in Asia, covering Singapore, Indonesia, Thailand, and more.
Top content marketing agencies in Asia
- Content Collision (Indonesia)
- Etymon (Singapore)
- ADA (Asia region)
- Winter Egency (Thailand)
- Creatip (South Korea)
- Schbang (India)
- Gigil (Philippines)
- With Content (Singapore)
- IMPACT! Brand Communications (Singapore)
- Ibex (Thailand)
- Spiralytics (Philippines)
💡 Pressed for time? Here’s what matters:
- Content marketing pulls 3x more leads than ads and costs 62% less — a top strategy for brands in Asia.
- Good agencies do more than write. They help brands rank on Google, show up in AI overviews, and build trust with SEO and thought leadership.
- Top agencies cover tech startups to B2B giants across Singapore, Indonesia, Thailand, South Korea, India, and the Philippines.
- Results matter. Track traffic, leads, search rankings, and how content supports sales conversations.
- Budgets start at US$2,000/month, with full-service campaigns running up to US$15,000+ per month.
- Compare a few agencies, check their experience and results, and choose one that gets your industry.
Recommended content marketing agencies in the Asia Pacific
1. Content Collision (Indonesia)
- Specialties: Performance PR, blog management, social campaigns
- Notable clients: Traveloka, Alibaba Group, PasarPolis, FILMA
- Highlights:
Focused on tech startups and venture capital firms, Content Collision also runs ContentGrow, a platform connecting brands with freelance writers across Asia.
Not every content marketing agency starts in a newsroom — but Content Collision did. Founded in 2015 by former Tech in Asia journalists, the agency knows how to turn complex ideas into stories people actually want to read, helping brands cut through noise with clear, impactful narratives.
Specializing in SEO-driven content, B2B thought leadership, and performance-based campaigns, Content Collision focuses on results — not just deliverables. Every campaign starts by listening closely to a brand’s values and goals, then crafting custom strategies to match. If the campaign doesn’t perform, clients don’t pay.
The agency works with some of the region’s biggest names — including Alibaba Group, Traveloka, Skyscanner, Lazada, Blibli, and PasarPolis — helping them rank higher, shape industry conversations, and build lasting visibility.
To support scalable content production, the agency also runs ContentGrow, a managed marketplace connecting brands with vetted writers across APAC — powered by AI tools to boost speed without sacrificing quality.
2. Etymon (Singapore)
- Specialties: Copywriting, SEO content, industry reports
- Notable clients: Standard Chartered, Huawei, Panasonic
- Highlights: Etymon focuses on B2B tech and financial industries, blending technical writing with creative storytelling.
Etymon is a Singapore-based copywriting and SEO agency specializing in tech, financial, and B2B industries. The firm offers various content creation services, including technical writing, website copywriting, editorial content, and industry reports.
Launched in 2018, the agency has served prominent clients like Standard Chartered, Huawei, DELL, Panasonic, and Toyota. Uniquely, Etymon invites fellow agencies to collaborate and recommends several other agencies to help with other needs such as VR and video production.
3. ADA (Asia region)
- Specialties: Data-driven content, video repurposing, multi-country campaigns
- Notable clients: Starbucks, LG, Malaysia Airlines
- Highlights: ADA combines content creation with data analytics, helping brands localize and measure content performance across nine Asian countries.
ADA is a Malaysia-based digital advertising agency and consultancy. As part of telco giant Axiata’s business group, ADA offers an end-to-end marketing service in nine Asian countries including Sri Lanka, Thailand, and the Philippines.
Uniquely, ADA provides two tech tools to help companies gather in-depth video performance analytics and repurpose old video content into multiple short-form videos. The agency’s list of clients includes Starbucks, LG, Malaysia Airlines, and Burger King.
4. Winter Egency (Thailand)
- Specialties: PR, social content, AR/VR experiences
- Notable clients: Pepsi, FamilyMart, Yves Saint Laurent
- Highlights: Known for its digital creativity, Winter Egency also runs W/Ecademy, a training program for digital marketing talent.
Based in Thailand, Winter Egency (W/E) offers a comprehensive set of content marketing services, including PR, media buying, AR/VR/360 content, and social media management. Launched in 2007 and home to more than 100 staff, W/E’s list of clients includes Pepsi, FamilyMart, Yves Saint Laurent, and Honda.
On top of usual client service, W/E also conducts digital agency training called W/Ecademy. The agency was recently acquired by Japan’s advertising giant Hakuhodo in 2019.
5. Creatip (South Korea)
- Specialties: Content creation, social campaigns, web drama production
- Notable clients: Samsung, Budweiser, Banana Republic
- Highlights: Creatip offers web drama production and blockchain marketing, combining storytelling with emerging tech.
A full-service digital agency based in South Korea, Creatip offers a wide range of content marketing services like content creation, website development, social media campaigns, and video marketing.
Uniquely, the agency also offers web drama creation services and a marketing suite tailored for clients in the blockchain industry. Creatip counts Samsung, Banana Republic, YouTube, and Budweiser as its clients.
6. Schbang (India)
- Specialties: Full-service content, SEO, video creation, offline campaigns
- Notable clients: Visa, Xiaomi, JW Marriott
- Highlights: Schbang handles end-to-end content marketing, from strategy to execution and performance tracking.
This India-based agency provides a comprehensive range of services, including SEO, video creation, advertising, PR, media buying, and offline events. They have worked with prominent clients like Mattel Games, Castrol, JW Marriott, Visa, and Xiaomi.
Founded in 2015, Schbang is a Creative, Media & Technology Transformation Company established by Harshil Karia, Sohil Karia & Akshay Gurnani. With over 1000 team members across Mumbai, Delhi, Bangalore, and London, the agency has served more than 300 brands in the past eight years. Now nine years old, the agency continues to expand, having recently added over 150 staff and launched new divisions.
7. Gigil (Philippines)
- Specialties: Creative content, video campaigns, integrated marketing
- Notable clients: Levi’s, Unilever
- Highlights: Known for its viral campaigns, Gigil’s creative work often blends humor and culture to spark conversation.
Based in the Philippines, Gigil is a creative agency that has won numerous international awards. The agency claims to be behind Unilever’s most successful e-commerce campaign, as well as helping Levi’s create one of the most shared Christmas ads in the nation.
Gigil’s creative team can help with multiple marketing solutions, including video ad creation and integrated marketing campaign execution.
8. With Content (Singapore)
- Specialties: Blog content, infographics, ebooks
- Notable clients: UOB, Singtel, PropertyGuru
- Highlights: A tech-focused content agency, With Content has delivered over 1,500 content pieces for B2B and tech brands across Asia.
Despite working with tech, With Content puts humans (not bots) first when it comes to push out engaging branded stories. The boutique claims to have delivered more than 1,500 pieces of content to more than 120 clients.
With Content services include content strategy, creation of blog posts and infographics, as well as repurposing content for things like ebooks or podcasts. The agency offers a flexible and transparent pricing scheme.
The firm has worked with a range of brands, such as UOB, Singtel, and PropertyGuru.
9. IMPACT! Brand Communications (Singapore)
- Specialties: B2B content, video creation, healthcare and tech focus
- Notable clients: Microsoft, Citrix, GfK
- Highlights: Focused on tech and healthcare, IMPACT! blends content strategy with video and digital production to engage niche audiences.
IMPACT! Brand Communications focuses on tech, B2B, and healthcare brands, allowing its team to build expertise in content that appeals to specific audiences. The agency positions itself as a full-service digital marketing house, with six core services, of which content and video are key.
To help clients get results, IMPACT! tries to implement new tech and strategies into each project. The agency has worked with major brands, including Microsoft and Citrix for technology, National Health Group for healthcare, and GfK (Growth from Knowledge) for B2B.
10. Ibex (Thailand)
- Specialties: Data-driven content, video campaigns, digital ads
- Notable clients: Anantara Hotels, Ben & Jerry’s
- Highlights: Combines content creation with performance marketing, focusing on revenue-driven content for lifestyle and hospitality brands.
As an agency focused on digital, Ibex takes a data-driven approach to helping clients grow revenue online. The firm offers fully integrated and proven digital marketing solutions, including content marketing.
The agency also specializes in result-driven video and picture content. Ibex has collaborated with more than 50 brand partners and claims to have spent "billions" of dollars on digital advertising for clients.
The agency has a roster of hospitality clients, such as Anantara Hotels, Resorts & Spas and Intercontinental Hotels & Resorts. It has also worked with several food brands, namely Ben & Jerry’s and San Remo.
11. Spiralytics (Philippines)
- Specialties: Performance content, SEO optimization, conversion tracking
- Notable clients: Various local and global brands
- Highlights: Spiralytics uses a data-first approach, ensuring all content is optimized for search visibility and lead generation.
Spiralytics is a performance marketing agency that also offers content marketing services. The firm believes that content marketing is a powerful tool for customer engagement and lead generation. It claims to offer services that engineer, build, design, and promote content that drives results.
Over the past eight years, Spiralytics has recorded more than 20 million views, placed 50,000 links for search engine optimization (SEO), and booked 10,000 conversions for clients. To create a campaign that fits with a client's agenda, the agency uses a five-step approach that starts by learning in-depth about the brand's business and ends with publishing optimized content.
Atikah Amalia
📌 Frequently asked questions (FAQs)
What is a content marketing agency?
A content marketing agency helps businesses plan, create, and share content that attracts the right audience and keeps them engaged — often by offering something useful, interesting, or informative, instead of just pushing sales messages. Unlike traditional ads, content marketing focuses on value, whether through blog articles, videos, guides, or thought leadership. That said, the line between content marketing and creative advertising isn’t always black and white.
Take Burger King’s “Burn That Ad” campaign as an example. It was technically an advertisement, but it relied heavily on interactive content marketing techniques — using AR technology, gamification, and clever storytelling to pull customers into the experience. This kind of branded content still falls under content marketing because it engages the audience directly, builds brand personality, and encourages organic sharing — all while tying back to a clear call-to-action.
A good content marketing agency understands how to balance both — crafting content that helps customers find answers or solutions, while also making sure it supports the brand’s bigger business goals, whether that’s brand awareness, lead generation, or sales.
What makes a good content marketing agency?
A good content marketing agency doesn’t just produce content — they help brands measure how that content contributes to actual business outcomes.
That could mean tracking organic search rankings, website traffic growth, leads generated from blog posts, or how many people download a whitepaper.
For B2B brands, it could also include tracking how content influences sales conversations or how often a brand’s content is referenced in industry discussions.
Strong agencies know how to match content formats to different goals — from educational blogs designed to rank on Google, to case studies that support sales teams, to thought leadership that builds executive visibility.
They also stay updated on platform shifts, including how AI tools like ChatGPT and Google’s AI Overviews surface content, so your content can appear in traditional search and emerging AI-driven results.
The best agencies connect strategy, creation, distribution, and reporting, so brands always know what’s working — and what’s not.
How do marketing agencies quote clients?
To prevent unexpected costs, experienced brands set their campaign budget before talking to a content marketing agency.
Most agencies will ask for a budget or at least a rough estimate. This information is key because it helps the agency suggest a suitable quote and what services they can provide within that budget.
Bigger agencies, especially international ones, often have higher prices. This is because they can use resources from other countries or run campaigns globally if asked. Some of these larger agencies may also have a minimum project cost requirement before they consider taking on a project.
On the other hand, smaller and medium-sized agencies are usually more flexible with limited budgets. Some even offer different levels of service, allowing clients to start with a less expensive option and move to a more comprehensive package during the campaign if necessary.
How much do content marketing agencies charge?
Pricing depends on how much content you need, the types of content, and how much strategic support is involved.
- Smaller projects like blog articles or social posts start around USD 2,000 per month.
- Ongoing content programs with SEO, performance tracking, and multi-format content often range from US$5,000 to US$ 15,000 per month.
- Larger regional or multi-channel campaigns with video, PR, and content amplification can exceed US$30,000 per month.
Some agencies offer modular pricing, so brands can start with a smaller package and scale up after seeing results.
How do brands choose a content marketing agency?
Start by meeting with a few agencies, ideally a mix of large, medium, and boutique firms, so you can compare services, pricing, and approaches.
This helps you understand whether your budget matches your content goals, and gives you a clearer picture of what’s realistic. If you already have a clear brief and budget, consider inviting 2-3 agencies to pitch — it’s a quick way to see how different teams would approach your campaign.
If you need more personalized attention, smaller agencies often involve senior team members directly in your project. If you’re expanding across multiple countries, larger agencies might offer better regional coverage.
Either way, focus on choosing an agency that understands your industry, can show clear results, and is open about how they’ll track and report performance.
