Google rolls out free features in Gemini, including Deep Research tool
Google’s Gemini AI now allows all users to try the Deep Research feature for free, which was once behind a paywall, making research easier.
Google has made several updates to its Gemini AI app, offering new features that were previously only available to paid users.
One of the key updates is the Deep Research tool, which allows users to quickly gather and organize information to generate reports.
This feature, initially available only to Gemini Advanced subscribers, is now free for all users, with limited access.
What’s new for free users?
With the latest update, several premium tools are now available to all Gemini users, including:
- Deep Research
A tool designed to help users conduct research and create reports by gathering and organizing information from the web. - Context Awareness
Gemini can now recall previous interactions, allowing it to provide more relevant responses. - Document and Image Analysis
Users can upload files and images for Gemini to analyze and extract insights.
These updates provide more flexibility for users looking to streamline their research and content creation processes.
Deep Research: From paid to free
Deep Research was first launched in December 2024, and at that time, it was available only to Gemini Advanced subscribers who paid US$19.99 per month. This feature was designed to assist with detailed research tasks by gathering relevant information from multiple sources and generating organized reports.
Now, free users can access Deep Research a few times per month, while Gemini Advanced subscribers continue to have full, unlimited access. This shift makes the tool accessible to a wider range of users.
How Deep Research works
Here’s how Deep Research works:
- Enter a research topic
Start by entering a question or topic you want to explore. - Search for information
Gemini searches the web for relevant information. - Organize the findings
The tool organizes the data into sections for easier reference. - Generate a report
The AI generates a report with key findings, including links to the original sources.
This process helps users gather and structure information efficiently, saving time when researching complex topics.
Why this matters for marketers
For those in marketing, time spent researching competitors, market trends, and consumer behavior is often a key part of the job.
Deep Research can help streamline this process by quickly pulling together the necessary information and organizing it in an easy-to-understand format.
This could be useful for generating insights for campaigns or gathering data on emerging trends, all without the need to spend hours manually compiling information.
How this update compares to other AI tools
The rollout of Deep Research for free users puts Gemini in direct competition with other AI tools, like ChatGPT and Microsoft Copilot.
In February 2025, ChatGPT announced its own version of Deep Research, but it is only available to pro users. In contrast, Gemini offers this feature for free, with limited access, making it a useful tool for users who need access to advanced research capabilities without a paid subscription.
Atikah Amalia
Other new features in Gemini
Alongside Deep Research, Google also introduced additional features for free users:
- Context Awareness
Gemini can remember details from past conversations, allowing it to provide more relevant responses. - Document and Image Analysis
Upload documents and images, and Gemini will process them to give you insights.
How to access these features
The new features are available in the Gemini app or through the web version. Free users can access Deep Research a few times each month, while Gemini Advanced users continue to have unlimited access. The updates will be gradually rolled out in March 2025.
People also ask
Does Gemini have Deep Research?
Yes, Gemini offers the Deep Research tool, which allows users to quickly gather, organize, and generate reports based on information found across the web.
How to access Deep Research in Gemini?
Free users can access Deep Research a few times each month through the Gemini app or web version. Gemini Advanced subscribers have unlimited access to the tool.
Is Gemini more powerful than GPT-4?
Both Gemini and GPT-4 offer advanced AI capabilities. However, Gemini’s Deep Research feature provides a more streamlined approach for gathering and organizing information, making it a strong option for users who need in-depth research tools.
Which is better, ChatGPT or Gemini?
It depends on your needs. ChatGPT offers a similar Deep Research tool, but it is only available to pro users. In contrast, Gemini offers Deep Research for free, with limited access for free users, which can make it a more accessible option for those on a budget.
Sources:
- Google. (2025, March 13). Google rolls out new Gemini AI features. Google Blog.
https://blog.google/products/gemini/new-gemini-app-features-march-2025/
