Hilton partners with Deepika Padukone: a strategic move in Indian hospitality
This collaboration aims to marry Hilton’s global hospitality ethos with Padukone’s influence, resonating with the evolving preferences of Indian travelers.
As a part of Hilton’s ‘Hilton. For The Stay’ campaign in India, Hilton partners with Deepika Padukone, a renowned figure in Indian cinema and philanthropy. This partnership aims to leverage Padukone's widespread appeal and entrepreneurial spirit to propel Hilton's innovative 'Hilton. For The Stay' campaign into India's burgeoning tourism sector.
As Hilton continues to extend its reach within India, boasting 25 operational hotels and 17 more in the pipeline, the alliance with Padukone represents an element of its strategy to amplify brand visibility and consolidate its position within the Indian market.
Valery Moniaga
The goal of this partnership
The partnership with Deepika Padukone reflects Hilton's ongoing commitment to the Indian market. Padukone's work, notably in mental health advocacy and her global influence, aligns with India's entrepreneurial goals, positioning her as a suitable representative for Hilton in this initiative.
Padukone expressed her enthusiasm for the partnership, emphasizing the importance of quality accommodations in defining travel experiences. Mark Weinstein, Hilton’s CMO, highlighted the synergy between Padukone's persona and Hilton's brand values, looking forward to sharing stories that inspire travelers across India.
“Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.” Weinstein highlighted.
Brand-celebrity partnerships in India
Levi's collaboration with Deepika Padukone for its 'When You Take A Step, We All Move' campaign in India is another example of localizing a global brand's marketing strategy. By associating with Padukone, a figure known for her empowering stance and widespread popularity, Levi’s aimed to celebrate women's empowerment and individuality.
This partnership helped Levi's connect more deeply with the Indian audience, showcasing how the brand supports self-expression and resilience, values deeply resonant within the Indian cultural context.
Adidas' decision to bring on board Ranveer Singh, a Bollywood superstar known for his vibrant personality and fashion sense, as their brand ambassador in India, was a strategic move to inject energy and local flavor into their marketing efforts. Singh's dynamic presence and alignment with youth culture and fashion made him the suitable figure to represent Adidas, driving brand visibility and engagement within the Indian market.
This partnership underscored Adidas' commitment to sports and lifestyle in a way that appealed directly to Indian consumers' sensibilities and preferences.
The Hilton-Padukone collaboration provides valuable insights for marketers on leveraging influencer partnerships. This strategy underscores the importance of aligning brand values with a celebrity's persona to foster authentic connections with the target market.
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