Jasper launches AI Studio: aims to support marketers with no-code AI tools and Slack integration
Jasper’s new AI Studio aims to empower marketing teams to design, build, and scale generative AI apps without coding.
Jasper, an AI marketing platform, has introduced its latest product—Jasper AI Studio. Designed to give marketers complete control over AI implementation, Jasper Studio introduces a no-code App Builder and a native Slack integration. These tools enable marketers to design, deploy, and scale generative AI applications without needing technical expertise, addressing the biggest barriers to AI adoption in enterprises.
Jasper is an AI marketing platform, helping businesses unlock the full potential of generative AI to create on-brand, high-performing content at scale. By combining AI technology with brand customization tools, Jasper aims to support marketers to work faster, smarter, and more efficiently.
Jasper AI Studio addresses a major challenge in generative AI adoption: the need for technical expertise. A recent McKinsey survey on AI reveals that 65% of organizations now regularly use generative AI, nearly doubling in just ten months, highlighting both rapid adoption and the need for upskilling. While AI adoption has surged, many organizations face challenges in implementation. Notably, 70% of these challenges are related to people and processes, such as limited AI skills and expertise, data complexity, and ethical concerns. Only 10% pertain to AI algorithms themselves.
Patrecia Meliana
Jasper eliminates these hurdles by putting powerful, easy-to-use tools directly into the hands of marketing teams. “In an increasingly competitive market, enterprise marketing teams risk losing market share if they can’t leverage the transformative power of AI to accelerate their output,” said Timothy Young, CEO of Jasper.
“At Jasper, we’re changing the game by putting the power of generative AI directly into the hands of marketers. This not only speeds up time to market but also empowers teams to do more with less while driving meaningful business transformation.” Young added.
The App Builder allows marketers to create AI solutions that reflect their brand’s unique voice and goals. For instance:
- A retail marketing team can build an AI-powered app to generate product descriptions at scale, fine-tuned for a specific audience.
- A B2B team can automate ABM workflows, leveraging Jasper to research accounts, identify opportunities, and tailor recommendations.
By streamlining workflows through Jasper’s Slack integration, marketing teams can work efficiently and collaboratively.
“Marketers can now leverage Jasper as a coworker,” added Young. “With the ability to generate campaigns, optimize content, and collaborate in real-time, teams can harness the power of AI where they already work—keeping workflows seamless and on-brand.”
Ultimately, Jasper AI Studio accelerates time to value, delivering better results and unlocking ROI for businesses.
Jasper’s AI Studio features
- No-Code App Builder
- Marketers can design and deploy AI applications tailored to their specific needs without relying on IT teams.
- Connect relevant data sources and fine-tune outputs to match brand requirements, style, and voice.
- Use cases include creating product descriptions, automating account-based marketing (ABM), or scaling content creation workflows.
- Access Jasper’s library of 90+ prebuilt applications and customize them for specific requirements, such as character limits, image sizes, or compliance guidelines.
- Slack integration
- Seamlessly integrate Jasper into Slack to generate content in real-time, collaborate efficiently, and optimize workflows.
- Access Jasper’s AI apps and leverage Brand IQ to ensure every output reflects a brand’s tone and style.
- Marketers can create campaigns, generate content, and optimize messaging directly within Slack channels.
3 alternative AI tools like Jasper
1. Copy.ai
Copy.ai is a content generation platform that helps marketers and businesses automate copywriting tasks. With a user-friendly interface and customizable templates, Copy.ai excels at generating blogs, social media posts, and ad copy quickly. However, it lacks Jasper’s no-code app-building capabilities and deeper integration into workflows, making it less customizable for enterprise-level teams.
2. Writer
Writer focuses on enterprise-grade AI content creation with an emphasis on brand compliance and governance. Teams can set voice, style, and terminology guidelines to ensure consistent messaging across all outputs. While Writer is a strong solution for content governance, it doesn’t provide tools for building or scaling AI workflows, a gap that Jasper’s App Builder effectively fills.
3. HubSpot Content Hub
HubSpot’s Content Hub leverages AI to help businesses create, optimize, and personalize content for their audiences. It integrates seamlessly with HubSpot’s CRM, offering data-driven content recommendations. While HubSpot excels at personalization, its AI tools focus primarily on content optimization and automation rather than app-building or workflow customization.
This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide. Book a discovery call to learn more.
