Lightricks partners with Shutterstock to advance generative video AI using HD and 4K data
Lightricks and Shutterstock join forces to enable open-source AI video advancements using licensed, high-quality video assets.
Lightricks, a AI-powered creative tool, has joined forces with Shutterstock, a global creative platform, to advance the training of open-source generative video AI models. This collaboration leverages Shutterstock's extensive library of HD and 4K video assets through a research license, enabling Lightricks to enhance its open-source LTX Video (LTXV) model. By combining high-quality licensed data with AI technology, the partnership aims to deliver superior generative video tools while ensuring accessibility and protecting creator rights.
Lightricks is an AI-powered creative technology company that develops tools for photo and video editing, helping creators and businesses produce professional-quality content quickly and easily. Known for popular apps like Facetune and Videoleap, Lightricks focuses on simplifying tasks like retouching images, enhancing videos, and creating social media content. With its open-source initiatives, the company is driving innovation in generative AI to make advanced creative tools more accessible.
Shutterstock, on the other hand, is a global creative platform and marketplace, providing over a billion royalty-free assets—including images, videos, music, and more. The company has become a key player in data licensing, supplying trusted, premium datasets for AI model development.
Patrecia Meliana
“This long-term partnership with Shutterstock marks a strategic milestone for us, building on our licensing initiatives from the past year, including agreements with major broadcasters and key content providers,” said Zeev Farbman, Co-founder and CEO of Lightricks.
“At our core, we’re committed to building powerful, accessible creative tools. This collaboration not only enhances our ability to train AI models with premium, diverse video data, but also elevates the quality and relevance of our generative video tools for our growing community of professional creators and enterprises.” Farbman added.
The partnership reflects Lightricks' mission to expand access to creative tools while prioritizing high-quality outputs for generative AI models. By leveraging Shutterstock’s expansive library of HD and 4K video content, Lightricks ensures that its training models are built on trusted, licensed data—an essential step for delivering reliable AI tools and respecting creators’ rights. Lightricks' latest open-source generative video model, LTX Video (LTXV), already demonstrates their commitment to empowering developers and creators globally.
Shutterstock’s research license model plays a pivotal role, enabling companies like Lightricks to cost-effectively train AI models on premium datasets during the research and development stages. “With our innovative research license model, we empower partners to train their AI models using trusted, licensed data from the start,” said Daniel Mandell, Global Head of Data Licensing & AI at Shutterstock.
“We’re thrilled to collaborate with Lightricks on their cutting-edge video tools and remain committed to delivering the data assets they need to achieve long-term success.” Daniel highlighted.
While no specific new features have been announced yet, this partnership positions Lightricks to enhance its generative video tools significantly. Users can anticipate improved video creation capabilities driven by high-quality data, ensuring smoother workflows and elevated results for professional creators and enterprises.
Other brands that are exploring Video AI innovation
As the demand for generative video AI continues to rise, several leading brands are pushing the boundaries of creativity and technology. Companies like Runway, Pika Labs, and Adobe are driving innovation in the space, offering powerful tools that simplify video creation and editing while enhancing accessibility for creators and businesses alike.
1. Runway
Runway is a generative video AI that offers tools that allow users to create, edit, and modify videos through advanced AI-powered solutions. Runway’s Gen-2 model, an AI tool, generates videos directly from text and image prompts, making it beneficial for creative professionals. Runway focuses on democratizing access to AI tools, much like Lightricks, while combining innovation with user-friendly interfaces for seamless video creation.
2. Pika Labs
Pika Labs is another rising contender in the generative AI video space, specializing in transforming static images and text prompts into dynamic video content. Their AI platform empowers creators to generate short-form videos with minimal input, addressing the growing demand for quick, engaging video content across digital platforms. Pika Labs emphasizes accessibility and creativity, catering to content creators and businesses aiming to leverage AI-powered video for marketing, storytelling, and entertainment.
3. Adobe
Adobe continues to push boundaries in AI with its Firefly generative AI platform. Firefly integrates AI capabilities into Adobe’s suite of tools, offering features like AI-driven video editing, text-to-video generation, and automated content creation workflows. Adobe’s focus remains on enhancing professional-grade tools while maintaining a strong commitment to ethical AI use and protecting creator rights. This approach positions Adobe as a key competitor in the video AI market, particularly for enterprises seeking scalable solutions.
This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide. Book a discovery call to learn more.
