Get AI-savvy with LinkedIn’s free courses – ends December 31
Get free AI training with LinkedIn’s courses open until Dec. 31! Enroll to gain skills in automation, content creation, data insights, and more.
Free AI courses, available until December 31, 2024, give marketers, HR professionals, business leaders, and more a hands-on way to build skills that are quickly becoming core in this field. And yes, they’re free through the end of the year!
AI has become central to everyday tasks—from automating workflows to analyzing customer data. Building AI skills can make work smoother and provide an edge in any industry. To help professionals get up to speed, LinkedIn has launched three AI professional certificates, each free until the year’s end.
These courses focus on AI applications in recruitment and talent management, areas rapidly adopting AI. Although designed for talent professionals, the skills apply to any business role—from leaders to teams in marketing and beyond.
Courses available for talent professionals
LinkedIn’s free AI certificates include:
- LinkedIn Recruiter and AI-Driven Talent AcquisitionHelps users make the most of LinkedIn Recruiter’s AI tools for finding and engaging with talent. Marketers can benefit by learning to use these tools to better understand and reach target audiences.
- Generative AI for RecruitingFocuses on using AI to create candidate profiles and automate outreach, which can inspire marketers on using AI for personalized customer engagement.
- Generative AI for Learning and DevelopmentThis certificate demonstrates how to build interactive, AI-driven training. Marketers can use these insights to streamline team training and customer education.
Each course aims to be practical and relevant, teaching hands-on skills that make it easier to implement AI in professional settings.
Additional free AI resources from LinkedIn and Microsoft
LinkedIn, with Microsoft, is also offering more AI-related courses free through December, covering a wide range of skills:
- Transforming Business with AI Agents: Get to know how AI-driven agents are used in decision-making and customer service.
- Fundamentals of Agentic AI: Learn the ethical and business implications of using AI.
- Critical Human Skills for the AI Era: Focus on skills like creativity and empathy, which complement AI technology in marketing.
- AI for Organizational Leaders: Ideal for those leading teams, this course looks at how AI supports strategic decision-making.
- AI for Managers: For mid-level professionals, it covers how to manage AI-driven tools and projects.
- Generative AI Career Essentials: Offers a basic overview of generative AI, including content creation and interactive experiences.
- Microsoft Copilot for Productivity: Guides users on using Microsoft’s AI-powered tools for better productivity, useful for content creation and project management.
These extras give marketers a broader view of AI, from automation to ethics.
Contest and prize for top companies
To make things more interesting, LinkedIn is running a contest for companies that complete the most certificates by the December deadline. The top five organizations win a live virtual AI training for their team, led by a LinkedIn Learning instructor. This session, valued at US$2.000, can be tailored to each company’s needs, giving employees practical insights into AI’s potential for daily work.
Why marketers should get involved
For marketers, these free courses are a great chance to build AI skills at no cost, skills that can help with everything from analyzing customer behavior to crafting personalized content. As AI is only becoming more central to marketing, this is an opportunity to get ahead and make AI an active part of your toolkit.
For more tips on making the most of AI in marketing, explore the resources at ContentGrip’s latest martech insights and innovations.
