Marketing-Interactive reveals top PR agencies in 2024
Discover the leading PR agencies as unveiled by Marketing-Interactive for 2024, showcasing excellence and innovation in public relations.
Marketing-Interactive recently unveiled the finalists for its PR Awards 2024 program to celebrate outstanding brands and agencies throughout Southeast Asia, South Asia, and Oceania.
A total of 42 client-side marketing professionals served as judges for this year's edition, including Umesh, communications and CSR director at Alstom; Nisar Keshvani, senior associate director (strategic communications) at the National University of Singapore; and Prerna Suri, VP of communications for Asia and the Middle East at Sony Music Entertainment.
In this article, we take a look at the PR agencies that have become this year's finalists in the "PR team of the year" category. Congratulations to everyone.
Here they are:
BCW Singapore
- Headquarters: Singapore
- Markets Served: Asia-Pacific
- Notable Clients: Procter & Gamble, Intel, VISA
BCW (Burson Cohn & Wolfe) Singapore specializes in PR solutions that incorporate both strategic creativity and data-driven approaches. The agency works on campaigns intended to reach diverse audiences, combining traditional PR methods with digital innovation.
Bud Communications
- Headquarters: Singapore
- Markets Served: Asia-Pacific, with a focus on technology and startups
- Notable Clients: LinkedIn, Spotify, Zoom
Bud Communications focuses on the tech and startup sectors, providing strategies aimed at enhancing client presence in competitive environments. The agency uses a tailored approach to address the needs of emerging technologies and businesses.
COMCO Mundo League of Enterprises
- Headquarters: Manila, Philippines
- Markets Served: Southeast Asia
- Notable Clients: AirAsia, WWF, Samsung
COMCO Mundo League of Enterprises utilizes a 'new PR' model that integrates traditional PR practices with digital media. The agency places emphasis on storytelling and brand building, aiming to create narratives that reflect their clients' brand identities.
Flame Communications
- Headquarters: Singapore
- Markets Served: Asia-Pacific
- Notable Clients: Bosch, DHL, Epson
Flame Communications offers PR solutions across various sectors, including media relations, event management, and crisis communications. The agency is committed to delivering campaigns that aim to foster conversations and build connections.
GCI Health
- Headquarters: New York, USA
- Markets Served: Global, with a focus on healthcare
- Notable Clients: AstraZeneca, Merck, Pfizer
GCI Health is focused on the healthcare sector, offering strategic communication services intended to improve health outcomes. The agency's efforts are directed towards supporting their clients and contributing to discussions within the healthcare community.
GO Communications
- Headquarters: Kuala Lumpur, Malaysia
- Markets Served: Asia-Pacific
- Notable Clients: Tourism Malaysia, Canon, LEGO
GO Communications employs a dynamic approach and has established a network across Asia. The agency focuses on narrative development and campaign execution, aiming to support brands in achieving impactful results. Their strategy includes adaptability and a focus on storytelling.
Falencia Naoenz
Grayling
- Headquarters: London, UK
- Markets Served: Global
- Notable Clients: Hilton, Uber, HSBC
Grayling offers strategic communication solutions with a global reach, aiming to navigate the complexities of the media landscape through creativity, efficiency, and understanding of markets. The agency focuses on achieving measurable outcomes for their clients.
MSL Group Malaysia
- Headquarters: Kuala Lumpur, Malaysia
- Markets Served: Asia-Pacific
- Notable Clients: Coca-Cola, Procter & Gamble, Netflix
MSL Group Malaysia, part of a global network, provides integrated communication strategies that combine digital innovation with storytelling. The agency aims to enhance brand engagement and loyalty, emphasizing its access to knowledge and resources.
MullenLowe MARC
- Headquarters: Kuala Lumpur, Malaysia
- Markets Served: Malaysia, Southeast Asia
- Notable Clients: Unilever, Etika, BMW
MullenLowe MARC offers creative solutions in PR, extending beyond traditional practices to include digital trends and social media. The agency's campaigns are designed to engage audiences and encourage change.
Spark It Philippines
- Headquarters: Manila, Philippines
- Markets Served: Philippines, Southeast Asia
- Notable Clients: Jollibee, Nestlé, Grab
Spark It Philippines focuses on digital media and influencer partnerships, developing campaigns aimed at engaging the digital generation. The agency is recognized for its strategic approach and commitment to achieving results for its clients.
