Meltwater teams Up with Blackbird.AI to tackle misinformation threats

Meltwater, a global provider of media, social, and consumer intelligence, has formed a strategic partnership with Blackbird.AI, an AI-driven narrative and risk intelligence. This collaboration aims to protect customers from misinformation and disinformation, which pose significant risks to reputational and financial stability.

“Meltwater is pleased to partner with Blackbird.AI to build on the foundation we have started in the marketplace. Together, we offer the industry’s most comprehensive solution to combat the new threat of narrative attacks created by misinformation and disinformation. This will empower customers to protect their brand reputation and reduce financial and operational risk,” said Doug Balut, senior VP of global alliances and partnerships at Meltwater.

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Blackbird.AI provides real-time insights into harmful narrative attacks across news, social media, and the dark web. By understanding hidden risk signals, such as underlying influences and bot manipulation, customers can make better strategic decisions and safeguard their brand reputation.

“Narrative attacks are a new threat vector impacting every brand and public sector organization across the globe. Our new strategic partnership with Meltwater enables us to substantially expand our ability to protect more customers through our AI-driven Constellation Narrative Intelligence Platform and recently announced products, Narrative Feed and Compass by Blackbird.AI. Early knowledge about emerging narrative attacks is critical to inform key stakeholders and the executive team to reduce brand and financial risk,” said Wasim Khaled, CEO and co-founder of Blackbird.AI.

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Through this partnership, Blackbird.AI has joined the Meltwater Partner Program, which includes a diverse ecosystem of top technology and service providers. This program offers partners access to innovative technologies and co-marketing opportunities to enhance their brand and accelerate revenue growth.

In the competitive landscape, Meltwater faces rivals such as Cision, Brandwatch, and Talkwalker. These companies also provide media monitoring and social intelligence services, focusing on helping businesses manage their online presence and protect their brand reputation.

Cision leverages AI to enhance its media monitoring and analytics, providing automated insights and trend analysis. Brandwatch utilizes AI for sophisticated sentiment analysis and real-time data processing, allowing for more nuanced understanding of social conversations. Talkwalker employs AI to deliver visual listening capabilities, enabling the detection of logos and scenes in images and videos, along with advanced text analytics.

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