Ampverse Group expands marketing solutions with a new agency, Ampverse Pulse
Ampverse launches Ampverse Pulse, a marketing agency designed to connect brands with the rapidly expanding gaming and entertainment sectors.
Ampverse Group, a company active in the gaming community and IP ecosystem, has introduced its latest venture—a full-service marketing agency called Ampverse Pulse. This new agency will expand on the company’s existing marketing solutions, aiming to help brands engage and connect more deeply with gaming and entertainment communities across Southeast Asia, India, and MENA. Ampverse Pulse is launching in response to growing demand, drawing on the company’s experience working with over 300 global brands, including game publishers.
Ampverse Pulse takes Ampverse Group’s marketing solutions to the next level by offering a fully integrated approach. From influencer strategy and in-game advertising to media planning, IP partnerships, and white-label tournaments, the agency is positioned to provide comprehensive marketing services.
The launch leverages Ampverse Group’s growing portfolio of gaming and entertainment media assets, tapping into insights from its 600 million followers and utilizing data-driven strategies to align with consumer behaviors. Ampverse Pulse will help brands achieve engagement and conversions, powered by the knowledge and experience of a team of industry professionals.
Patrecia Meliana
The agency’s introduction comes as Ampverse expands its influence in Southeast Asia, aiming to bring its services to the growing gaming markets of India and MENA. Ampverse Group has successfully collaborated with leading brands such as Samsung, Coca-Cola, Nivea, Grab, and Sony, and it intends to use Ampverse Pulse to enhance these relationships.
The agency's goal is to provide brands with more touchpoints to engage gamers through personalized campaigns, helping launch successful game titles like Ragnarok Origin, Arena Breakout, and Genshin Impact. Ampverse Pulse is expected to take charge for brands looking to tap into the vibrant gaming and entertainment ecosystems.
CEO Charlie Baillie emphasized the significance of this launch, noting, “Ampverse Pulse isn’t just an extension of our marketing services, but a next-gen agency rooted in youth culture and gaming. We aim to serve the evolving needs of brands and game publishers looking to achieve real results by staying relevant to younger audiences.”
With gaming gaining popularity in Southeast Asia, particularly in the Philippines, where there are over 50 million gamers, Ampverse Pulse aims to provide brands with a way to engage more strategically with this growing audience.
As the gaming world continues to expand, the agency has also received praise from industry partners. Benj Dalmacio, head of business development at Level Infinite, highlighted Ampverse Pulse’s professionalism and dedication, particularly during their collaboration on Honor of Kings at PGDX Manila 2024. This success underscores the agency’s ability to execute high-quality marketing campaigns for game publishers and entertainment brands.
Other marketing agencies like Ampverse Pulse
While Ampverse Pulse is set to change marketing for brands in gaming and entertainment, other companies are also making waves in this space. ESL FACEIT Group, formed through a merger between ESL and FACEIT, is a player in esports marketing and event organization. With a strong presence in Europe and North America, ESL FACEIT helps brands engage with competitive gaming communities by hosting large-scale tournaments, developing media rights, and creating unique sponsorship opportunities.
Another strong competitor is Stream Hatchet, a data analytics firm specializing in gaming and esports. Stream Hatchet provides brands with detailed insights into live-streaming audiences across platforms like Twitch and YouTube, helping them craft targeted marketing strategies. By focusing on real-time data, Stream Hatchet enables brands to measure the impact of influencer campaigns, making it an ideal alternative for companies looking to refine their marketing efforts in gaming.
Lastly, Fnatic offers a comprehensive approach to gaming marketing. Starting as an esports organization, Fnatic has expanded into merchandise, influencer marketing, and brand collaborations. With its focus on building communities around gaming, Fnatic provides brands access to a dedicated fan base and a range of marketing options that tap into the passion of gamers globally.
ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. Sign up to get started or book a discovery call to learn more.
