Guides Tips for writing a job description for freelance journalists Learn how to effectively communicate job expectations and attract the best freelance journalism talent.
Public Relations After the buzz: 5 strategies to keep your brand in the news cycle Your brand is in the news. Explore ways to maintain media presence with creative strategies for continued organic coverage.
Content Marketing From A to Z: Changi Airport's mystery destination contest Participants can win weekly flights to mystery cities and a grand prize of flights to any of the 26 destinations in the "Travel A to Z" campaign.
Public Relations Press release distribution: selecting the best channel for success Discover the best channels for distributing your press release and learn how choosing the right one can significantly enhance its success. Gain insights into audience targeting, content fit, and engagement potential for optimal impact.
News Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.
Content Marketing 5 most-common white paper mistakes when building presence in new markets White papers offer a strategic advantage in new market entry. Be mindful to avoid these content creation slip-ups.
Public Relations How to craft press releases that stand out Discover the crucial steps to create a press release that not only informs but also captivates the audience.
Content Marketing The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024 Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.
Public Relations The art of writing compelling headlines for your press releases Discover essential tips and examples for writing effective press release headlines that capture attention and drive engagement.
Content Marketing Google's March 2024 update: steering clear of low-quality content Understanding Google's 2024 update: A closer look at the crackdown on low-quality content and the push for original, human-centered articles.
Public Relations B2B press release strategies: types, applications, and success stories Explore the various types of press releases, their specific uses, and real-world examples from leading brands that showcase their impact.
Content Marketing Adapting to disruption: SEA's digital marketing shifts in 2024 As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.
Content Marketing Beyond blogs: B2B content formats to try when building presence in the new market Learn how to diversify your content marketing strategy to build your presence in the new market.
Case Studies How we grew tech startups in Indonesia: list of effective marketing channels Launching your tech startup in Indonesia? Discover our list of effective marketing channels to help your tech startup thrive in the Indonesian market.
News Beyoncé launches Cécred haircare with Bretman Rock as ambassador Global star Beyoncé introduces Cécred, her haircare line, naming Bretman Rock as the brand's face.
News Bidmath opens e-commerce Lab for retail media management in APAC and the Middle East Explore Bidmath's e-commerce lab, aimed at improving digital retail media with marketplace analytics and strategy development in Asia Pacific and the Middle East.
Guides Building your startup in Indonesia: a guide to localized PR campaign This guide explores localized public relations strategies for startups considering expansion into the Indonesian market.
Public Relations Marketing-Interactive reveals top PR agencies in 2024 Discover the leading PR agencies as unveiled by Marketing-Interactive for 2024, showcasing excellence and innovation in public relations.
Media StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™ With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.
Guides How to write pitches that spark "aha!" moments Tired of generic proposals? Discover the secret to writing content pitches that excite writers and get you stellar results.
Public Relations Maximize your reach: how press release distribution amplifies your message Discover how leveraging press release distribution services can boost your brand's visibility and authority.
Martech Ad-Shield secures $2 million to combat adblock challenges for publishers Ad-Shield announces a $2 million pre-series A funding led by Shorooq Partners, targeting adblock recovery for publishers.
Media The Sentosa lantern festival: a case study in crisis communication Over 2000 attendees left frustrated at Sentosa's lantern event, highlighting the importance of crisis planning and clear, timely communication in preserving brand trust.
Guides Content writing services vs. in-house writing team: which is right for you? Content is king; how about the right writer? In-house or outsource? Compare pros and cons for your strategy.
Martech Synup enhances local SEO capabilities with OptimoRank acquisition Synup's acquisition of OptimoRank aims to address gaps in local SEO, offering businesses tools for improved search rankings.
