Reports Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
Content Marketing What services do content writers offer? Content writers do more than just write; discover their services that can transform your content strategy and attract more customers.
Media Webjump and Content Thread: merging forces in ecommerce The merger focuses on integrating Gen AI with Adobe Commerce and Adobe Experience Cloud, operating under the Webjump brand.
Martech The state of digital marketing in 2023: successes, challenges, and future priorities In 2023, brands significantly increased their investment in SEO, SEM, and content creation, achieving greater audience engagement and digital marketing efficiency.
Content Marketing 5 things you must avoid when hiring a content writing service Learn what to avoid when hiring a content writing service to ensure a successful partnership and quality content output.
Martech The future of lead generation: how AI-enhanced webinars are transforming APAC The integration of AI in webinars is reshaping lead generation and audience engagement in the Asia Pacific region.
Content Marketing Is a content writing service still worth it for your blog? Deciding between AI and human content writing? We cover time, expertise, SEO, and cost to help you choose what's best for your blog.
Content Marketing Navigating media monitoring tools: pros, cons, and top picks Unveil the strengths and weaknesses of top media monitoring tools and make an informed decision for your brand.
Media The digital landscape of love: analyzing Singapore's dating app trends Insights from Truescope and Marketing Interactive reveal the dynamics and criticisms of popular dating apps among Singaporeans.
Content Marketing How to measure content performance: metrics that matter for business growth Metrics guide decisions. Explore essential metrics for content strategy success and business growth.
Media TUMI launches 19 degree campaign with Son Heung-Min TUMI's campaign for its 19 Degree Aluminium collection merges travel and fashion, with Son Heung-Min highlighting the line's design.
Content Marketing Ad-funded content and super bundling: the future of streaming and subscriptions Examine the effects of ad-funded tiers and super bundling on the streaming landscape, based on findings from Bango's Subscription Wars 2024 report.
Public Relations Top 12 Indonesian tech media outlets for startups Discover the top 12 tech media outlets in Indonesia to boost your startup's visibility and growth in the Indonesian market.
Media A look at Coca-Cola Zero Sugar's AI-driven 'Best Coke Ever' campaign Coca-Cola Zero Sugar introduces a new typography created by artificial intelligence, adding a digital dimension to its zero-sugar variant as part of the "Best Coke Ever" campaign.
Content Marketing Improving display ads in 2024: strategies for success Explore the tips to improve your display ads and its role in today’s digital marketing strategies.
Media Hilton partners with Deepika Padukone: a strategic move in Indian hospitality This collaboration aims to marry Hilton’s global hospitality ethos with Padukone’s influence, resonating with the evolving preferences of Indian travelers.
Media 16 English fashion media in Asia worth checking out Whether it’s fresh content or networking you seek, if you’re new to Asia's style industry, here are a few English fashion media to help get you started.
Content Marketing Evaluating and overcoming B2B marketing errors Insights into rectifying prevalent B2B marketing oversights, emphasizing the importance of audience-centric strategies and effective communication.
Martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
Tools 24 websites to help you hire freelance journalists With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.
Tools Mastering demand generation: strategies for boosting brand awareness and conversions Learn the essential steps to crafting demand generation campaigns that elevate brand awareness, enhance sales cycles, and boost conversions.
Public Relations 8 most common PR mistakes to avoid for tech startups in the Indonesian market Explore PR tips tailored for entering the Indonesian tech market. Overcome challenges and connect with your audience effectively.
Media The Super Bowl effect: analyzing the surge in Usher's music streams and marketing impact The Super Bowl's unmatched viewership offers a unique marketing platform, as evidenced by significant boosts in visibility for brands like Temu, Uber Eats, and CeraVe through creative advertising.
Media Swift marketing: how brands are harnessing Taylor Swift's stardom Taylor Swift's global tours and album releases are not just music to fans' ears but a golden opportunity for marketers to trend jack and leverage her massive appeal.
Public Relations Global startup, local focus: mastering PR in Singapore tech scene Exploring PR in Singapore's tech scene? Get insights on how to connect with the local market.
