News Boosting digital wellbeing for youth: MCI and IMDA's latest online safety campaign With a focus on education and parental involvement, the initiative aims to mitigate risks like cyberbullying and exposure to inappropriate content among young gamers.
Media Zodiac signs and dating dynamics: Tinder's marketing approach Tinder taps into the zodiac trend, partnering with Feng Shui astrologer Clement Lim to offer users insights into love compatibility.
Martech AI in media: Google One AI Premium vs. ChatGPT Plus in India’s evolving landscape As the media industry evolves, understanding the nuances between these AI services is crucial for staying ahead.
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Media IKEA's cheeky Valentine's ad sparks conversation on birth rates in Singapore The campaign, designed by The Secret Little Agency, cleverly integrates cultural cues and government aspirations, making a significant impact on the media landscape.
Media Bridging cultures with music: Spotify’s tribute to K-Pop’s global influence Exploring the media impact of Spotify's K-Pop initiative, from exclusive singles to engaging global audiences through innovative content strategies.
Public Relations Top-notch PR agencies catering to tech startups in Singapore Looking to make a splash in Singapore? Discover top PR agencies for tech startups ready to penetrate the market.
Media Closeup revitalizes classic love song in 2024 campaign with Filipino stars Closeup's latest campaign reimagines the beloved tune ‘Closer You and I’ with Adie's voice and the charm of DonBelle, bridging generations through music.
News Meta trials Trending Topics feature on Threads in the United States Threads aims to become a hub for real-time news discussions, integrating AI to curate relevant and timely media topics across the U.S.
News From street art to marketing mastery: lessons from Julien’s Auctions Exploring how the dynamic world of street art can redefine marketing strategies and audience engagement.
Media Bringing hearts closer in the digital age: Comedy Central's unique initiative By leveraging a creative partnership with Sociowash, Comedy Central transforms smartphones from barriers to bridges, fostering real connections through a shared viewing experience.
Media Top media outlets in Singapore for tech startups: where to share your story Discover key Singapore media outlets for tech startups to boost visibility and credibility effectively.
Media Valentine's day special: WhatsApp teams up with feng shui expert for zodiac wisdom Discover how WhatsApp's collaboration with feng shui master Thierry Chow can elevate your chat game this Valentine's Day based on your zodiac sign.
Martech A futuristic feast: MCD’s AI-powered Lunar New Year campaign Embracing generative AI, Mcdonald's Hong Kong ushers in the Lunar New Year with digital creativity.
Martech Sonic branding: the future of brand identity in 2024 and beyond Discover how sonic branding is revolutionizing brand engagement, with over half of top brands adopting sound as a key component of their identity.
News The impact of star power on sports events: insights from the inter Miami controversy Amidst the controversy of Lionel Messi's absence on the pitch, event organizers and the Hong Kong government face scrutiny over promises made and the expectations of thousands of fans.
Media Melding tradition and trends: M&M’s featuring Jackson Wan's latest CNY hit Jackson Wan's explosive hairstyle and catchy tunes mark a new era of festive advertising.
Martech Thriving amidst challenges: the state of marcomm in Asia revealed With 78% of professionals optimistic about growth, the digital shift is Asia's new frontier.
News Strengthening digital trust: ASEAN’s collaborative fight against cyber threats ASEAN nations rally to tackle the rise of cyber threats, emphasizing AI governance and regional scam combat strategies
Media Navigating beauty and digital landscapes: CARMA's strategic acquisition of mmi Analytics CARMA and mmi Analytics join forces, setting new benchmarks in global media strategies.
Content Marketing Here's why your business needs both traditional and digital marketing Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.
News Elman Lee's legacy: leading 7-Eleven's marketing transformation Exploring Elman Lee's journey from marketing director to industry innovator, and her pivotal role in redefining retail marketing at 7-Eleven.
Public Relations What PR teams should expect in 2024: insights from the 2024 Global Comms Report Explore how the 2024 global comms report sets new standards for pr teams, focusing on strategic influence, data reliance, and evolving media strategies.
Media From Sesame Street to social media sensation: how Elmo captured the internet's heart Elmo's viral moment offers valuable insights for brands on building genuine connections in a cluttered digital space.
News Green truths: how Asia can learn from the EU's greenwashing ban Exploring how Asia can benefit from the EU's recent crackdown on greenwashing in marketing.
