Content Marketing The role of personalization in modern marketing technology Consumers are getting ever more demanding, and personalization is the key to capturing and retaining audience interest.
Content Marketing The 2023 social media marketing content creation playbook As the landscape continues evolving, find out the key social media marketing trends for 2023 to improve audience engagement.
Freelancing Quick tips for building a winning freelance writing portfolio Having a winning writing portfolio may help freelancers greatly improve their chances at landing better paying gigs. Here are five tips to help you stand out.
Content Marketing Key principles of effective content marketing in the age of AI AI tools help marketers improve their efforts, but the tricky part is to find an equilibrium between the use of tools and retaining the human touch.
News Marketers can now monitor TikTok chatter with new Social Standards update Social listening is a essential part of the marketing toolkit to know what consumers are saying, and with TikTok's massive popularity, marketers shouldn't miss out.
Freelancing How freelance writers can use social media to their advantage In this highly-connected world we live in, social media is an essential tool in every freelance writer's kit. Here are some ways to get started.
Spotlight Building a PR agency: small budget? No problem - Q&A with Harumi Supit It's really not that difficult to bootstrap your own PR 'startup' as long as you stick to some key strategies.
Spotlight Bootstrapping your own PR agency: key insights from Harumi Supit Starting your own PR agency can be exciting, but it does come with its challenges. Harumi Supit shares her tips on navigating the landscape.
Spotlight How to manage boundaries and expectations with clients: an interview with Harumi Supit Offering stellar comms services is only one half of the battle as a consultant. The other is managing boundaries and expectations with your client well. Comms expert Harumi Supit shares her toolkit with us.
Spotlight Choosing the right marketing chatbot: an interview with AiChat's Jade Mai Chatbots are aplenty, so how can companies decide which ones to get? We got Jade Mai of AiChat to share tips and strategies to help find the right chatbot for your business.
Martech Getting the best ROI from your martech investment The challenge in building an ideal martech stack is to choose the right tools for your business. Here are some strategies.
News Instagram will remove Shop tab in February - here's how it'll impact your business Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.
Martech The uses of Natural Language Processing (NLP) in marketing NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.
Public Relations Navigating PR pitching: more insights from Seedstars' Michaela Villaroman Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.
Public Relations Seedstars' Michaela Villaroman on research and relationships in PR It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.
Public Relations How Seedstars' global media relations head approaches PR for startups In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.
News Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.
Jobs Brands on ContentGrow are seeking US-based news editors/curators Journalists who are able to demonstrate a track record in reporting daily news will be prioritized.
Martech Voice search is all the more relevant for digital marketing, even in 2023 A successful business must optimize business for voice searches, especially since the innovative 'Google Assistant' days of 2011.
Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Content Marketing How to effectively integrate tech and AI into your PR strategy Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.
Content Marketing How will AI impact the future of content marketing? As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.
Freelancing Tips for finding high-paying clients for freelance writers It's a bit of a dry season now as most companies wind down for the year. So plan ahead with these tips for the new (freelancing) year!
Content Marketing Here's how the future of video will play out Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
