Spotlight

AI in GTM: How 30-year revenue leader Giancarlo Comini views AI as enhancement, not replacement

Revenue executive Giancarlo Comini shares how AI enhances GTM teams through automation and lead scoring while human skills remain essential.

Content Marketing

Why consistency in marketing impacts success (and how to get it right)

Most brands fail at consistency and lose trust. Discover why consistent content is the game-changer your business needs.

Content Marketing

HBO Max back again: what brands can learn from the rebrand backlash

HBO Max reclaims its name after a rocky rebrand. Here’s how its social team turned criticism into engagement.

Content Marketing

Americans click fast, feel big: Adobe study reveals what really drives ad conversions

Adobe's latest report exposes how US consumers react to ads—emotion wins, and trust in influencers is rising.

Content Marketing

Formula 1 taps Disney magic to woo Gen Z

The two entertainment giants are joining forces in 2026 to target Gen Z—marketers should pay attention.

Content Marketing

The rise of the ‘main character energy’: a new playbook for Gen Z marketers

Gen Z is rejecting hustle culture and rewriting what “cool” means—marketers, take note.

Martech

Duolingo goes dark on social: a silence strategy or AI-era signal?

As Duolingo experiments with silence, marketers should pay attention to what’s not being said.

Martech

Google's AI Mode turns Google into a personal shopper: here’s what marketers should know

With Gemini and 50B+ product listings, Google is merging discovery and commerce in AI Mode

Martech

Can AI master Gen Z humor? What marketers should know about meme-based marketing

As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z’s chaotic humor?

Martech

AI-Powered Conversations: The Future of Financial Services

Discover how AI-powered conversations are changing financial services by enhancing customer support and streamlining operations. From fraud prevention to personalized financial advice, AI is reshaping how banks and financial institutions interact with customers.

Content Marketing

Are pets the next wave of influencers? ASICS thinks so

The rise of animal influencers: what ASICS’ latest move says about the future of brand marketing.

Content Marketing

American Tourister turns Squid Game fandom into fashion-forward travel gear

Netflix’s cult hit meets carry-on chic—here’s how a travel brand is riding cultural obsession to build fan affinity.

Content Marketing

Marketer's quick guide to GDPR compliance

Explore the importance of GDPR compliance for marketers in today's digital age.

Martech

What’s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising

From AI ethics to browser shakeups, this is your Q2 cheat sheet for staying ahead in marketing.

Content Marketing

Sports audio is booming: key insights for brands targeting sports fans

New research from Edison, SiriusXM, and GroupM reveals how audio deepens fan loyalty and brand engagement.

Martech

Netflix redesigns discovery with AI: how marketers should respond

With conversational search and short-form previews, Netflix is adapting to how people find content. Marketers, take note.

Content Marketing

How to read survey results: what most analysts miss in 2025

Discover why traditional survey analysis fails and how AI-driven approaches transform data collection into meaningful business insights.

Martech

Livestreaming creators are changing purchase behavior

Livestreaming offers brands a new playbook for trust and engagement. Here’s why marketers should pay attention.

Martech

AI prompts series: your ultimate copy-paste toolkit for content creation

Ready-to-use AI prompts to supercharge your blog writing, social posts, emails, and SEO strategies.

Martech

Activision Blizzard says gaming is 'always on': what this means for brand engagement

New research shows gaming spans mobile, console, and PC daily—here’s how marketers can tap into this growing media channel.

Content Marketing

CoComelon debuts first brand campaign to support parents and teach a marketing lesson

CoComelon moves beyond the screen, offering real-world support for stressed parents through music, creators, and community programs.

Martech

Overworked? Marketers turn to AI for help

AI is stepping in where marketing teams fall short. Learn how it's filling the resource gap.

News

ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth

Discover Google's cookie reversal, OpenAI's shopping feature, and 5 AI tools revolutionizing YouTube content creation.

Martech

Beyond chatbots: How conversational AI is evolving to handle complex B2B sales

AI has evolved beyond basic chatbots, now handling nuanced B2B sales discussions and qualifying enterprise leads with human-like precision.

Content Marketing

Why the first 5 seconds on your website decide if visitors stay

You have milliseconds to impress new visitors. Learn how design, trust signals, and mobile UX can make or break your website's success.