Media

Hang Seng Bank takes a musical turn against fraud with anti-scam concert and campaign

Through the power of music and local fame, Hang Seng Bank's "Fraud Charts" campaign educates on scam prevention.

Public Relations

Avoid these common press release mistakes for better media reach

Discover the common blunders businesses make with press release and how to avoid them.

News

IBM lays off marcom staff in alignment with tech industry trends

Amid a string of tech layoffs, IBM's strategy includes significant AI upskilling and a vision to maintain workforce levels through strategic adjustments.

Content Marketing

What you need to know about content localization for new markets

Guide to effective localization strategies for preparing your company to enter new markets.

Media

Breaking down barriers on down syndrome: 'Assume I Can' campaign

This World Down Syndrome Day, the "Assume I Can" campaign launched by CoorDown and NDSS aims to dismantle prejudices and celebrate the capabilities of individuals with Down Syndrome.

Martech

Podcasting boom: strategies for brands in Asia

The rapid expansion of podcasting in Asia presents new opportunities and challenges for brands considering entering the space.

Martech

How B2B brands are winning with influencer marketing campaigns

Even traditional B2B brands are seeing unprecedented success with targeted influencer campaigns, proving the high ROI of such strategies.

Global press release distribution: challenges and tips

Explore essential strategies and practical tips to navigate the complexities of global press release distribution.

Content Marketing

How to build your authority in a new market with LinkedIn

Step-by-step guide on using LinkedIn to enter new markets. Discover how to localize content and connect with new audiences effectively.

Martech

How digital marketers can thrive post-cookie deprecation

The strategic roadmap for digital marketers to adapt to the evolving landscape, focusing on first-party data, AI, and privacy-preserving technologies.

Guides

Tips for writing a job description for freelance journalists

Learn how to effectively communicate job expectations and attract the best freelance journalism talent.

Public Relations

After the buzz: 5 strategies to keep your brand in the news cycle

Your brand is in the news. Explore ways to maintain media presence with creative strategies for continued organic coverage.

Content Marketing

From A to Z: Changi Airport's mystery destination contest

Participants can win weekly flights to mystery cities and a grand prize of flights to any of the 26 destinations in the "Travel A to Z" campaign.

Public Relations

Press release distribution: selecting the best channel for success

Discover the best channels for distributing your press release and learn how choosing the right one can significantly enhance its success. Gain insights into audience targeting, content fit, and engagement potential for optimal impact.

News

Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP

Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.

Content Marketing

5 most-common white paper mistakes when building presence in new markets

White papers offer a strategic advantage in new market entry. Be mindful to avoid these content creation slip-ups.

Public Relations

How to craft press releases that stand out

Discover the crucial steps to create a press release that not only informs but also captivates the audience.

Content Marketing

The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024

Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.

Public Relations

The art of writing compelling headlines for your press releases

Discover essential tips and examples for writing effective press release headlines that capture attention and drive engagement.

Content Marketing

Google's March 2024 update: steering clear of low-quality content

Understanding Google's 2024 update: A closer look at the crackdown on low-quality content and the push for original, human-centered articles.

Public Relations

B2B press release strategies: types, applications, and success stories

Explore the various types of press releases, their specific uses, and real-world examples from leading brands that showcase their impact.

Content Marketing

Adapting to disruption: SEA's digital marketing shifts in 2024

As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.

Content Marketing

Beyond blogs: B2B content formats to try when building presence in the new market

Learn how to diversify your content marketing strategy to build your presence in the new market.

Case Studies

How we grew tech startups in Indonesia: list of effective marketing channels

Launching your tech startup in Indonesia? Discover our list of effective marketing channels to help your tech startup thrive in the Indonesian market.

News

Beyoncé launches Cécred haircare with Bretman Rock as ambassador

Global star Beyoncé introduces Cécred, her haircare line, naming Bretman Rock as the brand's face.