Martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
Media 8 ways news editors find compelling stories Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
Media Hiring freelance journalists for news: pros and cons In the modern gig economy, more media outlets are hiring freelance journalists to cover the news. Here are a few things to be aware of before diving in.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing 6 clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Content Marketing 3 unique ways brands use Twitch Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
News Targeting Gen Zs? Forget mainstream: it's all about subcultures now From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands
Technology AI can produce prize-winning art, but it still can’t compete with human creativity The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.
Guides Everything you need to know about the Creative Commons licenses Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.
Freelancing Securing on-demand freelancing talent with ContentGrow (podcast) As we head into 2023, find out how connecting with the right on-demand freelancers through ContentGrow can help improve your business.
Martech Data: good practices for businesses (based on GDPR standards) Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.
Content Marketing Demystifying stock media, royalty-free media and Creative Commons (guide) A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.
Reports Brands Gen Zs love and hate in 2022 According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
Building an online portfolio? Here are 3 user-friendly ones Every freelancer needs a portfolio to showcase work and find new gigs. Here are three professional platforms to get started with!
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
Twitch changes its revenue strategy - how will this affect marketers? Twitch recently announced a few changes that give big-name streamers mixed thoughts about using the platform. Will this backfire?
Here’s how to optimize your Gen Z marketing strategy Gen Z can be quite a discerning bunch, so here are some tips to effectively tweak your marketing strategy to capture this lucrative market.
Several EU countries banned Google Analytics - here are some alternatives Authorities across Europe ruled to stop using Google Analytics. Here are some alternatives that you can use.
What's with Gen Z and social media? Gen Z, the digital generation, is growing to be the most prominent voice on social media, so how can marketers reach them?
Tools Up your SEO game with these 5 free keyword tools Getting better SEO doesn't require spending a lot of money - here are five free tools we've curated for SMEs and startups.
Case Studies Gen Z: obsessed with brand authenticity and activism Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.
