News

TikTok's US ownership battle: what it means for marketers

A potential US buyout of TikTok could change the platform's policies, features, and its role in marketing strategies.

News

OpenAI debuts Operator, aiming to change how we work online and market products

Imagine booking a hotel with AI. OpenAI’s Operator shows what’s possible for marketers to automate campaigns and boost results.

Public Relations

Top 12 Indonesian tech media outlets for startups

Discover the top 12 tech media outlets in Indonesia to boost your startup's visibility and growth in the Indonesian market.

News

AI overviews in Circle to Search—what it means for campaigns

With AI overviews, Circle to Search transforms how users find details—opening up new ways to enhance marketing campaigns.

Content Marketing

I binge-watched Squid Game from season 1 to 2—here’s what content creators can learn

Viral sounds, eye-catching visuals, and relatable themes made Squid Game a hit with Gen Z—and a goldmine for marketers.

Content Marketing

Lessons from McDonald’s Malaysia’s heartfelt Prosperity menu campaign "The Wish"

McDonald’s Malaysia’s latest Chinese New Year ad tugs at heartstrings while promoting their new Prosperity Menu. Learn how cultural relevance and authentic storytelling create impactful advertisements.

News

How Indonesia’s proposed social media age limit impacts marketers

Indonesia is setting a minimum age for social media use to prioritize child safety, following consultations with President Prabowo Subianto. With internet usage among children rising, marketers in Indonesia must adapt to shifting regulations.

Content Marketing

Building a premium brand: lessons from FIJI Water’s winning formula

Discover how FIJI Water combines premium branding, influencer marketing, and sustainability to remain a symbol of purity and luxury. Insights from Wai Mei Lee, Vice President of International at FIJI Water.

Grip Reader Survey

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Martech

Meta deletes AI-generated accounts amid consumer backlash

Meta faces criticism over AI-generated accounts, raising ethical concerns. Despite consumer backlash, AI influencers hold promising opportunities for marketers on social media platforms.

Content Marketing

You’re wasting time on TikTok without speeds of culture

Trends aren’t chaos. Speeds of culture shows how to track, analyze, and use them to stay ahead of your audience’s expectations.

Content Marketing

How to keep Gen Z coming back to your brand

Life stages change everything for Gen Z—from what they buy to who they trust.

Martech

Unlock marketing success with 60 awesome ChatGPT prompts and proven tips

Find 60 actionable prompts for content creation, social media, branding, and more, while balancing AI with human creativity. And explore tips and best practices to up your marketing game.

News

Google Search Console’s 24-hour view now lets you export hourly data

Google Search Console’s 24-hour view update now includes an export button for hourly performance data.

Content Marketing

FC Barcelona's first influencer campaign in Southeast Asia

FC Barcelona launches a social campaign across Indonesia, Vietnam, and Thailand, blending challenges and fan interactions by leveraging influencers and digital platforms.

Content Marketing

Sustainability is not the only expectation Gen Z has for brands, here’s what matters

Gen Z has new demands for brands—can yours keep up?

Technology

The rise of Kwai and Bigo Live: TikTok alternatives to watch in 2025

With TikTok's ban looming, marketers and users are exploring alternatives like Kwai and Bigo Live to fill the gap. Could these rising platforms leverage technology, demographics, and strategy to dethrone TikTok?

Martech

AI and loyalty: the future of personalized marketing

Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.

Martech

Want a head start in 2025? check Google’s year in search 2024 first

Not every trend is worth chasing, but Google’s Year in Search 2024 helps marketers decide what’s worth testing in 2025.

Martech

B2B marketing trends for 2025: social media, AI, and content focus

A new survey by The Harris Poll reveals how B2B marketers are shifting to social media, AI tools, video, and podcasts in 2025 as younger decision-makers are driving major changes in B2B marketing strategies.

Content Marketing

From AI to brand building: essential B2B marketing tips for 2025

Discover the key B2B marketing trends set to dominate in 2025, from AI to better brand building.

Martech

The role of AI in marketing: industry expert predictions and insights for 2025

Industry experts predict a future where AI and human insight work hand-in-hand to boost marketing.

Martech

Email marketing best practices: personalization over pummeling

Marketers face a critical challenge: keeping customers engaged without overloading their inboxes with irrelevant emails. Learn tips, tools and best practices to ensure successful email marketing campaigns.

Martech

Grammarly welcomes Coda and new CEO: advancing AI tools for work

Grammarly's acquisition of Coda combines their strengths to offer practical AI tools for businesses. Shishir Mehrotra joins Grammarly as CEO, bringing fresh leadership to a growing AI platform.

Martech

Marketing at the crossroads: 5 trends shaping tech communications in 2025

Explore how tech marketers can adapt to trends like AI innovation, 5G, and regulatory shifts to build trust and drive growth in 2025.