Martech 4 martech best practices in 2022 Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
News Ad spend in retail media, search and social grew in 2022 (report) Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.
Martech MarTech stack deep dive: web analytics In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.
Content Marketing Here's how to tell if you'd need a copywriter There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.
Freelancing 5 ways to improve your freelance writing career The freelance writing industry is competitive, but there are ways you can improve your career as a writer. Here are five tips to help you get ahead.
Content Marketing Ensuring your ghostwriter is competent (guide) Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.
News Cross-channel marketing platform Cordial secures another US$50 mil In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.
Technology MarTech stack deep dive: marketing automation Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.
Public Relations MarTech stack deep dive: social media Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.
News US content creators largely driven by passion, not money, finds poll The study also found that content creators would not work with brands whose values were misaligned with theirs.
Content Marketing Three reasons why press releases are essential There's big business in the world of publicity, and press releases are at the heart of it. But why?
Public Relations MarTech stack deep dive: email marketing There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.
Freelancing Is freelance writing the right career move for you? Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.
Content Marketing Read this before hiring a writer for your business If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.
Martech What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
Freelancing Starting your career as a freelance content writer This is the rise of the gig economy, and being a content writer is one of them. Here are some questions to ask yourself if you're ready for it.
Freelancing From corporate to freelance: Vivek Kelkar shares his experience From journalist to bureau chief to the corporate world, and back to journalism -- but freelance. Here's Vivek's story.
Content Marketing Tips and tricks for hiring a ghostwriter Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!
Guides What brands need to know about interactive marketing In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Technology What marketers need to know about the latest Connected TV trends The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.
Content Marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
Content Marketing How Customer Camp doubled its newsletter audience in nine weeks Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.
Content Marketing How sports marketers are innovating post-Covid Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.
