Martech The uses of Natural Language Processing (NLP) in marketing NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.
Public Relations Navigating PR pitching: more insights from Seedstars' Michaela Villaroman Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.
Public Relations Seedstars' Michaela Villaroman on research and relationships in PR It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.
Public Relations How Seedstars' global media relations head approaches PR for startups In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.
News Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.
Jobs Brands on ContentGrow are seeking US-based news editors/curators Journalists who are able to demonstrate a track record in reporting daily news will be prioritized.
Martech Voice search is all the more relevant for digital marketing, even in 2023 A successful business must optimize business for voice searches, especially since the innovative 'Google Assistant' days of 2011.
Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Content Marketing How to effectively integrate tech and AI into your PR strategy Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.
Content Marketing How will AI impact the future of content marketing? As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.
Freelancing Tips for finding high-paying clients for freelance writers It's a bit of a dry season now as most companies wind down for the year. So plan ahead with these tips for the new (freelancing) year!
Content Marketing Here's how the future of video will play out Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
Content Marketing Using customer data to drive marketing strategies SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.
Martech How AI marketing tools can help your business grow AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Public Relations The impact of emerging technologies on branding and public relations We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.
Content Marketing Measuring and analyzing the success of your content marketing efforts Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.
Technology Proofed: an automated proofreading service for businesses Simple grammatical mistakes may cost your business millions - but this company is not going to let that happen. We talk to Kiran of Proofed to learn more.
Jobs Brands on ContentGrow are seeking tech business journalists in various markets Selected candidates will put together long-form stories (700 - 2,000 words) on topics related to disruptive business trends.
Tools 26 websites and tips to help you hire the right writer It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
Content Marketing Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027 TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
Martech Eight martech tools for customer personalization Personalization tools offer customers an experience like never before. Here are some to help with your business' personalization strategy.
Content Marketing Copywriter vs content writer: 4 key differences We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.
Public Relations A beginner’s guide to building relationships with journalists Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
