Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
News Ad spend in retail media, search and social grew in 2022 (report) Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.
Content Marketing Here's how to tell if you'd need a copywriter There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.
Freelancing 5 ways to improve your freelance writing career The freelance writing industry is competitive, but there are ways you can improve your career as a writer. Here are five tips to help you get ahead.
Content Marketing Ensuring your ghostwriter is competent (guide) Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.
News Cross-channel marketing platform Cordial secures another US$50 mil In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.
News US content creators largely driven by passion, not money, finds poll The study also found that content creators would not work with brands whose values were misaligned with theirs.
Content Marketing Three reasons why press releases are essential There's big business in the world of publicity, and press releases are at the heart of it. But why?
Freelancing Is freelance writing the right career move for you? Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.
Content Marketing Read this before hiring a writer for your business If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.
Freelancing Starting your career as a freelance content writer This is the rise of the gig economy, and being a content writer is one of them. Here are some questions to ask yourself if you're ready for it.
Freelancing From corporate to freelance: Vivek Kelkar shares his experience From journalist to bureau chief to the corporate world, and back to journalism -- but freelance. Here's Vivek's story.
Content Marketing Tips and tricks for hiring a ghostwriter Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!
Guides What brands need to know about interactive marketing In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Content Marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
Content Marketing How Customer Camp doubled its newsletter audience in nine weeks Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.
Content Marketing How sports marketers are innovating post-Covid Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.
Guides 4 ways to quickly get 500 SaaS customers Hampton VC's Joe Speiser recently shared four customer acquisition flywheel strategies to help SaaS founders quickly lock in hundreds of customers.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Spotlight Nurse-turned-writer Geninna Ariton on how to build a freelance career Previously a nurse in the Philippines and a preschool teacher, Geninna Ariton shares how she reignited her passion for writing in 2020 with freelancing.
Spotlight Living the dream: Umesh Bhagchandani talks lifestyle journalism, entertainment industry, and meeting celebrities With more than 10 years of experience writing for the media and communication industry, Umesh emphasizes the personal freedom granted by the freelance world.
Reports Trends and data: 140+ NEW and powerful marketing statistics for 2022 We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.
Technology 3 ways AI can enhance your marketing game Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.
Spotlight Lawyer-turned-journalist Richard Acello takes readers on a journey, one article at a time American freelance journalist Richard Acello stepped out of his Phoenix law office to see the world, and he has not looked back since.
