Technology Kargo uses Parsec acquisition to improve attention advertising With the unique tech, advertisers can pay only for the number of seconds per impression that a digital ad garners.
Technology Video commerce app Vyrill raises US$3M The platform uses AI to help marketers run execute listening on user-generated videos.
Spotlight TruTrip founder Hugh Batley applies agency lessons to his tech startup The entrepreneur speaks to ContentGrip about how his experience at Lion & Lion continues to shape TruTrip.
Reports S4 Capital shares slump by more than a third after results are delayed S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.
Technology Google Cloud wants to help e-shoppers find stuff easier The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.
Media Judge lets Facebook advertisers run class-action lawsuit over ad rates The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.
Reports Magna cuts US ad growth forecast due to Russia-Ukraine war Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.
Technology Singapore's Charles & Keith ventures into metaverse fashion week Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.
Technology "Adopt or Fail": a report reveals how AI transforms business As AI becomes more widely understood, Wunderman Thompson predicts a growth in the adoption of more sophisticated, multi-functional AI solutions.
Lists 5 global marcomms agency groups pulling out of Russia International ad and marketing agency giants have definitively joined the protest against Putin's invasion of Ukraine while providing humanitarian aid.
Investments Havas acquires indie agency Front Networks for China market With the buy-out, Havas aims to bolster its digital storytelling and engagement capabilities in a high-value market.
Technology Flycoin partners Thanks Again to reward travelers with crypto A new opportunity for marketers, the partnership aims to benefit frequent travelers with cryptocurrency rewards.
Content Marketing Dentsu renames Happy Marketer as Merkle Singapore After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.
Media Singapore's Media Publishares ushers in fresh blood The publisher of Vogue, Esquire, and Robb Report Singapore named Alexander Trefilov COO and promoted Natasha Damodaran to managing director.
Content Marketing Skittles hosts Twitch event to say sorry to soured lime fans Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.
Reports Most consumers in APAC leave sites after viewing just one page (report) Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.
Technology Meta partners with Vntana to show 3D ads on Facebook The integration allows brands to upload 3D models of their products on Facebook and Instagram, then convert them into ads.
Public Relations Chris Riley leaves Ogilvy after more than 25 years to join mobility industry After Riley’s departure, co-CEO for Ogilvy Asia Kent Wertime will take on the additional role of group chairman for Ogilvy Singapore and Malaysia.
Public Relations One Championship enters long-term deal with Tumi The sports media giant has inked a multi-year deal with the luxury brand, involving a travel case for the championship belt, visible to the public.
Public Relations Manulife Asia ropes in Golin for regional PR remit The insurance titan has brought in fresh PR blood as it seeks to expand further into Asia.
Public Relations Dentsu APAC names Christina Lee chief technology officer Prior to joining Dentsu, she worked for France-based luxury group Kering and cosmetics giant L’Oréal.
Public Relations Amanda Chen and Andrew Au join Uniplan’s global board Brand experience agency Uniplan has expanded its board of directors. Amanda Chen returns as CFO, while Andrew Au will join as CSO.
Public Relations Publicis Groupe wins Doctors Without Borders account in ANZ Saatchi & Saatchi will work with fellow Publicis firm Digitas to bolster the client's digital and customer experiences in Australia and New Zealand.
Content Marketing Uber Eats partners indie agency, promotes late-night deliveries in Japan with QR code pajamas For the campaign, the company tied up with an independent creative agency called Special Australia.
Investments RightBound adds US$15.5M to its war chest The martech firm will use the funding to drive growth in product, engineering, data science, customer success, marketing, and sales.
