Content Marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
Public Relations 5 misconceptions about gamers that marketers need to know There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.
Public Relations LinkedIn lets users add “dyslexic thinking” as a skill The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.
Reports Digital advertisers waste more than US$134.3M in Q1 (report) According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.
Case Studies SAGE Foundation shines new spotlight on child marriage in Africa As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.
Technology Namogoo aims to solve problems for e-commerce marketers A smooth customer journey is essential to any brand's marketing team. It's often the marketers who usher new clients into the all-important onboarding step.
Reports Most CMOs still rely on agencies for TV buying strategy (report) The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.
Investments Cision completes buy-out of Streem, takes full ownership In Australia and New Zealand, Streem offers real-time media monitoring for print, online media, TV, radio, and social.
Reports More than half of ASEAN's Gen Zs want brands to address social issues A recent report looks into what concepts like 'brand purpose' and 'social accountability' mean to Gen Z consumers across Southeast Asia.
Technology Mobile commerce, marketing pull Express out of Covid-19 battering The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.
Technology TextMarks partners MessageMedia to lighten its client load Mass text message provider for brands TextMarks is focusing on transit clients exclusively, while its other clients will now be served by MessageMedia.
Technology Infillion targets CTV, desktop, mobile advertising with AttnX launch One of several products under the new Infillion brand, AttnX is designed to deliver an improved ad experience for brands.
Public Relations Publicis Groupe Vietnam names Kate Bayona-Garcia new CEO Bayona-Garcia will take over for Lukasz Roszczyc, who is stepping down to pursue opportunities outside of advertising.
Technology SEO software Ahrefs rolls out usage-based pricing Shifting to a new business model, SEO suite Ahrefs is betting that customers will be happy to only pay for the tools they use.
Investments E-store personalization app Prodport grabs US$3.6M debut round Prodport is a martech tool that helps companies personalize their product pages to individual e-shoppers.
Technology SyncWords partners Hopin to bring captioning, live translations to online events A potential boon for event marketers, the tie-up will allow for live captioning and translation in more than 100 languages.
Technology Twitter rolls out interactive 3D product ads Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.
Public Relations Pedigree encourages children to read to dogs to overcome anxiety Cute marketing. Having a dog as a listener can ease feelings of anxiety and give support, a study by Pedigree claims.
Technology Kargo uses Parsec acquisition to improve attention advertising With the unique tech, advertisers can pay only for the number of seconds per impression that a digital ad garners.
Technology Video commerce app Vyrill raises US$3M The platform uses AI to help marketers run execute listening on user-generated videos.
Spotlight TruTrip founder Hugh Batley applies agency lessons to his tech startup The entrepreneur speaks to ContentGrip about how his experience at Lion & Lion continues to shape TruTrip.
Reports S4 Capital shares slump by more than a third after results are delayed S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.
Technology Google Cloud wants to help e-shoppers find stuff easier The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.
Media Judge lets Facebook advertisers run class-action lawsuit over ad rates The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.
Reports Magna cuts US ad growth forecast due to Russia-Ukraine war Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.
