Investments Customer onboarding platform Rocketlane grabs US$18M The martech firm aims to help brands shorten their product onboarding with a one-click setup.
Investments Mention Me nabs US$25M to helps brands win with referrals The customer referral app claims to have delivered 4 million referrals, bringing its revenue to more than US$1.36B.
Investments Sales call efficiency platform SaaS Labs snaps up US$42M SaaS Labs uses machine learning to understand the quality of recorded sales calls at scale. The firm claims to have grown by 2.5x over the past year.
Content Marketing Semrush acquires Backlinko to bolster its free digital marketing courses Backlinko offers free SEO insights and has amassed more than 500,000 monthly organic visits. Its YouTube channel currently has 467,000 subscribers.
Reports Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Investments In-app user engagement platform Appcues grabs US$32.1M With fresh capital in its coffers, Appcues offers a solution for improving product adoption, without needing a developer.
Investments Evocalize bags US$12M to help brands run digital marketing Evocalize claims to help brands cut time spent on digital marketing down from nine hours to nine minutes.
Technology Proton.ai grabs US$20M to make sales management easier for distributors With US$24 million in total capital, Proton.ai aims to help distributors modernize their sales stacks.
Spotlight Hannah Lazatin on building a career as a freelance luxury journalist With more than six years of experience as a luxury writer and editor, Hannah Lazatin discusses her career as a freelance journalist.
Spotlight Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings” The prominent fintech CMO shares insights into her marketing approach, including how to be detached from a campaign's creative.
Freelancing Profitable freelance writing niches you should try in 2024 Discover 10 freelance writing niches that offer high pay and consistent demand. Find the perfect niche to grow your freelance writing career in 2024.
Spotlight Scientific Inquirer’s Marc Landas aims to emulate Wired for science Chief editor at Scientific Inquirer Marc Landas seeks to make scientific knowledge more accessible to the general public.
Technology Market research app Nailbiter bags US$13.3M to put cameras on offline shoppers The platform claims to have already roped in 13 of the top 20 global consumer packaged goods brands as clients.
Technology Creative collaboration app Punchlist raises US$2M, offers a generous free plan Punchlist claims to have helped creatives save up to 250,000 work hours by speeding up the project feedback loop.
Technology With US$8M, Humanz wants to help marketers measure sales from influencers Humanz claims to be able to track an influencer’s individual role in company sales, even if the influencer doesn’t use a trackable link.
Technology Ubiquitous raises US$5M to help brands deploy viral TikTok influencer campaigns Within six months, the martech company has booked US$6 million in sales from 250 brands.
Technology Mavrck closes US$120M to help consumer brands run influencer campaigns Mavrck claims to have helped brands amass 240 million engagements on social media in the past seven years.
Technology Adventr raises US$5M to make interactive video easier for creators Launched in 2020, Adventr has raised a total of US$6 million. The firm will allocate fresh funds for hiring and product innovations.
Technology CometChat raises US$10M to help developers deploy in-app messaging functions easily With CometChat, developers and product managers can quickly build messaging functions with drag-and-drop code widgets.
Technology Universe bags US$30M to help marketers create websites on mobile The mobile web builder also aims to help creators tap into NFTs and decentralized commerce in the future.
Content Marketing How to write a follow-up email: a definitive guide (2022) Send a follow-up email if you’ve not received a response, don’t think you’ve been rejected.
Content Marketing Report: 50% of brands outsource content, but quality remains a sticking point Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.
Investments Digital experience SaaS Optimizely to acquire content marketing platform Welcome Welcome (formerly NewsCred) offers management solutions for content marketing, digital assets, and related resources.
Freelancing How to build your freelance writing portfolio Here are some tips to build a portfolio and get your freelance writing career started.
Guides What's the difference between a brief and a pitch request? If you're a new client on ContentGrow, it's important to understand how assignments get activated. There are two different ways.
