Technology 6 things to know about social analytics tool Circus Social Circus Social uses AI and machine learning to help businesses understand their audiences better.
Content Marketing 7 recommended marketing books to read in 2021 Credible resources and past experiences always make for great learning materials. Check out the following marketing books to gain new ideas and lessons.
Technology 6 things to know about ecommerce marketing tool Yotpo Yotpo helps brands engage customers with reviews and ratings, loyalty programs, SMS marketing, and user-generated content.
Technology 6 things marketers should know about B2B podcast tool Casted Casted aims to help B2B marketers make the most out of their podcast episodes.
Technology 6 things to know about meeting scheduler startup Chili Piper Chili Piper’s software aims to help revenue teams schedule calls with prospects more efficiently.
Technology 6 things to know about brand-creator community Mighty Networks Mighty Networks wants brands and creators to connect and earn money from their communities.
Investments 6 things to know about ContentCal’s US$6.2M funding round With fresh capital, ContentCal aims to triple its revenue in 2022.
Investments 5 things to know about InfiniGrow’s US$5.25M funding round Several notable marketing leaders have joined InfiniGrow’s latest funding round.
Acquisitions Engagement firm Insticator acquires OKO to help publishers thrive Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.
Technology Filo integrates Zoom to help marketers conduct awesome virtual events With the partnership, Filo customers can use Zoom’s video conference functions while hosting virtual events.
Acquisitions Magnite completes SpotX acquisition for US$1.14B, aims to be world’s biggest CTV and video ad platform Through the acquisition, Magnite announced that it’s now in the process of bringing SpotX’s teams and technology into the fold.
Technology Interesting martech startups raising capital on Wefunder Here are a few exciting martech startups that are forgoing traditional fundraising routes and instead opting to crowdfund on Wefunder.
Content Marketing Report: Strong growth in media intelligence spend Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.
Technology Audio-video sharing app Issuer Pixel launches US$2.5M crowdfunding campaign In the same way that LinkedIn and Facebook differentiate themselves from one another, B2B audio-video sharing app Issuer Pixel aims to be the ‘YouTube for businesses.’
Technology Voices partners StackAdapt to make audio marketing interesting Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.
Technology Reputation launches new feature to help teams manage omnichannel chats Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.
Investments Martech highlight: Copysmith raises US$10M to improve creative content with AI With $10 million in seed funding, Copysmith helps marketers brainstorm new copy for marketing campaigns.
Technology Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.
Reports Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Reports Marketers will try to blend AI with creative work this year Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.
Technology Animated video SaaS Vyond bags US$50M from PeakSpan Capital The firm claims that more than 80% of Fortune 500 companies have “voted with their checkbooks” that Vyond is the market leader in its space.
Reports Pro PR tips on how to pitch to journalists Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.
Investments OneSignal investment: HubSpot wants more push notifications HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.
Reports GetApp report: many startups are unable to make full use of martech The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.
Technology SMS marketing firm Community grabs $40M from Salesforce Ventures Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.
