Public Relations

Weber Shandwick Korea appoints Steven Koh as managing director

With nearly 30 years of agency experience, Steven previously held MD roles at Wunderman, TBWA Worldwide, and OgilvyOne Worldwide.

Public Relations

5 PR winners at the Innovation SABRE Awards 2022 (North America)

In this year's competition, 38 judges reviewed more than 700 entries. We take a look at the top five winners in the "best in show" category.

Public Relations

Day One Agency names Jamie Falkowski chief creative officer

The agency says Jamie has been integral to its new video production arm Day One Studios, launched in 2021.

Technology

Acrolinx’s Content Cube helps marketers understand the 'why' behind story performance

The newly launched Content Cube by Acrolinx tracks how an enterprise's written stories impact user engagement over time.

Investments

Level AI gets US$20M to help brands fortify customer service

With new investors, the martech firm's larger war chest comes just six months after its series A round.

Technology

Growth marketing platform Insider bags US$121 million

With a variety of heavy hitters now invested, the martech company's valuation has surged to US$1.22 billion.

Technology

Disney+ will launch ad-supported subscriptions in late 2022

In the US alone, Disney+ has 42.9 million subscribers. Marketers should be ready to tap into the new ad channel later this year.

Spotlight

Agnes Muthoni on unleashing the potential of young African content creators

Intrapreneurial business leader Agnes Muthoni seeks to fuel the African youth creator economy.

Spotlight

Jillian Bianca Carpio on passion and purpose in freelance writing

Freelance journalist Jillian Bianca Carpio recalls interviewing Korean boyband BTS as an early career highlight.

Investments

Key martech startup news: 175+ investments and acquisitions in 2021

With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.

Technology

ContentGrow review: a specialist's marketplace for journalism and PR

Discover how ContentGrow can help scale your content production with ease. Find reviews by prominent media outlets and PR firms in Asia.

Spotlight

Elevation Marketing's Scott Miraglia on scaling agencies (Q&A)

President of Elevation Marketing Scott Miraglia pulls back the curtain on how some agencies are able to become bulletproof, while others go bust.

Technology

3 recommended landing page builders for marketers in 2022

When selecting the right landing page builder for your brand, consider the must-haves of your business category and budget.

Investments

Branch bags US$300M to oil up the e-commerce customer journey

Deep links come into play when we want to sell online, but also need peace of mind that our e-store listings work on any device or operating system.

Investments

Birdie raises US$7M to arm brands and marketers with AI

With Birdie's tech, marketers can analyze and crunch millions of data points from consumers and competitors.

Technology

Recruiting rundown: Indeed helps teams hire freelance journalists globally

With a mammoth 250 million monthly visits, Indeed connects editors with freelance journalists. Here's a quick overview of the job board's USPs.

Technology

Recruiting rundown: post jobs, get freelancers on JournalismJobs

With millions of visits per month, JournalismJobs helps editors find and hire freelance journalists. Here's a quick overview of the niche job board's USPs.

Content Marketing

How to get press release distribution on ContentGrow

The global media talent network is offering press release services by matching brands with freelance PR pros.

Investments

GuideCX bags US$25M to simplify customer onboarding

The platform uses a mix of data from a brand's marketing stack to help with customer engagement during the make-or-break moment of onboarding.

Case Studies

Lindsay Tjepkema on how Casted acquired nearly 100 enterprise clients

The CEO tells teams to build multi-threaded sales processes to have relationships with multiple people at enterprise brands.

Investments

Vendelux pockets US$2.4M to arm event marketers with key intel

The platform helps B2B event marketers act more strategically with a trove of data on sponsorships, speakers, and more.

Investments

Swoogo scoops up US$20M to streamline in-person and hybrid events

The platform claims to help MICE professionals save loads of time when planning, hosting, and analyzing their online and offline gatherings.

Technology

Airmeet gets US$35M to make virtual events deliver better ROI

The startup aims to make virtual summits, meetups, and workshops the norm, complete with revenue tools for brands and a digital lounge for guests.

Investments

Voyage SMS locks in US$10M, buys out conversational marketing rival LiveRecover

Voyage arms brands with call-to-action buttons like 'click-to-buy' via SMS. Meanwhile, LiveRecover offers a human touch to recover abandoned e-store carts.

Investments

Productboard raises US$125M to sync marketers with dev teams

The app aims to help product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap.