Martech DeepSeek vs. ChatGPT: what marketers need to know about AI’s latest challenger With its cost efficiency and performance rivaling OpenAI’s ChatGPT, DeepSeek is shaking up the AI space. But will it disrupt the industry or remain a niche alternative? Let’s dive in.
Martech 5 AI sales agents you should be using right now Learn how AI agents are automating sales tasks and helping teams focus on what matters most.
News TikTok's US ownership battle: what it means for marketers A potential US buyout of TikTok could change the platform's policies, features, and its role in marketing strategies.
News OpenAI debuts Operator, aiming to change how we work online and market products Imagine booking a hotel with AI. OpenAI’s Operator shows what’s possible for marketers to automate campaigns and boost results.
Public Relations Top 12 Indonesian tech media outlets for startups Discover the top 12 tech media outlets in Indonesia to boost your startup's visibility and growth in the Indonesian market.
News AI overviews in Circle to Search—what it means for campaigns With AI overviews, Circle to Search transforms how users find details—opening up new ways to enhance marketing campaigns.
Content Marketing I binge-watched Squid Game from season 1 to 2—here’s what content creators can learn Viral sounds, eye-catching visuals, and relatable themes made Squid Game a hit with Gen Z—and a goldmine for marketers.
Martech Types of AI marketing tools Discover the different types of AI marketing tools, how to utilize them and how companies are leveraging these tools for marketing success.
Tools 11 recommended tools for media relations Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.
Content Marketing Lessons from McDonald’s Malaysia’s heartfelt Prosperity menu campaign "The Wish" McDonald’s Malaysia’s latest Chinese New Year ad tugs at heartstrings while promoting their new Prosperity Menu. Learn how cultural relevance and authentic storytelling create impactful advertisements.
News How Indonesia’s proposed social media age limit impacts marketers Indonesia is setting a minimum age for social media use to prioritize child safety, following consultations with President Prabowo Subianto. With internet usage among children rising, marketers in Indonesia must adapt to shifting regulations.
Content Marketing Why consistency in marketing impacts success (and how to get it right) Most brands fail at consistency and lose trust. Discover why consistent content is the game-changer your business needs.
Content Marketing Building a premium brand: lessons from FIJI Water’s winning formula Discover how FIJI Water combines premium branding, influencer marketing, and sustainability to remain a symbol of purity and luxury. Insights from Wai Mei Lee, Vice President of International at FIJI Water.
Martech Meta deletes AI-generated accounts amid consumer backlash Meta faces criticism over AI-generated accounts, raising ethical concerns. Despite consumer backlash, AI influencers hold promising opportunities for marketers on social media platforms.
Content Marketing You’re wasting time on TikTok without speeds of culture Trends aren’t chaos. Speeds of culture shows how to track, analyze, and use them to stay ahead of your audience’s expectations.
Content Marketing How to keep Gen Z coming back to your brand Life stages change everything for Gen Z—from what they buy to who they trust.
Martech Unlock marketing success with 60 awesome ChatGPT prompts and proven tips Find 60 actionable prompts for content creation, social media, branding, and more, while balancing AI with human creativity. And explore tips and best practices to up your marketing game.
News Google Search Console’s 24-hour view now lets you export hourly data Google Search Console’s 24-hour view update now includes an export button for hourly performance data.
Content Marketing FC Barcelona's first influencer campaign in Southeast Asia FC Barcelona launches a social campaign across Indonesia, Vietnam, and Thailand, blending challenges and fan interactions by leveraging influencers and digital platforms.
Content Marketing Sustainability is not the only expectation Gen Z has for brands, here’s what matters Gen Z has new demands for brands—can yours keep up?
Technology The rise of Kwai and Bigo Live: TikTok alternatives to watch in 2025 With TikTok's ban looming, marketers and users are exploring alternatives like Kwai and Bigo Live to fill the gap. Could these rising platforms leverage technology, demographics, and strategy to dethrone TikTok?
Martech AI and loyalty: the future of personalized marketing Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.
Martech Want a head start in 2025? check Google’s year in search 2024 first Not every trend is worth chasing, but Google’s Year in Search 2024 helps marketers decide what’s worth testing in 2025.
Martech B2B marketing trends for 2025: social media, AI, and content focus A new survey by The Harris Poll reveals how B2B marketers are shifting to social media, AI tools, video, and podcasts in 2025 as younger decision-makers are driving major changes in B2B marketing strategies.
