Martech Enhancing global team collaboration with martech tools at its core Discover how leveraging the right martech tools can transform communication and collaboration for global teams.
Content Marketing How to establish your brand pillars for content marketing success From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.
Reports Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors Nearly 70% of Gen Z shoppers in Southeast Asia prioritize e-commerce platforms for research and purchases, influenced by product variety, quality, and payment convenience.
Content Marketing Content localization mistakes cost you - here's how to fix them (every time) Discover how to perfect your content localization strategy by avoiding these top 10 mistakes.
Martech 5 affordable martech tools to transform your marketing strategy Unveil the top 5 cost-effective martech tools innovating marketing strategies for brands worldwide.
Martech Upgrading your mobile marketing this 2024 Understanding the mobile-first approach in 2024: Insights into consumer behavior, mobile usage trends, and key components for a successful mobile marketing strategy.
Media TamJai SamGor partners with Johnee Lau and Rover for 'Good Duck' Mixian launch TamJai SamGor teams up with local talent and Rover to spice up its menu, introducing its new dish.
Martech Building your martech stack: tips and insights Discover the step-by-step process of building a martech stack that aligns with your business goals.
Martech AI and journalism: how AI can help journalists work better and stay trusted See how AI technologies offer practical support in journalism, streamlining processes and ensuring high-quality news delivery.
Media Companies can now sponsor organic content across LinkedIn LinkedIn introduces an update to its Thought Leader Ads, allowing brands to sponsor posts from any platform member, not just their employees, to reach new audiences and build trust.
Media Staying ahead: key marketing trends to watch in 2024 In 2024, the marketing industry faces the challenge of balancing digital privacy concerns, inflation impacts, and the priorities of younger consumers.
News YouTube introduces labels for generative AI content YouTube is setting a new transparency standard by requiring creators to label content that uses generative AI to mimic real people, places, or events.
Martech The evolution of press release distribution: what lies ahead? Explore the current landscape and the transformative trends shaping the future of press release distribution.
Media Hang Seng Bank takes a musical turn against fraud with anti-scam concert and campaign Through the power of music and local fame, Hang Seng Bank's "Fraud Charts" campaign educates on scam prevention.
Public Relations Avoid these common press release mistakes for better media reach Discover the common blunders businesses make with press release and how to avoid them.
Content Marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
News IBM lays off marcom staff in alignment with tech industry trends Amid a string of tech layoffs, IBM's strategy includes significant AI upskilling and a vision to maintain workforce levels through strategic adjustments.
Content Marketing What you need to know about content localization for new markets Guide to effective localization strategies for preparing your company to enter new markets.
Media Breaking down barriers on down syndrome: 'Assume I Can' campaign This World Down Syndrome Day, the "Assume I Can" campaign launched by CoorDown and NDSS aims to dismantle prejudices and celebrate the capabilities of individuals with Down Syndrome.
Martech Podcasting boom: strategies for brands in Asia The rapid expansion of podcasting in Asia presents new opportunities and challenges for brands considering entering the space.
Martech How B2B brands are winning with influencer marketing campaigns Even traditional B2B brands are seeing unprecedented success with targeted influencer campaigns, proving the high ROI of such strategies.
Global press release distribution: challenges and tips Explore essential strategies and practical tips to navigate the complexities of global press release distribution.
Content Marketing How to build your authority in a new market with LinkedIn Step-by-step guide on using LinkedIn to enter new markets. Discover how to localize content and connect with new audiences effectively.
Martech How digital marketers can thrive post-cookie deprecation The strategic roadmap for digital marketers to adapt to the evolving landscape, focusing on first-party data, AI, and privacy-preserving technologies.
Guides Tips for writing a job description for freelance journalists Learn how to effectively communicate job expectations and attract the best freelance journalism talent.
