Top-notch PR agencies catering to tech startups in Singapore
Looking to make a splash in Singapore? Discover top PR agencies for tech startups ready to penetrate the market.
Singapore's tech ecosystem is a beacon for startups, recognized for its innovation, strategic location, and skilled workforce. The nation's supportive environment and access to a broad investor network make it an appealing base for tech startups aiming to expand in Asia and internationally.
For tech startups with lean content teams looking to penetrate the Singapore market, the choice of the right PR firm becomes even more critical.
This strategic partnership can maximize a startup's outreach efforts, enabling efficient communication of their value proposition to the target audience, all while allowing the lean team to maintain focus on their core product and operations.
The selection of a PR firm is crucial for startups desiring impact. Key considerations include industry-specific expertise, a comprehensive understanding of the local market, and a solid track record in the tech sector.
A firm well-versed in the Singaporean and APAC markets can be a significant asset to a startup aiming for visibility and success.
Top PR Firms for Tech Startups in Singapore
1. Content Collision (C2)
Founded in 2015 by former tech journalists, Content Collision focuses on PR and content marketing for tech companies in Southeast Asia. Their background in media helps them create strategies that attract key publications and audiences. They offer services like press release development, media outreach, and social media management to enhance a company's presence in the market.
Their work includes writing press releases that get noticed by major publications, using their contacts to get media coverage, and managing social media to increase brand awareness, especially for B2B companies. With clients like Alibaba Group and Udemy, Content Collision has proven it can support both new startups and established firms in Southeast Asia's tech scene.
2. Finn Partners
Finn Partners in Singapore is a global agency with a special focus on tech. They work with big names like Code42 and VMware, offering services in media relations, crisis management, and social media. They've quickly gained recognition, winning awards for being a top agency and a great place to work.
Their success and growth into one of the largest agencies globally show they're effective at helping tech companies with their PR needs. Finn Partners Singapore uses its broad service range and global perspective to help tech firms reach their marketing and communication goals.
3. The Hoffman Agency
The Hoffman Agency operates with a focus on integrated marketing and communications programs for tech clients, from large Fortune 500 companies to emerging startups. Using Singapore as a strategic hub for regional expansion, they excel in creating impactful campaigns tailored to each client and industry. Their approach centers on storytelling, crafting content that engages journalists and attracts target audiences, moving away from traditional corporate narratives.
The firm's commitment to storytelling extends to workshops for their clients' internal communicators, executives, and employees, aimed at enhancing their narrative skills. Their client list includes high-profile names like Airbnb, Alibaba, and TikTok, showcasing their capability to work with a diverse range of tech companies.
4. Elliot & Co
Elliot & Co. has emerged as one of the fastest-growing PR agencies in Singapore and Malaysia, offering comprehensive services tailored to SMEs and startups. Their reputation for high-quality services is supported by their extensive media contacts.
The agency's offerings cover the entire spectrum of PR, including press release drafting, preparation, dissemination, media event management, interviews, LinkedIn profile branding, and crisis management.
Their diverse client base spans the tech industry, lifestyle, automotive, and beverages sectors, with notable clients like ShopBack and OYO Hotels.
Atikah Amalia
5. PRecious Communications
PRecious Communications specializes in PR and influencer marketing for consumer tech startups. They've worked with tech companies like Zilingo, Foodpanda, and Xiaomi, and also with venture capital firms and accelerators such as Sequoia and Surge. They're recognized for their work in increasing brand awareness and engagement.
This agency serves a wide range of clients, from global companies to emerging brands and non-profits. Based in Singapore, PRecious Communications aims to help clients tell their stories effectively. They provide a mix of communication services across various channels to support clients' success across the Asia Pacific and beyond.
6. Redhill
Redhill is known for its strategic communication consultancy with strong Asian roots. They offer a wide range of services including PR, digital strategy, crisis management, and branding. Their team focuses on creating campaigns that improve brand reputation and market share.
Headquartered in Singapore with global branches, Redhill works with clients from the tech industry, telecommunications, and lifestyle sectors. Their notable clients include Carro and Nokia. Redhill’s services are comprehensive, covering everything from communication strategy to event management.
7. WE Communications
WE Communications is a global agency with a significant presence in Singapore, working with tech leaders like Microsoft and Adobe. They offer a full suite of PR services, such as media relations, crisis management, and influencer communications. As one of the largest independent PR agencies, they have a strong team focused on technology, health, and consumer sectors.
Their Singapore tech practice shows their dedication to supporting tech companies in the region. With extensive experience and a range of PR services, WE Communications helps tech firms effectively manage their public relations and branding efforts.
8. Weber Shandwick
Weber Shandwick operates a global communications firm with a branch in Singapore. They offer services across public relations, marketing, organizational change, crisis management, and creative content strategy. Their expertise spans various industries, including technology, with clients such as eBay and Husqvarna.
The firm has been recognized in the industry, receiving PRWeek’s Global Agency of the Year awards multiple times and Purpose Agency of the Year awards in subsequent years. These recognitions underscore Weber Shandwick's capabilities and strategic approach to communications.
9. Hill+Knowlton Strategies
Hill+Knowlton Strategies is a global public relations and communications consultancy offering services in media relations, public affairs, corporate communications, and crisis management. They are well-versed in the Singapore market and have a notable track record. The firm operates globally, with a presence in over 40 markets through more than 70 offices.
Their methodology, 3P Communications™, focuses on aligning a clear, authentic purpose with performance strategies to support client success. Hill+Knowlton Strategies employs a variety of media channels to execute communication campaigns that aim to engage target audiences effectively. Their technology sector work includes clients such as Salesforce and Samsung, demonstrating their capacity to deliver results across different industries.
10. BCW (Burson Cohn & Wolfe)
BCW operates as a global communications agency with a presence in the APAC region, including Singapore. They provide services in media relations, public affairs, corporate communications, and crisis management, demonstrating a comprehensive understanding of the Asian market and a proven record of achievements. BCW strives to move people with its communications strategies, partnering with clients across various sectors including B2B, consumer, corporate, and technology to deliver strategic and innovative solutions.
As part of WPP, a creative transformation company, BCW enhances its offerings with an "earned-plus" approach, incorporating earned media with paid media, creative technology, and data. This approach aims to move audiences effectively to support client objectives. Their service portfolio covers issues and crisis management, corporate reputation, and financial communications among others, with clients like Lenovo and Beach Mode.
11. Golin Singapore
Golin is an integrated communications and public relations agency with a global footprint, including operations in Asia and EMEA. They offer a broad spectrum of services such as media relations, public affairs, corporate communications, and crisis management. Golin is recognized for its deep market insights and a strong track record in the Asian region, serving clients like Mastercard, Disney+, and Porsche.
Golin emphasizes creating meaningful change through collaboration, earning recognition for its workplace culture and innovative work. The agency has received accolades such as PRWeek's Global Agency of the Year and PRovoke Media's North American Large Agency of the Year, highlighting its commitment to excellence and the strength of its team's creative and strategic capabilities.
12. LITMUS
Litmus works with companies of all sizes to create public relations and communications campaigns aimed at meeting business goals like increasing funding, building brands, educating the market, and promoting products. Known as one of Singapore's leading PR firms, Litmus focuses on the tech sector, helping startups and corporate innovators in areas such as advertising technology, financial services, AI, and robotics.
The firm offers a range of services to help clients achieve their objectives. This includes strategy development, content creation, public relations, media management, and digital marketing. Litmus is equipped to handle various needs, whether it's selling a product, sharing knowledge, or building support among stakeholders.
Litmus also specializes in corporate strategies for both B2B and B2C markets, rebranding, thought leadership, and more. Their clients come from diverse sectors like insurtech, cybersecurity, fintech, automation, and manufacturing. Although many client names are kept confidential, Litmus's expertise is geared towards delivering targeted results through effective communication and marketing strategies.
For tech startups, working well with a PR firm is key. It's important to clearly talk about what you want, your goals, and what you expect right from the start. Setting realistic goals helps in measuring success. Startups should stay involved, offer feedback, and be open to the PR team's advice for better results.
Atikah Amalia
Now's the time to find the right PR partner. Use the tips from this article to guide your decision. Picking the right PR firm is crucial for your startup's success in Singapore. Start your search today and take the first step toward achieving your PR and business goals.
Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a discovery call to learn more.
